How to write to the administrator in VK technical support or find answers to common questions from a computer and mobile phone

What kind of profession is this?

I won’t be far from the truth if I say that today almost every second person is registered on some social network. We can’t even imagine a day without opening some device and looking at our page. And having looked in, we sit there for hours, because we need to check how Natasha, Pasha, Masha are doing, what Dima answered, who posted their new photos today, who commented on ours and how.

And also, while looking through the feed, we continually subscribe to interest groups and make purchases, carried away by the advertising of any service or product offered by a company or online store that builds its business via the Internet.

By becoming clients of these companies, we thereby agree to receive news, new products, promotions, communicate with other clients of these companies, and leave comments.

Behind all this is the administrator - the so-called specialist in working with social networks, whose services are so often resorted to by information businessmen and resource owners who want to attract as many customers as possible to their goods or services and increase traffic.

According to statistical data over the past two years, VKontakte is in first place in popularity, and that is why we will look at how to become an administrator of groups on this network and how to make money from it.

To design communities and posts

Canva

This is an online photo editor that allows you to create graphic elements even without design skills or knowledge. The Canva service has many templates, many of which are specially adapted for popular social networks, including VK. If a suitable template is not found, you can make collages.

The tool is free to use, but some templates are available for a fee of one dollar. This price already includes the design itself, plus a background with a font. All free and purchased templates can be adjusted by changing the location and text of the inscriptions, loading a new background, controlling transparency, etc.

A paid version is also offered - Canva for Work. Here you can add your own fonts, collaborate with your team, and use other additional options and functions. You can use the corporate version for free for a month, then you need to pay almost $13 or $10 monthly (with a one-time annual payment of $120).

Revoc

Service for creating dynamic, “live” covers for VK pages. In just a few minutes you can create a beautiful background image for your community. The procedure for using Revoc is simple and straightforward:

• you need to open the tool to the community;
• upload the background and add the necessary widgets (weather, date, comment of the day, exchange rates, etc.).
• save what you have done and activate the live cover.

By experimenting with Revoc widgets, you can create a truly original public page.

Use of one live cover for one community is free for the first two days. Next, the minimum paid tariff plan per month will cost 149 rubles.

Source

VK application that helps you work with the source code of wiki pages. So, if you like the visual design of a competitor’s community or any other public page, use the “Source Code” and analyze the details of its design. You can find something interesting using a search that analyzes not only public, but personal pages, as well as meetings.

The application will also be useful for those administrators who already have many wiki pages and experience certain difficulties with setting them up and/or changing them. The convenient functionality of “Source Code” will allow you to do all this faster and easier.

Goo.gl

A popular service that allows you to shorten links. Long links that take up several lines are not popular with users, and they also worsen the visual perception of posts, especially in the presence of UTM. To make a link more compact, there are many simple free services, among which we recommend Url Shortener from Google.

Goo.gl not only reduces the length of the link, but also counts the number of clicks, which makes the tool also a simple but useful tool for analyzing and collecting statistics.

Vemoji

Constructor and editor of emoji and emoticons. In a number of topics on social networks, these symbols are more than appropriate for designing communities. With Vemoji, you can either select existing ones or design your own emoticons according to different categories. Using the service will delight you with its simplicity and convenience - select a category, click on an emoji or emoticon and copy the data for a public or group in VK.

Everything is free.

Who are you - admin?

Admin - this is the abbreviated way it has become common to call the group administrator - this is the “chief of the plates” (oh, what am I talking about?) - the person responsible for the creation, design, content and promotion of the group (not to be confused with the system administrator, whose responsibilities are to understand operation of computer systems).

To master the skills of this remote profession, you must:

• be a sociable person with the instincts of a psychologist,
• know/be able to identify the needs of the community,
• be creative: be able to select exciting content to retain the audience,
• have the basics of management and marketing,
• and basic knowledge of graphics programs.

And if you add to this your irresistible desire and a couple of free hours a day, then the chances of getting this job increase significantly.

And who can apply for this vacancy? It could be anyone: a teenager suffering from excess free time; student looking for part-time work; a young mother on maternity leave and even a pensioner who is mastering the Internet “not for boredom, for entertainment,” which is also not a rare case in our time.

