How to add Instagram to VK: how to add contact information, how to make a link, from your phone

Initial community setup

The Community Description field is often the first one that users see when they join your group. What kind of information can be placed in it:

Basic information about the company;
Story about the group, brief navigation;
Your main advantages;
Contacts: phone number, address, email;
Rules;
Links to reviews about your products or services;
Calls to join the community;
A unique offer for subscribers, for example, a code word to receive a discount.

Structure the information, add emoji symbols to add the right emphasis and make it easier to read.

Page address ( URL ) : When choosing an address, two points should be taken into account: the presence of keywords in it, as well as brevity and readability. Don't forget that you will indicate your group's address on business cards, flyers and booklets, and it should be convenient for users to type it manually.

Visual design: the best thing to do would be to immediately order group design from professionals who will help you develop a unified style for the cover, avatar, group menu, photo albums and publication templates.

For groups and events, you will need to indicate the type: closed or open. If your goal is to promote goods and services, choosing a closed community does not make sense.

Tip: before creating a group, contact an SEO specialist and ask him to select keywords that will help your community be better indexed in search engines.

Community Management

Choose which sections you will use and complete them.

Separately, we would like to dwell on “Discussions” - this is one of the most useful sections : here you can post all the information that is important to your subscribers and that you do not want to “lose” on the community wall. It would be appropriate to place a section with community rules, reviews of your products and services, contact and reference information. It is also convenient to conduct games and other activities in discussions.

How to create a discussion in a VKontakte group? Very simple! Check the “Discussions” section in community management, then click the “Add discussion” button on the main page and fill out all the proposed fields.

Of course, commercial communities should connect and fill out the “Products” section . It is worth noting that products do not necessarily have to be placed in it; many companies use this section to describe the services provided.

Don't forget to turn on the obscene language filter in the "Comments" tab, if, of course, you consider it necessary.

Keeping your community safe

The next thing you should think about before investing time and money into developing a group is its safety.

1. Check how complex the password for your page is. A good password should contain:

At least 10 characters;
Lowercase and capital letters;
Numbers;
Symbols (such as exclamation or question marks).

2. Use this password only to log in to VKontakte.

3. Check your email password in the same way.

4. Make sure the email and phone number associated with your page are current.

5. Make sure you have an antivirus installed on your computer and update it regularly.

6. Do not install third-party programs without first making sure that they are safe, and do not enter data to access your profile on unfamiliar sites.

7. Do not add strangers to the group administration.

8. In case of any strange activity on the page (the appearance of new publications or the deletion of old ones, changes in information in the page description, etc.), immediately contact the site administration.

Which posts should I post first?

Before starting promotion, you need to make several publications on the community wall so as not to scare off your first subscribers with a complete lack of content. There is no significant difference in the first and subsequent publications in the group.

To ensure that publishing content in the future does not turn into a burden and you do not waste time trying to figure out what information to share with subscribers, it is better to prepare a content plan before starting promotion.

What is a content plan? This is a list of individual content types divided by day of the week. The most reliable way to determine what kind of content is worth publishing is to research competitor groups

. Review the posts and determine what types of content they are. It can be:

A story about services and goods;
Reviews;
Useful information for subscribers, for example, infographics;
Humor;
Announcements of materials on the site;
Stories about the history of your brand;
Presentation of new products.

In general, all content in any group can be divided into three categories: entertaining, informational and selling. Find a balance between them - and the golden key is in your pocket.

Initial promotion of the VKontakte community

After you have created a VKontakte community and spent time on its initial design, it’s time to start promoting it. First of all, post information about the new community in all sources available to you: on the website, personal page, e-mail newsletter, and other social networks. This will bring the first few dozen subscribers. The “Invite Friends” function is available for groups, don’t forget to use it.

Then you can use official tools for advertising on VKontakte, organize promotions and repost competitions, look for communities for mutual PR, or delegate all the routine work to our team and enjoy the result.

How to earn income from a VKontakte group?

