The creators of VKontakte groups face various problems. The main thing, of course, is the formation of a large community. But who will join a group where there is no clear description of the theme, beautiful and stylish images and other elements and decorations. To create the right style, you need to know what size a particular block is on a page in a group. Today you will find out what size an avatar for a group on the VK social network should be in 2021. And also about other features of community design.
Picture size for VK
The emergence of marketing tools on this social network has influenced the diversity of visual content. The size of the images for VK will depend on the action you choose.
Minimum and optimal image sizes for VK posts
— Picture for external link / Article cover / Rectangular picture for the feed: minimum 510 x 240 px.
Picture for the external link on the SendPulse page
— Square image for the feed: minimum 510 x 510 px.
An example of a square picture in an entertainment channel feed
— Group cover: optimally 1590 x 400 px.
— Avatar: minimum 200 x 500 px.
On the screen: on the right is the cover of the group, on the left is the avatar.
Example of a popular VKontakte group
— Stories: optimally 1080 x 1920 px.
Example of a story from a company page
The duration of a VKontakte story is up to 15 seconds, the size of a photo or video should not exceed 10 MB. Video size - 720 x 1280 px.
VK photo sizes for advertising
— Image for product display: minimum 510 x 510 px.
Image from the product display of a VKontakte store
— For the product carousel: minimum 400 x 400 px.
Advertising carousel of products in the feed
— Rectangular image for advertising with a button: minimum 510 x 290 px
— Advertising external sites in the side column.
Advertising for external sites in the side column is published in different formats: visual with text - 145 x 85 px, visual with title - 145 x 165 px.
On the right in the example is a picture for an advertisement with a button, size 540 x 304 px. On the left - advertising in the side column: with text, size 145 x 85 px; large image with title, size 145 x 165 px.
Different types of advertising in the VK feed
Image size for VK: tips
You can experiment with image sizes for a VK post, but stick to the minimum values: 510 x 228 px . If you upload an image in a smaller format, it will stretch and look poor quality.
The maximum size of a VKontakte photo after compression is 1280 x 1024 px .
The maximum image weight for a VK post is 5 MB .
Between dragging photos from your computer folder and the “Add Photos” button, choose the first option. This is a recommendation from the VKontakte developers.
How to upload VK pictures without losing quality
We have decided on the size of the VK post image, but also pay attention to the format. Choose JPG, GIF, PNG .
Discover the chatbot
Build sales funnels and answer user questions using a chatbot on Facebook, VK and Telegram.
Create a chatbot
Characteristic features of covers for designing groups in VK
The cover for the VKontakte group implies two basic options for the sizes used:
- Minimum – size 795x200 px;
- Recommended 1590x400 px, allowing you to work with detailed images that are well suited for widescreen monitors.
Please note that for mobile devices (and according to statistics, the owners of such devices make up the majority of VK visitors), the visible cover area in VK 1590 by 400 is 1196 × 400 px. The left and right edges are cut off by 140 px due to pop-up icons of menus and messages, and on top 83 px is taken away by a strip displaying icons of the phone’s charge level, signal strength, received calls, SMS and other icons.
In addition to standard static pictures, about a year ago “dynamic covers” were introduced into the functionality of VK, changing and updating after a certain period of time. They can significantly enhance the visual appeal of the group, while their use requires the connection of a special script and hosting. It is recommended to entrust this matter to professionals.
We also previously discussed how to view a private profile on VK.
Image sizes for OK
Let's look at the image requirements of the popular domestic social network.
— Avatar: minimum 190 x 190 px.
— Odnoklassniki profile cover size: optimally 1944 x 600 px.
— Cover for the mobile version: minimum 1024 x 768 px.
On the screen: at the top is the profile cover, below is the avatar.
Screenshot of the group profile in Odnoklassniki
— Post image: maximum 1680 x 1680 px.
Screenshot of the group’s publication in Odnoklassniki
— Picture for external link: minimum 546 x 272 px.
Try to take into account the minimum requirements of the site for image sizes, otherwise the cover may stretch to pixels:
Cover of a popular group in Odnoklassniki
Picture size for Odnoklassniki: tips
If you upload an image with a size larger than 1680 px in width or height, it will load with loss of quality.
In the group feed, pictures are displayed in size 548 x 411 px .
Cover
You can ditch the small avatar in favor of a wide cover that will take up the entire top of the screen. Larger size means higher resolution, so choose a logo in the following format:
- 1590x400 pixels.
To see the exact size, go to the file information.
Couldn't find an image that will take up the entire area? To optimize the display of the picture on any device - stationary, mobile, you need to make a background of a white background with equal indents:
- The white background must have a resolution of 1590x400 pixels;
- The top photo should be in a resolution of 1196 px by 315 px.
Which background image should I choose to hook the average public visitor? It must contain the following information:
- Community logo;
- Communication methods;
- Navigation menu (for cover);
- Advertising information;
- Funny or entertaining content;
- Mention of the main goals of the community.
