How to make a public page on VKontakte from a group

What is publik and what do you eat it with?

Anyone who already has their own account on the VKontakte social network understands how this site works. Many new pages are registered on VK every day. Some of them are also called fakes. I wrote about this in one of the previous issues. Any user whom you have not blocked has the opportunity to go to your page and look at the wall, photos, status, information about yourself. You can do the same.

But, as many probably understand, VK is not only a directory of open profiles. VKontakte is used to communicate and obtain information on a variety of topics. To provide this information, special groups and public pages are created. Someone will ask an alternative and quite reasonable question: why can’t you broadcast about something directly on your profile page, since a user’s wall is not very different from the news feed in any group. In fact, the answer is banal and does not carry any deep meaning - not everyone wants to clutter up the wall, which is why the developers allowed the creation of public pages.

Why are groups created?

They create groups for interaction between users based on interests and for communication. It’s great when a community of people with common values is formed.

It should be noted that the group administrator has the ability to make the community closed or private. In general, on VK everyone has the opportunity to create a secret society and recruit supporters there completely free of charge. The most problematic thing is, of course, gaining subscribers. In one of the previous articles I talked about how to promote Instagram, with VKontakte it’s about the same.

What is a public?

The term “Public” is slang, the full name is “public page”. It (that is, the public) has a significant difference from the group. The latter has flexible options for restricting access, but a public page is intended for the public, that is, the creator will not be able to close it or make it a private community.

The main task of the public is to maximize the number of subscribers. Thanks to their huge number, you can provide advertising and earn money.

Also, public pages are always located in the “Interesting Pages” section, additional advertising.

For example, a webmaster created a website and a public page to post posts from his resource. He posts announcements of recordings and gains an audience. It makes no sense for him to restrict access, because the more people there are, the more traffic, therefore, his project will develop more actively.

On the right sidebar there is a subscription form for the VKontakte group of the portal. I just created a group because I didn’t think about what a public is, about the types of communities, etc. And as I understand, it’s not so important what develops in you, the main thing is how it develops.

A public page can be compared to a real website (purchased domain, hosting) on the Internet. The similarity lies in the audience: subscribers have no desire to communicate with each other, they crave to regularly receive interesting and educational content.

Of course, you can leave comments under posts on a public page, just like on the website. However, if the admin wishes, he can disable them. It’s very easy to close the comment form in the settings.

For example, in humorous popular public pages, comments are not needed at all, since constant moderation will be required, and this will not be so easy to do.

At the moment, people are accustomed to staying on social networks, in particular VK. This is caused by the development of publics. The user subscribes to the group, the community author publishes a post, and everything is displayed in the news feed. People subscribe to hundreds of such public pages and as a result, the feed is always filled with interesting material. As a result, it is impossible to scroll through the news to the end, they are endless. In addition, over time, a person gets used to the interface (navigation), design, and convenient communication on the Internet. All this is not available on regular Internet sites. We go there only for specific information.

The creators of public VKontakte pages, of course, take advantage of all this and earn money and run a business, so to speak. The owner of Overheard, for example, receives about 1,000,000 rubles a month. The number of subscribers is more than 3000 0000, currently 3700 000.

There are two types of publics:

Official public page of the company, brand. The public post contains many interesting announcements of articles and other useful information. But advertising is also pushed here, which, one way or another, allows you to promote something, your products, for example. The subscribers are well-fed and trust, so they calmly eat a lot of what is given to them.
Another type of public pages. The creator is a freelancer who minds his own business and simply runs a public page on a social network, develops and sometimes sells advertising. Of course, the owner regularly adds certain content (interesting or not is another matter) and gains more subscribers.

How to create a public page on VK?

Creating a public page on VKontakte will not be difficult. To do this, go to the “Groups” section in the side menu.

Then click on “Create a Community”.

After this, the window for creating a new community will appear:

Now you are required to write down the name (come up with an original name) and o. Next, select a topic. But first, decide what you are creating: a community of interests, a blog or a page for a company, store, person. All you have to do is click on the “Create Community” button.

Let's move on to the next stage of creating a public page on VK. you need to select the page type:

if you are going to promote a website using a public page, then check the second box;

it is necessary to create a community to popularize the company online, check the first box; I hope the principle is clear.

