Owner or creator of a VK group: who is he and what can you do with him?

The VKontakte advertising exchange is an intermediary service between page/group administrators and advertisers. Here, owners of well-promoted public pages can sell posts, and businesses can find platforms to place their advertisements. These platforms provide users with a quick search and analysis of sites and a secure transaction. For this they charge bloggers, customers, or both parties a commission of 10-25%.

In today's article you will find an overview of popular exchanges for advertising on VKontakte.

Automatic promotion on Instagram without blocks

We recommend : Jesica – an application for promotion on Instagram (from the creators of Instaplus.me). Install Jesica on your Android phone or computer and the app will like, follow and unfollow as if you were doing it yourself:

• No blocks. Limits apply as if you were doing it all manually.
• Safely. You do not need to enter a password for your account.
• High speed. You can give up to 1000 likes and 500 follows per day.

Try 5 days free >> Advertising

Who is the owner and/or creator of the group?

The creator is a VK user who created a group or public page and chose its topic. This person has decisive rights in the management of his community. He can appoint administrators, accept other members into the group (if it is closed) or remove them from there, transfer it to a public page and vice versa. The key difference between the creator is that he can delete the public.

The owner is the user who currently owns the community. He does not have to be the creator, as the group can be sold to another person. The question of how to remove the previous owner is mainly related to the fact of buying/selling a public page. The user who purchased the community wants to become its full owner so that no one else has similar rights. And it's real.

Is it possible to transfer the rights of the creator of a VKontakte group?

The transfer of managerial rights is allowed; the developers of the social network do not put serious restrictions on such actions, although they exist. At the same time, the change process is secure enough to resist intruders and scammers who decide to take possession of other people’s works.

But, despite the availability of the operation, users who want to change the creator need to be aware of some barriers:

• the owner is solely responsible for carrying out the change;
• the operation requires the participation of support agents if the number of subscribers exceeds 100 thousand;
• more than 2 weeks must have passed since the previous changes;
• It is unacceptable to suspect that the manager’s account has recently changed its owner;
• Sales and commercial transactions are prohibited.

How to find out who created or owns a community

There are several options here:

1. You are a group administrator. In this case, you just need to go to group management, select the “Participants” item, then the “Leaders” sub-item and carefully look at the drop-down list. The community creator will always be listed first.

2. You are not an administrator. In this case, things get a little more complicated. Look at the page, in particular at its right side - there should be a “Contacts” block there. If there are a lot of people in it, then administrators are also listed there. If one person is the creator. This block may not exist if the creator wants to hide it.

Another option is a discussion page. It indicates who exactly created this or that topic. This person is at least an administrator. The same applies to posts on the wall - the authorship, which is constantly repeated, indicates that they are posted by the user who manages the public.

Sociate

This exchange is one of the most popular platforms for trading advertising space on social networks. Wide functionality is combined with an intuitive interface and affordable cost of advertising. Using the filtering system, you can quickly find a whole set of communities that, in terms of topic, coverage, CPM, number and gender and age composition of participants, as well as pricing policy, correspond to the advertiser’s requests.

In addition, there are a number of options that make the placement of promotional posts even more targeted. These include exclusion from the search of administrators who delay the consideration of applications; The display of sites from the blacklist, with a certain age limit, or those created recently is blocked.

Selected communities are sorted according to several criteria:

• number of participants;
• number of views;
• coverage of one record;
• price;
• SRM.

The “Statistics” tab allows you to generate an objective report on the results of an advertising campaign. The following are demonstrated using graphs and tables:

• likes, reposts and comments;
• SRM and SRS;
• placement screenshots;
• clicking on links;
• portrait of the target audience based on socio-demographic characteristics.

The wide functionality of the exchange makes it possible to assess the intersection of audiences in selected groups. In addition, here you can post posts with external and internal links, create lists of favorite users, and much more. Each post can be illustrated with photos, videos, audio files, and links to the mobile application.

We recommend: How to promote a group on VK for free

You can pay for the placement of promotional posts through Yandex.Money, WebMoney, Qiwi-wallet or Robokassa. For legal entities, the possibility of non-cash bank transfer is provided after signing the relevant agreement.

