Advertising is the first stage of sales; its quality represents the attitude of the entrepreneur towards his business and the consumer. The social network VKontakte, which recently celebrated its tenth anniversary, is not only a means of communication, but a large advertising platform for goods and services. To gain popularity and promote your business on such a resource, you need to create and then promote your page, group or public page. This article will tell you how to achieve this at minimal cost.
How to promote a page on VK?
Promotion in VK can be carried out in different ways, which we will dwell on in more detail. Experts recommend doing the job correctly right away in order to achieve the expected results. If you make mistakes at the initial stage, further steps will not be effective.
Promotion of a page on VK begins with awareness of the goal that a person is pursuing. Common options:
- sale of services and goods;
- increasing brand awareness;
- obtaining new service users and increasing the loyalty of existing ones;
- earnings from advertising other people's services and goods;
- increasing income through affiliate programs, etc.
Achieving these goals depends on the correct promotion of the VKontakte page. As noted, users have paid and free methods at their disposal. The main thing is to act legally and avoid “black” methods of promotion, because this can lead to account blocking. Don't underestimate the risks. Beginners often do not know which method can be used and which cannot. Below we will consider the main promotion options to eliminate mistakes.
First, let's look at where to start promoting in VK. Learn the following points here:
- Come up with the right name. The name of the community determines whether it will be in the TOP of search results or not. When choosing, you need to take into account key queries for a product or service. If the brand is already promoted and people are looking for it, you can add its name. One of the mistakes is using several keywords in the name in the hope of increasing efficiency and getting to the TOP faster. This is mistake. In this matter, accuracy is important, not quantity. When choosing a key, pay attention to the frequency of the request and the number of participants. If you advance in contact yourself, do not be afraid to make changes. If the first name does not produce results, it must be changed. The social network does not limit users.
- Add a correct description. Promoting VK requires creating a correct description. It should also contain keywords that attract new users. But you can’t focus only on keywords. It is important that the description contains the necessary information and describes the features of the page. The purpose of this section is to briefly describe the group's activities and advantages. There is no need to abuse the number of characters so that the text goes to “Show in full”.
- Get the design right. Promoting a page on VK depends on the right approach to creating a community. The design, size of the avatar and thumbnail are key. Proper design allows you to attract more attention than plain text. But there are a number of requirements that need to be taken into account. In particular, the minimum size of a vertical avatar should be 200*500 pixels, and for a thumbnail - 200*200 pixels. It is important that the banner and avatar are of good quality and reflect the theme. They should be easy to read via phone or PC.
Start SMM promotion on VKontakte with these steps so as not to waste time and money in the future.
What does it mean to advertise a post in contact?
Advertising a post in a contact is a type of targeted advertising when a post from your community is embedded in the feed of users you have selected based on certain criteria. And users see your post as if it were a regular post in their feed. With a slight difference: there is a small inscription “advertising record”. You can advertise a post in a contact to subscribers and people who are not subscribed to your group.
The criteria may be the following: age, place of residence, place of study, interests, the person is a member of a certain group. All this can be selected when setting up recording advertising.
How to promote?
The next step is to promote your page or community. Generally speaking, several tools are used here:
- Cheating likes. Experienced social network users know that people prefer promoted pages. If they come and see low activity, they will leave in search of other options. At the same time, the quality of text or pictures is unlikely to hold them back. If you increase the number of likes, the promotion of your page in contact will go much faster.
- Cheat subscribers. The same principle applies here as discussed above. More users attract other people. The many subscribers seem to indicate the usefulness of the information provided. In addition, the page or group rises in search results, which also helps attract new users.
- Boosting comments. When considering the question of how to promote a page on VK, we must not forget about the importance of comments. This tool can be used to support a business, win a competition, increase the popularity of a hobby, or generate an additional source of income. The benefits of comments can hardly be overestimated, because they create the appearance of activity.
- Cheating reposts. The essence of this tool is to increase the level of coverage and attract more attention to posts.
Note that we are talking about natural promotion for VKontakte promotion. In other cases, the effectiveness will be small, and in the most difficult cases you may even end up in the category of banned users. Now let's move on to more detailed steps.
