How to promote a group on VK to start making money from it

Against the backdrop of what appears in search results for the query “how to promote a group on VK on your own,” this article is reminiscent of a dissertation in scope and content. And most importantly, most of the articles are unsubscribes or rewrites.

This article contains only useful information, ready for use.

All the information that I would like to give you does not fit into the scope of this article, so the article contains links to additional materials that are highly advisable to read for a complete understanding of the topic.

This article will give you a complete guide on how to promote a VKontakte group on your own.

Content

How to work with the article;
What is a group?
Define the purpose of the group
Break down your goal into tasks;
Determine the type of group;
Select group positioning;
Determine the target audience (to understand what to write about and how to format it);
Create and prepare a community for promotion;
Make a content plan;;
Attract subscribers; Free methods;
Paid methods;

Increase your activity;

Conclusions.

How to work with an article?

How to work with the article to get maximum benefit?

Take a notepad and pen and write down the group’s progress plan as you read. At each point, determine what suits you and write it down. Then all you have to do is look at the notebook - and there is a ready-made action plan for promoting the group.

I will summarize each point with specific actions under the heading “what to remember.”

Don't rely on memory - write. The article is long, you will read some points and forget. Something will not apply to your case.

What to remember

Write down all the important points as you read the article;
Bookmark the article in your browser to return to it and clarify what you forgot.

Define the purpose of the group

Here you need to understand that it is pointless to create a group just like that. If you don't set goals, you won't achieve them.

Setting your goal will determine what promotion methods you will use, what content you will publish, how often, how to activate subscribers, and what kind of subscribers you will attract.

Defining the group's goals is the foundation for further progress.

If you are creating a group to promote your business, then you do not need subscribers. You need sales! And attracting subscribers is a step towards sales.

If you are creating a group to sell advertising, then you need many, many active live subscribers so that advertisers want to advertise with you.

What to remember

There are only two goals:

Selling your goods and services;
Selling advertising.

Choose yours and let's move on.

How to promote VK (VKontakte) for free

The Bosslike service can help you promote VKontakte for free, so you can get the following indicators: likes, comments, reposts, subscribers.

To order promotion of your account, all you need to do is:

Register. It won't take you much time; registration is a couple of simple steps;
Collect points is the internal currency of the social network. You can do this without leaving the site, simply completing tasks of other users; the easiest way is to buy the necessary points for real money.
Create your task. To do this, you need to go to the section for creating a task, indicate the parameters that you need: a link to your page, the price for completing the task, the number of indicators, and more.
Next, we save and wait for the desired result, when the promotion of VKontakte begins.

Break your goal down into tasks

Once you have identified a goal, break it down into tasks. This will greatly help you in choosing promotion methods and drawing up a content plan.

You must clearly understand what, how and why you are doing. Before introducing each new method of promoting or activating an audience, or before writing an article, you should ask yourself, what problem will this solve?

You wanted to hold a competition. Ask yourself, why? If the answer is “well, everyone does it,” then you don’t need a competition. You'll just waste your money.

If the answer is “to increase user loyalty” or “to attract new subscribers,” then ok, you understand why and most likely you will succeed.

For a community that sells its goods or services, the tasks may be:

Tasks of working with a subscriber

When choosing promotion tasks, keep in mind that the group always sells through content.

If you don’t want to make content, make a better website and run contextual advertising on it. People will come there for inquiries and buy if they need something.

Leading a group is the path to sales by introducing customers to your brand, increasing loyalty, interest, and building trust.

Community objectives:

Getting to know the brand;
Increased loyalty;
Increased interest;
Sales + Repeat sales (audience accumulation);
Informing about news;
Feedback from the audience.

What to remember

Identify your group's tasks from the list and write down those that suit you.

Correct promotion of the community in VK without write-offs and bans

In the meantime, let us remind you that we indicated prices for 100 units for promoting a VKontakte group. Let's calculate how much a complex order for such a quantity will cost you. Let's sum up the prices. Result: minimum - 44 rubles, maximum - 275 rubles. Agree, the amounts are very affordable for many users.

But in most cases, to quickly promote a VK group, it is more correct and profitable to purchase 1000 units or more at once. Especially when it comes to inexpensive services: likes or views, which require a lot. But even this amount will not be ruinous for your budget. For a package of services you need to pay from 440 to 1750 rubles. Or maybe less. Good news: buying in bulk will cost you less. And one more thing - you can find super profitable offers for package purchases - likes along with views, for example.

