How to hold a competition or drawing in VK: conditions, text, prizes, winners

What is repost

Reposting is one of the main functions in social networks, which allows you to add pictures, informational articles, videos, posts and other similar content to your page, to your personal group, or send them to a friend in a message. In this case, a link to the source is retained, and such an entry cannot be edited unless you are its author.

Repost (from the English post - “announce, report”, re - “once again, again”) is literally translated as the repeated publication of a message within one site.

Let's get straight to the examples. The first is a repost on my own VKontakte page. I saved a series of funny pictures so that my friends could see them and, if necessary, I would not lose this record.

The second is a repost on Elon Musk’s Twitter. On his page, he reposted a tweet from the company SpaceX, of which he is the founder, regarding the next space mission.

On the Internet you will find different repost wordings that are relevant for various social networks. For example, retweet (Twitter), repost, share, tell friends.

Where can I repost a post?

The user has different options for how to repost publications from other sources. This depends on the number of people you want to show the recording to.

To your feed

If you want to share a post with several people at once, it is best to forward it to the wall. Then the publication will be seen by all accounts to which you have given access to the news on your page in the privacy settings.

Also read: Useful tips and tricks for launching mutual PR on Instagram

In stories

I often share content from other accounts and, in order not to clog my feed with other people’s posts, I forward them to my story.

In this case, they disappear from the page after a while along with the story. A link to the original is available at the bottom.

To message

To send content to individuals, there is an option to repost via private messages. This can also be used as a way to save your favorite picture, video or article. Modern online platforms allow you to send information to many people individually at the same time, without necessarily creating a conversation for this.

Also read: How to leave a chat on Instagram

Why are reposts needed and who does them?

Reposts are made by ordinary users of social networks when they want to share some information. These could be jokes, memes, philosophical quotes, unusual photographs, videos, interesting articles.

It could also be some kind of warning information, for example, a repost about heavy fog or a traffic cop raid:

Reposts are used to promote commercial groups and communities, as well as individual accounts.

Using reposts you can raise money for charitable purposes:

Reposts also help to search for people, animals and lost/found things:

Why does the owner of a social network community need a repost?

If you are the owner of a social network community, then you can repost interesting posts to your group for friendly or advertising purposes. Basically, of course, the second one. For example, you have a group with 10,000 subscribers, and you sell advertising space on its wall. A person with a group of 1000 people can buy this service, and you will repost on your wall and earn money.

Thus, you can still earn money from reposts !

A similar service is provided by the Freelance community with 60,000 subscribers:

Example of the cost of an advertising repost:

Also, reposting is important for the owners of a social network community when it is done by subscribers, from a promotion point of view. If posts are willingly shared by people, this increases audience reach, which is important for promoting the group.

Subscribers can independently repost if they liked the content, or they can be motivated. For example:

Or organize a repost contest, which we will talk about in more detail below.

The purpose of the VKontakte competition

The most obvious reason to hold a competition is to increase the number of subscribers in your group, but this is not the only goal, there are others:

1. increase the activity of subscribers - there is nothing worse when your community has several thousand participants and only a couple of likes on posts
2. introduce the audience to the necessary sections - let’s say you need to increase views of photos or products in your community
3. promote specific products - if you want to introduce more people to your product
4. educate subscribers - if you want to hold a competition on the site, you can first prepare the audience of the VK group to complete tasks and receive prizes for it
5. collect a database for the mailing list - add conditions: subscribe to the mailing list and repost, and in return send useful materials for free, such as a presentation
6. collect a base for retargeting - using various services you can collect an audience for ad impressions that made reposts, left a comment, or chose a specific option in a survey

What is the difference between a post and a repost?

As you noticed, the word repost consists of two words. Don’t be confused: a post is a specific post on a wall, in a group, and not a posting from another source . You can create a post yourself, but you retain the authorship. We have a separate article on this topic: What is a post, posting, posting on the Internet and how to make money from it

A repost is a verbatim quotation of this entry with a link to the source.

Here is a post posted by the MovieBlog group on VKontakte:

And this is a repost that I made on my page:

Why repost on Instagram?

Reposting on Instagram is copying someone else's post to your profile. For example, if you find an interesting thematic post in your feed and want to share it with your subscribers, you can “move” this publication to your page.

