Brand communities: a selection of successful cases and figures

Good day, my dear friends and readers. Dmitry Kostin is with you as usual. And we continue our contact topic, since recently several people asked me: “What topic should I create a group on VK?” But then I want to make my own group?” True, I know how their desire to create their own community will end. Most likely, they will give up abruptly due to complexity, like the vast majority of people.

But how can I dissuade them? What if they really promote their community and 1,000,000 visitors join them? At one time I took trainings, courses and webinars on promotion. I created my own community, which had about 10,000 real subscribers. True, then I began to work with the group less and less, I didn’t post anything new, I somehow got bored. As a result, the group was hacked and I didn’t do it anymore.

But, regarding the topic, I will tell you.

Target

But first of all, decide why you need this community. Maybe you want to gather like-minded people or friends with similar interests, or do you want to make money from your community? Maybe you just need to create a public page to advertise yourself or your brand (I created my own public page to promote my blog)? So think about what you need this for. You must have a motive.

How to make a description of a VKontakte community

April 11, 2021 Social network VKontakte

So, you created a VKontakte group, came up with and worked out its name, and now you are faced with the following questions:

How to write a description of a VKontakte community
What to write in the community description so that it attracts customers

In this article I will answer these questions in the most detailed way, and also tell and show with examples how to make a beautiful and working description of the VKontakte community.

How to write a description of a VKontakte community

Everything is simple here. Under the VKontakte community avatar, click on the button with an ellipsis.

An action window will open in front of you. Click on the “Manage Community” button.

Immediately below the name of your page is the “Community Description” field, which you should fill out.

Well, now let's talk about what should be written in the community description.

What to write in the description of a VKontakte community so that it attracts customers

I hope that before you begin describing your community, you have thoroughly researched your target audience. This is actually very important and now you will understand why.

First of all, the description should be short, meaningful and succinct. A person who looks into your group should immediately understand what interesting and useful things he will find in it.

The description should not go into “Show in full”. People are very lazy by nature and only a few are willing to click on the button to read the sequel.

Personally, I’m not ready. On VKontakte, people relax and communicate, and even if a person looks into your group, then try to make sure that he receives all the comprehensive information quickly and in a readable form.

It’s great if the description contains information about your USP - a unique selling proposition. Try to express the uniqueness of your project in one sentence.

We are cheaper than our competitors because...
Yes, ours is more expensive, but...
You can only buy such an item from us, because...

It’s very good if there is a call to action in the description - join us!

And one more little tip. There is no need to overload the description of the VKontakte group with various embellishments. Please note that when the entire description is full of arrows and hearts, this greatly distracts attention from the essence of your project.

Let's see what description I made for my VKontakte group - Business online

Please note that the entire description text is visible at once and does not go to “Show in full”. Arrows help to break all the information into blocks that are easy to read.

In the description, I tried to reflect my unique selling proposition - the reader immediately understands that in this group you can find all the tricks of working with the VKontakte social network from a specialist.

How to write a description for a VKontakte group

So, you want to make your description readable, but you don’t know how to add emoticons to the description of a VKontakte group. There is nothing complicated here either. You can get the emoticon you need in the Emoji VK group | Smileys (emoticons). You can see how this is done in practice in this video tutorial.

Recently, an increasing number of VKontakte communities have been using a pinned banner, which is made in the same style as the community avatar.

It looks very nice, but the whole point is that visitors no longer see the description of the group, since it is hidden behind the pinned banner. In this case, you can display the important information that you want to convey to your visitors directly on the banner.

In my group, I put on the banner information about what interesting things my subscribers can find in the group, and these are step-by-step instructions, video tutorials, webinars and news.

As an example, I would like to give another community, the design of which I designed some time ago. In this group, the description is also covered by a banner. Please note that the benefits and interests of customers are reflected directly on the banner.

The question arises: is it worth writing a description at all if you plan to pin the banner right away? We can definitely say that it is worth it.

