Instructions for earning money
It’s not difficult to make money on VKontakte. All you need to do is follow simple steps to create and start promoting.
Determining direction
First of all, you need to decide on the direction. You can give preference:
- Entertainment theme. You can publish funny pictures, stories, quotes. However, this direction will be difficult to develop. You also need to take into account that the main target audience is children and teenagers who are not solvent.
- Business theme. You can publish an expert opinion. The topic is profitable.
- Women's and men's groups. A great option where you can publish both useful materials and jokes. The topic is also profitable.
The target audience
It is advisable to immediately decide for which target audience the public page will work. The cost and quantity of advertising will depend on this in the future. It is better to choose topics so that the target audience is aged 25-35 years. This is the most solvent segment.
Monetization
It is better to start monetization when there are already a sufficient number of people in the group. To begin with, it is better to set a low advertising cost. As activity in the public grows, you can increase it.
You may like: How to create a channel on YouTube and make money from it
Create a group
When you have already decided which group to create to make money, you can start launching it. To create, you need to go to the VKontakte website, go to the communities tab and select “Create a community.”
Decor
High-quality design is a must. You need to fill out a description and set an avatar. Any pictures used must be of high quality. It is advisable to contact a designer to create a group header and avatar.
Content plan
Posts in the VK group should be published regularly. To ensure quality work, it is advisable to draw up a business plan in advance with a schedule for publishing posts. The number of entries directly depends on the chosen topic. If this is a business, then 1 post per day is enough. In entertainment publics you will have to publish posts more often.
Attracting subscribers
You can attract subscribers using both paid and free methods. If you don’t plan to invest funds, then you need to be prepared that promotion may take 1 or even 2 years. With a large number of groups, it becomes more difficult to interest the target audience.
Scaling
It is better to invest the first money received in attracting new subscribers. This will make it possible to increase the cost of public advertising. In this case, income will increase.
How to make money from VKontakte subscribers using broadcasting
Not long ago, broadcasts became possible on the social network VKontakte. You can broadcast anything: live broadcasts from television, personal videos from different places, computer games. To organize a broadcast, you need to have a fairly powerful personal computer, Internet with good speed, special software and an idea for implementation.
You can make money from broadcasts using donations from community members. Below the player there is a special button, by clicking which they will be able to transfer a certain amount to your account. If necessary, you can ask the audience to support the project financially. If the broadcasts are really interesting and useful, you will soon notice cash receipts.
For details about this method of generating income and all the settings, read this article.
Monetization methods
There are many ways to monetize your own group. You can choose the most suitable one for yourself.
When choosing how to make money on VK public pages, many people give preference to advertising. The essence of such earnings is placing advertising posts in a group. Payment is determined individually. First you need to analyze your competitors.
Advertising exchanges
If you don’t want to look for advertisers on your own, you can use specialized exchanges.
Services
The best exchanges include:
- Pro;
- Sociate.
Invitations to subscribers
If the group is narrowly focused, then you can send invitations to subscribers to various meetings and courses. However, you need to understand that if you fail to meet the wishes of the target audience, then the letters will end up in the SPAM category.
Partnership programs
You can get unique product links from various affiliate sites. In the future, they will need to be published in the group. Each purchase made through the link will be paid to the owner of the group.
Earnings on goods
You can turn a VKontakte group into your own online store. If everything is done correctly, an influx of buyers is guaranteed.
Sale
You can make money by reselling bands. You need to create public pages, promote them and put them up for sale. When deciding how much you can earn in this case, you need to take into account the size of the group. Relatively new public pages are rarely found for more than *1000 rubles. Promoted groups are many times more expensive.
Other ways
You can also enable the donation function in the community. In this case, subscribers will be able to thank the creator of the community with a donation if they wish.
Placing regular advertising
First, let's talk about services that will help you make money by placing regular advertising.
Sociate
This is a service that will allow you to post advertising posts if there are not very many people in your group and it is not very popular. This is one of the best services where advertisers find communities and order advertising, so it’s a must to know about it.
The service allows you to choose the time during which the advertising post will be in your community, after which it will be deleted.
Webartex
A rather exotic way to make money on VKontakte groups, because initially this service involved advertising on websites. Its main idea is that SEO optimizers place links to their sites on other resources. They usually post them on other sites, but they can also post them in communities.
This method is suitable for not very large communities, allowing them to earn quite a lot of money for their audience. The cost of advertising is low, but orders for placement are received very often.
