How to promote a VKontakte group - how to gain subscribers and increase the community

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Today, only the lazy do not use social networks for promotion and promotion. Characterized by a very loyal and sensitive audience, they act as an excellent platform for launching advertising and marketing campaigns, selling goods and services. The only caveat is that to organize even the most attractive and intriguing promotion, you will need a starting set of followers. Otherwise, you will have to forget about your cherished activities. Therefore, in this article we tell you how to independently develop and promote a VKontakte group, collect and increase the number of VK subscribers.

Introduction

Due to the rapid spread of the Internet, in Russia the majority of Russians began to actively use it. Moreover, if at first they used it exclusively for reading news and entertainment, today people make purchases through the Internet, order goods and services, find the necessary information and suppliers. Therefore, a well-created and promoted group on a social network can bring your enterprise or company a constant flow of customers, comparable to the flow received from traditional sources (for example, external and print advertising).

VK group will help you sell and earn money

A large number of subscribers is important not only for companies. You can simply make money from the group by selling various products to your visitors, placing advertisements or calls to action .
Essentially, a group is a target audience, and the larger it is, the more profitable it is to advertise in it. In this article, we will look in detail at how you can quickly and effectively increase the number of subscribers in a group and make it profitable.

Problems at work

Attracting a subscriber is a complex task. And her solutions, as well as her problems, are also complex. Let's sort them out... let's sort them out.

Closedness of the group

If your community is closed or private, then you won’t be able to monetize it. This means that you are deprived of the privilege to display targeted advertising from other communities. Therefore, you will not be able to display your own advertising in other communities.

Solution : open the community ¯\_(ツ)_/¯

Guaranteed growth requires money

Your community must bring in enough money if you want to break even (at least) after purchasing advertising on the Exchange. Therefore, you need to find a healthy balance and use your brain.

Solution: Realize that in this world, in order to make money, you also need to pay money, and then develop sound maneuvering tactics and develop a low-cost advertising campaign.

Attraction by advertising

So, you have some kind of enterprise, for example, producing kitchens. You have already started production and you already have your first customers, whom you have found through the showroom, print advertising and media. You decide to create your own website to display furniture samples, tell clients about yourself and the terms of cooperation. But the problem is that creating a full-fledged website, and then promoting it to acceptable traffic, takes some time, and usually this is at least six months.

You can create a group on social networks literally in the evening, having previously thought through all the nuances. Literally a few minutes after creation, you will be able to get your first target customers who will purchase goods from you or at least learn about you as a company in a certain city. How to do it? We will not describe the rules for creating a group, but will tell you about targeted advertising. What it is? The group has a specific target audience, which is derived from the portrait of the intended client.

For example, furniture is mainly purchased by men and women aged 25 to 55 with an average income. If this is budget-level cosmetics, then the clients are female students and women with low incomes. It makes no sense to sell furniture to teenagers and cheap cosmetics to people with an income of 40 thousand rubles - you will have practically no clients. Accordingly, targeted advertising is one that is aimed at the target, that is, the target audience. And this direction is not only based on the buyer’s portrait, but also on his interests and requests . A person sees an advertisement for furniture, clicks on it and ends up on a landing page that sells furniture. Your task is to make him buy it, because he is already 70% ready to make a purchase.

To properly set up targeted advertising, you need to analyze the intended buyer and the capabilities of your company. If you sell furniture in Moscow and the Moscow region, then you do not need clients from Belarus, Kazakhstan or Novosibirsk, since no one will order delivery anyway due to the high price. Think about who most often buys furniture: usually these are men with higher education, who are interested in repairs, home improvement, building houses, etc. The more detailed the portrait, the more accurately the advertisement will hit the target.

Don't cheat

So, you’ve decided on a topic, designed your public page correctly, posted your first 20 publications, and you’ve even got your first subscribers. Without further progress, the community may stop developing. And then you think about the easiest and fastest way to get the desired popularity, about getting subscribers.

