How to promote a group in contact - 8 proven methods. Promotion from scratch for beginners.

How to promote a public page on VK and make it an excellent tool for making money on the Internet? You need to win the attention and trust of millions of users so that they will want to subscribe and actively visit your page. Many people think that to do this it is enough to choose an interesting topic and invite as many people as possible to the public. This is a big misconception, because in order to achieve true success, you will have to study all the intricacies of promotion, which you can learn about from this article.

Outline the project concept

The concept is the core of your plan. The first thing to do is to identify a guiding idea and understand what your goals are.

To make the concept strong and workable, I propose to take four questions as a basis.

What is your product? Maybe you are a musician. Or you make and sell sofas. Indicate the key features (if music, then what kind; if sofas, then what and for what).

Who needs your product? Tell us about the hypothetical audience and the problems that your product solves. For example, you sell slings with rings in Yaroslavl. Your audience is mothers from Yaroslavl, 20–30 years old, who want to lead an active life while carrying a smiling baby.

Why you and not a competitor? The market is oversaturated with offers. Think and decide how your product compares favorably with other products in your niche.

Why are you creating a public page on VKontakte? The central goal may be:

• sales;
• formation of a loyal community;
• increasing awareness;
• transferring traffic to the main site (for example, to a news site).

Now let's move on to examples. Let's assume that you are a talented ceramist from Irkutsk. You decided to promote your public page on VKontakte in order to sell your products there. And you got the following concept:

You can visualize it any way you want, the main thing is a clear and convenient diagram

Rely on the concept when working on a group: it ties all the goals and objectives together and sets the direction.

How much money will it take to promote the VKontakte community?

I will give achievable figures for the cost of a subscriber in different topics, from which we will base our calculations.

All results that go beyond this framework must be analyzed and improved. The good news is, you will have all the tools for this, it's just a matter of practice.

Example: I want a public for 100k souls in a construction site. I think: for 100,000 people I will need about 250,000 - 300,000 rubles of net budget.

Important Additions

• A public for 200,000 people differs from a public for 1,000,000 only in the amount of invested funds and profit from it. • Platforms can be grown by returning to them part of the funds received by income from the same public. • Be realistic about the situation. A live public for 200,000 souls will bring in a corresponding amount of money less than 500,000 • From the previous paragraph it follows that a large site will grow more actively using its own resources. • Think about the amount of investment in advance. With 20, 30, 40 thousand rubles, it’s better to go on vacation to Turkey for a week.

Select community type

Let's move on to creating a group.

VKontakte offers the following variety to choose from:

This is a standard recommendation panel. It is needed so that people don’t rack their brains every time, wondering what exactly to choose. But it’s not a fact that a standard solution will work: the functionality differs for different types of communities.

There are only three types of communities on VKontakte:

• public page (public);
• group;
• event.

To create a community, you need to click one of four buttons - these are “Business”, “Thematic Community”, “Brand or Organization” and “Public Page”. The remaining two are a group and an event, everything is obvious here.

We exclude the event from the list, since it is pointless to talk about long-term promotion here. There are two options left.

If necessary, you can change the community type from group to public and vice versa, but no more than once a month.

Key features of the group on VKontakte

Inviting . The first significant difference between a group and other types of communities is the ability to invite friends. This is an important point for promotion: if we are talking about advertising a group on VKontakte without a budget, then first of all we usually call interested friends and acquaintances.

Privacy levels . Groups are divided into three types:

• open;
• closed;
• private.

In an open group, we see the description, status and all entries, even if we are not subscribed to it. It can also be found through search.

The "Invite Friends" button is located in the area under the avatar

In a closed group we don’t see content, we can’t invite friends, and there’s a stub below the avatar notifying us that the page is closed. But you can also find it through a search.

We don’t see the content, but from the description we roughly understand what the group is about and can apply to join

Now let's create a private group and log in from a different account. All information is closed.