Now let’s compare the cost of services for promoting a VK group on avi1.ru with the price lists of competing sites. We analyzed 15 services and identified average prices. They are as follows: 1000 subscribers will cost you 404-1200 rubles, the same number of likes - 150-700 rubles, 1000 reposts cost 450-1500, views - 150-600 rubles. That is, you will have to forget about low-budget promotion.

Determine the type of group

After you have decided on the tasks, select the type of group.

I would like to note that we are not creating the group itself yet. That's not for long. It is much more important to determine the strategy before.

Each type of group is better suited for certain tasks. Here, under the names group, public page and meeting, we mean a specific type of community.

Types of communities:

group - suitable for communication;
public page - suitable for publicity;
meeting – suitable for promoting events

If you plan to interact with users for a long time, then choose either groups or public pages.

If you are creating a community to promote a one-time event: a concert, meeting, master class, then choose a meeting.

In the table below, see what opportunities different types of communities provide.

Possibilities	Meeting	Group	Public
Inviting	+	+	—
User Generated Content	—	—	+
Top 5 user communities	—	—	+
Special block	+	—	+
Goods	—	+	+
Open wall	+	+	—
Design identity	+	+	+

Now I’ll briefly decipher the possibilities so that you understand what I’m talking about. We will consider each possibility in detail later in the article.

Explanation of possibilities:

Inviting is inviting friends. You must remember that you cannot invite friends to a public page. But you can change the community type from public to group at any time. So it's not very important.

User Generated Content - content, posts that are published by users themselves on the “suggest news” wall. Available only in public. A striking example is publics like “Overheard”.

Top 5 user communities - displayed on the user’s page in the block on the left “Interesting pages”. An additional way to promote.

A special block is a block of upcoming events in the group section. It displays upcoming meetings that the user is subscribed to.

Products - section for placing products in a group. Available for groups and publics.

Open wall —subscribers can write posts on the wall. Posts created by subscribers do not go to the users' news feed. They can only be read by entering the group, which will force subscribers to visit you often. Using this opportunity is a plus for promotion.

Identity of design - the visual and graphic design for all types of communities is absolutely the same.

What to remember

The community type can be changed after creation for publics and groups;
You can first use the capabilities of the group, and then switch to the public and use its capabilities;
Choose a more suitable type of community from your point of view, so that you have something to build on, then you can change it.

Safe service for promoting VKontakte groups with a guarantee

Surely you will agree that paid promotion of a VK group is a necessary thing, especially if you plan not just to entertain on a social network, but to earn money.

But before purchasing promotion services, you need to prepare the page - group and personal - for adding a resource.

There are safety rules to follow:

Do not promote a newly created page, VK filters are especially picky towards beginners, wait 1 month;
Be sure to fill out all the fields in your profile, publish 20-30 posts, attract your first friends/subscribers - invite your friends and family from real life;
Update the page regularly, get views, reposts, likes - the page and group must be alive;
Check whether your content complies with network rules and government laws;
Do not use plagiarism, respect copyright;
Do not exceed VKontakte limits, do not spread spam.

By following these prohibitions and tips, you will protect your group or page from being blocked. You don’t need it at all at the start of promotion.

The next step is choosing the right service for promoting a VKontakte group. First advice: try ordering a service on the Avi1.ru website page, where you are now, it is one of the best. To do this, you need to go back to the price list up. Or buy the resources you need by following the links from the first parts of this article.

Select group positioning

Another important step, which is preparatory to all further actions, is the choice of group positioning, i.e. how you will present yourself to people.

Group positioning is:

Commercial/branded
Non-profit/special interest
Mixed

Depending on the positioning, we will prepare a content plan. I won’t talk about this here for now, so as not to confuse you.

Let me explain what each of the points means.

Commercial/branded

It assumes that all posts will relate only to the activities of your company, your business.

Yes, the content should be interesting, but it will be about you, and not on some abstract topics.

Here you:

Present your project with all the information;
You publish not only selling content, but also develop expertise and loyalty;
Collect and publish reviews both online and offline.

For example, you build houses and you can talk about each project, how it is progressing, what you are doing, how problems arise. Those. doing a reality show.

Non-profit/special interest

Content does not imply sales, it must be interesting, entertain and appeal to users.

Choose this positioning if you are going to create a community to sell advertising.

Mixed

The most popular type of community. It publishes both selling and thematic content.

For example, you build houses and talk not only about how you do it, but also give advice to readers about what they can do themselves and how.

