What is the mutual PR of VKontakte groups?
Typically, this method of promotion can be found in the category of free, but highly effective with the right selection of partners. Suppose there are two groups with related topics. Let’s take a trivial group about handicrafts and various crafts and another group that sells materials, parts and other necessary elements for the process. Owners or administrators of groups can enter into a mutual PR agreement, under which at a given time they will post on their wall a post about the services of the partner’s group.
In this case, the group owners must compose the text and advertisement for themselves. It is not necessary that the partner be alone. Under similar conditions, you can cooperate with a lot of other groups that agree to mutual PR.
For mutual PR to be effective and produce results, the following features must be taken into account:
- it is advisable to choose groups with related topics for mutual PR, for example, car sales, oil sales, sports club services - an online store of fitness clothing or equipment, a community about interior ideas - a specific store that supplies decorative elements or even furniture, etc.;
- It is also necessary to search for communities by the number of participants/subscribers, which should be approximately equal to the number of your audience. Mutual PR can be considered for those public pages where there are less than 1000 participants;
- it is necessary to carefully consider the content of the advertising post and be sure to select a bright photo and a short video to attract attention;
- in some cases, it is important to take into account the geolocation, if not of the partner group itself, then of most of the audience in it.
Why is it worth considering communities with similar or related topics? Due to the fact that in such groups your target audience has already been collected, which will quickly become interested in your proposal and respond to it. Even if your friend/relative/acquaintance has, for example, a group that sells cosmetics and perfumes, and you sell tires, then there is a very low probability that most of the members of his group will be interested in your offer, no matter how often he posts advertising at home. And vice versa.
But there is another side to the coin. For example, if you are engaged in, so to speak, a universal business that is in demand among any audience, then you can choose any communities you like for mutual PR. Here you can consider selling pet supplies or animal food, everyday goods, if it is profitable via the Internet. Trading and exchanges for trading binary options are now being advertised everywhere. Of course, it is almost impossible to enter this business, but creating an information group and promoting it by making it an advertising platform is quite possible.
How to make money from your group
Don't rush into this - take it gradually. Too many ads in a small, unpopular group will discourage new subscribers. Therefore, I recommend waiting until your subscriber reach reaches 1000 per day. There are many ways to make money, and it's best to use them all.
- Affiliate links
- can be placed at any time when real visitors appear. But you shouldn’t post too often – 2 times a week is enough. My group is mainly for teenagers and women, so links to some products from aliexpress, books from Ozon and Labyrinth, as well as women’s online stores and courses work well. You need to focus on your audience - gender, age, group topic, and select something suitable.
- Pay-per-view videos
. When you have more than 15,000 subscribers, you can add your group to the sites viboom.com and videoseed.ru. They post a video that you can publish in your group and receive from 0.1 to 2 rubles per view. The more subscribers, the more tasks available. These are mainly product advertisements, music videos, trailers for new films or social advertising. You can watch videos before publishing to ensure you only choose the ones that are relevant to the topic.
Selling advertising
- becomes relevant when the reach of subscribers per day rises to 1000. At this moment, you can add a group to sites for selling advertising and wait for customers. For example, I use the sites sociate.ru, plibber.ru, blogun.ru, vktarget.ru. I added it wherever possible to increase the chances. On average, I receive 3 advertising orders per week. The main thing here is to set an adequate price.
I have quote books, the audience is 30% teenagers, so they are not solvent. The number of subscribers is about 70,000, the coverage of subscribers is about 6,000 per day. You need to focus specifically on the last indicator, because it is impossible to screw it up. You need to look at the pink line in the second statistics tab:
Approximate price: women's topics - 10 rubles per 1000 subscribers, for quotation books - about 7, business topics - 15 rubles. But all this is very approximate.
In my group, the cost of advertising is 30 rubles for 1 hour in first place + 23 hours on the wall. It is considered quite low compared to competitors, but due to this they buy something from me. Because advertising is mainly carried out in groups where the reach of subscribers is more than 10,000 per day, and preferably from 100,000. But such serious indicators are still far from me, so I’m content with little.
Contributing to groups gives me pleasure - I love finding and reading quotes. But I promote through force, mostly now people come only through searches and advice from friends, so the number of subscribers is growing very slowly. But even in such conditions, I receive 500-1000 rubles a month from one group, almost in passive mode.
If you decide to start your own business or promote an existing one on the Internet, then it will be useful for you to learn how to advertise a VKontakte group for free. This important step involves attracting interested users, creating a target audience, increasing traffic and, fortunately, your popularity. There are a huge number of free and paid advertising methods. Free methods in most cases only work when the group is filled with truly high-quality and explosive content that makes people instantly want to become a member.
VKontakte group advertising
How to organize mutual PR of groups in VK: step-by-step instructions?