One-time promotion
Promotion of a VKontakte page or group can be one-time or permanent. Let's start with methods that allow you to immediately increase user activity:
- Send out invitations. This is one of the most effective methods of promotion, which is actively used for independent and paid promotion. If a person receives a request from someone they know, they are more likely to subscribe to the group or page. In the future, these users can recommend the content to their friends. The word of mouth method works here. The invitation is available in two ways - manually or automatically. The first method is more effective because it allows you to make a brief description of the benefits of the page. It is important to be careful with mailing, because the daily number of messages should be limited to 15-20 messages from one account. Otherwise, you may get blocked. If a person subscribes, be sure to thank him for it.
- Link to the group in your profile. Promoting VK for free is more effective if you place the URL of a group or page wherever possible - in the email signature, in information about yourself, in a section of the website or place of work.
- Install the widget on your website. If you have your own resource, put a link on it that you can follow and register in the community. Friends of the subscribed person see the subscription and can become members of the community themselves. Information for connecting the widget can be found on the VKontakte website itself. Just copy the code and paste it where you want on the page.
- Connect products. If you need to promote your VKontakte business, set up a small showcase with a link to products or even create an entire store. To enable the option, go to the Society Management section, and then Sections. Now upload photos of the products, indicate their cost and write short descriptions.
- Send invitations to thematic groups. It is important to proceed carefully when using this method to avoid penalties for spam. First, find groups in which the target audience may be, make a list of subscribers, and then send an invitation (manually or using special programs). Interaction is also possible through the administrator. Contact him and agree to exchange information or a link. Alternatively, you can post a post for money.
Constant promotion
When studying the question of how to promote a page on VK yourself, you cannot ignore other methods of promotion. Promoting VKontakte with their help allows you to achieve results in the long term.
Let's highlight the main ways:
- Add only interesting material. This is a standard fact that many people neglect. For promotion on VKontakte to be effective, you need to be better than your competitors. Add quotes, interesting collections, useful tips, case studies, questions from subscribers, customer reviews, interesting answers and just beautiful pictures. Use different options and monitor user reactions. In the future, stick to those promotion methods that give the best results.
- Conduct live broadcasts. Free promotion on VKontakte involves periodically creating broadcasts. Such activity is only a plus for the owner of the page or group. Alternatively, you can share tips or provide training in areas in which you are an expert. You can make a broadcast with information about the history of the company. When broadcasting starts, subscribers receive a notification and can connect immediately.
- Add content from subscribers. Promotion of VK involves attracting users to authorship on a page or in a group. Alternatively, you can make a theme with the ability to add photos or stories. Ask people to review, leave feedback on a product they purchased, or talk about a featured service. This is a free and effective promotion method that helps increase traffic and interest other users.
- Comment on other people's posts. Find groups that are similar in topic and leave your comments under different posts. Get involved in discussions and give good advice. The goal is to interest other people and encourage them to click on your profile. This method of promotion works and can be one of the most effective.
- Hold competitions. A good method of promoting VKontakte is holding competitions. When creating them, it is important to clearly state the rules, delivery option and reward. The selection of the winner must be random and in front of subscribers. There are many options for holding competitions, for example, for the best photo or the correct answer to a question.
- Give discounts. One of the ways to promote services on VKontakte is to provide discounts for subscribers. The same method can be used for products. The savings are purely symbolic (up to 3-5%), but this will be enough to attract people. It is important to constantly remind about the possibility of receiving a discount so that users do not forget about the special offer.
These methods can be used one at a time, but greater results can be achieved with an integrated approach.
Process Details
Where to start
First, you need to start planning, that is, identify the goals and objectives for the development of a community or group. In this case, the goal will be the result you want to get from promoting the group. The objectives will be the steps to achieve the goal.
For example, the goals of a group in VK can be:
- — sale of goods or services;
- - hosting an event;
- — creation of a group/community of interests;
- - educational project;
- — social activities;
- — promoting your hobby and creativity;
- — thematic content and so on.
Based on the goal, you need to come up with a concept for how the group will be positioned, decide on the type of community, come up with a name so that it is clear and memorable, create a design and customize the style of presenting content.
Determining the type of community or page
The social network VKontakte provides the ability to create three types of pages, in addition to a regular account:
- Group is not a public page, but is suitable for gathering people with similar interests. The main advantage of this type is the ability to send invitations to subscribers directly to their profile. The limit is set to 40 invitations per day from one account. A wall in a group can be open or closed. With an open wall, users will be able to post content themselves; with a closed wall, they will not be able to.