What to remember

If you sell advertising in a group, then choose non-commercial positioning;
If you sell goods or services, choose a mixed one. Commercial groups are gradually dying, as users do not want to subscribe to groups that only sell to them. They want to have fun or benefit. Therefore, if you do not have super creative selling content, then choose mixed positioning.

Define your target audience

How to determine the target audience?

If you don’t know what to do, then use the method of quick competitor analysis. There is a separate article about this.

The quick analysis method is not that fast, but it gives the most accurate picture in a short time, compared to the methods used by marketers.

If very quickly, then wander through your competitors’ communities, see who comments on them, who likes them. Go to the pages of these people, what they do, how old they are. And get a rough idea of what kind of people might like your band.

Buy promotion in VK groups and pages for pennies

As you have seen, promotion of a VK group for a fee, as well as pages on the avi1.ru service, will cost you quite inexpensively or very cheaply if you purchase units of low quality.

Now let’s figure out why you need to order promotion of a VKontakte group or personal account. We have already said a little about this. Groups and pages with many subscribers and friends are included in the TOP recommendations. That is, when searching for communities for certain queries, you will find yourself at the very top of the list. But this will require not only a large audience, but also vigorous activity in the community. So you can’t do without buying likes, views, reposts or working independently to increase them.

The next question is: why do you need to strive for the TOP?

There are three main reasons:

You or your group will become popular, this brings moral satisfaction;
You will receive new subscribers or friends and signs of attention as interest in you increases;
You can successfully monetize your group or personal account, in other words, make money.

Most often, users want to buy group promotion on VK in order to start earning very real money in the virtual space.

Create and prepare a community for promotion

Do SEO optimization

SEO optimization is bringing the name and description of your community into a form that is convenient for search.

It sounds complicated, but it's actually simple. If you sell flowers with delivery in Yekaterinburg, then you do not need to call your group “Tsvetarius”. Nobody will find her. Just call it “Flower delivery in Yekaterinburg” so that users can find you by searching.

In the group description, also use words by which users can find you. Write briefly and succinctly about what the group does, what can be found here, and how it is useful.

Form and fill out the group

For the best promotional effect, complete all sections below. All of them will allow you to attract the attention of users; the more design elements you use, the better the effect of future user attraction will be.

Elements of the group that need to be made and designed:

Cover;
Avatar;
Name;
Status;
Pinned post;
Description of the community (text, link, address);
Pinned wiki page;
Community Topics;
Suggested news;
Posts from the community;
Posts from participants;
Community subscribers;
Link block;
Photo albums;
Video recordings;
Contacts;
Settings and management;
Applications.

For dimensions for group design, see the article of the same name. There you will also find templates in Photoshop psd format.

Not all communities need to use all elements. If you are not a musical group, then it is better to close the audio recordings section altogether. Be sure to read the article about community design: a lot of useful material. I guarantee that you have never seen so much information on design before.

If your business has an address, be sure to fill out the address section and attach a map to help customers find you.

What to remember

The design must correspond to the theme of the community;
The images are relevant to the niche;
The colors are chosen correctly (men and women like different colors);
Images must be of high quality and beautiful.

Write a content plan

A content plan, in simple words, is a publication plan for a group.

Depending on the group’s tasks, select the types of content that suit you, create an Excel spreadsheet and write down what posts you will publish and when.

This is what a content plan looks like for a VK group

Types of content:

Authored content with a point of view;
Engaging - communication with subscribers (video broadcasts, blocks of answers to questions);
Activation: audience activation: surveys, competitions;
Selling - filling in information about the company and services;
Working with negativity;
Expert;
Entertaining;
Reputational;
Educational;
Online broadcasts;
Stories

You won’t be able to create a perfect content plan the first time. So do the best you can. Bring it to perfection as you use it. Which posts at what time get more views and the best reaction cannot be known in advance. You need to try different times, different posts. Then, based on observations, create an optimal content plan.

Read a lot of cool information about the content plan here. I can say with 100% confidence that after reading the article you will have ideas and insights, even if before that you had no idea what you could write about in a group.

What to remember

The ideal publication time is evening;
Taking into account the smart feed. This means that your posts are not displayed to all subscribers and not in chronological order;
Write 2-3 posts a week at least (depending on the topic);
Select the optimal day of the week and time of publication after analysis;
Because of the smart feed, you will have to promote posts for a fee, because... on average, only 10% of subscribers see them.
!!! Prepare content, write articles, shoot videos for the first month, because you simply won’t have time to do this at first.
Use a timer for delayed posting.