Most of the VKontakte groups have a commercial bias to one degree or another (even groups with jokes and cats). For simplicity, we will divide all groups into categories depending on the method of generating income from them:

Direct sales of goods or services are carried out through the group;
The group is used as an advertising platform for other people's goods or services;

If we compare these categories by the number of groups that they include, it turns out that the absolute majority belongs to the second category. Such groups exist due to “passive income” from placing other people’s advertisements on the group’s “wall”.

Such VKontakte groups usually belong to individuals, not companies. It’s not difficult to guess the reasons: income from advertising posts will never be comparable to the sale of real goods or services, so companies simply do not need this (insignificant income). In addition, to receive at least something significant from such a group, a very large attendance is required, which is ensured only by a huge number of active subscribers. The latter is very difficult to achieve.

As for using a group to directly sell goods and services, the situation here is very different from the first case. For example, a large number of subscribers (hundreds of thousands and millions) is not required to generate significant income. The reason, as you understand, is also immediately clear: income from the sale of goods/services is usually significant and you do not need to sell a lot to receive significant amounts.

The considered methods of “monetizing” VKontakte groups are the main ones. We are not talking about others, since this has nothing to do with normal, honest business and in most cases comes down to “machinations” specific to social networks, which are naturally unacceptable for companies.

Where to start a VKontakte business?

There are quite a lot of popular groups on VK, but each of them started from scratch in one way or another. Anyone who tried to create their own group quickly became convinced that making a new group popular was not at all easy.

What difficulties do owners of new groups face? This depends primarily on the purpose for which the group is being created. Since we are talking here exclusively about commercial groups, it will be:

Official group of the company (note: a real real company!)
A group owned by an individual and intended to generate income.

In the first case, the company usually does not particularly care about the popularity of its own group, since it does not plan to receive income from it, but only uses it as an additional representation of the company in this social network. Plus, VK can be used to communicate with clients in a less formal setting, which is always typical for social networks. There is usually no need to attract someone to the group, so there are no difficulties.

But if a group is created specifically to make a profit, then quite serious difficulties arise in its promotion. Let's see what awaits aspiring businessmen on VKontakte. The results are grouped in a table.

Problem	Solution	It's not free?
No participants	Attract new subscribers	Not necessary
Participants leaving more than joining	Keep people in a group	Not necessary
Low rating in VK search	You should find out about the group. Usually due to advertising. Plus we need more subscribers.	Advertising is usually paid
Few posts on the wall	Post interesting materials, and regularly.	Free if you do it yourself.
Group design and SEO optimization	Correctly design the group and configure it.	This is usually a paid service
No one to take care of the group	We need a separate person for this job	Usually there is a fee or you have to do it yourself.
There is no income yet, but there are expenses	Start earning income as quickly as possible.	—

In the end, it all comes down to the fact that you need to spend a lot of time on a new group, that is, someone has to constantly deal with all this. Otherwise, time will pass, and the number of participants will remain three and a half people. Of course, it will not be possible to receive income from such a group.

For a quick start, spending time (even significant ones) is not enough - you will also need to invest a certain amount of money, sometimes quite significant. Let's look at what group owners usually spend money on:

Cheating subscribers;
Likes and views on new posts;
Placing advertising posts in popular groups;
Targeted advertising on VKontakte;

In addition, if the group needs an administrator who will deal with posting new materials and other important things, then the cost of an individual’s salary will also be added, albeit often small.

Thus, making a new VKontakte group popular is not easy in itself and, as a rule, is not at all free. Please note that we were talking only about popularity - there was no talk about income yet.

How to add VKontakte widgets to a WordPress site

How to install VK widget on WordPress? It is enough to add the code of a specific widget anywhere on the portal. And you can get it on the social network, in the “Developers” section. It’s not easy to find the section, so we suggest you immediately follow the link. Next, you need to select the widget type.

Comments

The comments widget is a comment block. You've probably already seen this on many websites.

With its help, resource visitors can comment on articles without registration (only with VK login and password).

The widget is configured directly on the specified VK page.

To configure, you need to specify the following parameters. First of all, you need to specify the site for which the widget is being configured. Then - the allowed number of comments. You can set the average value to 10. There is an “extended comments” option. Widget width and, of course, embed code.