To achieve this goal, there are many offers on the Internet. In most cases, a bot is involved in this process, adding fake, hacked and empty pages. Let’s say right away that this topic has 2 significant disadvantages:

1. Your public page will attract the attention of the administration and may get banned for increasing subscribers.
2. Advertisers are not interested in communities with “mute” members.

Therefore, promoting the VK public in this way is highly doubtful.

Attracting with content

What is the most important thing in a group? This is content. A person should go into it and become interested, he should like the information that is presented on the wall. What will be interesting to the target audience is clear: what they came for. If you sell furniture, then posts about furniture, the rules for choosing it, the materials from which it is made, the rules for arranging it, etc. If you sell cosmetics, then information about makeup, selection rules, manufacturers, etc.

If you don't have time to lead a group, hire a manager

You can search and post content yourself or hire a content manager for this. In any case, before inviting people to the group, you need to add at least a dozen posts so that they can see that the group is alive. The more interesting, informative and unique the post in the group, the more times it will be reposted, the more people will like it. This will lead to a geometric growth of subscribers: friends of those who reposted the post will come to you and repost the post.

Come up with a clear and memorable name and username for the group

The title should be succinct, informative and interesting. It seems that this is a formal stage, but it is worth paying attention to.

Don't limit yourself to just a name like “such and such a store.” Write a topic (for example, “Fairytale shop | Spices and teas”). If geography is important, add a city or country to the public name.

For example, we want to come up with a name for our ceramics public. We can look for ideas:

• in mythology;
• on sites with association clouds;
• in recognizable concepts from the world of art (cinema, music, painting);
• from competitors in our niche.

We want an unusual name, which should somehow reflect that we can make anything from clay. We also need to indicate the topic and geography, since people search for communities using keywords (for example, city + required product). As a result, the full name looks like this: “I’ll make a Golem | Author's ceramics | Irkutsk".

Using keywords, the public can be easily found through search

If after two days it begins to seem to you that the chosen name is not fire, you can change it very quickly and easily. Just go to the controls again.

Don't forget to change the group login in the settings. You can write the name in Latin, or you can come up with something else. The main thing is not to leave a standard set of characters so that the link to the group is also remembered.

Choosing a name

Many people call groups some impersonal words or just a set of letters, but this is fundamentally wrong. The name should reflect the meaning of the group or emphasize its focus. There are two ways to go here:

1. Call it by the name of the company to carry out additional marketing promotion of the brand. For example, “Cilicia” or “Rud”.
2. Give the group a name related to its activities. For example, “Nikita Furniture Store” or “Affordable Belarusian Cosmetics”. Upon entering the group, a person will immediately understand what it is dedicated to.

We recommend choosing the second option also because it contains keywords that are indexed by search engines. This means that if a person enters “Belarusian cosmetics” into Google or Yandex, he will end up in your group. These are free visitors who may well become regular subscribers and clients, so take advantage of this opportunity.

Community Topics

The audience needs to be interested in unique content - this is especially important when you have a highly competitive topic (for example, fitness centers or clothing stores). Positioning will allow you to attract loyal subscribers to your group. In this case, you should draw up the most detailed portrait of the target audience, not only by segmenting the target audience (for example, women 20-25 years old), but also by making a list of their possible goals, objectives, interests, fears and concerns that they may encounter in their everyday life . The Yandex Wordstat service can also help with this by providing statistics on what answers your potential audience is looking for to their questions.

Post layout plan

In order for people to stay in the group and read its posts, you must post them periodically and evenly. That is, you don’t need to post 20 posts at once once a month; hardly anyone will read them. But if you post three to four posts a week, then most of the group’s subscribers will probably read them. There is no need to constantly spam: people get bored with it and they unsubscribe. Uniform, interesting and timely posts are the best option for any commercial group.

Attention:

a lot depends on the topic of the group. If this is a city portal, then it is more correct to post a large number of news posts in it. If this is a commercial group, then 3-4 posts per week will be enough.

