Greetings! Not long ago I talked about the possibility of setting up automatic mailing on VKontakte and, in particular, about the Gamayun service, through which this can be done for free.
Using this service, in general I can say that it is functional and convenient, and the developers are constantly improving it. So, several new options have appeared in the mailer, which I consider necessary to talk about and share the practice of using them. Perhaps you have not yet had time to apply and evaluate them.
What are the options?
1. The ability to add tags to subscription links to track subscription conversion from different sources.
2. Counter links in messages and statistics on the number of clicks.
3. New format for an unsubscribe link from a specific mailing list in one click, statistics on unsubscribes.
4. New format for a subscription link to a specific newsletter.
5. I’ll also show you how you can attach a post from the community wall to a message in your newsletter so that a subscriber can view it directly in the dialog window.
Let's go through all these points in order.
Plus, I recorded a detailed video for you with an analysis of these functions:
Links to the subscription page with tags
If you already use Gamayun VKontakte auto-mail lists and place subscription links in different sources, now you can make a separate link with a label for each source. For example, in posts in your group, on your personal page, in targeted advertising on a post with a free subscription, or by promoting posts through advertising in other communities. In the statistics you will see the number of clicks on the link and subscriptions, as well as the conversion percentage.
For example, I have several active links with tags that I use to track conversions. They are in promotional posts for the free checklist that I give away for subscribing to my newsletter. For this checklist, I created a separate newsletter in Gamayun, wrote an advertising post and in it I provide a link to subscribe to this newsletter. The post itself is promoted in several sources - in targeted advertising to groups on my topic, to my retargeting databases, and also this post is pinned in my VK group, and everyone who enters the group sees it.
So, I made my own labels for each of these sources. Since the tags appeared recently, and the posts had already been published earlier, I replaced the links in the posts that are advertised in the target, but not in the attached post in the group, since it is no longer editable. If you add a link with a label to it, then only delete it and recreate it again. But I wouldn’t want this, because there are already activities under it - likes, reposts and comments. Therefore, I do not collect statistics from this link, and in the screenshot there are 0.
Well, from two other sources, I, in principle, see that posting to groups on my topic works well for me. The conversion shows 64%. But the post on the retargeting databases is being posted sluggishly, there are currently few views (4) and only 1 subscription. I need to work on this - perhaps raise the price so that the post gets promoted more actively + expand my retargeting bases, since they are quite small. Here's an example of how to use these tagged links and how to analyze their data.
Now I will show you how to create such links.
In your account in Gamayun, in the “Dispatcher” section, you need to click on the “Application Settings” button.
In the “Data source” field, indicate the name of the source for the link (previously I indicated it in Latin letters, but you can also use Russian letters). The main thing is that you understand what the source is.
In the “topic id” field, indicate the id of the specific newsletter for which you are making this link. You don’t have to specify it, then all your mailings will be displayed on the transition page.
Where can I get the newsletter id? You need to exit the application settings (just click on an empty space, the window will close, then you can return to unfinished actions). And on the left, where “Topics” is, click on the icon with an arrow under a specific topic (newsletter).
In the window that opens there will be a link to subscribe to this topic, and in the link after the sign = or # the id of the newsletter (we copy it).
When you have entered all the data, click on the “Get link” button.
Then you can copy this link to place it for advertising in the appropriate source. It will also appear in the list below, and you can track statistics on it.
Advertising posts with a button
Unlike promotional posts, this format has a button with a call to action and does not allow you to attach any attachments. The post with the button contains text (up to 220 characters), a snippet in which you can change the title and manually add an image (537x240 pixels).
A link in an ad with a button can lead to a community page or website, a community application, a VKontakte application, directly to a dialogue with the community, or generate calls. There can only be one link per ad. Payment for placement is based on CPM or CPC models.
According to VKontakte, the effectiveness of publications with a button is higher than without a button. Ads receive 30% more clicks, CTR is 1.5 times higher, CPC is 32% lower.
In the settings, depending on the type of advertised object (website or VKontakte application, community page) and the target action, the following buttons are available:
- go;
- open;
- buy;
- to buy a ticket;
- fill in;
- sign up;
- contact;
- join;
- register;
- write;
- more details.
One option for a CTA button is the “Call” button. It is shown in ads in VKontakte mobile applications and in the mobile version of the site. Such advertisements allow the user to directly contact the company's office or call center.
Using the Application Collection Forms application, you can add a lead generation form to your ad. So, the user will be able to leave his contact information and sign up for a lesson or visit.
