Sooner or later, many owners of popular thematic public pages think about how to make a donation in a VK group. A donation is a free and voluntary donation that a community subscriber can make for their favorite group. The owner of the latter spends funds at his own discretion, but most often on promoting a community or project, introducing new features, purchasing paid entertainment content (pictures, posts, videos), charity, etc.
What is donation on Vkontat: features and principle of its operation
Let's figure out what it is. Donations on VKontakte are usually called new functionality. Previously, there were no opportunities to invest money to provide charitable assistance or gain access to various types of information.
Today this is already an official monetization option for all authors of the social network. The service allows any user to subscribe and financially support their favorite group or public.
That is, if a person invests money in a VK project, its author or administrator, in turn, must come up with exciting content. In addition, to ensure fewer unsubscribes from public pages, it is necessary to monitor the quality of the publication of materials.
On a note! Do not confuse this service with a regular donation. For a monetary contribution, you need to offer your donations exclusive content that corresponds to the theme of the group or community.
Useful links: VK newsletter sender: the most detailed overview of the service, Business publics: what it is + how you can earn money, What is a bot in VK and why is it needed: a short guide.
Involvement
Another benefit of an engaged audience. If the user has some kind of emotional feeling towards the author, then it will be easier for him to make a donation. The same applies to the setting. Make it cozy and comfortable. People come to you to relax, have fun or learn. If a person gets what he came for, he will not skimp on gratitude.
Some bloggers and streamers are perceived by the audience as a friend on the other side of the screen. Such a friendly atmosphere encourages the content consumer to thank you for a good time. Be interactive, communicate with the audience and do not distance yourself from them. Then the public will independently share donations, supporting what you are doing.
What can the author offer his paying subscribers?
In most cases, a donation wall is prepared when promoting a community page dedicated to books, literature, creativity, and copywriting. Such information is more often read and discussed on social networks. Therefore, you can make good money from this.
But in order for subscribers not to lose interest, it is necessary to delight them with “goodies”. These include:
- Absolutely exclusive content . That is, for your subscribers who make monetary contributions, you post materials on the wall that budget users will never know about.
- They will be the first to know new information. The system provides such a possibility of publications. The author can show the content to his donations today, and to ordinary subscribers in 2-3 days or a week. To do this, you need to properly plan your publications.
- Independent commenting. When publishing any content, you can put a marker “Comments are allowed only for donations.” For regular users this feature will be disabled.
- Attaching an icon to your profile. Once your fan contributes, a small orange icon with a star will appear next to their username. She will make him stand out from the rest.
Important! Many are afraid that donations may share information with free subscribers. Reposting is not available in this case; a paid subscriber can discuss and view exclusive information on the wall of your community.
If he decides to forward the post via messages, the recipient will only be presented with an offer to pay for a subscription in order to read it.
Advantages and disadvantages of a paid service
Each new opportunity in VK is immediately very popular. Over time, relevance decreases, so everyone is interested in the advantages and disadvantages of use. First, let's talk about the advantages.
- There is a high probability of retaining more users and attracting new paying subscribers.
- A good option for earning money and self-promotion, you will always have readers and comments.
- Community statistics will constantly improve, and accordingly the possibility of increasing income.
- You can receive funds directly to the card of absolutely any bank or electronic payment system.
As for the cons:
- If the quality of materials decreases, a mass unsubscription of paid users will begin, and income will suffer as a result.
- If donations increase the amount of contributions, you will not be able to offer them more interesting content. All donations are equal.
- The support page for users is located very inconveniently, which is why the subscriber may not complete the target action in the community.
If you are the author of several public pages with high-quality and frequently updated content, then you can make money on each of them and provide yourself with an impressive monthly income.
Connecting donations to the VKontakte community
You can only add the corresponding application to your community in the full desktop version of the site, so here we will consider this option. First, on the website you need to go to your community page and then click on the “Manage” button to display the settings for this group.
Next, on the settings pages, you first need to go to the “Applications” tab in the left menu to open the entire list of applications that you can add to your community. Here you need to find “Donations” and next to this application click on the “Add” button.
How to install VKontakte Donations: step-by-step instructions
In this section we will tell you how to configure the extension. In order to try using the application, you must follow the following algorithm. We recommend that you familiarize yourself with it in detail so that you can connect VK Donut the first time.
- Go to the group that is under your control, on the right side find the “Management” section. Go to the VK Donut Beta subsection and click on it.