Another tip for those who want to gain a large number of followers: use hashtags. Hashtags are keywords that are written with #. For example, if the post is about choosing a kitchen, then you can use #furniture, #kitchens, #choice, #chipboard, #wood, etc. Information is searched for on these tags on social networks, so people who entered them in the search will come to you in group to the specified post. Additionally, we recommend making back contact with the audience. Conduct various surveys, organize competitions, respond to comments, etc. The more active people are, the livelier your group is.

On VKontakte you can set up targeted advertising

How to attract subscribers to a group and bring it to the TOP 3 on VK

Of course, every community owner dreams of being on the list of the best in their field. In fact, search results are influenced by 2 main factors:

1. Group name. It should be as clear as possible and contain keywords, i.e. be relevant. Therefore, before creating a community, analyze which phrases users most often use when making queries in your field.
2. Number of subscribers. It is clear that the greater the number of subscribers, the higher the position of the community.

The conclusion is simple - to get to the Top, name the group according to the search query and attract the maximum number of participants in all possible ways.

The role of subscribers for a group, community and public in VK

This is how our subconscious works, that users are always more active in subscribing to pages where the counter has impressive indicators. A large number of participants provides the following advantages:

• increase in sales;
• growing brand popularity;
• increasing coverage;
• trust from users;
• getting into the Top.

While working to promote the group, each of its owners strives to satisfy their needs. For one it is an increase in sales, for another it is recognition of an idea and gaining followers. Be that as it may, there are various ways to attract an audience. Try each of the ones in this article and get a larger audience than your competitors.

Using friends

Let's look at another simple and free way to attract people to a group on VKontakte: simply invite people to your place. The social network constantly changes the possible number of applications sent out per day, but in general it is quite possible to fill 10–20 people per day. There is another option - the group is created as an ordinary person, and not as a community, after which you simply send out invitations to everyone. We recommend choosing people based on their interests and not sending invitations to popular users: gather your audience starting from the very bottom. When you have 1000 subscribers, others will follow you simply because you are popular. The operating principle is as follows:

1. You have created a group and started promoting it.
2. You have created a profile for an ordinary person and invite friends to it.
3. You make the last post an advertisement, with an invitation to join an interesting group.
4. Some of your friends flow into it.
5. You visit people and like their posts (not your friends). They see the activity, go to your profile and like back, including the post with advertising. Partially they subscribe to your group, partially they repost your posts, attracting their subscribers.

Attention:

You should not add too many participants as friends, as the social network considers this spam or cheating. Study the current rules so that your group does not get banned.

How to gain subscribers and bypass group and public bans on VK

First of all, you need to understand that there are two types of communities in VK: publics and groups.

Publics are used to actively promote a brand, idea, personality:

• no privacy;
• all users can view published materials;
• subscribers actively participate in discussions and can also suggest news, which, after agreement with the administrator, is published;
• it is possible to create an event;
• there is no “Invite friends” function;
• The public pages to which a person is subscribed are visible to everyone.

The group brings together VK people with common interests:

• can be open, closed, private;
• users can leave VK posts on the wall;
• there is a section “Documents”;
• you cannot create events;
• participants can add media files, VK photos, videos;
• There is an “Invite Friends” function.

Based on the functionality, you can choose one or another type of community. You also need to know that VK settings allow you to transfer a group to public, and vice versa.

Proper management of the community will contribute to the growth of VK subscribers and help bypass the ban:

• do not post prohibited content;
• do not exceed the daily limit for adding - 40 friends;
• create rules that indicate what can lead to blocking of a group;
• clear subscribers of “dogs”;
• if the group is intended for an audience of 18+, make it closed;
• do not use several resources to attract subscribers at the same time;
• If you suddenly receive a claim from VK support, do not ignore it, show that you are ready to resolve the controversial issue.

Perhaps these are the main points that need to be taken into account in order to avoid a ban when promoting a group.