Counter links in messages
Another useful feature for analysis is the ability to count clicks on links that you send in newsletter messages. To do this, Gamayun developers integrated the shortcut vk.cc + into the mailer and made it convenient to view conversion statistics.
Now, when you send a message to the mailing list, and there is some link in it, you can click on the vk.cc button and shorten your link, then paste it into the message (this link will record the number of clicks on it).
You will see statistics on the side right: where all the messages you have sent are displayed. The first icon in the form of a man with an arrow is the link transition.
If you hover over a number with the mouse, a pop-up window will appear - in it, click on the same number, then a page with more detailed statistics will open.
The same ability to add counter links and see statistics is also available in message chains. Only now, the counter is not added to previously created messages in the chain, only to new ones.
You often ask...
Before working with the VK advertising account, and even during it, many questions arise, and this is absolutely normal. To solve this problem, you have me, so below will be the necessary answers to the most frequently asked questions.
1. How to get to the advertising account?
You probably thought the first question would be how to create an advertising account in VK. But you have it, or rather on the social network, you just need to get into it. If you are on a computer and there is no “Advertising” button on your page, then point to the area next to any section and click on the gear that appears.
Access your office from a PC
Next, a window with sections will open, tick the advertisement and it will appear among others on the left, and you can enter the advertising account to create an entry.
To access your account from your phone, click on the three bars in the upper right corner, then “Advertising”.
Access your office from your phone
2. What types of VK advertising are there?
On VKontakte, there are eight types of advertisements that are displayed in the news feed and three types of advertisements for the site page. Below I will look at the most popular ones.
Types of VK advertising
– Carousel
According to the observations of many Internet marketers, the “Carousel” advertising format is the most effective because it has ample opportunities. Here are a few ideas for the carousel: a selection of your products or services, competitive advantages of you or your product, promotional products, consistent instructions.
Carousel
– Record with button
If you want the user to take one targeted action - call, join a community, buy a product, select an entry with a button. When you click the “Join” button, a person will immediately subscribe to your public page.
Record with button
Secret . If you want to launch an advertisement that will definitely work, then I recommend looking at ideas from your competitors. This is easy to do using a special service. In addition, it will show not only the best posts, but also the cost of the attracted subscriber. Click -> AdSpoiler (promo code INSCALE, 15% discount).
– Universal recording
A universal post looks like a regular VKontakte post. Unlike other types of advertising, which have a 220-character limit, the universal entry has a 16,000-character limit. It's great for storytelling.
You can use any attachments in such a post: videos, polls, gifs.
Universal recording
– Collection of applications
This type of advertising is suitable if you need the user to register for a course or event, leave a request for a consultation, etc. Just make the form short, no one will bother filling out a bunch of lines.
Collection of applications
– Advertising in clips and stories
For advertising in clips, use only high-quality videos. You can add up to three photos or videos in stories, but you cannot add links in the description. Limit – 200 characters.
Clips
– Website advertising
Website advertising is like a post with a button. However, this format only leads to your website. You can also add a video recording up to 5 minutes long.
Website advertising
– Advertisements on website pages
Users will see such ads only in the desktop version. The ad can lead to a website, community or VKontakte application. The “App” format allows you to advertise the installation of iFrame and Flash applications.
Several ad options can be applied to each advertised object:
- Go to an external site. “Large Image” or “Text and Image”;
- Community advertising. “Community Promotion”, “Large Image” and “Text and Image”;
- Application advertising. “Large Image”, “Text and Image”, “Custom Format” and “App Showcase”.
Ads on the page
To create an advertisement, you may need a short promotional video. It can be created in the free VK editor. To do this, click the “Video” button in the left menu, then “Create layout”.
First, select your video options: aspect ratio, slide duration, transition effect, and music. Next, add slides, write text and insert photos. The result can be seen in the preview.
Setting up side advertising
3. How much does advertising cost?
You decide how much you want to spend on advertising. It is enough to deposit 500 rubles into your account, and you can already place advertisements. By the way, the higher the advertising budget, the wider audience you can reach.
And the more you set the price for 1,000 impressions, the more accurate they will be to the target audience. By selecting “Automatic price management”, you can set a goal - maximum impressions, maximum conversions, applications or joining the public. In “Universal Recording” you can only select the price for impressions.