Smart promotion in VK groups | Honest, Safe, Anonymous

If you want to find other SMM services, open your browser and write the corresponding request in the search bar. There will be a lot of results, but we will tell you how to identify an honest and reliable site for promoting groups on VK in order to get quality at a low price.

What to pay attention to:

The appearance of the service is attractive: it is, after all, like a store window and the face of the company. Unreliable fly-by-night sites skimp on design;
The interface is easy to use; you don’t have to spend extra time searching for information;
Prices are compiled in detail and honestly: quantity, quality, price, features;
It’s great to have tips and instructions for potential clients;

Prices are approximately at the average level, you are offered not one, but several options;
Rules for the service, information about guarantees in a visible place;
The technical support service actively communicates, offers assistance, answers are prompt and to the point;
To order, the client does not need to register or log in to VKontakte, he only needs a link to the page or promotion object (photo, recording, video);
There are options for payment, all payment systems are reliable.

And one more addition: honest service allows clients to test their work. That is, for each service there is a very cheap price tag, 15-20 rubles or even less. On the website avi1.ru there is one in every price list.

If you managed to find several sites that fully comply with the parameters described above, place a minimum order on each. Just not at once, but after 1-2-3 days. This way you will determine the best partner for promoting a VKontakte group and page.

Attract subscribers

Before attracting subscribers, you must have completed the previous stages. You need to think about what your community's goals are and how you will achieve them. You must have a publication plan for the next month and posts written. Because when you attract people, there will be no time for content.

The best results are achieved with a combination of paid and free methods, but you can get by with free ones. It will just take longer.

Read all possible methods, note what you can apply in your group.

How to attract your first subscribers

If without lyrics, then there are only two working methods:

Cheat. Win 100-1000 through cheating services, vktarget or socelin. These will not be bots, real people, but not interested in the topic of your community. For those who don’t know, read more about cheating here. Yes, these will be inactive subscribers, but they are needed to make it psychologically easier for living participants to join your group, since they are not the first. This is such social proof.
Mutual entries. Join a group like “Mutual likes” and post an ad that you are joining the group in exchange for joining your own. A very time-consuming method and a lot of problems later. Dogs are users banned by VKontakte. You need to constantly clear the group of them; if there are too many of them, the VK administration may ban your group.

When the first subscribers appear, you can use other methods of attraction, since it will be psychologically easier for new live users to subscribe to the group.

Free methods

Inviting (inviting friends) is the most popular method of free promotion. The point is that you create several fake accounts and invite people who are your target audience as friends. And then you invite people who accepted your friend invitation to the group. If the group is interesting, most likely the invitations will be accepted. To use this type of promotion, your community type must be “group”! You can first create a community as a group to use this method, and then change it to a public one.

The list of users can be taken from competitors in groups or parsed with special programs.

Although this method is free, there are inexpensive robotic programs that can automate this process and save you a lot of time.

Read more about manual and automated inviting here.

Post exchanges - this method is used when you already have 500 or more subscribers. Find groups with related topics and agree with the admin to exchange advertising posts. They publish your advertising post on their site, and you publish their post in your group. An example of a related community: if you sell cosmetics, then a manicurist’s group could be a related topic.

Guerrilla marketing is comments and posts on behalf of your community in other groups and sites where you can leave comments or write posts. Write a comment on the topic of the article or post, interesting, maybe even provocative. Other visitors go to see who wrote it. They get into the group. If the content catches you, they stay.

Read how to write posts on behalf of the community here.

You do the same thing on sites where there are comments from VKontakte. Comment on the topic of the article and leave a link to the group.

Widgets, pop-ups are the placement of a pop-up window on a website with an invitation to join a group or a widget with group news or a join button. If you have a website, be sure to add a widget there.

Select the community type Public is an indirect promotion method, but simple. Set the community type to “Public”, then for new subscribers and regular visitors its icon and name will be displayed in the Interesting Pages block. Friends of these users can visit their page, become interested in the group and join it.

Viral reach is the act of showing your posts to other users who are not your followers. To gain viral reach, write interesting and incendiary posts that you want to share. Read more about viral reach in this article.

Don't neglect even such small details. Many small details add up to thousands of subscribers.

There is a separate article exclusively on free self-promotion of groups.

Paid methods

Seeding is the paid placement of your group’s posts in other groups by agreement with the admins. This method is cheaper than through the market platform.