Communities

The VKontakte group widget for WordPress allows you to subscribe to community news directly from the site. The widget settings allow you to add participants with photos to the block, or display group news, or the name of the group with the number of subscribers and the “Subscribe” button. If you choose the latter, you can read all posts: when you scroll down, old community posts will appear.

Set up the widget and copy the received code to paste it onto a specific page or sidebar.

First add a link to the community.
Select the type (either participants, or news, or just the group name). You can immediately see what the block will look like on the site - the design is displayed under the code.
We customize the design: block width, background color, text, buttons. Let's set it up and see what happens.

Like button

There should be a “Like” button under every news article on a WordPress site. VKontakte provides the ability to easily add such a button.

Let's configure: button option (smaller, larger), button height. You can change the inscription on it: instead of “Like”, put “This is interesting.” But first, of course, you need to indicate the site for which you are preparing the widget.

Authorization

A very useful VK widget for WordPress. Allows users to quickly log in to your site, without having to come up with a new login and password. The settings are still simple. But you need to know that there are two types of authorization: regular and dynamic. With the usual one, you need to specify the address of the form that will open in front of the user. It will contain fields: first name, last name, photo and others.

With the dynamic type of authorization, there will be a little more fields, and you do not need to enter the address.

Polls

Thanks to the social network VKontakte, there is no longer any need to look for special widgets to create surveys. Everything is configured on the same VK page, easily and simply.

To create a special code, first select a site (or add it if not already added). Then enter the question and answer options. Let's adjust the width. And copy the resulting code.

Recommendations

“Recommendations” is another useful VKontakte widget for a WordPress site. Comes complete with the “Like” widget. “Recommendations” is a block with the most popular (judging by “like” ratings) blog materials.

In the settings you can choose:

number of records (how many will be displayed in the block),
sampling period (i.e. for how long to display popular articles - the default is “week”),
and wording (either “444 people liked” or “444 people were interested”).

Allow the community to write

Subscribing to personal messages from communities on the Vkontakte social network is gaining popularity. Now there is even a VK widget for WordPress that allows you to add a block with a subscription form to your site.

There are only two settings: select the community from which messages will be sent and select the height of the button (three options in total).

Subscribe to the author

The widget is similar to the previous one, only in this case we are talking about subscribing to a specific author. Visitors to your website subscribe to receive notifications about new posts on the author’s wall in VK.

You can customize the type of block: as a button, as a link.

“Write to us” widget

The tool will replace the standard feedback form.

You can enter text for the block. This call to action should reflect the features of your site.

Community Posts

Not to be confused with “Write to us” and with “Allow writing messages”. This widget allows you to add a button, when clicked, a field for entering a message opens. You can attach a photo or file. Messages are sent to the community administrator.

Select a community and make settings.

The writing is on the wall

Using this tool, you can embed a specific post from the VK social network on your website. The user in this block will be able to rate the post, share it with his friends on VK and even subscribe to the author (community). All attached audio recordings, videos and photos can be viewed directly on the site.

All you need is a link (url) to the post.

Publishing links

We are talking about the “Publish on VKontakte” button. It should be placed under each article so that the user can publish your material, opening access to it to millions of users of the VK social network.

When you click on a button on your website, a note is created on the VK user’s wall with a link to your resource. Your visitor's friends will see your post first. Then friends of his friends, etc.

The link will be eternal (will remain available to everyone from the page of the person who clicked the “publish” button). And this is additional coverage. This opportunity cannot be neglected.

The widget settings field can be called a button constructor. Here you can easily select the type of button: you can customize it in accordance with the site design, add a counter (how many people clicked “publish”).

WordPress plugins for VK integration: step-by-step setup

There are only two options worth considering. Let's look at the settings for each. This will make it easier to understand which VKontakte plugin for WordPress is best suited for your site.

Easy VKontakte Connect

If you need a good WordPress plugin for a VKontakte group, Easy VKontakte Connect is an ideal option. The functionality of the plugin is amazing:

auto-posting of entries to the group (and, if necessary, to the wall of your personal account);
photo album from VKontakte to the website;
“share” buttons for different social networks: VK, Odnoklassniki, Moi Mir, FB, Google+, Twitter, Pinterest;
of the ones mentioned above are available: “community messages”, “write to us” (shortcode), “authorization” (supports WooCommerce as well), “comments” (a notification is sent by email), “communities”;
some of the contents of the resource can be hidden and opened only to subscribers of the VK group;
analysis of groups in VK;
Possibilities for dynamic design of the widget in the sidebar: pop-up, slide-out.