Advertising cost
4. What is the difference between Targeting and the Market Platform?
Targeting is advertising to a target audience. Correctly configured targeting allows you to show ads only to potential customers or subscribers. It can be shown on website pages, in the news feed (post, carousel, with a button, in clips and stories, collecting applications, website advertising), advertising applications or a personal page.
Targeting section
On the market platform, advertising is placed in the form of a post or repost on a wall in popular groups and communities. Such advertising gives much more coverage for less money. This method can bring more subscribers than with targeting, but not customers. The audience of such communities is quite diverse, and the cost is set by group admins.
Market platform section
5. How to top up the budget in your account?
Click “Top up” in the upper right corner of your account to deposit funds. Be careful, targeting and market platform balances are different. If you put money in the wrong place, write to VK technical support.
Top up from PC
Lifehack . I recommend replenishing your advertising budget through the Getuniq service. With it, the passage of moderation is many times faster and a good bonus. Click -> Getuniq.
To top up your budget from your phone, install “VK Admin”. After logging into the application, click the “Top up budget” button in your advertising account.
Top up from phone
On topic: Replenishing advertising accounts: instructions + services
6. How to set a budget limit?
All advertising campaigns spend money from the general balance. To prevent one ad from spending your entire budget, set advertising limits. The total limit sets the maximum advertising budget. The daily limit limits the costs per day.
Setting limits
7. How can I give access to my account to another person?
Click on the “Settings” button, and then enter the link to the page or email of the person you are giving access to.
Opening access
8. What cannot be advertised?
In general, before conducting advertising activities, familiarize yourself with the law on advertising. Some industries are allowed to advertise with restrictions and will need to provide documents first. These are the industries: medicine and pharmaceuticals, finance and insurance, jewelry and fur products, food, charitable organizations, lotteries, dating services.
As for a complete ban, your ad will be rejected if you advertise:
- Alcohol, smoking and drugs;
- Weapon;
- Erotic products;
- Esoterics, NLP and the like;
- Counterfeit goods or copies;
- Financial pyramids;
- Gambling;
- Hacking pages, promoting communities, etc.;
- Goods and services that violate the rights of third parties.
9. What should not be written in advertising text?
In the text of the advertisement you cannot use obscenities, make spelling mistakes, address people personally by name, or humiliate a person’s dignity. Read more in the VK rules: vk.com/ads?act=office_help&terms=1&union_id=1600147460
10. Is it possible to advertise a personal page?
Yes, from April 2021 you can advertise user pages. This will be useful for those who want to promote their personal brand: bloggers, writers, photographers, etc.
Personal page advertising
On topic: Personal brand: creation and promotion (step-by-step instructions)
11. Can I use photographs of people?
You can use photos of people only with their consent. Moderators have the right to refuse advertising with photographs of people, even if the photo was taken from stock. At least that's what the VK rules say.
12. How to create an ad?
Click on the “Campaigns” button in the left menu. Next – “Create an ad”. Select ad post type. Each post type has a description. I will give an example using a universal one, since this is a familiar type of ad for many users.
Selecting an ad type
You can choose an existing entry for advertising, or you can create one from scratch. Creation is almost no different from regular recording. Next, enter the age rating.
Create an entry
13. How to advertise?
A poorly designed advertisement will not only drain your budget, but will also damage your reputation. Of course, I won’t tell you how to create an ad specifically for you; everything is individual for each company and product. I'll just go over the main points of the image and text.
- Image
Images must be of high quality; it’s not just about aesthetics, but also about resolution. The selected image should not be too small, compressed or stretched.
Good and bad picture
Look for suitable images on stock services such as unsplash.com and pexels.com. However, if you plan to do a lot of advertising, consider purchasing a subscription to a paid stock service.
Do not overuse the text in the picture. It seems that a large number of words will make it more detailed and understandable, which is why they will be interested. But the more text there is in an image, the less you want to read it. VKontakte has a restriction: the text on the image should not occupy more than 50% of the area. But don't try to stick to the 50% figure. It would be best to use a headline in the form of an offer and a small text with the most important idea.
Lots and little text
- Text
Don't write too much. Especially at the beginning. It may seem to you that all the characteristics of your product are important to a potential client, but this is not so. Be sure to publish the details in the community, and in advertising write specifically - What do you offer, what is your uniqueness, how will you be useful.
Another important point is spelling. Any mistake or typo will ruin the impression. Therefore, always check the spelling of the text, for example, on special services, such as text.ru, or entrust this to proofreaders.
Take care of convenience - divide the text into paragraphs, one paragraph = one thought, and do not overload the text with emojis.