You need to find public places where your target audience could be and agree on placement. Those. you sow a seed into other communities and get a harvest of subscribers. The method is good, but you need to test which communities have the best response. The advantage of the method is that you can promote groups that cannot be advertised according to VKontakte rules.

Read about how to choose a group for sowing here.

Advertising through a market platform is the same as seeding, but here you do not negotiate with the admins, but place your post through the account of the market platform. The post is being moderated by VKontakte. The downside is that not all community topics will be moderated.

Targeted advertising is the placement of an advertisement through the VKontakte advertising account, customizing the advertisement to the portrait of the target audience. Translated from English, “target” means goal. Suitable if you have a good budget or a lot of experience. A very powerful tool, but in capable hands. Science and art.

Pros:

You can select your target audience thanks to parsers. This will be a very hot audience that reacts positively to advertising;

You can set up retargeting for users who have or have not completed the target action;

You can get targeted actions cheaply;

Minuses:

You can waste your entire budget due to mistakes.

Read the article about targeted advertising to better understand its capabilities.

Contests are a method of attracting new visitors through competitions. Hold a raffle for something; the condition for participation is to subscribe to the group. The method gradually stops working for attracting and is better used to activate subscribers. Read about how to run the competition here.

What to remember

To attract the very first subscribers, use promotion;
Inviting - if there is no experience in targeted advertising;
You can slowly try the crops;
Try all types of promotion, gradually find the optimal one for your community.

TOP VK page promotion for a fee, but absolutely inexpensive

We found out how much it will cost to promote a VK group for money. But social network users are not limited to promoting created communities. Many people successfully use personal accounts to conduct business or other types of income. There is an opinion that such proposals are more trusted. Therefore, on VK there are many users like “Angela cosmetologist” or “Ivan Ivanov legal advice”. However, promoting a page on VK has its own nuances. For example, a personal account has two counters: friends and subscribers. Making friends is more important for advancement, but they also cost more. But the number of subscribers can and should be increased with inexpensive units, bots and offers. In addition, you may need specific and targeted promotion, say, votes to win a competition. And of course, it’s worth ordering the promotion of individual posts with likes, views, reposts - the prices for them on the Avi1.ru website are given above. And now - about the cost of new options:

100 friends or subscribers per page - from 19 rubles (may be charged) to 61 rubles, price for high quality;
100 offers - from 19 to 51 rubles for the best;
100 bots - from 16 to 27 rubles (you can buy high-quality ones wholesale for 23 rubles)
100 VK votes cost 60-71 rubles.

And a few words about what is preferable to acquiring friends or subscribers for promoting a VKontakte page. In this social network, the number of friends is limited, maximum 10,000. There is no limit on subscribers. At the same time, the benefits from them will be tangible:

If a page has more than 1000 subscribers, it is entitled to “public” status;
More than 1000 subscribers means access to the list of recommendations;
They help disseminate your information;
Don’t clog your account with their updates;
You can get at least 1,000,000 subscribers to your personal page;
VKontakte filters are more loyal to subscribers than to friends. “Dogs” among them do not lead to a profile ban.

So, to promote and promote your VK page, you can safely order inexpensive accounts - bots and offers.

Increase your activity

With the advent of smart feed, it's not enough to just publish posts for your followers to see it. If you don’t do anything special, then on average only 10% of subscribers will see your content.

You need to either promote it for a fee, or try to please the smart feed.

The exact algorithm of the smart feed is unknown, but in practice it responds well to posts from communities that have high subscriber activity.

The smart feed decides that since people respond so well: they like and comment, it means they like the content and can show it to more users.

In addition to increasing the percentage of impressions in the smart feed, user activity increases their loyalty to the brand, it becomes like their own, and they begin to give preference to it, all other things being equal.

Ways to increase activity:

Competitions, game activations - create an internal group currency that subscribers can earn by completing tasks;
Dynamic cover gives the effect of a TV. A special script places user avatars on the cover of the group. Many people find it cool to see themselves on the cover, so others begin to participate more actively;
Place users on the cover for donations.
Conduct surveys;
Interact with the audience: Leave a question in the content that implies an answer in the comments;
Leave your answer in the comments first with an open question;
Reply to all users and maintain a conversation with them with questions;
Like everyone who wrote a comment;
Try to give detailed answers, and not unsubscribes for the sake of a tick.

What to remember

Audience activation is needed to increase the reach of your posts;
Interact with your subscribers to increase their loyalty to your brand and increase sales.
Set up notifications for new comments in the group so you can respond promptly.