Activity competitions: VKontakte - services for determining winners, battles, lotteries (Nuances)

What is activity in the VKontakte group and why is it needed?

Activity in the VKontakte group is a composite concept that includes:

• likes;
• reposts;
• comments;
• subscriptions;
• adding files;
• leaving the group;
• number of people in discussions.

In general, it's about how many people interact on your account and community. And the greater the response and feedback from people, the more popular the public is. This determines how many clients you will attract and how they will treat you.

Remember that before analyzing activity, you need to take into account individual settings. After all, in some communities comments are disabled or these are closed groups. This affects the reach and loyalty of users.

Here is a simple algorithm

Important : the algorithm will not work in a closed and private community, or if participants are hidden in the open community settings.

• Go to the Activities tab > Communities

Let's find the most active users in the Internet Marketing community from A to Z. We are not an admin in it, which means we will not be able to collect information about reposts. But other activities are available to us.

The example shows a search for people who have shown more than three activities in the community since August 1 of this year.

Collecting activities in someone else's community

As a result, we will collect users who were active in this community over a certain period of time.

• Open the file with the parsing results
• You can save data about users and the activities themselves
• If you open the filter, you can filter
• Or you can just sort and see the results
• sort by the number of posts, comments, likes, reposts, participation in surveys, comments in discussions and the total number of activities (the last icon is shown in the example)

Result of searching for activities in someone else's community
You can save the activities themselves and analyze them.

For example, you can see who was interested in community products:

• .csv file
• Then in the Activity Type we leave the product
• Now in the Link to object with activity there will be links to products in which users were active (in our example, they gave likes)

Filtering results by product object

Why and how to determine the most active participant in a VKontakte group?

Most often, searching for the most active participant in a VK group is needed to hold competitions, awards and study the target audience. Then it’s easier to create a content plan and change the focus of your community. Plus - competitions and giveaways always attract more people thanks to reposts and the presence of a prize. The best tool to find out an active participant is Top Fan, and it is suitable not only for VK, but also Facebook. The activity rating is formed based on an analysis of likes, reposts and comments in the selected period of time. Many believe that Top Fan is ideal for finding active participants, holding sweepstakes and attracting new users.

The main advantages of the program:

1. Quickly increase the activity of other participants.
2. There is a blacklist, you can customize the application for yourself.
3. The rating is updated every day.

If you don’t want to install additional programs, just go to the statistics section on the community page, go to the line with the most active ones and see them. But remember that in the first case you will have to install the application on your computer and analyze everything there, and in the second you can check the activity from your phone.

Paid services for collecting VKontakte user databases

Segmento target

from 200 rub. per month

Target segment allows you to analyze the target audience on VKontakte and collect user IDs based on the actions they performed on the social network, thereby confirming interest in the product.

For example:

• left comments under competitors’ products: “How much does it cost?”, “When will you deliver?” and so on.;
• discussed a topic that is related to your advertising offer;
• recently joined the competitive VKontakte community;
• not so long ago we visited cafes, fitness clubs (to advertise similar places), etc.

The received IDs can be uploaded to the VK advertising account.

In fact, Segmento Target differs from Cerebro Target only in that it has a more beautiful interface and a lower price. And he works not only on VK, but also on Instagram.

CloudTarget

500 rub. per month

CloudTarget has standard functionality, as well as the ability to track new members of certain communities, just like GetTarget. It can search for groups by filters, informs you about the number of bots, how many posts per day, and what the average activity rate is.

This service is one of the fastest. It allows you to collect a database of up to 500,000 users in a few seconds.

Cerebro target

700 rub. per month

Cerebro Target is an application for finding a target audience. Allows you to search for VKontakte communities in which your potential clients are concentrated, as well as collect IDs of group administrators, IDs of users commenting on posts, friends of subscribers.

In Cerebro, to search for the target audience, parameters are used that are not in the settings in VK. This allows you to find users who are interested in the offer and click on the advertisement. Therefore, the cost per click is reduced by 2–4 times, and the conversion rate increases.

Pepper.ninja

1490 rub. per month

Pepper.ninja is a tool for analyzing audiences in communities and collecting potential clients. Dozens of categories can be used for parsing: place of study and work, marital status, certain actions on social networks, etc. In general, the functionality is similar to Cerebro and Segmento.

It differs in that it searches for the target audience in groups on Facebook, as well as on sites with a widget that allows you to leave comments on VK.

Checking activity in the VK group

Studying activity in a group and finding the most ardent fans is necessary in order to become closer to the target audience, to understand who takes part more and what interests them. This way, you improve the quality of the community, set up your advertising target and attract more and more people. Another reason is to explore what content you like best. The best option in this case would be to study community statistics, which are located in a separate tab. When you go there you will see:

• notifications about new posts – will tell you how many people have subscribed to notifications;
• feedback will tell you how many people liked, shared, commented;

• activity will tell you how many comments were left on the wall, how many photos were added, and comments were left on discussions.

