Content promotion of a group in contact: where to get ideas for posts and what services to use

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softmarker 08/10/2019 1749

Content is the basis for promoting a VKontakte group, as it has always been. High-quality and interesting posts published in the community increase audience coverage and also increase the number of reposts, which has a positive effect on the natural growth of subscribers. A good content plan for a VKontakte group is the only way to quickly grow on the VK social network . This action plan for promoting a VK group must be excellent, then everything will work out for you.

Teamwork is important when promoting, because working together is always easier, especially when it comes to creating and adding content.

Content plan or basics of working with VKontakte content

There are 4 main types of content:

1. Audio recordings.
2. Video.
3. Articles.
4. Images

To develop a competent strategy for publishing posts, a content plan is used. With its help, a schedule for publishing posts is drawn up and what type of content will be published on a given day.

A good example of using a content plan is a community dedicated to modern technologies. The group publishes news and articles from the world of IT and science.

At the beginning of its promotion, publications in the community were published without any frequency. Sometimes, several articles could be published at once in one day, after which there would be a lull. Because of this instability, community coverage has remained at a consistently low level.

To rectify the situation, the group owner decided to develop a content plan for several months in advance, which indicated the main topics of publications, as well as the exact time of their release.

This made it possible to close the problem of the lack of ideas for materials and reduce the time for searching for them. Thanks to the daily release of materials according to a previously developed plan, the community statistics went up: the total number of likes and reposts increased, and a natural increase in subscribers began.

Drawing up a group content plan

To develop a competent publication strategy, you need to understand how to create a content plan.

First of all, choose the main formats for your publications based on the topics of your community.

The most common formats include:

• news;
• educational materials;
• expert opinions;
• interview;
• podcasts in audio and video format;
• statistical data in the form of infographics.

Next, you need to determine the sequence and release time of the selected types of publications.

This can be done in the form of a table:

Of course, it will be much better if you also indicate the topic of the materials. For example, news about the release of a new smartphone, an interview with a famous blogger, a podcast about the dangers of smoking, etc.

The main thing is not to post posts in the group that violate the rules of the VKontakte social network. Prohibited materials include:

• Shock content;
• Advertising of alcohol and tobacco;
• Entries that are 18+ in nature.

If you don't want to create a content plan, you can always use ready-made templates.

Most often, templates are distributed in the form of tables for Excel and look like this:

To collect group activity statistics, go to the community menu.

Select the "Community Statistics" section.

A window will open in front of you with all the statistical indicators of your group.

Here you can get the following information:

• total coverage of all publications;
• gender and age of the target audience;
• geography of subscribers;
• public attendance;
• activity of participants.

Based on this data, you can evaluate your content strategy. Increased reach, traffic and activity will confirm that your plan is working.

What content does the target audience need?

How to find out? There is only one option to find out everything for sure - to study the needs of specific people. I hope you have a description of the target audience (portraits, needs, pain points, objections) and a list of the project’s closest competitors?