Let's look at this procedure step by step:
- The presence of your personal group is mandatory, plus it must be full and have a live audience. You immediately need to decide on two questions: what you offer and to whom. After answering them, you can begin searching for suitable groups.
- Establishing connections with potential partners. Here it is worth deciding where we will look for groups for mutual PR. There are different VKontakte communities where people post their advertisements for mutual PR. They have names like “mutual exchange of participants/subscribers”, etc.
But it is much more effective to independently search for communities that are suitable for your topic and write personal messages to a contact person with a proposal for mutual PR. It is important to immediately cross this line of embarrassment and not give up at the first, second, even third refusal. If you find an administrator who agrees to the exchange, agree to post one post. Then evaluate the result of this action. If you have one, then you can exchange with the group on an ongoing basis. If the result is minimal or zero, you need to continue searching further.
- Creating an advertising post (see the rules and requirements for creating and posting an advertising post on VK). Let's consider the main criteria that must be observed when creating an advertisement:
- sharply intriguing beginning;
- presence of a link to your own group;
- interesting picture of good quality;
- sometimes viral surveys help to increase coverage;
- the presence of provocative inscriptions “continued in the source”, “accept quickly”, etc.
- When the post is ready, it must be sent to your partner in a personal message or with a link from your personal profile. You need to agree in advance on a conditional time for publication. Also, be sure to become a member of the group with which you exchange publications. And don’t forget to check once again whether they are fulfilling the terms of the deal on their part.
- Preparing to welcome new participants. It’s not enough to just post your post in someone else’s group and expect a big return from it. Preparations need to be made. If the post was intriguing or unfinished, its ending or continuation should be fixed at the beginning of your feed. If not, then just take care of timely updating of the feed, posting all the necessary and important information and other parameters. After the arrival of new participants, you can evaluate the effect in the “Statistics” section. You can also try varying the sharing time to find the best one to reach your audience.
How to open your own group
Anyone can create a group, but I recommend using another account for this (create a special one). This must be done so that, if desired, you can sell the group along with the creator’s account.
My groups are linked to the main account, where all are real friends, personal correspondence and memorable posts on the wall. So you don’t want to sell for any money, but sometimes they offer to buy.
To create a group, you need to go to the Groups section in your VKontakte account and click the Create community button.
You can create a group, community or event. I recommend giving preference to communities - they are displayed on the subscriber's main page on the right. If his friends are interested in the name and status of the group, new subscribers may appear.
You need to fill the group with information: give an interesting name, put an avatar, description, etc.
On the main page of the group, put a catchy status that will intrigue and attract new people. After this, the group can be considered officially open.
Pros and cons of mutual PR of groups in VK
Among the advantages of mutual PR of groups were:
- free basis of the method;
- quickly attracting target audience and interested clients;
- The method works independently, without additional time.
Minuses:
- difficulties in finding suitable communities;
- It is important to be able to compose advertising posts to attract attention, and not just insert a beautiful picture with text;
- there is a possibility of running into unscrupulous group owners.
Possible problems when using mutual PR of groups
The main problem when using this online method is the lack of return and influx of new members into the group. You need to look for a solution in the following ways:
- review the content of the advertisement, be sure to add a call to action, intrigue, shocking news and something else to increase interest;
- study the statistics of the partner group, make sure that the participants in it are not fakes or “dead accounts”, if necessary, start looking for a new partner;
- ensure the increase of likes through special programs for an advertising post. This will increase your reach, which means that the “smart feed” will not filter out your post and will show your ad to more people. For more detailed information, read the article “Getting likes on the wall: why, how and where is the most profitable way for us to do this.”
Total
Mutual PR is a convenient way to promote a group, in which communities exchange online subscribers for free. When searching for partners correctly, the method is very effective, allowing you to quickly recruit a significant number of new members and push your group to a new level.
There is an article on our website about what you need to know about free PR for a YouTube channel.
Read further:
Free PR on VK: opportunities and problems
Community advertising on VKontakte: why advertise communities and how to do it
Everything you wanted to know about paid PR for groups in VK, but were embarrassed to ask about it
Free is not necessarily bad: how to properly advertise a group on VKontakte
PR on VKontakte using exchanges: features and use
[Total: 0 Average: 0/5]
Author of the publication
offline 3 years
Where else can you find mutual PR offers?
Use not only mutual PR sites to find owners of pages on social networks who are ready to exchange advertising, look for thematic communities. Only on VK there are a bunch of communities where users post similar posts:
Every owner of a group, channel, or account is interested in its promotion, so don’t be shy, send as many applications as possible, you will definitely receive a positive response. Mutual PR on Telegram is still relevant now, because it is much more difficult to promote channels there.
You can also make money on social networks through click sponsors. You can easily earn money on axles by completing small tasks, and you can specify any requirements in your tasks.
By using mutual promotions and advertising, you can quickly promote your site and get tons of subscribers. This is an effective, and most importantly free method of promotion. Be active and get instant results.
