Why is it important to use pictures when designing a VK group?

Home » VKontakte » Why is it important to use pictures when designing a VK group

0

softmarker 08/10/2019 1093

VKontakte groups are the main place where millions of users spend most of their time. One of the main reasons for this is the visual component, namely pictures. Why are group pictures so important? Typically, a large image is used as a community header: it is informative, attracts attention, and also makes the group unique. Today we will figure it all out.

How important are photos and pictures for groups?

If you look at the VK news feed, it is almost completely filled with photographs. Why is it worth paying so much attention to this issue? The right attractive picture is the main tool for attracting the attention of users.

The pictures serve as the cover of your post. If they are not of high quality, no one will pay attention to the information itself and your group. Sometimes the design style will tell you which group you are in.

There are also communities that focus only on high-quality and beautiful photos without meaningful posts. In cases where we are talking about a brand or trading company, the image helps to form an attitude. In any case, it is necessary to carefully and painstakingly select photos so that no one doubts the quality of the community and the right first impression is formed for new users.

The main rule is to adhere to a number of recommendations:

• Images with inscriptions and signs are not suitable;
• do not forget to respect copyright;
• pictures are the best way to attract attention to a text post;
• do not publish photos less than 500 megapixels wide;
• When adding several pictures to a post at once, choose the same size;
• try to adhere to the theme, individual style of design and processing.

Uploading a photo to a group you are subscribed to

If you paid attention to the title, you already understand that in order to add an image, you need to join the community or be “Subscribed” to it. The fact that you are a member is indicated by the inscription “Participant” or “You are interested” under the avatar.

1. To add a photo to your Feed, click on the “Suggest a topic for publication” field.

1. In the next window, you can type a description in the top field. There is also the opportunity to use backgrounds (1) and stickers (2), as when creating a note on a personal page in Odnoklassniki. Since we are interested in adding a photo, click on the “Add Photo” button.

1. You can select a photo from those already uploaded to your Odnoklassniki profile. To do this, go to the “My Photos” tab and check the box next to it. Then click the “Done” button.

1. If the desired image is stored on your computer, then click on the “add photo from computer” button.

1. Through the Explorer that opens, find the photo, select it and click “Open”.

1. The next thing you need to do is indicate whether to post a note on your behalf or on behalf of the community. This is only your wish, the last word here remains with the administrator. When everything is ready, click “For moderation”.

In some communities, participants cannot create their own topics, so the fields, as described above, cannot be found. Therefore, let's look at how you can upload an image to one of the albums.

1. In the small menu under the name of the community, click on the “Photo” item.

1. Now select the album you want to add something to and click on it.

There is also a small nuance here. If there is a padlock next to the name, then only the administration can add anything to it.

Participants are most often allowed to add images to those albums on which the competition is based, or where they can share something “of their own.” Therefore, we select another from the list.

1. There will be an “Add” button at the top, click on it.

Now select the desired image on your computer, select it with the mouse and click on the “Open” button.

The photo will be uploaded. Below it you will see a pencil and a field in which you can add a description.

Where can I get photos and pictures for the VK group?

It’s better to add photos to your public page from relevant resources. On the Internet you can find thematic sites, pictures from which are suitable for you. There are resources with templates for creating your own images (banners, postcards, covers), and there are also ready-made high-quality photos.

If you want to create something unique and special (the “cherry on the cake”, so to speak), a number of sites will do:

• Erohovec.ru;
• Art-ps.moy.su;
• Vk-oblozhki.ru;
• Psd-box.at.ua.

If you need a ready-made beautiful image, then go to these resources:

• Zastavok.net;
• Screenpaper.ru;
• Getwall.ru;
• Wallpaperscraft.ru.

On image sites everything is divided by topic. It is better to further process the pictures in photo editors to add an inscription, highlight them, etc., depending on the format of the group. Canva or Avatan are suitable for this. Each resource has sections and tips, so even a beginner will not have any difficulties. Plus, they are all free and quite functional.

Search for high-quality photos

If you don’t want to create your own images, then you need to know where to find high-resolution photos for the VK group.

As an example, consider 5 quality sites:

1. Shutterctock. One of the most popular photo stocks in the world. The site provides more than 100 million high-quality materials suitable for any topic. You can download most of the pictures posted on the site for free.
2. Photohenica. A popular photo bank where people post their materials. Hundreds of thousands of high quality images of all subjects.
3. Fotolia. The site contains a database of more than 60 million high-resolution images.
4. GoodFon. A site where you can download free images on all popular topics: business, marketing, cars, etc.
5. Dremsitime. Popular European image bank. There are more than 50 million materials suitable for all topics.