Text decoration
There are enough rules for how to create a strong ad for an entire article, and we have it.
On topic: VK promo post: 6 examples + 7 tips
14. What are the audience settings?
Naturally, how to work with targeting without setting up an audience. In the office, you can set geography, demographic characteristics, interests, etc. Now let's look at each setting in more detail.
– Geography
Indicate the country, cities and regions in which your target audience is located, and you can also exclude unnecessary ones. This is useful when you work, for example, only in small cities.
If you are interested in a more precise area, click “Select on map”. This function will allow you to find an audience that is located within a radius of 0.5 to 40 km.
Geo settings
– Demographics
In this section it is possible to filter people by gender, age, marital status and birthday. Pay attention to this section if your product/service has a clear demographic segmentation.
Demographics Settings
– Interests
VKontakte offers a wide range of interests and behavior. Choose one important one, but don’t get carried away, otherwise there is a chance of weeding out only the offers. If you already have an active audience, you can test the automatic selection of an interested audience.
Interesting. A chatbot will help automate the work of VK. He himself will answer all the clients’ questions and help with choosing the right product, and you will only have to count the profit received. Click and test -> bot-vk
You can add community subscribers or its active audience. For example, you can test your advertisement against an active audience of competitors.
Additional settings include “Listen to musicians” - for advertising musical groups and projects, “Applications and sites” - for advertising to users of these applications and sites, “Travelers” - for advertising to people who use their VK in different countries.
Interest Settings
– Key phrases
One of the latest innovations in the office. You can write from 1 to 150 keys. They will highlight an audience that is interested in this. Click on “Show 10 similar” to see relevant keywords for those already written.
Key phrase settings
- Education
Screen your audience down to a specific university and position. Please note that not everyone provides real data, so there is a chance to collect an unhelpful audience.
Education Settings
– Add. options
In this section you can place a ready-made audience that is loaded in your retargeting database. Therefore, if you have a ready-made audience, skip all the audiences above.
You can also highlight the owners of certain devices, operating systems and browsers.
Advanced Settings
– Audience retention
Gather those who responded positively or negatively to the ad. So, with the following advertising settings, you will be able to target an already loyal audience or exclude those who do not like your offers.
Audience retention
– Conversion tracking
This only applies to advertising on the site. Using special pixels, you can create advertising for your website visitors.
Conversion tracking
– Advertising time
Oddly enough, users are not on the social network around the clock. There are certain “lucky” hours when more people see your content. As a rule, this is morning and evening. But you also need to make allowances for whether it is a weekday or weekends and holidays.
Show time
15. How to upload your own audience?
If you already have a ready-made database, you can upload it to your advertising account. To do this, in “Retargeting” click on the “Create Audience” button, and then “Load from file”. The file must be in .txt or .csv format and weigh no more than 20 MB.
Uploading your audience
16. What are lookalike audiences?
Similar audiences (or LaL audiences) allow you to significantly expand your audience. VK algorithms analyze the already collected audience and find a new one based on it. To take advantage of this, go to the “Similar Audiences” tab and click “Find Similar Audiences”.
Similar Audiences
17. How to set up placement?
You can choose advertising platforms. Please note that when choosing “All sites”, you need to check that your ad looks good on both.
It is possible to limit sites from 1 to 20 impressions per person. The higher, the more expensive. You can set a restriction period, so people will gradually remember your advertisement.
Next you need to select an advertising campaign. If it doesn’t exist, then click “Create a new one” and give it a name.
Setting up placement
18. What is an advertising campaign?
A campaign is like a specific group of records. There will be separate posts for each, and in order not to get confused in the entries, they are divided into campaigns. You can give each one its own name and view all advertisements and their statistics on the campaign page.
Save your ad settings as a template so you don't have to do everything all over again. To do this, click the “Save settings template” button, which is located immediately after setting up the audience.
Advertising campaign
To avoid blowing your budget, use limits. It is installed on the page of the finished advertisement and can be changed at any time. Also, don’t be lazy to constantly save your audience and analyze your ads. The first will make it possible to more accurately customize your ads, and analyzing statistics will protect you from wasting your budget on ineffective advertising.
On the subject: VKontakte statistics: how to look + 20 tips from a practitioner
19. How to run advertising?
After creating the advertisement, the advertisement page will appear. If everything is configured correctly, you can click “Run”. After verification by moderation, which usually lasts no more than an hour, your advertisement will run.
