VKontakte competitions: how to hold a competition or giveaway in VK + 3 examples

Holding competitions on VKontakte is one of the most effective ways to promote and attract people to the group. With the help of all kinds of competitions, you can not only increase the number of subscribers, but also revive your audience. Users are happy to repost in the hope of winning.

There are a huge number of regional communities that have become popular and gained a large audience due to the fact that they relied on promotional drawings for prizes for joining and reposting.

How to conduct VKontakte sweepstakes

Today, for a competition to bring results, you need to try very hard, show imagination and spend money on the prize fund. The audience is already tired and has begun to participate less in such events, which is why administrators have a logical question: how to properly conduct a VKontakte drawing in order to interest users?

Despite the fact that each competition must be individual and creative, there are some features that are typical for events of this kind. Don’t know how to conduct VKontakte giveaways? Just follow the basic rules.

Creation of the “most active” competition

Go to the control panel
Find the “competitions” item on the left side of the menu.
Click “create competition”

Then go to the competition settings and select activity tracking. You can set any number of points for completing actions (likes, for example, 1 point, comments - 2 points).

Below is the filter setting, here you set which comments are taken into account and which are not. For example, you can set comments with only emoticons or stickers, without text, to not be counted. There is also a function that does not take into account answers shorter than a certain number of characters or words (you set the number yourself).

And in additional settings, you can disable counting likes from yourself. To ignore the activity of administrators, simply add them to the blacklist.

Next, we set up how long the competition will last and from what day the countdown will begin.

When all parameters are set, save the competition and move on to creating a dynamic cover.

Basic moments

The following points will attract the user's interest:

The visual component is very important, users will be more willing to take part in the competition if they see the prize, so place an attractive picture on the poster, ideally this should be an image of the prize.
Don’t know how to hold a prize draw on VKontakte? First of all, do not forget that the main interest for participants is prizes. Therefore, write down information about them in detail. For example, the winner will receive pizza for first place, a 50% discount coupon for second place, and a 10% discount for third place. The more prize places, the more actively participants will be included in the drawing.
Please describe the conditions in detail - what needs to be done to participate? The conditions should not be complex, and if there are several of them, then divide them into points. Example:
“You should repost the post.”
“You cannot delete a post before the end of the competition,” etc.
Indicate the end date of the drawing and how the winner will be selected. For example, “On the last day of the month, using the application to select the winner, the results will be summed up, the process will be filmed, which will be posted in the group. Good luck, guys!"

The advantages of such competitions

Attracting new subscribers. According to the terms of the draw, the participant is obliged to join the community where it is being held, or to be added to your friend list. Otherwise, the victory will not be counted;
Advertising of a group, page. Since the participants who reposted will place the “business card” of your community on their VKontakte wall, even non-subscribed users will know about it;
Good reputation. If you conduct the draw honestly and provide relevant evidence, you will gain the trust of your subscribers. Then word of mouth will work, and users themselves will begin to join the community.

A VKontakte repost contest is an effective and quick way to gain subscribers. The greater the number of people who shared the recording of the draw on their page, the better the result will be.

How to interest your audience

How to conduct “VKontakte” drawings in a group so that the competition is of interest to the participants? We need to add some creativity.

Come up with an occasion dedicated to some event, holiday or any other occasion. Despite the fact that everyone has long understood the purpose of competitions, it will bring more results if participants see in it an interesting legend that will add ambiance. The draw can be timed:

by calendar date;
release of a new seasonal collection of a store/brand;
launch of the season (skiing, summer, etc.);
the onset of summer;
as support for a promotion, sale, new arrival of goods, etc.

You can come up with a huge number of interesting and creative ideas.

When choosing a topic, do not forget that this tool makes it possible not only to gather an audience in the VKontakte group, but can also be an effective marketing tool that will help convey information about products to consumers, and most importantly, increase sales. So how can you conduct a “VKontakte” drawing among reposts as efficiently as possible?

Criteria for the credibility of the competition

Recognizing such pranks is not as difficult as it seems. What should be in the competition description that will serve as an additional guarantee of the organizers’ honesty:

— date of summing up. Ideally, if carried out via online broadcast on YouTube.

— service for determining winners. If this application is Lucky Yu in Contact, then there is 80% deception, because... It is very easy to select the right person by brute force. The most honest is mrandom. There is minimal room for fraud there.

— The person in charge who can be contacted regarding the draw and contact information for administrators or editors. Sometimes they write that people won the competition, but they don’t say who to contact. The divorce is the most natural.

— Photos of prizes. If there are photos of prizes that indicate that they are being given away on behalf of a specific community, then this is a very good sign.

- Information about delivery. If it says that delivery is free, then one of the scam methods we talked about is no longer necessary.