Nothing is visible here at all - not even the name

Ability to open sections and walls . If you go to group management (the button under the avatar) and then click on “Sections”, you can adjust the privacy levels of materials within the group.

If you leave a post on behalf of the community, it is reflected in the feeds of group members

An open wall is suitable if you have active group members who are ready to communicate a lot, and also if your focus is not on sales, but on receiving feedback from the audience.

A closed or limited wall allows you to write only on behalf of the community.

Key features of the public on VKontakte

Additional traffic from recommendations . You cannot invite friends to a public page. But publics that suit your interests appear in the recommendations bar next to the community search. And this is a chance that exactly those you need will come to your community.

You can expand the “Recommended Communities” section and look for something good on a topic that interests you

Ability to see topics in search . We are looking for our potential subscribers, and they are looking for us. Specifying a topic can attract the attention of the users you need.

It’s not always clear what the community is about without specifying the topic

Content from subscribers in the proposal . If a member writes something on the wall in a group, you will not be able to edit the post, and this content will not appear in the news feed of other group members. In public, this is much more convenient: you publish the proposal as a full-fledged post, which you can edit and design in the style of your brand.

Ability to export to Twitter . This is also configured through management.

Go to settings and log in to Twitter if necessary

Inability to hide subscriptions in a public profile .
A public page in a profile is not visible in two cases: a) if the profile is completely closed; b) if the public administrator hid the subscribers himself. And if it is still visible, this is also an additional influx of subscribers.

We are preparing the VKontakte promotion rocket for takeoff

2-3 days of preparation and into orbit.

Choosing a niche

The worst ones to start with are those without a specific audience. Those where the audience is equally female and male. They are more difficult to monetize. If you want to make money, avoid such topics, they are more difficult. The analytical site will help us in choosing a niche - allsocial.ru

We filter publics by growth for this month and limit the size to a million; you can see trends, promising directions, new recruits that have swelled to 200,000 or more.

I'll give you two ways to choose a niche

Catching the trend

We are looking for unusual niches into which money is pumped, and we are doing the same (for example, “Yazhematery” was a trend a year earlier)

Minus: the trend will end, the audience will cool down, it’s risky for the long term.

Choosing a topic

From the list on the right, select a topic to your liking, and then refine your choice of topic even further. Let’s say the general category is “Sports”, it contains both the public page of MMA fans and “Fitonyashki”.

Choose a niche more precisely to stand out from common niches and get YOUR audience.

Dead topics, developing them is difficult and unnecessary

— “quotations” — “beautiful pictures” — “positive.”

Dangerous niches

- shock content - immoral of all stripes - porn, sex, erotica

They are not allowed to the VKontakte advertising network, which complicates their monetization; you will have to tinker with it, selling advertising directly, which is not very pleasant in the long term.

We create and design a community

How to create - information for the retarded. If you can’t do it yourself, all this material is of no use to you.

To the important things

• If you plan to sell the community in the future, create it from a fake account. You will sell together with the “owner”. • You can buy a group yourself on a black exchange in order to invest in what is already ready. This option is only for the smart, cautious and cunning, you will become them later, don’t try now, you will be scammed in 90% of cases.

By design

• Order an avatar and cover from a designer, if you have no skills in FS, this is the face of the public and the first thing a person sees when they get into the VK community from promotion. • Use design widgets from the “applications” section - they attract attention.

Filling the public with content

A dozen high-quality unique posts will be enough before the launch of community promotion. What exactly to post and how, I’m not an adviser, we’re talking about how to promote the VK community, but...

Content INFLUENCES the cost of a subscriber. Worse content means fewer people will subscribe to advertising.

From the beginning of promotion onwards: We post at intervals of 30-60 minutes, preparing publications in advance in delayed posting inside.

Never forget to post. Now this is your job and it will bring you money. Just imagine if you were so busy with content on an empty group, without receiving a penny in return? 99% of those who are looking for free ways to promote public sites get cold feet within a week.

A general activity schedule will give you an idea of ​​what hours you can slow down.