How to make the VKontakte community attractive - Trends

The first thing a visitor notices when visiting a group is its design. Secondly, convenient navigation and functionality. Let's look at how to create subscribers in a VK group without tasks and programs using proper page design.

Avatar

This picture is the only thing the user sees before going to the page. Whether a person joins the group or not depends on its quality and presentability. VK avatar can become:

• name of the organization, preferably with a brief description of the type of activity;
• a thematic picture that is associated with the main idea of ​​the group;
• logo;
• It is reasonable to use a personal photo if you are promoting a personal brand.

Cover

The profile header (cover) is what the user sees when going to the group. The main topic of the community is displayed here, and you can also display:

• face of the brand;
• promotional video;
• active subscribers;
• a call to action - going to a website, registering, calling.

Menu

This is a great way to navigate the group. The menu opens the main sections of the group and can be:

• widget menu - icon under the description or name of the group;
• closed – located on the main page in the “Latest News” block;
• open - wiki page with transitions between sections;
• hidden - displayed when you click on an active link.

Using a pinned entry

Such a post always remains at the very top of the feed. Any information can be displayed here:

• getting to know the community;
• VK advertising of a specific product;
• link to go to the official website of the company;
• announcements of events or new products.

Widgets

These are blocks that contain additional information or functional elements. They make the administrator’s work easier and help in communicating with subscribers. Here are the most popular types:

• personal information;
• subscription to the newsletter;
• participation in the action;
• review;
• question;
• placing an order.

Links

This section helps to establish a connection with subscribers. There are several options:

• other social networks of the company;
• official websites of the organization;
• contacts;
• partners;
• reviews.

Stories

The information displayed in them does not appear in the news feed. It is available throughout the day in a separate section. What can be displayed in stories:

• information about a new post;
• surveys;
• interaction with the audience in the form of a game.

Articles

These are posts whose content opens in a separate tab. This format is very convenient for perceiving information. The article has a cover, which must be consistent with the general style of the page.

Skilfully use these design techniques, and your group will stand out from your competitors, which will certainly lead to an influx of new subscribers.

Using paid features

The VK social network, like any other, offers clients business profiles for groups in which you can set up paid promotion of publications. That is, they will be seen in your feed even by people you don’t follow. The beauty of paid promotion is that it attracts only the target audience (you can set parameters to whom to show posts), and that only “live”, active users will click on it, and not bots. To take advantage of paid opportunities, the group must meet the following requirements:

1. It should have its own title plus a short description.
2. The group must have an avatar (picture). It is advisable to choose thematic pictures so that users understand where they are coming.
3. You must provide the social network with your contact information (mail, phone, etc.).

Paid promotion is only possible for posts published in a group. The social network does not allow advertising of closed events or promotion of private groups; only one advertisement is made per post, and reposting it through advertising is impossible (that is, the user must go to your page and only then repost). Accordingly, you can create advertising only when you are a group administrator: it is impossible to create advertising on someone else’s public page.

You can attract subscribers to the VKontakte group for free

More about promotion

More videos on our channel - learn internet marketing with SEMANTICA

Promotion on social networks is a rather complex and time-consuming procedure that requires taking into account a lot of factors. However, despite all the accompanying problems and nuances, it is precisely this that allows your business to reach a new level, significantly increasing profits and increasing turnover. At the beginning of running public pages and communities, you usually worry about each follower, but gradually the situation begins to change. A thousand subscriptions arrive, followed by a second, and somewhere around the fifth there comes a turning point when you can finally see growth.

Since then, the work of an administrator has changed dramatically. If previously all his efforts were spent on attracting new users, now he must learn to quickly respond to incoming messages and requests, monitor the flow of spam, and keep abreast of all current trends and tendencies.

However, in order to achieve the natural development of the public, serious work is required, which does not tolerate even the smallest miscalculations and inaccuracies. If you choose the right promotion tactics, you will very soon notice results and be able to realize your goals and plans.