The main disadvantage of this service is that advertising posts cannot be deleted. Therefore, when working with Webartex, you have to balance between a lot of advertising and community news posts.
Advertising exchange VKontakte
The official exchange is the most popular platform where advertisers and community administrators meet. Advertising posts will appear in your community for a while and then be deleted.
This exchange has a big disadvantage. It's very difficult to get into. To get into it, your group needs a lot of subscribers and a large reach. We will talk to you about what community coverage is a little later.
Shadow Guard in VK - who are they and how much do they earn?
As we have seen, you can earn a decent income on social networks. One of the methods of making a profit is maintaining a group on VKontakte, but here the amount of earnings will vary significantly depending on the level of the hierarchy of positions occupied. I think everyone will be interested in getting to know the main ones:
- Copy-pasters. Their task is to find and fill a given group with interesting content. Most often, in this type of income you can find schoolchildren and students who want to earn extra money for pocket money. They receive, on average, 2 rubles per post. If you reach the level of an experienced poster, you can upload more than 5,000 posts per month;
- Lead poster. This is the next step in development, usually people here already have a higher education. The difference from the previous ones is in the pursuit not of quantity, but of quality. Accordingly, his pay is higher. The average monthly salary can be about 20-25 thousand rubles;
- An author is a person who can combine borrowed materials with his own. His earnings depend on his qualifications and the number of projects in work, and can reach 50 thousand rubles;
- Support managers - in other words, this is a secretary who must accept the order and control it. If there is not much work, then managers collaborate with colleagues from other groups to exchange advertising;
- The sales manager is engaged in searching and drawing up commercial proposals for advertisers. The goal is to increase the profitability of the group, or at least not to reduce it. Their salary can be about 50 thousand rubles;
- Leading sales managers are mainly people who have experience in the advertising field and the necessary connections at work. They can increase the group’s income level significantly and maintain it due to their knowledge and talent. They have a high chance of receiving not just a salary, but a percentage of sales;
- Administrators are people who perform all work related to the group independently. Income depends on the topic of the group and its focus, on average this figure is 60-80 thousand rubles;
- Networkers are the elite of the VKontakte world. There are not many of them, these are those who have created a whole enterprise out of the community. They absolutely have posters, managers, and some even administrators on their staff. These are mainly legal entities, and their income reaches 300 thousand rubles. The main thing is well-organized activity. And of course, the profit figures will be influenced by the topic and statistics.
I think that you have fully received the answer to the question - do groups make money in VK? It is quite possible and easy to earn income on the Internet. It is much more difficult to create a group that will attract an audience and be interesting to them. If you manage to do this, then there will be no problems with receiving money for your work.
What can a beginner expect?
I wonder how much VKontakte communities earn from advertising? The average statistics are as follows:
- If you have 5 or more million subscribers – from 5 to 20 thousand rubles for 1 advertising publication.
- From 500 thousand to 2-4 million people – 1-5 thousand rubles per post.
For smaller communities, the price is individual and depends on a large number of factors: topic, age and solvency of the audience, and others.
But this is only based on advertising! As for other options for earning money, it all depends on the owner - how much he can gather the right audience and offer what they need.
In general, you can successfully make money on other social networks. Read how much YouTubers earn and maybe you will be inspired to create your own YouTube channel.
So, we have described in detail how you can make money on VKontakte public pages and provided approximate income data. As already mentioned, the benefit depends on many circumstances, and often differs greatly among the owners of groups with similar topics. Now the main thing is for you to take the first step, knowing that this business can turn out to be quite profitable, and perhaps soon you yourself can easily tell anyone how you can make big money on social networks.
What you need to know about making money on VKontakte groups
There are tens of thousands of groups and communities on the social network VKontakte. Initially, the majority was created with the aim of creating a place for like-minded people to communicate and exchange information, but it soon became clear that with their help you can get a good income.
It’s difficult to answer unequivocally how much you can earn from a VK group; it all depends on many factors, such as:
- number of subscribers;
- subject;
- promotion methods.
If you approach the matter responsibly and correctly use the available means of promotion, over time you can achieve the fact that the community will bring in enough money to live on per month.
You need to be prepared for the fact that you won’t be able to make quick money from your group: you need to attract a large number of subscribers, regardless of what method of making a profit will be used, advertising, partnership or another. You also need to choose the right profitable topic in which you are focused.
IMPORTANT. If you develop too quickly and using “illegal” methods, the site may block the community for cheating members.
We will tell you in more detail about how much VKontakte group administrators earn and how they do it. How much do you dream of earning on the Internet, and on VK in particular?