We monitor the uniqueness of content in the community - Nemesis does not sleep

VKontakte recently rolled out an algorithm for penalties for non-unique content - Nemesis.

The point is this

The algorithm itself, or based on a complaint, will identify stolen content from the public and issue a warning to the violator. After several such violations, sanctions will follow:

• excommunication from monetization • inability to publish links

This is exactly what we will make money from, so fight for the uniqueness of your content.

Come up with a clear and memorable name and username for the group

The title should be succinct, informative and interesting. It seems that this is a formal stage, but it is worth paying attention to.

Don't limit yourself to just a name like “such and such a store.” Write a topic (for example, “Fairytale shop | Spices and teas”). If geography is important, add a city or country to the public name.

For example, we want to come up with a name for our ceramics public. We can look for ideas:

• in mythology;
• on sites with association clouds;
• in recognizable concepts from the world of art (cinema, music, painting);
• from competitors in our niche.

We want an unusual name, which should somehow reflect that we can make anything from clay. We also need to indicate the topic and geography, since people search for communities using keywords (for example, city + required product). As a result, the full name looks like this: “I’ll make a Golem | Author's ceramics | Irkutsk".

Using keywords, the public can be easily found through search

If after two days it begins to seem to you that the chosen name is not fire, you can change it very quickly and easily. Just go to the controls again.

Don't forget to change the group login in the settings. You can write the name in Latin, or you can come up with something else. The main thing is not to leave a standard set of characters so that the link to the group is also remembered.

Services for promotion

There are services on the Internet for promotion on VKontakte, which can be used to achieve greater results and increase the efficiency of promotion. Let's highlight several online sites that deserve the most attention:

• Canva.com/ru_ru is a free and easy-to-use service that allows you to create unique graphics for your posts. Here you can find images for different social networks. If you wish, make something of your own or use an existing template. You can make changes to the ready-made options - add pictures, text, change color, etc.

• Segmento-target.ru is a platform for promotion on VKontakte. Its task is to collect target users for targeting. We are talking about advertising that is used for a specific group of users based on their place of residence or age category. The service’s capabilities allow you to gather users from competing groups and attract those who leave comments. The advantages of the platform are ease of management and accessibility even for beginners. The downside is that you have to pay for the service.

• Smmplanner.com is a well-known site that allows you to schedule posts. It is used to promote VKontakte, Instagram, Facebook and other social networks. You can connect many accounts to this site, add photos, create watermarks, etc. The service’s functions are free for a week, but after that you’ll have to fork out more.

• Popsters.ru. When considering the question of how to promote a page in Contact yourself, it is important to remember about analytics. The social network has its own system, but it is not enough. The use of this portal allows you to solve more complex problems. Using the site, it is easier to sort posts according to various criteria, compare them with competitors, and save reports in different extensions. As in the previous case, the site is available for free for seven days. This time is enough to understand the need to use such an application.

• Vkontakte.store. When it comes to promoting an online store, vkontakte.store is an excellent service. With its help, you can edit a product in a large group. It allows you to make changes to the title, description, categories and prices. Moreover, the service is completely free, which is a definite plus.

In addition to the sites mentioned above, you can use programs for promotion in VK. Let's highlight several options:

1. Grabber VkDog is an application that allows you to find interesting material on the walls of other communities and post it on your own. To make your posts unique, it is advisable to add information. To get started, just download the software and log in with your personal details.
2. Viking Inviter is a program for increasing the number of subscribers to a group. The software attracts real people, which is a big advantage. First you need to download the software and register. The effect depends on the number of user accounts and the number of friends.
3. Viking Botovod Lite. Many claim that this is one of the best programs for promoting VKontakte. With its help, you can increase everything from likes to the number of views. The software is easy to use and does not require special knowledge.
4. Viking Troll Lite is a program that promotes VKontakte from the perspective of increasing the number of comments. To get started, you need to add an account to the system. After this, a list of accounts appears on behalf of which comments are left.
5. VkGroupBotCleaner. The software is suitable for users who use other software for cheating. With its help, you can clean out unnecessary participants. The program is easy to use, so even a beginner can easily understand it.