Choosing a group name

Are you familiar with the saying: “Whatever you name a boat, that’s how it will float”? The same principle applies to VK communities. The number of search queries and organic coverage depend on the chosen name. The easiest way to ensure traffic is to add some popular keyword phrase.

What are the advantages of such a solution:

• eliminates the need to come up with a creative and original name;
• does not require verification of registration of similar trademarks.

For example, the option “Italian pizza and pasta in St. Petersburg” will not only inform users about the products being promoted, but will also bring additional views, clicks and visits.

Of course, inserting keys into the title is not a mandatory option. If you wish, you can easily experiment and come up with something cool and memorable that fits into the general concept of the business. However, this is a more complex and painstaking alternative.

Keywords in the title: should they be present and how to find them

If you are not ready to immediately offer a bright and unique name, feel free to turn to the keys. First, it will buy you time to design a more interesting and engaging sign. Secondly, it will allow you to get an additional flow of new people. The only question is where to look for these same “keywords”? The best option is the Yandex.WordStat service. Representing a huge database, it allows you to select frequently requested phrases.

Some useful tips for use:

• Try to describe the community using different verbal categories - this will help determine which requests are dominant.
• Avoid overspam, don’t use too many words with the same root in a row - such techniques always hurt your eyes and create a negative impression.

In addition, it is important not to forget that the name is the business card of the public. The future fate of the brainchild depends on how responsibly you approach its choice.

Subtleties of content

Having found a suitable name, do not rush to relax, because everything is just beginning. A bright cover can attract the attention of the audience, however, only high-quality content will make them linger. Hence the next rule of individual promotion - take a responsible approach to compiling posts, work on content plans, strictly adhere to the publication schedule.

How to promote a group on VK yourself and gain subscribers using content:

• Consider the main topic. So, for example, if your blog is dedicated to various culinary subtleties, you should not post entries about the personal lives of stars, share accounting reports and other materials that do not fit into a given concept.
• Don't disappear from your feed for too long. Experienced SMM specialists recommend making at least six posts a day. Otherwise, you risk losing a significant number of views and visits.
• Don't ignore your target audience. In particular, you should pay attention to the gender and age of those people who are subscribed to your community.

Well, and, of course, the published content must be unique. Otherwise, he will not be able to reach the top.

Decor

There are no strict rules regarding what a group should look like. The main thing is to develop a sense of observation, to monitor current trends and tendencies. If you are new to the SMM world and are not well versed in the existing subtleties and nuances, start monitoring the most popular and promoted communities. In fact, their design is a kind of template that you can rely on in your own activities.

To be fair, it is worth noting that professionals should work on the visual component. Fortunately, today you can easily find suitable freelance designers on specialized exchanges and platforms. As for prices, you will have to pay at least five thousand rubles for a stylish designer design.

What design elements should you not skimp on:

• covers;
• menu items/options;
• hats.

It is also recommended that photos and videos published in the feed be kept in the same style.

Now let's move on to choosing communities

So, as for choosing a group, I personally filter out publics through the exchange. To advertise my community, I select only those sites whose topics relate to finance and business. From this variety, I conduct a strict selection based on 4 key parameters .

Kef must be above 25

Kef = record coverage/price

For example, we go to the stock exchange and select the topic “Finance”. Immediately, the first position in the list is occupied by a public called “Sofa Analyst” https://vk.com/divan_analitik . The coverage of this community’s post is 35,000 people, and the price of the post is 899 rubles. Based on this, it turns out that odds = 35,000/899 = 38.9. You may ask why the odds should be higher than 25? The fact is that the higher this indicator, the more profitable the advertising .

As for the question of why I use post coverage for calculations, and not daily coverage, everything is extremely simple here. Let me give you an example: on the VK advertising exchange, the very first public page at the moment is “ Ward No. 6 ”, in the “coverage” column there are two numbers - 520,000 and 2,700,000 . The first number is the reach of the post, the second is the daily reach. Previously, I calculated the effectiveness of advertising by the second number, but, as it turned out, I had to do it by the first. That is, the correct odds = 520,000/66,375 = 7.8 .