Now you know what size the group’s avatar is on VK – you can choose a cool image that will decorate the page and demonstrate the specifics of the community. Follow our tips to do it right!
Image sizes for Instagram
Three main image formats on Instagram: profile photo, post in the feed, picture for stories.
— Instagram avatar size: minimum 180 x 180 px.
Cover size for current Stories: maximum 1080 x 1920 px.
On the screen: at the top is the profile photo, below are the covers for the story sets.
Screenshot of Instagram Stories covers
— Instagram post dimensions: optimally 1080 x 1080 px.
Screenshot of a profile photo on Instagram
You cannot download photos directly from Instagram, only through special programs or screenshots.
— For stories: 1080 x 1920 px.
In the Stories format, it is very important to select high-quality images of a relevant size, otherwise they will stretch and look unselling. For comparison: on the left is an unsuccessful version of a story; food advertising should be accompanied by an appetizing high-resolution image. On the right is a high-quality advertising image, every pixel in its place.
Examples of advertising in the Stories feed
Image size for Instagram: tips
The size of your Instagram profile photo must be at least 110 x 110 px .
Try to keep the image size for an Instagram post within a ratio of 1.91 to 1 to 4 to 5 .
Main settings
The image is the face of the community. This is what first catches the eye of the user who opens the public page.
An avatar can tell a visitor a lot about a public page, attract his attention, and make him think. To make the public attractive and increase audience reach, it is important to choose the right avatar size for the VK group:
- It is 200 px by 500 px;
- Proportions are observed in the format 1 to 2.5;
- The required resolution is 72 pixels per inch.
Only compliance with the rules established above will allow you to choose the ideal avatar for the group.
After installation, the image may stretch and ripple. You can avoid loss of quality!
- We advise you to choose larger photographs, but with appropriate proportions;
- The ideal size of an image for a VK group is 400 by 1000 pixels.
Note! Did you choose a picture and upload it to the page? It will be reduced to a miniature - a small photo is reflected when you hover the cursor on other pages. The thumbnail is taken from the top of the picture, so you need to choose a photo where the main information is placed at the top.
Remember the following parameters:
- The size of the VK group avatar in miniature is 200 px by 200 px;
- Proportions are observed 1 to 1;
- The recommended resolution for the VK group avatar for the thumbnail is 400x400 pixels.
Don't want to install a small avatar icon on the page? You can decorate your public page with a large horizontal canvas that will be placed at the top of the screen. It's time to talk about covers!
By the way, it is best not to use ready-made images from the Internet, but to make an avatar yourself. Fortunately, this is not as difficult as it seems.
Image sizes for YouTube
Pictures are also present on video hosting, and they must have certain sizes.
— Preview: 1280 x 720 px.
— Channel cover: 2560 x 1440 px.
— Avatar: 800 x 800 px.
Let's look at an example of what different YouTube profile elements look like. At the top is the channel cover, below is the avatar, at the very bottom is the preview.
YouTube channel profile screen
— Album cover: from 1400 x 1400 to 4098 x 4098 px.
Most often, a preview of one of the videos included in the album is used as an album cover.
Image size for YouTube: tips
Preview weight is up to 2 MB . The minimum width is 640 px .
The weight of the channel cover is up to 6 MB .
How to upload a logo to a group?
Uploading your logo to the group as an avatar will not take you much time.
To fill, click on “Upload photo”.
In the window that appears, click “Select file” and upload your logo.
Select the area of your logo that will be displayed and click “Save and Continue.”
Now select the area for your logo thumbnail and click “Save”.
Voila, your logo avatar is ready.
Image sizes for Twitter
To work with the application, it is enough to know several basic image formats.
— Profile picture: optimally 400 x 400 px.
— Twitter header size: optimally 1500 x 500 px.
— Photos for posts: not essential, but up to 5 MB in size.
In the example, we see the gold standard of sizes: profile cover - 1500 x 500 px, avatar - 400 x 400 px.
Elon Musk profile screen
We have decided on the size of the Twitter header and the standards for other types of pictures, now let’s turn to formats. The profile photo is displayed in JPG, GIF and PNG .
Where to get the cover image
- Download ready-made cover templates and customize them to your liking, but to do this you need to have at least basic knowledge of Photoshop, because they are in psd format. VKontakte is full of such cover distribution groups, just search for them.
- Find a picture of the required size in Yandex pictures. To do this, set the desired size and color in the search parameters. If the picture reveals the topic, you can upload it that way.
Search for a header image in Yandex- Edit the cover in the paint editor. You can open the downloaded picture in Paint and write the name, phone number, etc. Paint is a built-in graphics editor found in every Windows. In Windows 10, you can simply open it through search.
Paint editor in windows 10
Signing the banner in painte - Make it yourself in Photoshop. This way you can make a really high-quality cover. But in addition to having the skills to work in it, you also need to develop artistic taste. And this is no longer very fast.
- Can be ordered. If you are not interested in design, and you need a good cover and quickly, it is better to pay a designer and spend the saved time on developing your group. The design of the group can be ordered on this website, write in the feedback form in the Contacts section at the top.