It is worth considering that promotion can be blocked, so natural promotion is a more reliable way.

Write a catchy description

The description is indexed by search engines, but that is not the only reason why it is important. If you have a narrow product or an unusual creative team, a clear description is a must-have. If not, too.

This is the first text that a person sees when visiting your public page. And here is an important point: we are inattentive. The theme of the group must be re-defined and disclosed in the description. Even if it seems to you that everything is already in the title and that your activity is obvious.

The description can be added through management or through the main page of the public.

Small, clear text that can also be changed at any time

If you have a primarily commercial public page, it is better to make a simple functional text, carefully inserting a couple of key phrases there. Open Wordstat and write a query like you would write if you were looking for your product. For example, I searched for “handmade ceramics” and the service showed me 1,857 impressions per month. I can take this phrase and use it in my description to increase the chances of someone finding me through a search engine.

Search for advertisers

When looking for people to advertise on your own, you should use advertising exchanges. Finding advertisers on your own is not only time-consuming, but also almost impossible. For an effective search, you can register on a specialized service for advertising on social networks - Sociate. I already wrote about how to make money from your public page here.

In order for the promotion of the VK public to generate income, everything is simple:

• the administrator is asked to add the community to the advertising network database;
• set conditions for advertising;
• accept the application;
• track advertising tasks and respond to a worthy offer;
• receive money after completing the order.

The degree of financial success depends on the number of public participants and their activity, as well as the topic of the community. Prices for placement vary from several hundred to several thousand rubles per ad.

Complete the sections for additional information

Now there are small moments that also have an impact.

Come up with a status . A huge text simply won’t fit here; it needs to be short and succinct. For example, your slogan will do. If you don’t have a slogan, it’s time to come up with one.

Add a link to the site . This is especially important if you want to bring additional traffic to your blog through public, for example.

Write your contact details and work schedule . All important information should be in the most visible place.

Include a signature . This recommendation is for groups of authors: you are developing a personal brand, so it’s better to become familiar and memorable.

Select a primary and secondary section . If you are a store, select “Products”. If your main content is articles, put them first.

Enable an action button . An action could be going to a website, making a call, or opening a form to send an email. Depends on your goals.

Optimize the group and work through all sections

Connect products, as well as widgets or menus

You must have goods if you are developing a store. They are connected through control. You can also arrange payment there.

Widgets are also great: they can be personalized and, for example, greet subscribers by name. But now they are being replaced by menus. It's better to choose one thing. Leave space and do not include unnecessary things, this overloads attention and the person gets tired.

Three menu items are always visible; if there are more, you can scroll to the side

Design your buttons in a group style and include links to the most important sections.

Think over and design the group

I will not dwell on the technical details of the design. This was already described before me in an article about the design of a VKontakte public page. I'll say it in general.

Be sure to pay a lot of attention to the visual. This is even more important than the name and cool optimized text in the description.

If you're afraid to design on your own, but have come to terms with the fact that it's necessary, do the bare minimum:

• choose a color scheme (for example, 2-3 primary colors) and stick to it;
• look for ready-made templates in public pages for designers;
• download Photoshop or sign up for Canva so you have something to work with.

Don't overload visual elements with details and text. Once they demanded that the cover of a VKontakte group include a phone number, a slogan, an address, and an enticing text. You can't do that.

Analyze your target audience

If you are interested in promoting a VKontakte group that already has an audience, then the easiest way is to look at the statistics. VKontakte shows the age of the audience, gender, and geography for free, and this is basic data from which you can already build. The most convenient way to view statistics from your phone is through the VK Admin application.

Here you can download statistics

If you are doing a project from scratch, the “Who is my client?” function will help you. in the Pepper.Ninja service. Using keywords or links to competitor groups, you can analyze audience segments and understand how to work with them. The service has a free trial mode.