What else to pay attention to

For good results you also need:

Choose a thematic prize. You shouldn't play the microwave oven if your specialty is sporting goods. This approach will not only prevent you from attracting the maximum target audience, but will also put you in a stupid position. In addition to the fact that the prize must be consistent with the activities of the community, it must also be valuable either in value or uniqueness.
Write a unique text. The key to the success of any competition is a bright picture and catchy text. Today, in the age of information overload, users scroll through the news feed very quickly, rarely stopping only at interesting posts. Your task is to hook a person and not scare them off with long text. Remember that the reader makes a decision in seconds.
Advertise the competition. Don’t know how to hold a VKontakte drawing? If the community size is less than 10 thousand participants, then you can’t count on good results. Think over this point in advance, pay for advertising, and negotiate with the administrators of similar groups about reposts. Cooperation with like-minded communities always produces results, but under no circumstances work with direct competitors.
Remind subscribers about the competition. If the prize is valuable, then the competition can be extended over a long period. Some competitions last for a month, and many subscribers simply forget about it, and new community members may not even know about the competition. To avoid this, you can do the following:
publish additional posts about the draw with a link to the main post;
send out a newsletter about the competition (on your own website, on other resources, by mail).

Summarizing

The correctness of the summing up procedure should be approached with particular care.

Are you thinking about how to conduct VKontakte giveaways? The random winner must be chosen fairly. The key to future successful competitions is transparent and clean elections of the winner. If your goal is to develop the group and work with the audience, then additional risks are not needed. If results are suspected of being manipulated or other violations are detected, the group may be blocked altogether. How to avoid this?

Choose the winner honestly, making the process as transparent as possible (video report, photo report or live broadcast).
Submit your results strictly on time.
Post a photo or video of the prize being presented.

Ask the winner to write a review, talk about his impressions of the giveaway, about the product, separating a separate topic for such posts in the group.

How to create a competition in a group on VK?

Those who want to make their own draw will have to follow a simple procedure:

choose the idea and format of the competition;
select a picture and process it in any editor, including the built-in VK editor;
determine the exact rules of the event and the procedure for determining the winners;
decide on prizes and incentive gifts;
create an entry on the main page of the public (it is advisable to pin it to the top);
wait for the specified period;
choose the lucky winner to whom the reward will go.

Having decided how to create a giveaway in the VKontakte group, you should pay attention to the types of giveaways:

for reposts;
for likes;
for comments;
for activity;
for a photo (as a reward you can put it on the community avatar);
for the drawing;
other creative tasks.

The winners of tasks that involve creativity are usually determined by votes of subscribers. In other cases, the use of third-party programs and applications is required, so you should pay a little more attention to them.

How to make a competition in a VKontakte group for a repost?

The procedure for conducting a drawing for reposts in general terms does not differ from that described above. The only nuance that you need to pay attention to is the need to use third-party programs to select winners. Best known:

Number generator;
Selector;
Competitionzilla;
Lucky You;
RandomApp.

The operating principle of each application listed is extremely similar. The moderator will need to enter a link to the post with a message about the drawing in a special field and start the process of selecting the winner. The program will randomly select several or one subscriber (depending on the wishes of the organizers) from among those who reposted the post. After that, all that remains is to announce the names of the lucky winners on the community wall.

Comments

Those who are thinking about how to create a raffle in the VK group for the most active commentator who leaves the most reviews and messages under posts will not face insurmountable difficulties. The principle of operation in this case will remain unchanged, but in order to add interactivity and clarity to the process, you can install a dynamic cover instead of a traditional avatar. Some services automatically display the name of the person who made the most comments in the community header. As a result, visitors will be able to constantly monitor the leader’s performance and will receive additional motivation to be more active. And this is precisely the main goal of such an event for moderators and public owners.

Like

Organizers of like competitions will not encounter any surprises either. The moderator will need to select the appropriate application and enter a link to the competition entry in the appropriate field. An excellent solution would be to film the selection of winners. This will avoid suspicions of falsification of results and will make the entire procedure extremely transparent and understandable to subscribers. The last step will be the publication of the results and publication of the video recording, if it was filmed. After that, all that remains is to contact the winning person and get his contact information in order to transfer the prize. Or, if the winner does not respond, re-select the lucky winner.

Competitions can trigger bans

Most community administrators know how to hold a VKontakte raffle, but they do not know that all kinds of competitions can also cause harm. There are a number of rules, failure to comply with which may result in blocking the community. Therefore, carefully study the requirements, choose conditions and prizes.

Virtual rewards in the form of gifts, votes, and stickers can only be given to participants in creative competitions, such as for the best drawing or photograph. When distributing virtual prizes for your activity in the community, you may be blocked.

If the community administrator complies with all the listed rules, then he has nothing to fear. Next, you can move on to the issue of determining the winner.

Cheating instead of competitions

But, unfortunately, there are not honest community administrators who only promise a gift, but in fact simply recruit an audience to their group.

At best, you will simply waste precious time, and at worst, they will try to scam you. How? - Yes, very simple. There are a lot of scams involving competitions. An example of the most popular VKontakte scams on the topic of competitions:

Administrator: Good afternoon! You have become the winner of our giveaway and won an iPhone! It's almost yours, you just need to pay shipping.

In fact, no one will send an iPhone. Their delivery is unreasonably expensive, 500-1000 rubles, when average prices are 10 times less and such messages are written to all participants in the drawing. Someone will agree.