Important! Remember that the analysis period can be changed. Just hover the cursor and turn the wheel on the mouse. Activity checking is available only from the main version of VK, namely from a computer.

How to increase activity in a VK group?

To increase activity in the group and attract new visitors, you can use special services or programs, depending on the goal you are pursuing. After all, there is not always time to independently promote a VK group, and not everyone knows how to do it competently.

Then to help you:

Types of competitions on VKontakte

Competitions can be held in different formats. The most popular and widespread include:

1. Subscribe + repost

The most common type. The participant is required to subscribe and repost. At the agreed time, the results are summed up using a randomizer application, which selects the winner from all those who reposted the entry.

2. Subscription + repost + additional condition

Similar to the previous one, this type requires one more action. For example, subscribe to another community, YouTube channel, Facebook group, etc. Please note that subscribing to more than two communities (the one where the competition is held and one additional one) is prohibited by the VK rules.

3. Competitions for group activities

Various drawings that take into account the activity of users in the group. Who will like the most, who will write the most comments, etc. The scoring system may vary: points can be awarded for likes, reposts and comments. But the rules say that activity must be limited to the group in which the competition is being held.

4. Creative competitions
All kinds of competitions with creative tasks. You can come up with any conditions, the main thing is that they should not be related to increasing VK counters (likes, comments, reposts). The selection of the winner can be left to the discretion of an independent jury or an open vote of subscribers.

5. Lottery competition

You can arrange a quiz in your group. The number of winners and winning conditions may vary depending on your goal.

6. Buy and participate in the drawing

Any of the above types plus an additional condition in the form of a mandatory purchase in a store (and for a certain amount).

7. Mixed type

You can mix conditions from all previous types. The main thing is not to violate special conditions of a certain type (for example, for a creative competition, increase VC counters).

Competition goals

As already mentioned, the type of play determined by the goal you are pursuing. There are several such goals:

• increasing VC counters;
• increasing the number of subscribers;
• increased activity in the group;
• increasing counters of other social networks (subscribers on YouTube, Instagram, Facebook, etc.);
• Increase in leads and sales;
• new product positioning;
• obtaining a database of potential buyers;
• increasing behavioral factors to promote the group (some community indicators may increase its ranking as recommended).

Tips for running competitions

There are two fundamental rules when conducting a competition. The first is compliance with the official rules, and the second is ensuring maximum transparency of the drawing itself. Failure to comply with both may result in a ban. If with the first everything is extremely clear, then we will tell you more about the second

To minimize the number of questions and misunderstandings during the competition and complaints after, describe the conditions of its holding as clearly and in detail as possible. Listing the conditions and actions required to win is not enough to save you from misunderstandings. So write this in your post:

• What needs to be done to take part - indicate point by point everything that the user needs to do in order to possibly win.
• What prizes are up for grabs? Based on the rules, you cannot hold a competition without telling them about the winnings in advance. You are required to indicate the specific winnings from the very beginning. In case of several prize places, it is necessary to indicate which prize belongs to which place. If the winner is given the opportunity to choose a product or service himself, then this must be indicated. You must also attach a photo of the prize to the post (and if there are more than ten of them, then provide a link to the catalog).
• When the results are summed up, you need to clearly indicate when the competition will end and the election of the winner will be announced.

“Tip: in order to get rid of a certain amount of negativity by the date of summing up, indicate the exact time when they will be summed up.

• Who can participate - if you are holding a competition only for Muscovites or only for residents of Russia, be sure to indicate this. Otherwise, the winner may be a user from the Republic of Belarus, but you do not send mail there.
• At whose expense the delivery will be is a very ambiguous point. On the one hand, users currently have no trust in sweepstakes in which delivery is made at the expense of the winner (this is due to the sad experience of various scammers), but on the other hand, if everything is fair with you, but delivery is not free, this must be reflected in the description of the competition. Otherwise, a very unpleasant situation may arise.
• “The page must be real” - there are a lot of fake pages and prize accounts on VK, created specifically for participation in competitions. If you do not want to give the prize to such users (and who does?), then reflect this in the conditions. Describe in detail what, in your opinion, is considered a real page: it was created a certain time ago, the number of real photos and friends, the wall is not spammed with competitions. If you don’t do this, then the user’s real page can be considered fake and you will begin to have a showdown with VK technical support.
• Conditions for receiving a prize - it may happen that the winner is determined and he does not respond, and you cannot conduct post-competition coverage to prove your integrity. Write down the conditions under which you can pick up the prize and the conditions under which a new winner will be selected if the previous one did not claim his winnings. The main thing is not to overdo it and set gentle conditions. Three or five days to contact the administrators is enough so that the person who hesitates has time to pick it up and the interest of the audience has not yet faded.

If the list of all conditions is large, attach a complete list in .doc or .pdf format to the post. In the VK post itself, include only the most important points and supplement them with a mention of the full rules in the document.

Advice: be sure to emphasize to users that the full rules are in the attached document. This is to avoid claims that you are changing the rules on the fly.