Write down at least 3-4 typical portraits and take them into account when drawing up a content plan.

Develop categories and make a media plan for the near future

The basis for successful free promotion of a VKontakte group is thoughtful work on content. And the first thing you should achieve is regular posting.

Come up with 7-8 main headings . The ratio of content will be approximately as follows: 10–15% - selling posts with a call to buy your product, the rest varies in proportions depending on the target audience. For example, for clients who are not yet very interested in your product, expert posts (case studies, useful collections, analysis of narrow professional issues) and social proof (a story about a successful partnership with someone, certificates, reviews) are suitable. If you need to retain your audience and dilute serious materials, add entertaining content to your plan.

Make rubricators . The hashtag rubricator is made like #Category@login-group and helps to navigate the content. When you click on the VKontakte rubricator, it displays materials with this hashtag from your public page. A good option is to display the categories directly in the group description.

Think about specific topics for a couple of months in advance . You may think you're overflowing with content ideas, but then the day will come when you'll run out. And this is a stop to the project. The audience will cool down, get bored and simply run away. Ideally, content should also be written in advance, of course.

Use the SMMplanner service to set up cross-posting . When duplicating content on other social networks, use auto-posting. If the main channel is VKontakte, publish the post there first, and after a couple of hours somewhere else. VKontakte algorithms value unique materials. If you post something everywhere at once, this will noticeably lower the position of the post in the feed.

Repeat successful content . Republishing good useful posts or articles saves you when there is nothing to post (and there will definitely be such a moment). Non-unique content has lower search results, but this does not mean that it should be neglected.

Recipe for quickly promoting a VKontakte community (public) up to 100,000

Everything will depend on how you work here.

At this point you have: • A niche has been chosen • A community has been formed • The first posts have been uploaded • A budget has been allocated for the development of the site

There is a legend that people are very reluctant to join small communities, and you need to gain at least 1000 subscribers by some means (how?) before the normal promotion of the VK community. This is only partly true. It’s worth inviting a dozen friends so that it’s not completely empty, but the first advertising releases will quickly fill up the missing first asset.

As a result, you will sacrifice an extra thousand rubles, which is not a big problem when you are growing a hundred thousandth plant. The main enemy of the VKontakte media buyer is pettiness.

The main friend of VKontakte community promotion – Adspoiler

Normal buyers receive all the information to promote communities through the service - Adspoiler It costs money, moreover, we need a premium tariff or nothing will work out.

What is valuable in the Adspoiler premium plan?

— We can see how our advertising went at the cost of a subscriber — We see competitors’ placements, where they didn’t work, where they did — Places where there are no competitors yet, but can be placed — We catch the most effective creatives by niche

Algorithm for working in Adspoiler

Detailed instructions are in your personal account Take a free trial, try it, it’s useful.

Basic actions: - Cling to the top ten public pages of competitors, look at the last month of their advertising outputs and the results from it. — We find sites where the price of a subscriber is cheaper from indirect competitors — See which creatives are hitting the audience right now — based on the data, plan your own outlets — Analyze how and where it hit you

Check out the cost of an adult subscriber in my purchase. This is thanks to Adspoiler.

Do you know how procurement was conducted before? Excel table with a planning meeting for each post and measurement of intersections using a separate application based on the results of each advertising release. Fuck it, I don’t know how we survived.

Now for 1500 rub. you can receive such valuable information per month that I envy you. You either do the right thing by using Adspoiler, or you waste your budget and sit with a dead community.

Where do creative posts come from?

Either you do it yourself or use the services of designers. You can steal some advertising content from not-so-smart competitors, but I don’t recommend building your work around it.

We protect created creatives, they are stolen

Place watermarks on all graphics, GIFs and videos, or in a few days you will see competitors’ outputs with your successful creative. They also sit in Adspoiler and see everything. And sometimes their budgets are higher than yours.