When you repost, you must mark the author of the publication so as not to violate copyright: to do this, simply insert a link in the @nickname format.

Why repost:

• You want to share an interesting post with your subscribers.
• To conduct competitions, promotions and sweepstakes. For example, to take part in a cash draw, participants need to repost the entry to their Stories. The winner will be chosen randomly.
• Promotion. You can mutually repost posts with other bloggers to attract new audiences.

Speaking of promotion: read our article “TOP 32 ways to gain followers on Instagram without cheating.”

How to repost a post

Let's look at how to repost a post using VKontakte as an example. In this section, I will talk about the basic actions associated with reposting, which are the same for all social networks.

I will talk about how to repost on other sites in the next paragraph and mention the features, if any.

To repost, you must click on the appropriate button under the post. This can be an arrow with a rounded end (VKontakte, Facebook, Odnoklassniki), circular arrows (Twitter). For example:

What does the repost button look like on VKontakte?

What does the repost button look like on Twitter?

The numbers next to the button show how many people reposted.

Let's try to repost. If you click on the button, the following menu window will appear:

Let's figure out what it all means.

Repost on your wall

The first option is to repost it on the wall of your page. In this case, all your friends and other people will see the recording if the appropriate privacy settings are set.

If you wish, you can leave your thoughts and opinions in the “Your comment” window.

After clicking on “Share post”, the social network will notify you that the action has been completed, and the repost will appear on the page wall:

Please note: if you repost, the post will automatically be “liked”. You can remove it, but the post on your wall will remain.

How can I see who shared a post?

Anyone can make a repost on the wall in VK, from this you can understand that there is a list of users who shared this post. To see who reposted on VK, just hover over the repost icon and wait a couple of seconds.

After this, a window will appear in which all the people who reposted will be listed. Only their avatars will be indicated; to display the full information, click on the text “Shared by [number of shared] people.” A window will pop up, and it will be in it that the pages with the repost of this post will be listed. This list also displays all VK groups that sent a post to their wall. The list contains a link to the source of the repost, an avatar, the first and last name of the person who reposted, or the name of the VK group.

In addition, under the ava and nickname there is a user comment regarding this post. Please note that this list of reposts includes only people who reposted on their wall or in a public VK group. That is, if someone reposts it to someone in private messages, a conversation, or a closed VKontakte group, this will not appear in the list of reposted people. Moreover, this will not be counted in the number of all reposts; only public reposts made for many people on the wall are counted there.

How did the repost from the page go?

After you have made a repost on the wall in VK, but then changed your mind about doing it, or the information in it is outdated, it is better to delete it. Unfortunately. You can delete a repost only on the wall; it will always remain in private messages. Even if you click the “delete” button after selecting a repost, only you will lose the message, while the other person will still have it saved. In a contact on the wall, you can delete a repost like any other post by clicking the cross next to the name of the post.

We open the wall of our page and scroll down, look for a post on the wall, then move the mouse cursor over the upper right corner of the post, a cross will appear there. Click on it and the post will be deleted. The exact same technology works with groups. To delete a repost on mobile phones, you need to find the post, click on the three dots next to the name, then select “Delete”.

"VC". In fact, this is quite an interesting and simple activity that can help many users. In addition, we will look at what it means to repost on VK, and also learn how to create them. There are several options for the development of events. We will consider all of them now.

How to repost on other social networks

In this section, you will learn how to repost on other social networks. They do not differ in their main functions - almost everywhere you can repost a post to your page, message or group. But we will definitely consider the differences if there are any.

Instagram

On Instagram, unfortunately, you cannot share an interesting photo or post on your page. There is no official feature, but it can be done using third-party applications.

All the user can do is forward the post to Direct to his friends or post a link to it on another social network (in messages or on a page).

To do this, click on the three dots in the upper right corner above the entry:

Select “Share with...”:

We decide what to do with the recording. You can send it to friends in messages on VKontakte, WhatsApp, Direct to a page on VKontakte, as well as by mail, in other applications, and so on.

