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VK publics and communities are one of the most effective tools for promoting and promoting a business. They allow you to reach a large audience and popularize a product in record time. In the modern pace of life, it can be difficult to find time to fully work on a computer or laptop, so below we will tell you in detail how to create a group on VK from your phone.
Classification of VK communities
People create VKontakte public pages for various reasons. Someone is trying to make their leisure time more varied and find a new hobby. Someone is looking for alternative sources of income, trying to transfer their work to the virtual plane. Whatever your motivation for creating a community, you need to learn some basic information about it in the first place.
The VK administration divides all public pages into two types:
- those used for commercial purposes (for example, as a company blog or online store)
- those that are filled with thematic user content (created for the exchange of opinions, ideas, etc.).
There is also a narrower classification based on thematic focus. Such divisions allow you to properly structure content and ensure the convenience of users of the social network. A complete list of directions can be found in the “Subjects” section. The most popular among them are the following:
- cooking
- Culture and art
- animals
- beauty
- fashion
- auto
- business.
It is noteworthy that you cannot create a public page without specifying its subject.
When deciding whether to create a public VK, you must determine its type. Currently the following are highlighted:
- Public page. It is an open community whose information is available to all users. To become a member, a person simply needs to subscribe.
- Closed group. This type in which all published records and materials are available only to participants. Administrator approval is required to access it.
- Open group. It is not much different from a public page. To join, users do not need the approval of the administrator, and in order to familiarize themselves with published materials, they do not necessarily need to become a member - all information is freely available.
- Private public. To become a member, you must receive an invitation from the administrator.
When creating public VK pages, it is important to consider that subsequently you will not be able to restrict user access to them. So, for example, if the administrator of group-type publics can change their status during the management process, then the management of the above-mentioned pages does not have such powers.
Choosing a topic and title
Nowadays, such topics as art, cooking, healthy lifestyle, business and finance, humor, tips and life hacks are popular. If none of the proposed topics is suitable for the group (the business is highly specialized or the person’s interests are specific), then you should select it from the proposed list . Luckily it's big.
The choice of name needs to be approached more consciously , because users will use it to find the public in the general list. In addition, it is what forms the first impression of the community.
The basic rules for choosing a name suggest:
- Absence in the name of words associated with pornography, calls for suicide and bullying, as well as popular brands, if the administrator is not their official representative.
- Use in the title of keywords by which users search for certain services in search engines. This will make it easier for them to discover the community and view all the necessary information.
- Transferring the name of the site , your brand or company into the name. This is suitable for those who want to increase the recognition of their site and not have to worry about coming up with a title.
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Creating an original and unusual name that fuels interest in reading the information and targeted actions (moving to the group) is also very important. There are a lot of communities called “Humour”, “Cooking” or “Music” and finding a public site in a search will be problematic until it gains the same number of subscribers. The following fact works here: if the goal is to sell goods or services , then it is worth using keywords, and if a community is created based on interests , then it is advisable to come up with an original and catchy name for it.
How to create a VKontakte group from your phone
Having familiarized ourselves with the theoretical foundations, let's move on to practice. The following provides detailed step-by-step instructions on how to create a VKontakte group from the mobile version.
- Open any browser on your smartphone
- Go to the official VK website
- Log in to the system by entering your credentials
- Once in your news feed, go to the main menu by swiping the screen to the right
- Find the “Groups” line and click on it
- Click on the "Manage" button located in the upper left corner of the screen
- A new window will appear where you must click on the link “Create a community”
- Specify the type of object to be created (public page, event, etc.), select a thematic direction
- Enter original name
- Click on the “Create Community” button.
After the naming stage, the creation process is considered complete. Next, work begins on designing the public page, filling it with high-quality content and interesting posts.
Adding a cover
To make the group interesting and colorful, you can add a cover with the name or any other information to its main page. A simple picture can also serve as a cover. You can change it in the same “Management” window in the “ Basic Information ” block by clicking on the “ Management Community Cover item . VKontakte itself will tell you what photo size is acceptable.
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There is already an article on this matter. You can find out how to make a beautiful and optimized cover that can attract attention and communicate some information by following the link (link to article).
How to create a VKontakte group from iPhone?
Currently, few users access the social network from the mobile version; most prefer the official VK application. You can download it from Google Play or from the App Store - it is available for both Android smartphones and Apple products. We'll tell you how to create VK public pages through the application using an iPhone as an example.
Step-by-step instructions on how to create a group on VK from an iPhone:
- Download the official app via the App Store
- Run it
- Log in to the system by entering your username and password for your account.
- You will automatically be taken to the news feed, click on the button with three bars located in the lower right corner of the screen
- Click on the line “Groups”
- Click on the button with the “+” icon, which is located in the upper right corner of the screen
- A menu will open in which you must select the type (business, thematic project, brand, etc.). Let's assume you are creating a public page
- In the new window, fill in all the empty fields: enter the name, indicate the subject and address of the site
- Check the box to confirm that you have read the site rules
- Click on the “Create Community” button.