Once, I made this mistake by distributing advertising outputs over a month; after a week, all my top creatives were burned by competitors who simply took them into circulation. The audience, naturally, quickly got used to them and the response dropped. If the creative is FIRED with the best indicators, quickly spend the budget on it.

We buy advertising on the market platform

General rules

• do not reinvent the wheel in creating advertising posts. Use what your competitors are doing right now. It could be ANYTHING! • use Adspoiler for analysis. Without it, you are a blind kitten. • the relevance of the data decreases every day, logged in a week ago, won’t log in now, improve your creatives

Purchasing rules

• Choose publics from 5,000 coverage per post and from 50,000 daily coverage • The more you buy with a coverage of 5,000 at the minimum cost, the better. • Follow only the performance indicators, do not look at the number of subscribers • The market platform selects supposedly effective sites for the budget, but you don’t need to believe it, believe the Adspoiler • Make wider selections of dates, publics popular with advertisers are bought out a week in advance. • Make the first purchase for 10% of the budget, analyze the result • If you find an effective creative - purchase in full.

We are launching official monetization

Advertising has begun, activity has begun, you need to quickly start earning money by promoting the community. First, read the rules of VKontakte.

To join the VKontakte advertising network (RSVK) you need to get 500,000 monthly coverage on the public, you don’t need to wait a month for this.

We count

1 post with 10,000 reach costs about 500 rubles. That is, to get a dry 500,000 reach on an empty public page, you need to spend about 50,000 rubles on promoting the VKontakte community.

Official monetization is fully automatic, you control only the price of your post and the proportion of how many direct advertising outlets you will have and how many from the Russian Social Insurance Fund (these are impressions from targeted advertising).

Well, then, we reinvest in promotion, withdraw money, and live life to the fullest. Now you know how quickly you can actually promote a public VKontakte account. That's it, there are no secrets. Only the subtleties of manual work, analysis and an eye trained with millions of budgets.

Write any unclear points in the comments

Improve the quality of content and update categories

We can also talk for a long time about how to write posts for social networks. But here, too, there are key points that can be highlighted.

Be diverse . Try different formats (videos, articles, longreads, memes). There are a lot of free services for working with content. Experiment. And try new categories from time to time.

Maintain readability . Separate paragraphs with a blank line, don’t use a lot of emojis and hashtags, be literate.

Example of a bad post

Use high-quality illustrations . Posts with good pictures get more coverage and responses than just texts.

Don't duplicate hashtags . If you put hashtags in a post, choose mid-frequency ones and use about 5-6 of them (no more than 10). Don't repeat the same set each time. Otherwise, the post's reach will drop.

Use your personal page as an additional promotion tool

The first thing you need to do is add a link to the public page to your profile. I wouldn't recommend it as a status. But you can select a group as a place of work through your profile settings, and also enter a link in the “Site” column.

Promotion through your personal page will only work if it is lively, interesting and not clogged with reposts from your own group. That is, you should regularly write posts just about yourself and sometimes repost something else. Fill out your profile, respond to comments, act natural.

Pin a unique post about your project, design a normal picture and enter a link.

If there is an important event in the public (donation collection, competition, promotion), publish a Story from your personal profile with a link to the post in the group so that interested friends go there. But it is better to do this rarely.

In addition to your VKontakte profile, you can add a link to the public page:

• to your website (make a social widget);
• into an automatic signature on your email;
• to any external resources.

Useful tips for free promotion of a page on VK

Free promotion services are certainly great, moderately safe and effective. But real popularity is achieved in a different way - by publishing useful and high-quality content on your page.

Expert recommendations will help you get ahead of your competitors and attract many, many new users.

Tip 1. Publish only quality content

Content on the Internet is everything. No super-effective promotion techniques will work if the content of the site is not interesting to anyone. There are no useful and unique posts, photos, videos, competitions, topics or memes - no new subscribers.

Tip 2. Choose topics you understand

This is an ideal way to gain the trust of users. There are probably areas in which you are an expert, or topics that really excite you.