Let me explain why. If an advertising public publishes 5 posts per day, then its daily reach will be less than a similar one that publishes 10 posts. But the first public will have a higher coverage of each post! Did you get the point?! This is exactly what we need. Our task is to ensure that as many people as possible see the post , and if after our advertising 20 posts suddenly appear, our post will quickly end up in the archive.

We calculate the coefficient based on the ratio of post coverage/price. Choose odds of at least 25! Personally, I choose at least 30 . Then filter by the following criteria and create your list. Before launching an advertising campaign, I test the ad on several small publics, usually the Typical Billionaire public (it meets all the criteria, and its odds are 36). The price/quality ratio of this public is at the level, and there are only one or two such communities. If the ad justifies itself, I can check it on another small public page and only after that I actively jump into advertising . This approach will save you money if your ad is unsuccessful. Therefore, I rarely buy odds below 25. Using odds is a trick taken from a more experienced public owner. I liked it because it’s more convenient to filter communities in order using a regular calculator, I highly recommend it.

Audience age

So, you have found a very profitable high odds. Now you need to look at the statistics and age of the audience (there is a corresponding button opposite each community on the exchange). For example, the coefficient of the public “100% Man” = 38.7 ! But statistics show us that there is only one insolvent student there.

Therefore, this option can be immediately discarded.
Personally, I allow no more than 20% of the audience under the age of 18, but it is better that these users be within 10%. The more even the distribution, the higher the quality of the public !

Sex percentage

So, you have found a profitable odds, and the number of non-paying users is less than 20% of the total number of subscribers. Now we need to estimate the sex ratio in the group . For example, the coefficient of the public “Successful person” = 37.3, there are less than 5% of insolvents here, but the female audience predominates in it (75% women, 25% men). In practice, the situation is as follows: women buy less financial products than men . This is logical, because it is the stronger sex who should think about making money. So, I think a 50% to 50% ratio , but it is better for the male audience to predominate.

Let's look at the coverage

The more stable and uniform it is, the better ! The schedule should be without sharp jumps and downturns. If there are any, it means that the public has been inflated with advertising, and its actual coverage is much lower.

Profitable public pages, tested in practice , suitable for BUSINESS topics:

• Typical Billionaire
• MEAT | Men's kitchen
• The man who changed everything
• Empire
• Kneel only before God

All of the above points can be modernized and adjusted to absolutely any topic of the public. They will work both in the case of groups selling women's cosmetics and in the case of affiliate programs for gaming applications on a smartphone. Don't be afraid of innovations, take risks !

Improve the quality of content and update categories

We can also talk for a long time about how to write posts for social networks. But here, too, there are key points that can be highlighted.

Be diverse . Try different formats (videos, articles, longreads, memes). There are a lot of free services for working with content. Experiment. And try new categories from time to time.

Maintain readability . Separate paragraphs with a blank line, don’t use a lot of emojis and hashtags, be literate.

Example of a bad post

Use high-quality illustrations . Posts with good pictures get more coverage and responses than just texts.

Don't duplicate hashtags . If you put hashtags in a post, choose mid-frequency ones and use about 5-6 of them (no more than 10). Don't repeat the same set each time. Otherwise, the post's reach will drop.

Subscribe to notifications in the official group for authors on VKontakte

“VKontakte with Authors” regularly notifies about updates, makes useful articles and talks about the features of working with the algorithms of this social network. This will already help you begin to understand and track something on time.

For example, VKontakte talks about functionality updates in Stories

In addition, there is also “VKontakte for business”, where they talk about grants, discounts on advertising and useful updates.

Or subscribe to notifications from our community, where we regularly publish up-to-date and detailed guides, tool selections and cool cases.