Picture sizes for Pinterest
The requirements for images on photo hosting are as follows:
— Post (pin): not essential, but optimally 800 x 1200 px.
Screenshot of a pin from a Pinterest profile
— Cover of the pin selection: minimum 225 x 150 px.
The picture shows where the cover for the selection of pins will be and how to set it.
How to change your pin board cover
— Avatar: minimum 165 x 165 px.
— Profile banner: optimally 3000 x 1055 px.
Let's look at the example below of what an avatar and profile banner look like.
Pinterest user profile screen
Image sizes for Pinterest: tips
In the user feed, all images are shown with a width of 235 px :
Pinterest feed, pins appear the same width
Pinterest crops narrow images; the user will see the actual size when they click on the pin.
How to do it yourself?
You can create a header in a VK group yourself - you don’t need any special skills to do this. There are several ways to cope with the task.
You can make the cover yourself - you will need minimal knowledge of Photoshop. You can learn how to use the editor using the video below:
- Open the application and click on the “File” button;
- Click on the “Create” icon;
- Select the desired avatar size and extension, click “OK”;
- Start creating!
A little advice - it is better to make the background for the VK header white. These edges can be trimmed when choosing a frame for optimal display of the picture.
There are ready-made headers for VK groups that you can buy or choose for free - similar services are provided by various services, for example, canva.com. You can find another online designer on the Internet!
The process of working with the constructor is very simple:
- Select a template for the VK header;
- Find a photo for the background;
- Adjust brightness, select filters;
- Apply stickers and add GIFs, emoticons and frames.
Please note that each emoticon has its own meaning. You will find a table with transcripts here.
Our rules will help you with the difficult issue of choosing the right image for a group! Let's learn how to make a cool cover!
Image sizes for LinkedIn
Let's move on to the professional social network LinkedIn. Recommendations for illustration sizes are as follows:
— Picture for the post from an external resource / Visual for the post: optimally 1200 x 630 px.
— User cover: optimally 1584 x 396 px.
— Company profile cover: optimally 1536 x 768 px.
— Profile photo: minimum 400 x 400 px.
Let's see what a LinkedIn profile looks like. In the picture on the left is the avatar, on the right is the profile cover.
Screenshot of Bill Gates' LinkedIn profile
Image Dimensions for LinkedIn: Tips
If you upload images with sizes that do not meet the recommended ones, the visual may not display correctly. The screenshot shows the cover of the company profile, which has stretched across the width due to its insufficient size.
Popular Community Cover
Visual content of posts is displayed with a width of 350 px .
Image sizes for Tumblr
The microblogging platform Tumblr does not provide for a variety of sizes of visual content. To post on Tumblr, you need to register and create a microblog. There can be several microblogs; it is in them that you can upload an avatar and profile cover.
— Avatar: minimum 128 x 128 px.
— Profile cover: optimally 3000 x 1055 px.
Microblog interface where you can add an avatar and profile cover
— Post image: not important, optimal 500 x 750 px.
Tumblr works like this: the feed displays posts/news that were published or reposted by your friends, microblogs that are interesting to you.
Tumblr feed view
Through the service you can also make animated posts in GIF format, up to 540 px in width, weighing up to 3 MB; and video posts in MOV and MP4 formats, weighing up to 100 MB.
Conclusion
In order not to get confused about the sizes of pictures for different social networks, we advise you to copy the values you are interested in into a document, arrange everything in a table and print it. Such a reminder will not be superfluous for both a beginner SMM specialist and an experienced marketer.
We hope we helped you understand the size of pictures on social networks.
And if you are interested not only in high-quality visuals, but also in sales, register with the SendPulse marketing automation service. Send email newsletters, push notifications, SMS and Viber newsletters, and also create chat bots for VK, Telegram and Facebook Messenger. [Total: 4 Average: 4/5]
Selection rules
Before you make a header at the top of a VK group, it’s worth learning a few important rules. Follow the set parameters, then the picture will fit on the page in the best possible way! The image must contain the following information:
- A clear and understandable public title that will allow the user to understand the purpose of visiting the page;
- If possible and if necessary, decipher the title using a subtitle;
- Logo. It should be high quality, attractive and reflect the essence of the page. You should not put a low-quality or someone else’s logo;
- Communication methods. You can use your phone, links to social networks, or other additional sources of information. This is especially true if the public implies constant direct communication with clients;
- Product image. If you sell specific products and services, demonstrate them in person - this will attract potential consumers;
- Menu for main sections - make clickable buttons for quick transition;
- Photography similar in theme. Be sure to make a beautiful, bright cover that will make people pay attention to your public page.
Follow our simple tips - everything will work out! It is worth remembering the most important principles of creating an attractive cover:
- Choose the color scheme carefully - all shades should be in harmony with each other;
- Do not overload the photo with text and hashtags - this is unnecessary;
- The font should be simple and pleasing to the eye;
- Choose only high quality;
- Images must be original and directly related to the main topic.
Does not work? Find a small guide on the main difficulties that the user faces.