Launch of advertising
20. What is retargeting?
Retargeting is the display of ads to an already collected loyal audience. That is, you can give different advertisements to the same people.
To collect a database for retargeting, use parsers. With them, you can gather an audience of competitors who are interested in your product or live in a certain territory. We recommend popular parsers for VKontakte - Cerebro (“INSCALE” + 30 days free), Pepper ninja (“INSCALE2021” +30 days of the same tariff).
Use “Audience Saving” when creating your ad. To view all saved audiences, click on the “Retargeting” button in the left menu.
Retargeting
On topic: VKontakte retargeting: 8 methods + instructions
21. What are the main statistics metrics?
Statistics help analyze the effectiveness of advertising campaigns. For all advertisements you can see:
- Coverage. Counted in unique users. If views are counted every time an entry appears on the user’s device screen, then coverage is counted only once;
- Number of impressions. Please note that one person can watch an advertisement several times. An impression is considered when the upper and lower borders appear on the user's display;
- CTR. This indicator reflects the popularity of the ad. It counts as Transitions/Impressions * 100%. The standard CTR in VK is considered to be 0.5 – 0.8%. However, always try to get it above at least 1%;
- Number of clicks. If a user clicks on an advertisement several times, this is counted as one click;
- The amount of money spent. In the VK advertising account you can see what you are paying for;
- eCPC. An indicator that will show the average cost of one transition.
An important metric that is not displayed in the advertising account is the customer acquisition cost (CAC). To calculate it, divide the total cost of the entire advertising campaign by the number of clients who came. For example, if you spent 15,000 rubles on an advertising campaign, and 30 clients came from it, the cost of attracting a client is 500 rubles.
There are other metrics that reflect the effectiveness of your ads. For example, the number of likes, comments and video views.
By the way, you can download statistics. To do this, click on the “Statistics” button in the left menu. Next, select the parameters you need and click “Get data”.
Export statistics
On the subject: VKontakte statistics: how to look + 20 tips from a practitioner
22. What to do if the account is blocked?
Each advertisement is carefully checked by moderators. If it does not comply with the site rules, it will be rejected. Your advertising account will be blocked if your advertisement is repeatedly rejected due to violations. To unblock your advertising account, write to VKontakte technical support - vk.com/support?act=new.
23. How can I find out why my ad was rejected?
On the disapproved ad page, look for the text in the red box. Each ad is checked by people, so mistakes are possible. If yours is rejected, but you are sure that you have not violated anything, just change some word in the ad and send it for review again.
Ad rejection
24. How to set up alerts?
Go to settings. In the “Alerts” section you can customize notifications for yourself. Just don’t disable them on the site, it may happen that you forget to set limits on the ad you are testing and lose money.
Alerts
25. What should I do if I haven't found the answer?
If I have not answered the question you are interested in, look it up here - vk.com/faq12155. Or contact VKontakte technical support – vk.com/support?act=new.
Unsubscribe in one click + unsubscribe statistics
When sending newsletters to subscribers, it is good practice to place a link at the end of the message for the opportunity to unsubscribe. Someone will change their mind about receiving your newsletters, for some the topic will become irrelevant, for others they will simply start to bother them... This is a normal thing, so the ability to unsubscribe should be easily available to the subscriber.
Previously, to unsubscribe in Gamayun, the same subscription link was used, but when the subscriber clicked on it, instead of the text “Allow notifications,” the subscriber had the text “Prohibit notifications” on the button.
But now you can do it more conveniently and in one click. Just add the following command to the message text: %unsubscribe%. When a subscriber receives a message, a link to unsubscribe like this will appear in the text instead of a command:
When you click on it, you will immediately unsubscribe. However, there is also a downside - if the subscriber just wanted to check the link and then clicks “return subscription”, then your series of messages will begin to arrive to him first.
This link allows you to collect statistics on unsubscribes - it is shown next to the number of clicks on the link from the letter in the form of a person icon with a cross.
How to join the VK group?
It’s equally easy to join public pages and communities from your phone or computer, so take action from any platform. The software (Android or iOS) does not matter, since the “Join” or “Subscribe” button is everywhere. So how to subscribe to a page you are interested in? As easy as pie:
- Find the community you need (through search or from friends).
- Visit the page.
- Click the “Join” or “Subscribe” button.
- Done, you are now a participant.
Remember that in closed or private groups you must receive confirmation from the admin in order to view the content within. Closed ones can confirm, but private ones often cannot (sects and thematic pages for a narrow circle).