If you correctly inserted keywords into the description of your VKontakte group, then both Google and Yandex may well bring you to the top of search results. So, in any case, you should not neglect the description of the community.

Let's sum it up

The description should be short, meaningful and succinct;
It must be readable;
The description should contain keywords and reflect your USP (unique selling proposition);
The description should read the benefits, interests and pain of your target audience;
There is no need to overload the description of the VKontakte group with various decorations in the form of hearts and arrows - this distracts attention from the essence of your project;
The description contains a call to action.

What is the description of your community? If you have any questions, don't hesitate to ask! I'll be happy to answer.

Tags: VKontakte business, group, VKontakte Group, creating VKontakte groups. You liked the article, share it with your friends!

Instructions

To make money on a VKontakte group

, you need to actively promote. According to statistics, the first income in groups of general topics appears when the number of participants is at least 50 thousand people. In more specialized associations - from 20 thousand. And it won’t be possible to attract people to all groups; attendance depends on the choice of topic.

Popular topics for VKontakte groups.

In 2013, groups with quotes and jokes were relevant. They gained an audience of one million people in a matter of months. But today there are too many of them. It is almost impossible to reach the top ten, which means you should give up trying to compete. If the TOP 10 includes only millionaires, this topic is not relevant for beginners.

Related topics.

It is convenient to combine several areas at once in a group topic. Of course, they should not be contradictory to each other. For example, esotericism can be combined with psychology. Using two topics in the title will help you reach the top for two queries. And now the search returns such publics in good positions, although a couple of years ago they were always lower than thematic groups. Cooking goes well with home improvement tricks, handicrafts with gardening, etc.

Groups of fans of series and programs.

Every month new series or programs appear in the world. And they will be discussed and watched. And communities dedicated to them will quickly rise in search results. For example, 2 weeks ago a new series was released - Heartbeat. It was translated into Russian in different ways - heartbeat or heartbreaker. And immediately after the premiere the first groups appeared. Today they are not too big, but in a couple of months the number of subscribers will increase significantly. But you can create groups in advance, because it’s easy to find out about premieres many months in advance.

Community type

First, you need to decide what exactly you want to create: a public page (public) or a group? It’s just that most people call all types of communities groups. But this is not so. Let's consider:

Public page (Public) - Usually done to post some news for its subscribers and, as a rule, such pages are created in honor of some person, in honor of some organization.

Group - this type of community is more designed for communication between users. Here you can already share your messages on a specific topic.

Of course, these are all conventions, because now all these types are created for any theme. So just decide if you want to make discussions or just post something and make your subscribers happy.

Advantages and disadvantages of groups and public pages

Groups and publics have their own advantages and disadvantages, which ultimately determine the choice of a community in a particular situation.

We recommend: How to view a closed VKontakte group

Pros and cons of a public VK page

The content in the public is completely open to all users of the social network.
Only the owner and administrator have the right to post. Subscribers can only suggest news or comment on existing posts if the page settings allow it.
Albums with photos, videos and discussions are located on the right side of the screen.
You can create an event within a public page.
There is no section with the latest news, but you can add a wiki page.
A public page is not suitable for storing files and documents.
There is no option to invite friends.
On each personal page of a VK user there is an Interesting Pages block. The public page logo in this block provides additional subscriber traffic.

Pros and cons of the VK group

There are three types of groups: open (content is available to all users), closed (addition to the group is carried out by user request), private (joining the group is possible only by invitation of the administrator).
In a group with an open wall, users can post their own posts. However, it is possible to close the wall. Then only the administrator is responsible for adding records.
Audio recordings, videos and photos are located under the news at the top of the screen.
The group is not suitable for creating events.
You can publish the latest news in the appropriate section of the group.
In the Documents section, you can store files that are important for the functioning of the community, including text documents and tables.
There is a special function for inviting friends to a group. At the same time, not only the administrator, but also any participant can use it. This contributes to rapid promotion and increased traffic in the community.
Despite the fact that each personal page has a block with groups, even the presence of the group logo in it does not ensure increased attention from other users.