To install a plugin, go to the “Plugins” section of the WP console, then “Add new”. Enter the name into the search and install.

We find a new section in the WordPress console and get acquainted with the plugin settings.

The first and second tabs tell you what to do to start autoposting. In the right column of the message. One of them concerns the creation of a photo gallery. To create a gallery from photos posted on VK, you will need to install another plugin.

On the second tab you can set specific settings for auto-posting:

publishing on schedule, delayed, publishing when everyone is online;
sequence of publications, registration of records;
selecting the type of post, categories from which posts should be published;
set the number of attached photos from the article, the number of characters in the title and announcement;
enter the text of the message itself.

The third tab is settings for the Comments widget. Here it is configured:

width and height of the comment block. When set to “0”, it is configured automatically.
number of comments: default 10, but can be set in the range 5-100.
prohibition/permission to attach files to comments;
updating the comment feed in real mode (on/off);
placement of the widget on the site (automatic/manual);
who to show to: all visitors, or only registered ones;
service settings - for pros (you can set different Page IDs for the same article, CSS, API).

You can import comments from a group to the site. Many settings are only available in the PRO version. You can view all comments left in the next tab - “Comment Review”.

You can hide part of the site content that concerns VK users in the “Social Lock” tab.

In the “Buttons and Widgets” tab we will find all the VK widgets available in the plugin interface. Namely: “Share”, “Communities”, “Authorization”, “Messages”. And another unfamiliar one to us is “Statistics”, this tab displays statistics of all user actions.

The next tab is “Analysis of VK groups”. This is a tool for analyzing the VK group. Allows you to find out the interests of subscribers, increase the effectiveness of the group and increase the reach and number of subscribers. Group posts (up to 100 pieces) are analyzed. The number of likes, reposts, and comments is estimated.

The “Sidebars” tab allows you to create your own: with the effect of disappearing or appearing, before or after the content. Once you create your sidebar here, it will appear in the list of WordPress widgets.

The last menu item of the EVC plugin is “Log”. EVC plugin activity logs are displayed here. At the time of installation and initial configuration there will be no entries here. This function allows you to record all events, including actions with errors. It is necessary to know where to look for an error and how to fix it.

VKontakte API

VKontakte API is a product of a famous plugin developer. The same team released: a plugin for WP site optimization; a plugin that disables comments on WP posts, tools for transliterating links and file names, disabling admin notifications, hiding the login page and other developments (scripts, styles).

Using the VKontakte API plugin, the site owner can add all the VK widgets listed at the beginning of this article. The plugin also allows you to set up auto-posting for VK.

Setting up the VKontakte API for WordPress is easy. You don’t need to be a great webmaster to understand what the button is for.

In “Crossposting” you can configure: the types of posts that will be published in the group, the length of the text, the publication delay in seconds, the conversion of tags into hashtags, and more. And all functions are available (there is no reference to the pro version, as in the previous plugin). Updates, if an article on the site changes, occurs automatically on the group page on VKontakte.

Let's set up the Comments widget. Let's stretch the block to the width of the page. Let's set up notifications. We'll give you the ability to add files to comments.

Let's connect Facebook. We will give users the opportunity to choose how to comment, using the VK widget or using regular WordPress comments.

We will connect social buttons of the networks VK, FB, Google+, Twitter, Mail, OK). VK buttons “Like” and “Share”, “Like” on FB, retweet on Twitter, etc. are available.

The most important settings are in the “Login Settings” section.

Let's add the site to VK. Let's set up the application. Let's copy its ID and key and you're done.

After setting up your login and activating all the functions of the plugin (or almost all, it’s your choice), you can see the result on the website.

How much does it cost to promote a VKontakte group?

Usually, creating a group is attractive primarily because you don’t have to pay for it - just take it and create it, in itself it’s quick and truly free. But as we saw above, you will have to invest in a new business in any case. Of course, you don’t have to do this, but then the development of the project will take years and it is not a fact that during this time you will not be surpassed by more enterprising and richer competitors.