- Public (public page) - suitable for promoting a project on a large scale. It has the ability to involve users in creating content through the “suggest news” button. Publics are ranked very well by PS based on key phrases. In addition, they are often featured in interesting pages on followers' pages.
- Event is an event page, the main purpose of which is to attract subscribers to a specific event or seminar. You can invite an unlimited number of people to the event. Most often, such a page is created a few days or weeks before the event begins, after which it is deleted.
By clicking on “groups” you will see the option to “create a community”. Here you can select the page type. There are 6 of them: thematic community, business, brand or organization, public, interest group, events.
Identifying the target audience
Without this point, the group's promotion will most likely be ineffective. There is an algorithm for identifying the target audience with which you can determine it. For example, to identify target audience for the commercial community, you first need to understand who your buyer is. These can be organizations or private clients.
Depending on this, the content, design style and methods of presenting information will differ. Then you need to decide on the target action, that is, what you want to achieve from the user. For example, selling, reposting, following a link to a website, liking, and so on. In addition, it is necessary to determine the demographic and social characteristics of the target audience, such as age, gender, income level, marital status, interests.
Using approximately the same algorithm, the target audience is determined for any direction.
Description of the page
Public pages on VKontakte are indexed by search engines. For this reason, it is necessary to pay enough attention to the “information” block about the community. In this case, you need to use keywords, and also write why users should join you and provide a link to the site.
Decor
The main elements of the visual design of the page are the cover and avatar. The main picture should correspond to the theme of the group. Important information should be placed in the center, as the picture size is cropped on phones. You need to write a short appeal to join the group.
REFERENCE! Nowadays minimalism is more valued, so do not overload your avatar with graphic elements.
In the community, you can pin a post so that it is located above all other posts. The best option is an embedded video that describes the company or product.
Content plan
The content can be different; it is used to retain existing subscribers and attract new ones. Posts can be entertaining or entertaining, or polls, posts describing some situation, videos, reviews, links to pages, and so on.
Services for promotion
There are services on the Internet for promotion on VKontakte, which can be used to achieve greater results and increase the efficiency of promotion. Let's highlight several online sites that deserve the most attention:
- Canva.com/ru_ru is a free and easy-to-use service that allows you to create unique graphics for your posts. Here you can find images for different social networks. If you wish, make something of your own or use an existing template. You can make changes to the ready-made options - add pictures, text, change color, etc.
- Segmento-target.ru is a platform for promotion on VKontakte. Its task is to collect target users for targeting. We are talking about advertising that is used for a specific group of users based on their place of residence or age category. The service’s capabilities allow you to gather users from competing groups and attract those who leave comments. The advantages of the platform are ease of management and accessibility even for beginners. The downside is that you have to pay for the service.
- Smmplanner.com is a well-known site that allows you to schedule posts. It is used to promote VKontakte, Instagram, Facebook and other social networks. You can connect many accounts to this site, add photos, create watermarks, etc. The service’s functions are free for a week, but after that you’ll have to fork out more.
- Popsters.ru. When considering the question of how to promote a page in Contact yourself, it is important to remember about analytics. The social network has its own system, but it is not enough. The use of this portal allows you to solve more complex problems. Using the site, it is easier to sort posts according to various criteria, compare them with competitors, and save reports in different extensions. As in the previous case, the site is available for free for seven days. This time is enough to understand the need to use such an application.
- Vkontakte.store. When it comes to promoting an online store, vkontakte.store is an excellent service. With its help, you can edit a product in a large group. It allows you to make changes to the title, description, categories and prices. Moreover, the service is completely free, which is a definite plus.
In addition to the sites mentioned above, you can use programs for promotion in VK. Let's highlight several options:
- Grabber VkDog is an application that allows you to find interesting material on the walls of other communities and post it on your own. To make your posts unique, it is advisable to add information. To get started, just download the software and log in with your personal details.
- Viking Inviter is a program for increasing the number of subscribers to a group. The software attracts real people, which is a big advantage. First you need to download the software and register. The effect depends on the number of user accounts and the number of friends.
- Viking Botovod Lite. Many claim that this is one of the best programs for promoting VKontakte. With its help, you can increase everything from likes to the number of views. The software is easy to use and does not require special knowledge.