Don’t forget to agree to the rules and click “Create Page”. That's it, the page is created! Now it's time to design our public page. First, provide basic information: write a description, upload an image (this is a face, it is very important to choose the right design), come up with a page address.

Please provide additional information if desired: website, if you have one, date the public was founded, etc.

Other settings can be made by going to other sections of the right menu.

I think you shouldn’t know anything else regarding the creation of public pages on the VKontakte social network.

The main thing is not to forget that you should place maximum emphasis on content, advertising and design, if, of course, you want to develop quickly.

What topic should I create a group on VKontakte?

Let's figure out what topic to create a group on VKontakte ? If you create a group with the goal of subsequently making a profit, then it would seem that you need to choose the most commercial topic. However, this is not quite true. A social network is a place of relaxation, which is why choosing a theme for a group being created on VKontakte differs from the criteria for choosing a theme for a website.

Working on the Internet, Forex, copywriting and other similar topics about making a profit may be of interest to some. But groups with entertainment and educational themes are truly very popular. A group of absolutely any topic with a large number of subscribers will bring good money.

The main criterion when thinking about what topic to create a group on VKontakte should be your personal interest. You should be interested in what you do, it should bring you pleasure. Otherwise, what is the point of this? With the same success, gritting your teeth, you can go to your “favorite” job offline.

Useful article: Alpari Forex broker: how to start trading?

Even if you are interested in something unusual and alien to the majority, it is worth creating a group on this topic; there will be subscribers. VKontakte has a multimillion-dollar audience and a group of any topic will find its audience. In addition, a group on an unusual topic will have few competitors and can easily take a leading position in the segment.

Summing up, we can conclude that the choice of topic for the created group on VKontakte should be based on the tastes and preferences of its author. You need to choose a topic for the group that will be interesting to work with for a long time. Otherwise, sooner or later you may get tired of leading the group, and you will want to quit, thereby erasing the wasted effort and time.

How to create a public page on other social networks?

Not only VK is used as a platform for creating public pages, although it is the most convenient. Popular on social media. Facebook network. The screenshot shows the process of creating a group.

It is possible to create not just groups, but pages. This is already on our topic.

The Facebook interface is certainly similar to VK, but Mark Zuckerberg has built everything a little more complicated.

You can create something like a public page on Instagram. The page is used, as in previous cases, for making money, developing a brand... In one of the earlier issues, I talked about how to promote Instagram. And he also noted that on Instagram all new accounts are of the same type, there are no divisions into groups, public pages or personal pages.

You can also create a group in Odnoklassniki, the process is typical everywhere, which everyone who intends to advance in networks and earn money there must cope with.

How to choose a theme for a public page

When choosing a theme for a future public page, you need to immediately decide for what purpose it is being created. If it’s “for fun”, the topic can be anything that is interesting to the creator of the page.

If you still need a public page to make money, it is better to rely on the most popular and in-demand topics on social networks that can attract a large audience.

How much can you earn on a public page in VK?

Some talk about losses, others talk about unrealistic exorbitant amounts of earnings on Vkontakte public pages. Who to believe? What are the real numbers of earnings on a social network?

Before we talk about income, we need to talk about expenses. Whatever one may say, promoting a public site without any investment is difficult and time-consuming.

The average price for which you can get 1 subscriber ranges from 3-10 rubles. The exact cost depends on the promotion methods and the accuracy of the customized targeted advertising. In the absence of experience in promotion, this figure can increase several times.

What follows is a simple calculation. If the number of public participants is 10 thousand, advertising will not yet be expensive, but 10,000 people at a price of 10 rubles each is already 100 thousand. And this is subject to the work of a specialist. Promotion on your own takes a lot of time, effort and money, which does not always bring results.

The earnings themselves will also depend on the number of subscribers. With the same figure of 10,000 people, the cost of one advertising post will be about 200 rubles, and orders will not be daily.

But if the number of people is from 1,000,000, advertising will already cost from 3,000 rubles per post, there will be a queue for it, and earnings can be about 400 thousand monthly.

How easy is it to create a public page on VK in just a couple of minutes?