So how much money do you need to invest in promoting a new group in order to get at least something from it? Usually the cost is measured in tens of thousands of rubles at a minimum. This is not much at all, if you consider the following factors:

Getting subscribers costs money in any case. At the same time, some of these “inflated” subscribers soon unsubscribe, some turn into “dogs,” and some are blocked by the VK administration. Therefore, the procedure must be repeated from time to time.
Advertising posts in other groups and targeted advertising on VK are not cheap, and you need to do this constantly (until you have your own active subscribers).

Thus, regular investments are needed. Otherwise, the group will quickly find itself abandoned.

There is another option - buy an already promoted VKontakte group. However, there are pitfalls here (for example, the theme of the group). In addition, if someone is selling a really popular band, then they definitely won’t do it cheaply (if you see a low price, then this is the first sign of fraud).

The cost of promoting groups also directly depends on their topic and region. The more competitive the topic and the larger the region, the more expensive it will cost to promote a project from scratch. It is considered quite normal to invest an average of 50 to 100 thousand rubles into a new group - this is more or less enough to make the community popular.

Pros and cons of the VKontakte widget for the site

1. What are the benefits of installing comments on the VKontakte site?

There are several of them:

No load on the resource database. The VKontakte widget does not use it to store comments; they remain on the servers of the social network. For dynamic sites based on Joomla or WordPress, this is very important because it avoids excessive load on the database.
Installation of the widget is possible on any website, no matter what engine is used.
Installing and configuring the widget is simple.
Additional promotion on social networks is another important advantage that can be realized using comments. A small modification will ensure that they are displayed both on your website page and on the VKontakte user page. In addition, the same comment containing a link to your resource will appear in the news feed of this user's friends. Considering that many people have hundreds of friends, the opportunities for advancement without having to pay for them are exciting.
Identifying the commentator is easy. If necessary, you can view his profile and send a personal message through the social network.
Thanks to the widget, you will be spared spam comments and toxic users.

Let's compare the VKontakte group and a regular website

If you carefully read what was written above, you should have noticed that the problems of promoting a new VK group are almost the same as those of new websites. Below in the table we provide a comparison of the site and the VKontakte community.

Also added to the table are some specific features characteristic of a group on a social network, and a comparison of them with regular sites.

Peculiarity	Website	Vkontakte community
Creation costs	YES	NO
Promotion required	YES	YES
Maintenance costs	YES	YES
There is competition	YES, other sites	YES, other groups
Possibility of “self-promotion”	YES, over time (search)	YES, only if the group has hundreds of thousands of real participants
Expansion of functionality	YES	NO
Possibility of sale	YES, anyway	YES, only if the group generates income
Your property	YES	NO, this is the property of VKontakte
Probability of blocking	Only if you break the law (Roskomnadzor).	If there are many complaints about the group (for example, from competitors).

In general, we can draw the following conclusion: creating your own website for a company or individual initially costs a significant amount, but provides more opportunities in terms of generating income. If we compare the total costs of promotion, then VKontakte loses significantly, since with almost equal costs the site owner receives significantly more than the owner of the VK group.

Setting up links to Instagram in VK

There are several ways to share your page URLs. The most convenient one is the contacts section. But for 100 percent success, you can also write in other sections of your profile. Let's talk in more detail.

In the page description. This is perhaps the best option. You can use the “Personal Site” field, but why if there is a special import button? To configure it, do the following:
Click on "Edit".
Here, in the right vertical menu, go to the “Contacts” tab.
Here click on “Set up import” and follow the instructions. Here you can also set the conditions under which your Instagram photos will appear on your VKontakte page.
In status. You can specify anything in the page status. But it's a little inconvenient. The user will only need to copy and paste what is written into the address bar.
In a pinned post. A common practice is to leave all your contacts in a post and pin it on the wall. This is a good option, because this way you can combine many services with each other.
In the description of the photo. But distribution through a photo description is not the most common practice. But for a complete hit, you can leave the URL there too. This can be configured so that when you create a new post on Insta in Contact, the album or wall is replenished.