Leverage your expertise and passion to produce quality posts on a regular basis.

Tip 3: Update content regularly

Catchy headlines, enticing announcements and attention to users – these are the components of success. If updates are regular, users will constantly monitor your public page, waiting for interesting news.

Tip 4. Do surveys in a group

People like it when people ask for their opinion. Surveys will not only attract new clients, but will also help you improve your performance.

Questionnaires and surveys must be relevant to the topic.

Tip 5. Use memes and provocative posts

But be correct. Offending the feelings of community members, sowing discord, panic, racial or social hostility is illegal and dangerous to health.

Other tips for promoting VK in this video:

Learn community management

It's not enough to just gain subscribers. They need activity and loyalty.

Try gamification and giveaways . Sometimes, in order to quickly advertise a public page on VKontakte, people immediately organize competitions - and a crowd of bots and scammers rush into the group. At the initial stage, there is no point in competitions. But if you already have a loyal audience, a giveaway or game is a good way to motivate your subscribers.

Broadcast . By default, notifications about video streams are sent to all subscribers (unless someone has manually disabled them). This is a great way to remind those who don’t visit you often.

Offer discounts for subscribers . Even if someone signs up to save a little money, you will have a buyer.

Encourage reviews and suggestions from subscribers . First of all, this is free content. Secondly, it is working on loyalty and increasing reputation.

Work off the negative . This doesn't mean smiling at everyone. Dealing with negativity is about politeness, openness, and maintaining dignity. If someone completely inadequate commented on you, and you responded to the point and correctly, the public will notice and appreciate it.

Be friends with active subscribers . Usually this happens on its own. But you can choose an active position and independently add friends to the right people and maintain contact with them.

How much does it cost to promote a page?

Above we looked at how to promote a page on VK yourself for free and for a fee. When choosing the first method, you can avoid additional costs and achieve results at no cost. But this option is too long and is not suitable for all people. To get faster results, you will have to pay for promotion. Total expenses depend on the account owner's requests and willingness to spend money.

Experts recommend ordering the service from experienced specialists who guarantee results. In this case, promoting the VKontakte page will cost a large sum, but the money spent will quickly pay for itself. The owner of a promoted account will be able to make money from a community or group, receiving money from selling goods, offering services, or placing advertisements.

On average, to promote a group of up to 10,000 users you will have to spend from 1 to 2 thousand rubles (when using budget options). Hiring professionals will require expenses of up to 20-30 thousand rubles. If you are not satisfied with such costs, you can promote your VK page yourself and for free. But in this case, no one guarantees the result, and it may take more time to solve the problem.

If you managed to grow to 10,000 users, half the work is already done. After this it will be easier. The main thing is not to give up what you started, and then the number of people quickly reaches 20,000 or 30,000 in just a couple of months. At the same time, promoting a VKontakte account will cost less. And here you need to show your imagination to use cheaper ways to achieve results.

The difference in the cost of services depends on the methods used. If specialists use white-label methods of attraction, they charge a higher price.

As for “black” methods, they are implemented using special programs, but then the risk of blocking increases. The advantage of the cheap method is to get quick results, but the income will be minimal.

A program for promoting a VK page will bring many users, but they will be ineffective and therefore will quickly unsubscribe. In addition, in 9 out of 10 cases such a group is blocked. The only way to save the work done is to petition the administration and convince them that this will not happen again, and that the mistake was made due to lack of experience. Sometimes this way of making excuses works.

Another option is how to promote your page on VK, don’t worry about it at all and buy a ready-made profile. In this case, costs will depend on the number of subscribers. On average, you will have to pay one ruble per user. In other words, if there are 10,000 participants in a community, you will have to pay 10,000 rubles for it. Ready-made groups are sold on freelance exchanges or thematic forums. But you shouldn't take risks. Firstly, you can be deceived during the purchase process, and secondly, such purchases are prohibited by the rules of VK. If fraud is detected, the profile will be blocked.