- Viking Troll Lite is a program that promotes VKontakte from the perspective of increasing the number of comments. To get started, you need to add an account to the system. After this, a list of accounts appears on behalf of which comments are left.
- VkGroupBotCleaner. The software is suitable for users who use other software for cheating. With its help, you can clean out unnecessary participants. The program is easy to use, so even a beginner can easily understand it.
It is worth considering that promotion can be blocked, so natural promotion is a more reliable way.
About promoting business on VKontakte
VKontakte is a popular resource with high traffic. By opening our page and scrolling through the news feed, we learn about the latest events in the world, select something interesting for ourselves, get acquainted with new products, services, and communicate. It has become a daily ritual that eclipses watching TV. Therefore, this resource is good ground for business promotion.
How to create a sales page with minimal costs:
- Studying the target audience. Knowing the preferences, age, and gender of your clients provides the key to finding a profitable advertising platform.
- Competition. Explore successful communities, note the way they present “tasty” news (those with a lot of reposts and comments) and those that attract less attention.
- Confidence. An important point for trading services or goods. People like to “know by sight” the seller, so we format contacts correctly: real names, active pages with a pleasant appearance.
- Content. Avoid outdated news or frequent repetition, lead the community in one key without fanaticism and a large number of emoticons in post titles.
- Start. You can resort to cheating bots at the beginning so that beginners do not feel discomfort from the experience of a pioneer, the main thing is not to get carried away.
- Facilities. Use all the opportunities provided to reduce wastage of time for you and your subscribers. You can offer news, create discussions, set timers on posts.
- Advertising. Promote yourself in large live communities, think through advertising posts and promotions.
- Self-promotion. If, in addition to a public page or group, you run a website, place a widget or links to your page.
- Kind with healthy. Entertain your subscribers with contests and surveys, congratulate them on holidays, offer to post reviews of your products, give bonuses and gifts. People like to feel important.
Promoting a business on VKontakte means constant interaction with the audience, an uninterrupted flow of information to retain old subscribers and attract new ones. There are a lot of ways to promote a community mechanically (cheats, buying subscriptions), but is it productive?
Purchasing subscriptions entails purchasing likes, comments, and reposts. If you resort to such methods, costs will only increase. To make passive income in the future, you need a serious return at the beginning.
Paid methods for promoting a VK account
The above discussed are mostly free promotion methods that can be used to increase the popularity of a page. But sometimes they are not enough, so people look for additional ways to solve the problem. First, let's highlight several paid ways to promote a page in contact. Main options:
- Targeted advertising. This is an effective and reliable promotion method. Its essence is to place a user's advertisement for a specific audience. When ordering a service, payment is made per click or view. To create an advertisement, go to Actions, Advertise Community. Now you are taken to your personal account, where you can make various settings. Experience in using the method shows its effectiveness.
- Purchasing posts. This is another method of promoting VKontakte for money. The point is to negotiate with the administrators of other groups about posting certain material.
- VK Exchange. Find the Actions section under the community sign, and then go to the Advertise community section. After logging into your personal account, select the Market platform. Next, deposit a certain amount, create an advertisement and send it for moderation. After verification, several communities will be offered where you can publish your entry.
The main issue of paid promotion on VKontakte is the price. Much depends on the methods used and the ambitions of the owner of the page or group. The more money invested in promotion, the better results you can get. But this condition is ambiguous. If you choose the wrong method of promotion or entrust the job to a non-professional, there will be no effect even for a large amount of money.
Another option is to use VK promotion services. This option is offered by special agencies, and prices for services vary widely. Some people create bots and charge 1,000 rubles for it, but there are also those who write posts every day, negotiate with administrators and solve other problems for 50,000 rubles a month.
Before starting promotion, you need to decide on the budget that you are willing to spend on solving the task. It is this figure that should be announced to specialists, and they will tell you whether you can expect an effect from the promotion and what it will be. As overall profits increase, it is recommended to increase advertising costs on VKontakte.
Landing
Promoting a business on VKontakte requires an informative and vibrant design of the community. To hold the visitor’s attention and encourage him to take action, you can create a wiki landing page (landing page within a VK group) yourself.
Think over the background, indicate the strengths of the product, add a button for orders (sends in private messages), photos, reviews. On the group avatar you can place contacts and a call for subscription. Wiki landing page will transform the community, simplify navigation and help increase sales.
How much does it cost to promote a page?