Much still depends on the community owners and the goals they pursue. Administrators of social groups of an entertainment nature perform the same tasks, while communities owned by representatives of small and medium-sized businesses have completely different priorities.

Finding a hidden administrator in discussions

Let’s say right away that finding a hidden admin using this method is not an easy task. The fact is that the social network VKontakte firmly takes the position of non-disclosure of confidential information that users consider it necessary to hide. However, with due patience and perseverance, this can still be done.

So, the instructions are:

• Log in to your VK account and use the menu to find the desired group. Enter it.
• On the right side of the screen, find the “Discussions” block. Go to it.

• Click on any discussion and copy the contents of the address bar in your browser. You can save the link this way: while in the “Discussions” block, hover the mouse cursor over one of them, right-click and click “Copy link” in the drop-down menu.

We recommend: How to create an album in a VK group

• Create a new community: in the “Groups” section, click the “Create Community” button. In this case, the name and theme can be absolutely anything. At the end of the procedure, click the “Create Community” button again.
• In the new group, go to the “Links” section. There, paste the link you copied earlier and click on the “Add link” button.

• In the window that appears, you can read the title of the discussion, the first and last name of the administrator.

However, this method does not always lead to the expected result. In some cases, instead of the administrator's name, the window displays the name of the community.

“What should I do?” or administrator duties

The administrator is the same curator of the group. His main obligation is, if not constant, then daily online presence in the community and filling it with useful content. He must lead and develop the group, “cheer” for the replenishment of its number and the activity of subscribers.

So, what can and should be done by an admin in VK:

• identify the target audience and attract new participants;
• study the interests and problems of Central Asia;
• deal with page design: think through the design, create a menu, place texts, illustrations, videos;
• regularly post informative posts on a certain topic, including advertising;
• create interesting topics, thereby maintaining communication with subscribers;
• come up with competitions, tests, promotions to create activity among participants and attract new ones;
• monitor comments, remove spam;
• Possibly hold meetings and events online;
• exchange advertising posts with administrators of other groups;
• place targeted advertising to promote services or goods.

Special applications for VKontakte group administrators help him automate this and other work.

More details about this in the video. At the same time, you can test yourself and see if this activity is right for you.

To search for a target audience and collect a retargeting database

Segmento Target

This online tool helps attract customers. Lead is a term with different meanings used in the field of Internet marketing. A lead is a separate category of Internet audience (potential clients) and their...Go to the dictionary of terms from social networks and optimize spending on advertising campaigns. Segmento Target has a pleasant interface and convenient functionality for collecting retargeting databases and searching for the target audience. An interesting feature of the service is to search for parents by the age of their children.

Guest access for one child costs 60 rubles, and the basic tariff will cost 500.

Pepper.Ninja

This is a service designed for targeting target audiences on social networks. Pepper Ninja can:

• monitor newcomers to communities and groups;
• find an active target audience of the public;
• form a database Search engine cache (translated from English as “cache”) - the entire list of data currently contained in the search engine. Information read...Go to the dictionary of retargeting terms and upload it to your account;
• find intersections of target audiences;
• monitor advertising promotional publications, etc.

The tool works both with VK and other social networks, such as Odnoklassniki, Instagram, Facebook. Using Pepper.Ninja, you can upload data about active group members, excluding blocked or deleted accounts.

The service is available for free only for a day. The cost of the starter package per month is 490 rubles. With a small amount of work, you can pay only 190 rubles for two-day full access.

Target Hunter

A tool that will help you find your target audience and collect retargeting databases. With TargetHunter you can:

• find people who have identified the community in general information about themselves as a place of work (employee search);
• collect linksAnchor - text support for a link, which is contained in an HTML tag .
  Why is it important for website promotion? Go to the dictionary of terms for accounts that left comments on the web resource through the VK widget;
• detect publications or comments by keys (this is useful not only for administrators, but also for ordinary users);
• identify the most popular public pages among your target audience;
• clear the database of fake accounts and bots.

The service also allows you to set up alerts in Telegram. To conduct an advertising campaign without taking into account “dead” subscribers, you can filter your target audience by comments, reposts and likes.