Taking into account the above, we can draw a number of intermediate results:

• If you use cheating, you need to choose a good site and not exceed the limit of 200 users per day. The speed should be average. The use of "dogs" is prohibited. In this case, advertising must be carried out using some other method.
• If promotion is carried out by specialists, it is necessary to deal with experienced professionals who have good reviews. And remember that advertising a VK page cannot be cheap.
• It is not recommended to buy a ready-made group or community, because in the event of a ban, all the money will go down the drain. It's better to do something of your own.

If you don’t have money for promotion, you need to know how to promote a public VKontakte page yourself and for free. Many methods have already been discussed above, so there should be no problems with solving the problem.

Work with thematic public pages and potential audiences

Don't lose sight of your cold audience. But you will have to look for it and track it.

Suggest articles and posts to thematic groups . If a ceramist from Irkutsk goes viral on a popular public page, the influx of subscribers is almost guaranteed. Large communities need content regularly, so they often post good stuff for free.

Comment on other people's posts from an expert point of view . Commenting on behalf of the community is often not welcome. But you can always thoughtfully analyze, explain and tell on your own behalf, mentioning the type of your activity.

Use mutual PR . It is advisable to take groups of approximately the same level as you. A million-dollar public company won’t give you PR for free, but it’s really possible to negotiate with a specialist from a related field who also needs promotion. Usually this is a post-by-post format: you make a post with a link to your partner, and he makes a post with a link to you.

Consider manual inviting . This is a gray method, but if we are talking about free advertising of a group on VKontakte, it must be mentioned. Select people interested in your product and send personal invitations. Many people have a negative attitude towards invitations to personal messages, but I don’t see them as a crime: if they communicate with me in a matter-of-fact and normal manner, I will either politely refuse or sign up. The exception is that they are completely intrusive and incomprehensible. It is important to do this rarely, to the point and humanely: to start with a simple polite dialogue, not impersonal, like the information business or networkers, but to the point. For example, you can PM those who are interested in your publication in a thematic public and thank them for their comment and/or high rating. If you conduct a dialogue not like a robot, you will most likely. won't be banned. But there is still a chance of running into a complaint, so it’s up to you to decide.

Bottom line

These were the 7 main stages of how to make a group on VK popular. This is just a brief overview. Each of them can be broken down into many smaller steps, and each of them will be no less important than the others. Remember that the quality of decisions made today will affect the results tomorrow.

And you can find out how to make a YouTube channel popular from scratch if you follow the link.

Read further:

How to promote a group on VK: in simple words about a complex issue

Free is not necessarily bad: how to properly advertise a group on VKontakte

The benefits of Telegram channel statistics: adjusting the strategy

A selection of popular channels. Secret of success

VKontakte promotion: everything you need to know before you get started

[Total: 0 Average: 0/5]

Author of the publication

offline 3 years

Subscribe to notifications in the official group for authors on VKontakte

“VKontakte with Authors” regularly notifies about updates, makes useful articles and talks about the features of working with the algorithms of this social network. This will already help you begin to understand and track something on time.

For example, VKontakte talks about functionality updates in Stories

In addition, there is also “VKontakte for business”, where they talk about grants, discounts on advertising and useful updates.

Or subscribe to notifications from our community, where we regularly publish up-to-date and detailed guides, tool selections and cool cases.

And now in more detail: preparation

Let me remind you that in this article we are talking specifically about attracting subscribers. But let’s touch on the basics of preparation.

Preparing for promotion is an important stage that cannot be ignored. If you miss it or ignore it, then everything will go down the drain. Believe me, I've seen a lot of them.

It doesn’t matter for what purpose you are creating a community: promoting services, selling goods, making money from advertising, or just communicating. The main thing is to correctly determine the portrait of your ideal subscriber (target audience).

The design, content plan, and overall promotion concept will depend on this. If you don't want to waste your efforts, please read the information below carefully.