Above we looked at how to promote a page on VK yourself for free and for a fee. When choosing the first method, you can avoid additional costs and achieve results at no cost. But this option is too long and is not suitable for all people. To get faster results, you will have to pay for promotion. Total expenses depend on the account owner's requests and willingness to spend money.
Experts recommend ordering the service from experienced specialists who guarantee results. In this case, promoting the VKontakte page will cost a large sum, but the money spent will quickly pay for itself. The owner of a promoted account will be able to make money from a community or group, receiving money from selling goods, offering services, or placing advertisements.
On average, to promote a group of up to 10,000 users you will have to spend from 1 to 2 thousand rubles (when using budget options). Hiring professionals will require expenses of up to 20-30 thousand rubles. If you are not satisfied with such costs, you can promote your VK page yourself and for free. But in this case, no one guarantees the result, and it may take more time to solve the problem.
If you managed to grow to 10,000 users, half the work is already done. After this it will be easier. The main thing is not to give up what you started, and then the number of people quickly reaches 20,000 or 30,000 in just a couple of months. At the same time, promoting a VKontakte account will cost less. And here you need to show your imagination to use cheaper ways to achieve results.
The difference in the cost of services depends on the methods used. If specialists use white-label methods of attraction, they charge a higher price.
As for “black” methods, they are implemented using special programs, but then the risk of blocking increases. The advantage of the cheap method is to get quick results, but the income will be minimal.
A program for promoting a VK page will bring many users, but they will be ineffective and therefore will quickly unsubscribe. In addition, in 9 out of 10 cases such a group is blocked. The only way to save the work done is to petition the administration and convince them that this will not happen again, and that the mistake was made due to lack of experience. Sometimes this way of making excuses works.
Another option is how to promote your page on VK, don’t worry about it at all and buy a ready-made profile. In this case, costs will depend on the number of subscribers. On average, you will have to pay one ruble per user. In other words, if there are 10,000 participants in a community, you will have to pay 10,000 rubles for it. Ready-made groups are sold on freelance exchanges or thematic forums. But you shouldn't take risks. Firstly, you can be deceived during the purchase process, and secondly, such purchases are prohibited by the rules of VK. If fraud is detected, the profile will be blocked.
Taking into account the above, we can draw a number of intermediate results:
- If you use cheating, you need to choose a good site and not exceed the limit of 200 users per day. The speed should be average. The use of "dogs" is prohibited. In this case, advertising must be carried out using some other method.
- If promotion is carried out by specialists, it is necessary to deal with experienced professionals who have good reviews. And remember that advertising a VK page cannot be cheap.
- It is not recommended to buy a ready-made group or community, because in the event of a ban, all the money will go down the drain. It's better to do something of your own.
If you don’t have money for promotion, you need to know how to promote a public VKontakte page yourself and for free. Many methods have already been discussed above, so there should be no problems with solving the problem.
Setting up VK post promotion
You can promote a post you just created or promote an existing post. It’s up to you to decide what format the promoted publication will be; there are no restrictions here either. To set up promotion of a post, you need to find it (if we are talking about an existing group post) or create and publish a new one. Then, having found the desired post among the community posts, click on the “three dots” in the upper right corner and select “Advertise”.
As a result, you will automatically be redirected to the advertising account for detailed promotion settings
The first step is to choose the topic of your ad.
Here you need to choose a topic that will be “in tune” not only with the post itself, but also with your community, otherwise you risk not passing moderation.
Next, set the geography of the ad by selecting the desired country from the drop-down list
Also, you can select only the cities and regions that interest you, or exclude unnecessary ones.
After this, if your target audience is users of only one gender, select the desired gender and proceed to setting the age parameters of the target audience. We indicate the range we need “from - to”
Below, for more precise coverage, you can select the marital status of the target user. Don’t ignore the “Category of Interests” item.
Each correctly set parameter increases the accuracy of the targeting of your advertising. As you set the parameters, based on them, the system automatically selects an audience for you and calculates the cost of 1000 impressions of your post.
Please note that the system does not indicate a clear cost, but offers a certain recommended range. You can set an amount less than the recommended amount, but not less than 30 rubles. But ads with a recommended price are shown much faster. Try to set a number within the range suggested by the system, or higher. You can choose the VKontakte platforms on which you want to display your advertising post
VKontakte has also provided such an important function as limiting impressions per person. Agree, if a person posts once, twice, and is not interested in anything - he has not performed any of the possible targeted actions, showing the same post a third time probably does not make sense. But other factors may also come into play. A lot depends on the specifics of the business.