Editor: Good afternoon! I'm holding a competition in this community. I am ready to adjust the results of the draw in your favor. Let's split the profit in half. You have an iPhone that costs 20,000 rubles, and you give me 1,000 rubles.

Similar situation.

Draws with no winners:

There are a majority of such pranks on VKontakte. The administration of the contact often bans the community for questionable sweepstakes, but contests are only verified after several user complaints. Therefore, do not be shy and complain about dishonest administrators and scammers, so that fewer people suffer at their hands.

How to choose a winner

We have discussed how to conduct VKontakte sweepstakes, now let’s move on to how to choose a winner. There are various ways to do this, but in most cases, a random participant who shares the competition post with friends wins. If you choose manually, the administrator may be suspected of cheating, so it is better to use special services and record the process on video.

There are various applications that automatically determine the winner. It’s not difficult to find them; to do this, in the menu on the left, go to the “Games” section, and enter the name of the application in the search bar. What applications are there?

Lucky you. The most popular program with which you can very quickly and easily choose a winner. It’s easy to use: insert the link to the entry about the competition in the top field, and the link to the community in the bottom field. The program will automatically determine the winner from the list of participants who shared the post.
"The Selector" The advantage of this application is that it can determine any number of winners who shared a post from those participating in the competition.
Random App. To get started with this program, you must allow access to your personal information. There are several options for choosing winners: those who shared the post, by likes, from all participants.

How to conduct a draw based on VKontakte reposts

Holding a VKontakte repost contest is not difficult, but in order for it to be effective and attract a new audience, it is recommended to follow several important rules:

The post with the competition must fully describe the conditions. At the same time, it is important not to overload the post with unnecessary information. Write briefly the rules and features of choosing a winner. Don't forget to specify the requirements for the winner, for example, that he must be over a certain age or be in a certain region;
A post with information about the drawing must contain a bright and beautiful-looking picture. Since this post will be reposted by group members, their friends will see it in their news feed. Accordingly, in order to interest these friends and for them to join the group, the post must have a good picture. If you can’t make it yourself, it makes sense to order it from freelance designers - it’s not very expensive, and a template with a picture about the drawing may be useful to you more than once;
Promote your competition. Statistics show that a repost contest gives a greater increase in subscribers if it is advertised in groups of similar topics. For example, if you are giving away a membership to a fitness club, contact the leaders of sports communities with an advertising proposal;
Choose adequate timing for the competition. As mentioned above, it is better to conduct competitions frequently with small prizes than once over a long period of time with a large prize. The optimal time for the competition is 1-3 weeks. Statistics show that the greatest activity of the audience occurs in the first 3-4 days, after which reposts are less willing, especially if you do not attract interest in the giveaway with advertising in third-party communities.

Remember that when conducting a draw based on VKontakte reposts, the entry about the competition should not go down in the feed. Be sure to pin it in your community.

Websites

In addition to the official VKontakte applications, you can use the following sites:

Konkurzilla.ru. Working with the site is extremely simple; you do not need to install anything or open access to personal information. You just need to enter a link to the competition post, and you will receive a list of winners (you can select up to 100 people);
“In the competition. rf". To select the winning participant, you must provide a link to the competition and press the “Define” button. It is possible to select several winners at once.
Megarand.ru. The site contains additional functions, such as setting a check for a specified time. This is convenient when the draw ends at an inconvenient time. You can specify the number of winners and the list of gifts they are entitled to. It is also possible to check whether all competition conditions are met.

There are a huge number of ideas for how to conduct VKontakte sweepstakes, as well as ways to determine the winners. The main thing is to do it honestly and openly, then everything will work out for you.

Rules for holding competitions

There are times when, after the publication of an event, the moderator contacts the owner of the group and reports that the rules of the competition have been violated. Therefore, be sure to study the requirements for creating a draw in the social network documentation.

To avoid getting banned, you should understand what conditions are acceptable and unacceptable. When conducting VKontakte drawings, you can use the following conditions:

repost the entry and do not delete it from the page until the end of the competition;
join your group;
like the post;
subscribe to only one additional source: a Youtube or Instagram channel, as well as another public page.

It’s worth taking a closer look at the reasons that can lead to a community being blocked:

Reaching a certain number of likes for a post. It is clear that now we are not talking about the fact that you wrote an excellent post that interested many people, got into the Prometheus system and gained thousands of hearts. And we are talking about a situation where the owner is trying to get likes. However, sometimes the goal is impossible to achieve. For example, get 10,000 likes for the drawing to take place.
Subscribe to more than two sources.
Requirement to add another user as a friend. In this case, the person’s personal page is affected, which is unacceptable according to the site’s rules.
It is impossible not to indicate the prize that the winner can receive. A person should know that he can win if he fulfills all the conditions of the competition. You can offer several products or services, as long as they are all listed.

To conduct a VK competition, follow all the rules outlined in the documentation. Do not try to gain subscribers using bots and special utilities. Otherwise, the administration may ban your group forever without the possibility of recovery.