We will post a post on the VKontakte page. To do this, click on the corresponding button, which will move us to the editor, where you can leave a comment, attach a media file, set privacy and postpone the recording:

After sending, the repost will appear on the page:

In the same way, you can share a post if you click on the paper airplane arrow under the post, but in this case you can send it either to yourself in your story or via direct message:

Let's look at how else you can repost on Instagram.

How to repost someone else's post to your account

If such a need arises, this can be done using third-party programs. For example, Repost for Instagram. To do this, you will need to download the application from the official store (Google Play or App Store), and then upload the desired entry into it.

It sounds confusing, but in reality everything is simpler. I found detailed video instructions on how to repost someone else's post to your account. The girl tells how to do this for Android and Apple devices.

How to repost on Instagram in stories

Find an interesting entry and click on the arrow below it:

Next, select the “Add post to your story” option.

Attention: this option will not be available if the group is closed!

Setting up the story:

That's all! Now your subscribers can watch it, while maintaining a link to the account from which the repost was made:

Via the official application

The social network itself contains several opportunities to share someone else’s Story. Now we will look at them and figure out how this is done.

In Stories

To make it easy to repost a photo or short video that our friend posted, the post must contain a link to our profile and a mention.

To do this, when creating a Story, a person needs to indicate our nickname with the @ icon or add the appropriate sticker.

A few minutes after this, we will receive a notification in Direct and we can easily repost the Story without unnecessary actions and additional programs.

This is what the Story will look like when reposted. An avatar, the author’s nickname and a frame are added to it. We may make changes as we wish and share information with our subscribers. As you already understand, this method only works if you know the author and he mentioned you in his Story.

To Direct

You can send a link to any publication on Instagram to individual subscribers via private messages. True, there are some restrictions:

1. If the author's profile is private, then you can only send the link to his followers.
2. Anyone can set up their account in such a way as to prohibit reposting their Stories. You can do this too if you wish.

But most often there is a simple opportunity to send a friend a link to someone else’s Story. To do this, open it and click on the airplane at the bottom of the screen.

Now we select the person or people we want to tell about this post.

Now our recipients will receive notifications via Direct and will be able to view the History on the author’s page. That is, this is not a repost in the literal sense, but this way we can share interesting news from other people’s Stories with our friends.

What is maximum repost

Often in a post, authors call for “maximum repost.”

This term is mentioned when the author:

• Wants to spread information extremely quickly;
• I want this post to be seen by as many people as possible.

Maximum reposting is usually needed for posts that deal with the search for missing people, urgent fundraising for an operation, and any important events (accident, power outage, water, gas, etc.). More often than not, people realize the importance of this information and help spread it.

How to delete a repost

Off the wall

To remove a repost from the wall, click on the checkmark in the upper right corner of the post and click Delete post .

How to delete a repost on a wall

From the message

A repost sent in a message is deleted in the same way as any other message.

To do this, click on the edit message button. It will appear in the top right corner when you hover over a message.

Edit message icon

In the message editing window, the contents of the repost will be displayed at the bottom. You need to hover your mouse and click on the cross.

Removing a repost from a message

Then send the edited message again, it will no longer be reposted.

How to make money from reposts

You can earn money by reposting on social networks! I already mentioned one of the methods at the beginning of the article - this. That is, if you are the owner of a group with an audience of 5,000 people or more, you can repost from other less popular communities, contributing to their promotion, for money.

But ordinary users can also make money from reposts. Community owners, trying to promote themselves, order paid surveys on special sites. All that remains for the user is to perform an action in one click and receive money.

Similar work can be found on axle boxes. We won’t go into details [read the separate article What are axle boxes, as well as how and how much you can earn from them], I’ll just show a couple of examples of paid tasks from the SeoFast website:

Another way is with the help of special services that promote social networks. It's simple: people order services (for example, 100 reposts), and the performers, whose role you play, do this work.

• Read more: How to make money on likes, reposts, subscriptions on social networks - review of the 7 best sites

Example of tasks from the ForumOK website [detailed review]:

You should not expect that such income will become the main one. This is a cheap job based on simple actions, which is suitable for those who are completely bored.

How to get more participants

By the time you already have:

1. The goal of the competition has been chosen
2. Correctly selected tasks to achieve the goal
3. Fair prize and number of prizes assigned
4. The publication is designed in such a way that it is impossible to ignore it

It's time to get the maximum number of participants, how to do this?