In free mode, 20 functions out of almost a hundred are available. To use all the functionality of the TargetHunter service, you will have to pay 799 rubles for the “Automation” tariff. To fully collect target audience, as a rule, the capabilities of the “Standard” tariff plan are sufficient. Its monthly payment will cost 499 rubles.

Vk.barkov.net

Another tool for gathering an audience for targeted advertising campaigns. Functionality vk.barkov.net. designed to search for target audiences based on various criteria, including geography, age, and intersection of publics. You can select an audience by thematic groups (for example, find people who are simultaneously members of several specified communities) and the level of user activity.

Free access is open to all functions of the service, but there is a limitation on the volume of calculations. To remove them for a month, you can pay for the “Maximum” tariff - 399 rubles (with it you will also receive priority technical support). You can disable restrictions for a day (149 rubles).

Deserter

An application in VK that displays information about community subscribers and those who left them. The administrator will be able to start personal correspondence with the “fugitives” and establish the reasons for their group leaving. Such feedback can improve the strategy of marketing work in social networks, change a group or public for the better.

Using “Deserter,” you can track the statistics of various communities, for example, collect a base of new competitors’ subscribers and invite them to become members of the public.

You can monitor five communities using the application for free. All information when using the free tariff plan is stored for 7 days. Paid services cost from 100 votes. In this case, you can collect information on 20 groups with the number of subscribers up to 1.5 million. All information on “fugitives” and subscribers is stored “in memory” for a month.

Group audience comparison

An application for conducting a comparative analysis of the audiences of several communities with the ability to determine the percentage of common subscribers. Such a tool will be of interest to SMM specialists and VK “administrators” from the point of view of assessing the chosen advertising strategy and work plan.

Almost 10 thousand checks are available to users for free.

“What is the weight in grams?” or how long will the admin’s wallet handle?

How much does an administrator earn? From the video materials, the size of the wallet becomes obvious, but it must be added that the salary depends on many factors.

Here we take into account:

• qualifications of a specialist (his professional skills);
• the number of functions assigned to it;
• job responsibilities;
• experience (portfolio);
• workload (number of hours per day/number of groups);
• I would also add the desire to work, which is also an important factor influencing earnings.

If you wish, you can reach 30,000 rubles or more. Seasoned specialists who are skilled in administration, devoting a significant portion of their time to their favorite pastime and who have mastered targeted advertising receive many times more.

Useful books, videos and services for VKontakte administrators

First of all, you will need the “VKontakte Administrator’s Handbook”. To start downloading, click on the link.

Book's contents.

For additional material on the topic, see the articles:

1. “Overview of the profession of targeted advertising specialist - who is he, how much does he earn and where does he study?”;
2. “A detailed description of the Internet profession of a content manager - who is it, what does he do, how much does he earn and how to become one?”

Now let's look at several programs for VKontakte group administrators. If you use or know about other useful services, please share the links in the comments.

Let's move on to the video review. After watching just a few lessons, you will get a clear idea of ​​the profession that you can master in the near future.

This lesson covers the following topics: organizing a workplace, setting up a community, selecting group leaders, attracting subscribers, and preparing interesting material for publication.

This video is all about content.

Here you will be introduced to Photoshop and basic design skills.

This video contains a continuation of the lesson on VK graphics.

From this post you will learn what a selling group is and how to create one.

This is a very important video that is a must-watch for all beginners who have not had time to build their own portfolio.

In the next section we will talk about how much social media administrators earn.

“You need such a cow yourself” or who needs such a special

Surely, you have noticed, you go to some website and you will definitely see the following entry: “We are VKontakte” or “Our VKontakte group” and then a link to the page.

Today, many companies are bringing their business to the Internet, they need specialists to promote their goods and services, and for this they are willing to pay good money. For this purpose, groups, communities, public pages are created, and professionals are hired who can help entrepreneurs sell their product profitably and attract new consumers.

Now imagine how many such small and medium-sized businesses appear monthly and evaluate the scale of demand for this specialty.

But this is not the limit. Many sites, blogs, media, famous personalities and unknown ones too, but who have some kind of project and need to promote it, also need a leader.