What size should photos and pictures be for a group?

A separate issue is image size. It will be different for the cover (you can read about how to create a cover for a group on VK by following the link), post and avatar. The main thing is not to deviate from the general style. Looks perfect:

• cover up to 1590 x 400 pixels;
• avatar up to 200 x 500. See detailed information about how important an avatar is for a VK group and how to make it unique in the corresponding article;
• miniature up to 200 x 200;
• pinned post up to 510 x 308.

Pay special attention to the pictures in the post; the recommended width is at least 510 pixels, otherwise you have to add a couple more photos for harmony. Make sure that the images are of good quality, not stretched or “squashed”.

Remember that you cannot adjust the size when adding several photos; it is determined automatically. You only control the order in which the pictures will appear on the page.

About photo competitions

At the end of the article, we will talk about photo competitions - a separate type of albums on Odnoklassniki. The point is that admins can place a separate folder in the public page in which competition participants must post their competition works. Visitors also have the opportunity to vote for their favorite pictures. Once voting is completed, the system automatically counts the votes, after which a separate topic is created with the name of the winner. By the way, if some works received the same number of votes, the work added earlier wins.

A photo contest is a very cool tool that SMMers can use to raise interest in their project. And, by the way, there is no such function in VK or Facebook.

Well, we told you how to send photos to Odnoklassniki public pages. Try it, post it. And if something doesn’t work out, post questions in the comments!

How to make a picture unique, and when should you do it?

It's no secret that any content has uniqueness, that is, how original the information provided is. And the higher the indicator, the greater the relevance of the page and the higher the position in search engines. If you plan to be a leader and not herd behind, consider uniqueizing your images. It’s worth doing this for comprehensive promotion and improvement of SEO indicators. Moreover, cropping, changing the format and filters, adding labels does not change the situation. As practice has shown, the main way to increase uniqueness is to combine several images in one photo, that is, to make a thematic collage.

How to add photos and pictures to a VK group?

It’s easy to add a finished photo to a group even from your phone, although it’s better to use a computer (the algorithm is the same on all devices). This is done as follows:

• create a new entry;

• add information for the post;
• insert photos by selecting the one you need from the gallery;

• wait for it to load and confirm publication.

Adding from a phone works the same way. Regarding uploading an avatar, you need to click on it and select what you need from the gallery. The cover is loaded along with the rest of the album photos.

Posting photos on the wall in the OK group

When examining the topic of publishing photos in communities, we will consider actions from two sides - on the part of administrators and on the part of group participants/visitors. Admins, in general, are not particularly limited in this right. They are the ones who are engaged in the design and maintenance of the community, respectively, and there will be no problems with adding pictures. But the guests, incl. participants do not always have access to this function. It all depends on the settings set by the administrators. Naturally, we take situations where the administration does not impose restrictions on the publication of photos as the basis for instructions.

So, as an admin, you must do the following to post a photo on your wall:

1.Click on the “Create a new topic” box;

2.Click on “Photo”;

3.Select the file source - from your computer or from photo albums on your page;

4.Find the desired picture, click “Open”, and then “Share”.

Everything is ready - the selected photo will appear on the community wall.

If you are a member of a group, you will not be able to directly create new entries - you can only suggest them. The procedure for posting a photo is the same as for admins. But the publication itself will be carried out only after its approval by the administration.

Possible problems when uploading photos to the VK group

The main problems when loading are related to the large size of the image, because VK has a limitation. There is also a limit on the number of pictures in an album and post. For example, no more than 9 pictures are added to a post. A convenient solution would be to compress the pictures in the editor. If a post stands out from the general feed, then the photo is less than 500 pixels wide, and you have to add a couple more pictures for correct display.

We recommend reading the article “We set up a group in VK beautifully and practically.”

Bottom line

As you may have noticed, quality photographs are the face of your community. Well-chosen images for your avatar, cover and posts can increase the loyalty of your audience, increase sales, and also increase the conversion of new members.

Spend more time searching or creating photos and the result will not be long in coming.

Rate the text:

[Total: 0 Average: 0/5]

Author of the publication

offline 7 years

softmarker

Comments: 95Publications: 268Registration: 05/15/2014