Mistake: Beginners often invest additional resources into promoting a competition in the hope that the competition will promote itself with the help of participants

Paid methods:

• paid promotion of the competition - after publishing an entry with the competition, you can promote it using targeted advertising on VKontakte (we have written instructions for beginners)
• order advertising in popular groups - you can pay for the placement of your competition in a popular group in your city if you need an audience in one city. If you work throughout Russia, order advertising in a public page that is popular among your target audience
• order advertising from a blogger - find the person your audience follows, order a post from him/her in which he/she will invite his/her friends and subscribers to participate in your competition

Free methods:

• other social networks - tell your subscribers on other social networks about the opportunity to win a gift in a VK competition
• mailing to clients - if your customers agreed to the mailing, you can send them emails and/or SMS with a link to your competition
• free promotion from Getviral - as soon as you have published a competition, schedule a summary through our service. Immediately after, the competition will automatically be included in our catalog and we ourselves will promote it on VKontakte

Repost competitions on social networks

As we have already discussed, you can also earn money by reposting. But the wonders of this button don’t end there – it also acts as a person’s right to participate in a repost competition. You can often come across the following posts on social networks:

Just by reposting the page, you will become a full participant in the drawing and will be able to win something tasty and healthy.

Why are such competitions held? To promote groups. The more reposts, the higher the coverage of the community and the more people will know about it. They offer a variety of prizes: movie tickets, food, certificates or cash rewards.

How to make a drawing in VK for reposts

At its core, a drawing on VK for a repost is the same post as news, pictures, videos that a group can be filled with daily. Therefore, if you want to make your own draw, you should take care of the following things:

• Explain the conditions of the draw in an accessible and clear manner;
• Create a high-quality post . Remember that people will share it, and in order for their friends to want to visit your group, you need to design it beautifully;
• Create an image for the competition. This can be done easily using a graphic editor (just choose a beautiful background and write “Attention, competition!”). The picture can also be downloaded from the Internet;

• Real prize. This could be a small monetary reward if the group is small, or free food if the community’s theme is food delivery. It all depends on the topic of the group. If you “exaggerate” too much with the prize and create a fake competition, then the audience will quickly understand that they want to deceive them, and you will lose subscribers. A striking example is a car giveaway from the IGM gaming community. Although this contributed to a huge number of reposts, it caused a lot of negativity from the public.
• Honestly summarize the results of the competition (repost generators will help you with this);
• Provide evidence that the prize reached the recipient (you can ask the person to take a photo or shoot a video).

Nobody forbids you to see how other people do similar competitions (for example, VKontakte).

Tips for creating and running a competition:

• To make people aware of the competition, you can place it in the “Free sweepstakes directories” . These are groups on social networks that post information about various competitions (for example, Free VKontakte Competitions);
• Don't force people to join a group . This may cause suspicion for the system (blocking should be expected), in addition, after the competition, people will probably cancel their subscription;
• Follow the competition. Make sure that the winner did not cheat and followed all the rules. Check that there are no suspicious individuals among the people who reposted (bots, empty pages). Such omissions can cost you the trust of your audience.

Now let’s learn more about what a repost generator is and how to use it to determine the winner.

Repost generator

The repost generator is a special service that, based on randomness, determines the winner of the repost competition. Let’s say there are 100 people in total – after providing a link to the post, the service randomly gives out one or more winners. Examples of such services:

• randstuff.ru;
• Vkrand.pro;
• Konkursvk.ru.

Thus, if the organizer uses such a service, then the possibility of a “set-up” is practically eliminated. Practically - because such generators can be “tweaked”. Fortunately, the above services eliminate this possibility.

An example of determining the winner using the Randstuff repost generator is given in the video below:

How to make a contest or giveaway on VKontakte

Let's look at the main stages of holding competitions in VK.

Objectives

First, decide on the purpose of the competition. You shouldn't do a prank because everyone does it. Create and conduct a competition only with a full understanding of why you need it and how it will work for you.

• Attract subscribers to the group;
• Increase sales ;
• Tell about a new product/service;
• Draw attention to the promotion/sale;
• Image, recognition;
• Loyalty.

VKontakte competitions can be held for one of the above purposes or include several.