- Set the application to “Enabled” status and click the blue “Save” button located below.
- In the column that appears, select the amount that should be the minimum payment for donations. At first, 50 rubles will be enough.
- Choose a convenient way to receive money from paid subscribers. This could be a bank card or VK Pay.
- Then simply add it to VK using the installed button.
- Now enter the card details, indicate in whose name it is registered, write down your passport information, and then click the “Save” button.
After all the settings are saved, the “Support” button will appear in the community at the top of it.
On a note! Cash contributions are made without commission, so this is a profitable donation application. When withdrawing, the author must make a donation to VK administrators.
The amount of the commission depends on the withdrawal method: for bank cards 2.3% plus 25 rubles for this and each subsequent transfer. If you withdraw to electronic wallets from VK Pay, then the commission will be 3% of the withdrawal amount.
Basic settings in the “donations to the header” application
To access the application, you will be asked to give permission to access your community. To continue, click on the “allow” tab.
In the main section, you can also change the standard text that will encourage subscribers to leave donations. Next, you can choose to approve donations without verification, or check before the user’s message is published in the group header. It’s better not to check this box, since you don’t know what exactly the user might write in the donation. In addition, below you can specify the minimum amount that must be donated for the user to be featured in the entire group. Once you have configured these settings, click on the “save” tab.
Then go to the "cover" section. Here you can upload your cover image, and also choose the color of the text that will be displayed in the donation. There are also options for how many donors will be shown on the cover. After saving all the settings, anyone can leave a donation in your group.
Where to see savings
To see the balance from BK donation support, you just need to go to community statistics, go to the VK Donut tab and see the number of investments from subscribers. The entire report can be downloaded to your computer as a file in xls or csv format.
In case there are no updates in the statistics, there is no need to worry. The administration of the VK website produces them once a day. Therefore, some credits may not be displayed.
Which community topics cannot be monetized?
For VK communities, there are some restrictions regarding the installation of the VK Donut extension. They are mainly associated with the promotion of taboo topics. These include:
- Pornography. People watch content such as videos, copywriting, gifs, etc. too often. Sometimes statistics reach more than a million visitors per day. However, this does not apply to materials of an erotic nature, paintings with naked mannequins and other areas of art.
- Materials that violate the rights of the author. This could be a copied post or text, a picture posted on the wall, or a book by someone else’s author. Social network algorithms track this and refuse monetization.
- Prohibited topics: hacking services, sale of goods, violence, poor treatment of children and other negative content. This also includes the sale and distribution of alcohol, tobacco and narcotic products.
- Any materials that violate the rules of VK and do not meet the requirements. They can be studied during the community creation stage.
On a note! When trying to connect VK Dunat, make sure that all requirements are met. Install the application exclusively on the web version of the social network.
How to publish content only to paying subscribers
We'll tell you how to make a publication for donations without showing them to other subscribers.
- Go to your VK group, start typing text or filling the window with another type of content.
- At the bottom, select the “Visible to Dons” button. Then make the necessary settings for the material.
- Click the "Publish" button. Information will only appear in the tab for paid subscribers.
You learned how to add exclusive hidden content to donations. A separate page is created for budget subscribers.
Is it possible to make a donation on a personal page: how to do it
To create a donation for your personal account, do the following:
- Follow the link: https://vk.com/pay (only through it you can start a donation). Works using the VK Pay system, find the “Open” button at the top of the screen.
- Click Continue. Please make sure you agree to the terms of use. There should be a check mark there.
- Create a security PIN, then enter it in the appropriate field. The code must consist of 4 digits.
- In the main menu, click the “Collect money” button, a project is created in VK Donut goal. State the required amount in the appropriate column.
Donations in the VK group are a very convenient thing. Therefore, each author can create an unlimited number of communities and promote them, while earning money.
How to accept money?
So, you know how donations work in VK, you probably already managed to add the first button to the group. The balance is checked directly in the widget, and information can also be monitored by viewing notifications.
You don’t need to do anything special to receive funds. The money is credited to the application balance on its own, accumulating with each new contribution. Withdrawals, as a rule, are possible to any bank cards (Visa, Master Card, Mir), electronic wallets (Web Money, Yandex Money, etc.), payment systems (QiWi, Pay Pal), to a mobile phone, to an internal account in VK Pay .
Only the owner or administrator of the group can accept donations on VKontakte.