How to make another person an owner

It is not difficult. We go to community management, select the “Participants” item and the “Leaders” sub-item. We select the administrator, after which this window appears.

In it, click on “Assign owner”, after which this user becomes the full owner of the group. For detailed information, go to the article “How to transfer the rights of the owner of a VK group to another person?”

Accordingly, at that moment you cease to be the owner, losing all relevant rights. You can also make yourself an ordinary member by selling the community along with a manager account. This option is valued most by potential buyers, as it eliminates all possible problems in the future.

How to get your VK group back

If for some reason the creator of the community changes his mind about transferring it for use to another person, he can cancel this decision. After transferring ownership rights, a message will constantly appear in notifications (bell) indicating that you have appointed this user as the owner.

If you click on this notification, a window will appear where you can revoke this decision. By clicking on the “Return Community” button, you will again become the full owner of your group. The steps are the same for all platforms, both computer and mobile.

Exchange VK

Advertising in groups is integrated into the social network itself through the exchange. In order to enter it, you need to click on the “Advertising” section, which is located in the left menu on your personal page.

Attention! The VKontakte exchange was created for the publication of promotional posts in groups and on public pages, the owners of which earn money by selling advertising space.

Connection to the exchange is carried out automatically. At the same time, only those communities whose monthly coverage exceeds 20 thousand people are accepted for work. You can view the group’s attendance in the “Community Statistics” tab. It displays all the current information about audience coverage, average daily and monthly attendance, the structure of participants by gender and age, and other parameters.

When starting to work with the VK exchange, you need to pay attention to the following points:

• Sometimes the community does not automatically connect to the exchange. If this happens, you need to manually submit a request to be added to the technical service. To do this, fill out the appropriate form and send it by email to [email protected]
• As soon as the moderators receive and review the application, they will decide whether to connect the community to the exchange. If a positive decision is made, all you have to do is click the “Connect to the exchange” button and you can start working.
• In the appropriate fields you need to indicate the cost of placing one promotional post. To more accurately build a pricing policy, you should carefully and objectively evaluate the parameters of the group and calculate the average price of a post in the selected niche.

Important! The social network VKontakte has set a commission of 48% of the cost set by the community owner. In this regard, the cost of posting a post for an advertiser will be almost 1.5 times higher than the amount set by the creator of the site. On the other hand, group administrators are also forced to reduce the cost of space for publications in order to attract the attention of customers.

The advantages of the VK advertising exchange include a simple procedure for planning materials, quick analysis of statistics and the ability to control the effectiveness of selected advertising tools.

We recommend: How to create a selling group on VKontakte

The disadvantages of the VK exchange are centered around the work of its administrators. A long (up to 24 hours) moderation period for promotional posts, a rude and dismissive style of communication with community owners negatively affect the demand for the exchange. The high cost of placing promotional posts also adds fuel to the fire, since third-party resources offer the same services, but at a more attractive price.

All monetary relationships between users are conducted through bank cards, virtual currencies (WebMoney, Yandex-Money), Qiwi wallets or payment terminals. Non-cash payments are provided for legal entities.

Possible problems and their solutions

Let's consider what difficulties you may encounter:

• There is no notification to return the community - more than two weeks have passed since the appointment. You will need to write to support;
• There is no button to assign as owner - this participant is not an administrator. Only this user group can be assigned;
• It is not possible to demote yourself - according to the rules of the VK, this is impossible.

It is impossible to remove the owner or creator of a group, especially to a third party. You can only transfer these rights to another user, and this must be done by the owner of the VK community himself.

There is an article on our website about how to contact the channel administrator in Telegram.

Read further:

How to transfer the rights of the owner of a VK group to another person?

Hiding the identity of the owner of a VK group

How to quickly and painlessly delete a group on VK

Administrator, editor, moderator: who are these people and what do they do?

Groups and publics in VK: what is the difference between a group and a public page

[Total: 1 Average: 5/5]

Author of the publication

offline 3 years

advertising exchanges

Below we have collected exchanges for you where you can find opinion leaders for your VKontakte advertising.

On the subject: Reach on VKontakte: what is it + how to watch