Text with the terms of the competition/draw

There are often competitions in which you want to participate, but the participation mechanism is so complex that you either scroll past it or postpone it until later. From this follows the main rule for creating competitions - make the participation mechanism as simple as possible , this will attract more participants. In addition, write a detailed and structured text of the competition: the conditions, what needs to be done, what the prize is, when and how the winners are determined.

Here are the most common examples of competitive conditions:

• repost competition (there will be a lot of freeloaders);
• add your photo to the topic;
• VK beauty contest;
• comment competition;
• creative competition (poems, drawings, videos);
• photo in the store or with the product;
• photo review (win-win competition).

Today, the walls of VK users are littered with reposts of competitions, and some specifically create fake accounts just to participate in competitions. Therefore, a competition with reposts, although it turns out to be effective in terms of attracting new subscribers and increasing coverage, does not work well in attracting a client. The conditions here are simple: join the group, repost it on your wall and don’t delete it until the end of the giveaway. But making several reposts is already too much.

Be sure to indicate the timing of the event and make it limited so that users do not delay participation and participate right away.

How to create a competition post

The design of the text with the terms of the competition and the attached picture should also be given attention.

The text should be divided into paragraphs, and each paragraph should be highlighted with an emoji that matches its meaning. This giveaway text will be easier to read and understand for users. Here is an example of a concise description:

Using an image attached to a post, you can attract attention and communicate in an even more concise form about the conditions, prizes and the date of summing up.

Prizes for the competition

Most SMM specialists are sure that the success of the competition largely depends on the value of the main prize (that’s why everyone is playing for the latest version of the iPhone). But it is not always necessary to set aside a large budget for a competition - it is in such competitions that there are the most “professional participants”, while others, on the contrary, may have doubts - “I won’t participate anyway, I won’t win such a prize / or it’s a scam.”

It is best to give away not one prize, but several and make them desirable primarily for your target audience. You can also give away your product or service.

In addition, according to the rules of VKontakte, in order to hold a competition you must immediately determine what the prize will be. And if there are several of them, write down which prize corresponds to which place, so that there is no confusion and dissatisfaction later.

Attracting participants

If you have already managed to talk about your giveaway on all your pages and even on your website, but there are still few participants, there are three more great ways to promote yourself:

1. Paid: launch native advertising in VK.
2. Free: find all the giveaway groups in your city, most of them will repost your competition for free.
3. Other resources: your website, email newsletter and others.

Determining the winner of a competition or drawing

Depending on the conditions of the competition, there are several main ways to determine the winners.

1. We produce using special services and applications, a random number generator, etc.
2. Based on the results of audience voting (beware of cheating).
3. Expert jury - for this method of selecting winners, it is worth describing in detail who will be on the jury and by what criteria to select the winner.

If you do not want to be accused of rigging the results of the competition, then provide evidence that everything was fair. For example, make a live broadcast of the drawing or at least just a video recording. As a last resort, you can take a screenshot of the service page that identified the lucky winner.

After the winner is determined, write a post where the winner’s name is a link to his page, then he will receive a notification and other community members will see that everything is fair. And under the entry with the competition, publish a link to the post with the results.

Answers to frequently asked questions

I can’t repost VKontakte to my page – what should I do?

There are two reasons for this:

• Reposting cannot be done from closed and private groups (however, in a private message it is still possible). This is one of the rules of confidentiality;
• The publication was not made on behalf of the group, but by an individual participant. On VKontakte you can only repost posts that are published by the community.

What does it mean to share on VKontakte?

Sharing is the same as reposting, that is, publishing some news or message on your wall.

How many reposts can you make per day?

Depends on the social network:

• VKontakte – 150 reposts per day per 1 page. We recommend maintaining a certain interval of 1-2 minutes, otherwise the social network will think that you are a bot and will ban you;
• On Twitter – 2400 retweets per day, time intervals must also be observed;
• In Odnoklassniki - 16 posts per day, then a filter is turned on, due to which subsequent reposts are not shown in the friends’ feed;
• information could be found Facebook
• YouTube, Tik Tok, Like - no restrictions.

It is unlikely that you will do so many reposts only if you do not earn money this way. But remember that with increased activity, your page may be temporarily frozen.