New subscription link format
Also, in my opinion, the link to subscribe to a specific newsletter (topic) has become more convenient. Now, when clicking on such a link, the subscriber is taken to the subscription application page, where only this topic (newsletter) is displayed, and all others are hidden.
For example, it’s more practical for me to post just such a link in a post with a free gift for subscribing. I just copy the link to the topic I created for this gift and post it in the post. The person subscribes and receives the promised gift in the first automatic message.
Where can I get this new link? Just click on the arrow icon under the desired topic (newsletter).
In the window that opens, the first link will be a link of a new format - copy it and place it to attract subscribers to this specific newsletter.
Where to place the link - in content posts of your community, in a post with a gift for subscribing, in advertising posts, etc.
Advertising carousel
You can add up to ten cards to your carousel ad that the user can scroll through. The format is shown in the news feed on desktop and mobile versions of the site, as well as in social network applications. Payment is carried out according to the CPC and CPM models. Specifications:
- description text contains up to 220 characters;
- one ad contains from 3 to 10 cards;
- square image 400×400 pixels;
- card title from 3 to 25 characters;
- In each card you can add a link to the site, community and VKontakte applications, as well as phone numbers.
Recommendations for working with the format:
- you can show cards of goods or services from different categories;
- For each card, add a separate link to the product page on the website;
- It is better to bring discounted and popular products to the forefront;
- the greater the variability of goods, the more likely it is that users will be interested in the offer;
- you can show the advantages of the same product - select cards that characterize one product;
- Be consistent with your images, show recognizable images, and be creative.
Community widget
Below is an example of a simple widget, but now almost every application has the ability to set different widget display options. And three tiles, and a list, and even an image.
The widget is the central block in the community, so no one will miss it 100%. Naturally, we enable personalization in the widget so that the user pays attention to it.
Auto greeting when you click on “Write a message”
To set up an auto greeting, you need to go to “Community Management” - “Messages”. This text appears after clicking on the “Write a message” button.
What to do if no one signs up?
If you still haven’t found a way to get people to follow you, you can leave a request to be added as a friend in groups. To do this, select the appropriate community and write something like “I’m adding everyone as a friend,” and then wait for the application.
Only you will not add users as friends, but will receive ready-made subscribers. This method has two disadvantages. The first is that you spoil your karma by actually deceiving other users. Secondly, you shouldn’t be surprised that users will unfollow you without receiving mutual friendship.
By the way, some users try to increase subscribers through even greater deception - they promise a certain amount of money for a subscription. Of course, subscribers do not receive anything. Whether to resort to deception is worth it, everyone decides for themselves.
This article answers the question of how to make buttons and snippets for promotional posts in a VK group. Creating buttons and snippets is a fairly simple process; for your convenience, I have described step by step what you need to do in order to create an attractive post with a VKontakte button.
How to attract an audience? We make effective mailings
Before you get excited about a wave of new subscribers, you need to understand exactly how to attract them. Essentially, you need to do everything that is done when a person subscribes to PUSH notifications or a chatbot. However, there are some useful tips on how to make messaging effective in a VK group and attract more subscribers to it.
How to gather an audience?
- Subscribe button on the site.
An effective move is to place a VK newsletter subscription button on the company’s official website. But what will make a person subscribe? Benefit! For example, offer him a discount or useful information for this.
- Call in a pinned post in the group.
Interested people will immediately see your offer. And again there is a benefit. Subscribe and receive a gift/discount.
- Targeting.
This is what is working to its fullest today! Targeted advertising launches an advertising message encouraging you to subscribe. It is seen by your target audience, even those who have not yet subscribed to the group or public.
- Retarget.
The essence is the same as targeting. But the advertising message is already seen only by certain groups of people, for example, only your subscribers or visitors.
Mailing services
We figured out what mailings are. Now it’s time to find out how to send a newsletter to group members on VK. And special services help with this. On VKontakte they are called messaging applications.
There are a lot of such services today. And their number is constantly increasing. Among them there are both paid and free. The most popular today:
- Senler. The application allows you to send 150 messages daily for free.
- Gamayun. The service is free. To get access to all the functionality, you need to buy the paid version.
- Gandy mail. The app gives you a 3-day free trial period.
- Art Send. The service allows you to use its functions free of charge for 30 days.
There are no major differences in the applications. The functionality is almost the same everywhere. The only differences are in the design and control panel. Which service to choose is up to you. Try several programs, evaluate their ease of use, and choose the one you like best.