And the last setting point is choosing an advertising campaign. By selecting an existing one (if you have previously created one) or creating a new advertising campaign,
and once again making sure that all parameters are set correctly, you can safely click on the blue “Create ad” button. Now you just have to wait for your post to be verified. If there are no reasons for rejecting your application, the post will begin to be broadcast to the entire audience, the parameters of which you set yourself.
How quickly can you promote a page?
The issue of promotion cannot be called quick. If you plan to promote a VKontakte page on your own and for free, be prepared for long and painstaking work. It can take up to 4-6 months (sometimes longer) to get your first 10,000 members. If you need instant results, you can order promotion on a freelance exchange. But there is a risk that the specialist will use “black” promotion methods. The result will be noticeable within a week, but there is a high probability of blocking or other sanctions from the administration of the social network.
A more attractive option is to turn to trusted companies. In such a situation, you can save personal time and be confident in the result without consequences. The time frame for achieving goals depends on the level of costs. The more money invested in the process, the less time it takes to achieve results. For example, by investing 30-50 thousand you can get the effect of promotion in 1-2 months. The main thing is to carefully check the performers and work only with those people who have experience and good reviews. Unfortunately, this method of promoting a page on VK can hardly be described as “fast and free.”
Don't chase speed. It is better to use “white” promotion methods, which take longer, but provide the basis for further growth. In addition, after spending six months to attract 10,000 users, you can breathe easier, because in the future the process will go faster. People will see that the page is popular. Regular advertising or other promotion methods will be sufficient.
How to make your personal VKontakte page popular?
In short, I would highlight three main “success criteria”:
1. Selection of a more or less narrow main topic of the page. “Differentiate or die” is a phrase known to all advertisers by marketer Jack Trout. It is also relevant in the case of promoting a personal page. You can't become popular by trying to write "everything about everything." Firstly, because you can't beat Wikipedia. Secondly, for example, people interested in modern gadgets and programming are rarely interested in knitting or caring for indoor plants. Therefore, choose the main information field that you understand and the main audience that you are targeting and try to become popular among them.
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2. Knowledge and understanding of the main formats, “tricks” and memes in social networks. Sometimes even the most dull news feed, presented and designed in the form of everyone’s favorite Internet meme, demotivator or comic book, can receive a huge number of likes and reposts (when people share your post with friends and subscribers). In this case, its author usually receives a portion of new subscribers.
3. Tracking trends, events and situations. To gain popularity in social media, it is important to be “in the spirit of the times.” If you are consistently one of the first to cover the latest events or trends, people will definitely flock to you. And, on the contrary, if you pick up “accordions” (outdated, already published news feeds) too late and off topic, then everyone will start to hate you!
So, the general algorithm is this: we select a topic and a niche, track interesting trends and events, present them on our personal page in formats that are relevant and loved on social networks.
Who needs?
VKontakte promotion may be required to promote a brand or personality. This technique is used by many celebrities who want to become more recognizable and get an additional portion of subscribers. We must not forget about ordinary businessmen who use promotion to increase profits.
When it comes to businesses that can be promoted on social media, there are many. Here are just a few areas:
- Service provision market - beauty salons, ateliers, bars, car services, rentals, etc.
- Products - food, cosmetics, clothing, jewelry, shoes, handmade goods and much more.
- Providing services - doctors, photographers, stylists, trainers, presenters, etc.
Social networks are ineffective for representatives of highly specialized B2B, as well as offline grocery stores. In addition, there is no point in promoting pages on the business of instant solutions, for example, tow trucks, taxis and others.
In addition, with the help of promotion, you can search for staff and provide people with useful information.
Results
Now you know how to promote a VKontakte page in Yandex and how to promote it in other browsers using special services or programs. In addition, to obtain results, you cannot avoid using stationary methods of promotion, as well as paid methods that can provide faster results. The greatest effect can be achieved if you combine a free promotion method with paid methods. In this case, you need to start with the first option, and then use promotion methods for money. And most importantly, be careful at the initial stage. Take your time when designing a page or group, because even a small mistake leads to consequences in the form of a decrease or lack of effect.