How to choose a community for advertising?

We request statistics from the admin . We look at the indicators of attendance and coverage. The lines should be straight , smooth, without sudden jumps , this indicates the stability of the community. Next, we look at the age category and gender of subscribers, based on your target audience, decide what you need. If this is a blog, then the majority should be men 18 and older. Go to the advertiser’s public page itself, scroll through the wall, look for advertising publications, which ones and why get more likes and reposts, and which ones get fewer.

With a competent approach, for 100,000 rubles you will create a resource with a target audience of approximately 30,000 subscribers . And then your income will depend on your imagination. You can achieve a monthly income of both 10,000 rubles and 100,000. Go for it!

How can I negotiate with the group admin about advertising without intermediaries?

For anyone who wants to reduce the cost of advertising to 2-4 rubles for each living subscriber, the following method will be useful.
I’ll make a small remark right away and say that this method is only suitable for those whose group is at the start of development or has a modest advertising budget. So, let's call this method " Admins are people too ." We will consider its main advantage to be that for each new subscriber we will pay on average only 3 rubles. As for the minuses, here we are faced with a very long promotion process .

The “Admins are people too” method is based on the fact that the administrator of each group is a simple person who is ready to make concessions and compromises , with whom one can and should negotiate. This method works especially well with small groups that really need extra money.

In general, everyone who is looking for how to pay for VKontakte advertising with minimal costs will have to find communities on the required topic, the number of subscribers in which ranges from 150-200 thousand people. Make a list of administrators in these groups (the larger the list, the higher the chances that they will cooperate with you) and send them your business proposal in private messages.

You can use this template as an example:

“Greetings, Name! I want to work with you. Interested in the long term. I am ready to pay 3 rubles for 1 live subscriber. I pay immediately from 1000 subscribers! You repost my posts until we reach the agreed volume. If you agree, then I will work only with you! I have an author's blog. The content is interesting, the response is good"

This is an example of a message that could be sent out. Out of 40-50 administrators, three to five people will agree to work , which can already be considered a very good result. From the communities that responded, we select the most active one and pay it 3,000 rubles for getting 1,000 subscribers . Twice a day, your advertising post is published in several public pages across the network that belong to the same administrator. In a little less than a month you can get the required (paid) number of followers.

As you understand, the disadvantage of this method is that while working with one admin, you cannot collaborate with others. However, at the start, this arrangement may be quite suitable if you are not in a hurry.

Next step . Admins are people too and, of course, they are also looking for advertisers.

Once they see your ads, they will start sending you offers in a personal message. You should always bargain, take wholesale at a price 2 times lower than the price list. For example, for 1 post, which costs 200 rubles, take 10 posts for 100 rubles each . Remember that bargaining is okay ! Reduce the price to the last! This way you can start working with 3 or 4 public pages at once. On average, one subscriber will cost 3-5 rubles. The growth rate will be somewhat higher, but it still leaves much to be desired.

Well, for those who are thinking about how to make money from a VKontakte group and have no problems with money for its promotion, I’ll just say that they don’t bother. These lucky ones can skip wasting their time on the above methods and go straight to using explosive sprints , like the ones I'll talk about a little further.

How can I negotiate with the admin to buy advertising at a price lower than the listed price?

I’ll say right away that this method works in the vast majority of cases . All you need to do is buy advertising through an intermediary - the VKontakte exchange. Oddly enough, for some reason the admins don’t want to talk about the possibilities of such a purchase.

But why is it cheaper on the stock exchange? Yes, because according to VKontakte rules you can post 3 advertising posts daily directly through the admin and 2 through the exchange ! And it is through the exchange that advertisers are reluctant to make purchases, although I personally really liked it, and I consider it a very effective advertising tool. I strongly recommend that you understand its functionality once and save on subsequent advertising purchases.

You can find the VKontakte Exchange by following this link - https://vk.com/exchange?act=community_search&category=35&size=5000 .