After completing the above steps, you can start designing, selecting an avatar, and filling it with interesting posts and publications.
How to set up a group on VK
After creating a group, you need to configure it, that is, place an avatar, cover image and specify important parameters.
Community settings can be found in the menu section, you need to click on “Management”. It is located on the right side under the space for the public photo. The user will be redirected to the main settings. The initial block contains basic information.
This is where you can edit the name if you don’t like it or have entered it incorrectly. There is also a description block, page address, public type and the ability to place a cover.
There are several nuances during basic settings, they are as follows:
- the name should not contain more than 48 characters;
- the description text will be displayed in the public information, it provides detailed information about the community, there are no restrictions on the number of characters;
- It is recommended to make the address so that it matches the name of the public, but do not make it too large.
You need to look at the cover in more detail. This is the public header that is displayed at the top of the community. This is one of the main parts of the design, since this is what most users look at when they first visit the page.
It is recommended to display something related to the chosen topic and concept of the page in the main picture, so that it is easier for participants to understand what they learn about from community news.
It is best to place important information in the main image closer to the central part, since the cover is cut off on mobile devices. The optimal dimensions for the cover are 1590 by 400 pixels.
You can also make other, more subtle settings. For example, introduce sections that are group functionality. They can be turned on and off, made open or limited. With their help, you can disable comments or make the wall accessible to everyone, that is, any user can post a post in the group.
The settings also include links in the public. With their help, you can give access to the main content that is posted in the community. For example, a manager might post a link to an interesting post, review, or discussion. You can also advertise your website or personal project.
There is an address function in the parameters. However, it is recommended to indicate it only if there is a physical point, for example, an offline store. Its address and location on the map are specified; users will be able to visit the establishment in real life.
The social network VKontakte provides a large number of settings that will make the group more attractive. Only the main ones were presented here. Other parameters depend on the topic promoted by community administrators.
Useful tips and tricks
People actively involved in maintaining and promoting public pages note the two most difficult moments in management activities. The first is developing a concept, creating a project. The second is the last days, when pre-arranged and postponed fasts end. Knowing about these pitfalls, you can plan your own actions and prepare for the difficulties ahead.
In order for a public page to be popular and in demand among users, you need to pay attention to the following points:
- Internal filling. You must publish at least five entertaining or informational posts daily that would be of interest to your target audience.
- Exterior design. It should be noticeable, distinguished by an unusual and bright author’s design.
When designing posts, you should not strive to write a long text message. The key to a successful community is a brief and succinct presentation of information, structuring of material, selection of catchy photographs and videos. By following these simple recommendations, you can promote your own public page, increase its reach and traffic.
How to make a group interesting?
The interest that users show in a page is one of the most important indicators. If people are not interested, the group will mark time for years, and the administrator will sooner or later despair and abandon it.
original content that catches the target audience , and expand it to attract a new audience. We should not forget about various acts of advertising or mutual PR to increase the number of participants. Interest is determined by the topic, title and, of course, content. If the last two points are unoriginal, then users will not be interested in such a community.
Thus, you can create a VKontakte community both through a PC and a mobile phone. It is necessary to take a meaningful approach to choosing the topic, title, settings, cover and published material. This is the only way to create a high-quality public page that has every chance of becoming popular.
Tips for filling and designing a group from iPhone
Of course, filling a group from a smartphone has its own characteristics. They mainly relate to the design of posts and wiki pages, which is due to the difference in screen sizes on PC and iPhone. In addition, it is important to remember the following points:
- The mobile version of VK has all the capabilities for adding entries as the full version, with the exception of export to Twitter.
- Data editing is done through the “Information” block and the “Editing” button.
- You can add and remove members, appoint and remove managers from their positions through the “Community Members” tab. There you need to click the “Edit” button and make all the necessary changes.
Otherwise, the process of filling and changing the VK community from your phone is no different from similar actions in the full version of the site, which allows you to actively manage your public or group from anywhere on the planet.
So, we have presented the key points of creating a VKontakte group from the mobile version of the site. Of course, its functionality is somewhat limited, and the interface at first glance may seem confusing and not entirely clear. However, with a little understanding, you can create your own community in a couple of minutes and start a successful online business.
Source
Why do you need a group on VKontakte?
A VKontakte group is one of the tools for interacting with the target audience on social networks. The community can serve as a blog, where the author shares his thoughts and experiences with subscribers.
Example: An SMM specialist publishes tips on working with social networks for beginners. This creates an image of an expert - people trust the author more. At the same time, the SMM specialist publishes cases - the results of his work. Thus, it attracts new customers.
So we gradually move on to the fact that a group in VK is also a tool for promoting business. For example, a community can be used as an online store to sell goods and services.
Another task that the group solves is promoting events. For example, through a community on VKontakte you can attract participants to a master class, webinar, concert or conference.