“I would like to become a pilot, let them teach me” or where I can get training

Is this activity difficult? Do you really need to learn this? Practice shows that if you wish and have sufficient computer skills, but without special education, you can earn from $100 to $500 per month for running one group.

For some, this will be enough. Those who understand that “killing time” on the Internet simply for entertainment is an unaffordable luxury, and who want to become a pro in this area and thereby ensure a decent life for themselves, will need special training.

Among the numerous courses and trainings teaching this profession on the Internet, perhaps the most popular is the “VKontakte Administrator” course of Natalia Odegova’s online school 1day1step.

After completing the course and receiving a certificate, you can safely enter the freelancing space with a serious “trump card” in your hands, because already during the training, students of the course find customers and receive money.

However, “a bad soldier is one who does not want to become a general.” If you are used to planning and are already looking far into the future, you want to know all the intricacies of Internet marketing, and understand promotion technologies on social networks, the “SMM Specialist” course will be useful to you.

These online intensive courses will allow you to significantly raise the bar and work remotely at a higher level.

VK group administrator, his responsibilities

VKontakte is a social network that allows users to send messages to each other, create their own pages and communities, exchange photos and videos, and play computer games.

This resource was launched in October 2006 and initially positioned itself as a resource for Russian students and university graduates.

Now there are more than 460 million registered users, the daily audience is more than 80 million people.

VK users have the opportunity to:

• Create a profile and post information about yourself;
• Write messages;
• Leave comments under the published content;
• Publish photographs, audio and video materials, surveys;
• Manage access settings;
• Share links with other users;
• Interact with other users through private messages or wall posts;
• Get acquainted with the news.

A large number of people spend time on social networks, simply killing their free time, but for many VKs have become a source of income.

There are many different ways to earn money.

Some users make money by performing simple actions:

• Joining a group;
• Putting likes;
• They share reposts.

Such work is paid accordingly.

A more responsible and well-paid job is the job of VK Administrator.

Responsibilities of the Group Administrator

The VKontakte group administrator is responsible for maintaining a community or group on this social network.

His responsibilities include:

• Selection and preparation of materials for posts;
• Posting of publications;
• Removing spam, comments containing offensive statements and obscenities;
• Timely response to visitors’ questions, requests from advertisers and partners;
• Setting up targeted advertising;
• Mutual exchange of advertising posts with other communities;
• In order to organize active communication - holding various events - promotions, competitions.

Requirements for the Administrator may vary depending on the tasks of a particular community.

Skills required for the job

• A specialist must understand the work of social networks and know its rules;
• Know your group’s audience, its interests and needs;
• Be able to work in graphic editors;
• Be sociable;
• Resistant to stressful situations;
• Respond adequately to criticism.

The necessary condition is:

• Ability to create a group, community, page;
• Customize the menu;
• Publish materials about the community so that it attracts the attention of users.

The specialist should know:

• Fundamentals of marketing, psychology, design;
• Be able to navigate social networks;
• Be able to write and speak correctly.

It goes without saying that such work is carried out only once and, nevertheless, one must be able to do it.

You can find work in different communities where a vacancy has appeared.

It can be:

• Sites whose owners decided to promote their resource;
• Businessmen who do not have time to do this work, and they offer these functions to another specialist;
• MASS MEDIA;
• Agents of famous people for their PR.

A specialist’s income depends on various factors:

• Work experience;
• Its volume;
• Qualifications;
• Time devoted to work.

To earn more income, you can work in several groups, the main thing is that you have enough time for this.

This profession is well suited for those who love communicating with different people who, in addition to pleasure, will also receive money for it.

You can also read the article Working as a site administrator, what are its functions, by clicking on the link

“What about the road?” – PS

Finally, it remains to remind you where you can find your desired “place in the sun.” These are well-known employment sites, freelance sites and exchanges, and the VKontakte resource itself, where you can often see advertisements for finding an employee for this position.

You can post your resume on websites for admins and public page owners, of which there are now plenty. You can use word of mouth. In short, “he who seeks, he…”, you understand.

That, in general, is all for today. We will be glad if the article was useful to you and helped you with choosing a remote profession.

Share it on social networks, leave your comments. See you again!