Hi all! Groups on VK are not only entertainment, but also business. And sooner or later there comes a time when it is no longer possible to cope with administration responsibilities on your own. This is when many public page owners begin to think about hiring additional employees who will “unload” and take on some of the responsibilities. Well, today I’ll tell you how to appoint an administrator in a VKontakte group and what they are like.
How to add an administrator
It’s quite simple to achieve what you want:
- go to your public page;
- under the avatar there is a “control” section;
- Next, select “participants”;
- We look through the subscribers and click on the inscription “appoint as manager,” which is located under the name of the desired person.
It is also easy to carry out this action from your phone. Open the application and follow the same path as described above:
- go to the desired community;
- click the “settings” icon in the form of a wrench in the upper corner;
- go to the “Participants” section;
- Opposite the desired profile, click on the label in the form of a vertical ellipsis. A small menu will open, select “appoint a manager”;
- in the next window, select the desired role and confirm your action by clicking on the checkmark at the top.
In my opinion, there is a completely clear algorithm for how to appoint an administrator in a VKontakte group. But no less interesting are the features of his work, the amount of remuneration and other points that we will consider below.
Administration step by step for the purpose of earning money
Using a real example of a community on VK, we will tell you how to become an administrator. Let's say you have your own website and you plan to promote it on your own through social networks. Let's start doing this together, and after a while we'll check what worked out for everyone.
- We register a new VKontakte community, give it a name, and make a description. In this case, the theme will copy the one that your site corresponds to. Let's look at the example of computer and mobile software. When setting up, be sure to indicate a telephone number for communication (this inspires confidence on the part of subscribers), in the “Site” column, we indicate your resource.
- We are changing the cover and main photo of the public page. To do this, click on the camera above the menu on the right, select the appropriate file from the directive and upload it to the group. The photo will be updated. Then go to the “Management” column.
- Scroll down the page to the "Additional Information" block. Fill in the required information, including the “Site” field. After that, click the “Save” button below to change the information about the community.
- If possible, go through all the sections that are in the menu list on the right. Fill in the missing information. It is important that the community is completely full initially.
- Immediately after setting up, you may have some recommendations, click on them and study all the actions that need to be performed to fill out the public page.
- Now we invite you to publish several thematic posts. You can duplicate several links to content from your site on the wall. It is desirable that these pages contain photo thumbnails. This is roughly what your post should look like in the screenshot. If you wish, you can add a description to it.
- Let's add another post in the form of a survey. To do this, in the “Write something...” block, write a thematic slogan and question. Then go to the add-ons menu and click on the “Survey” button. We presumably receive such a post and wait for the result.
- Of course, in order for people to become interested in our content, we need to attract them and tell them about the newly developed group. To do this, the administrator sends invitation messages to his friends.
But among friends on VK, few will confirm invitations. Therefore, you will have to acquire interested subscribers. To do this, look in groups for people who will be interested in your topic.
You can also use paid services for cheating. They guarantee that users are active every day. This method is paid!
As an option, complete tasks in special services: reposts, subscriptions, likes. In return, other users will follow you.
On a note! After you gain a sufficient number of subscribers (agreed with the advertising campaign), you can add banners or videos with commercials to the page. This is how your project will be monetized.
Manager Roles
With the latest upgrades, the social network has improved the management interface and unified access rights and powers for various managers of all types of communities. Now:
- moderator – a person who is responsible for observing the rules and order in the public. He can delete comments under posts, but cannot edit them. Also among the powers is the ability to erase all photos and videos posted by subscribers in open albums. Inviting potential subscribers and listing them as rule violators, unblocking them is also within his competence;
- the editor has all the powers of a moderator + can work with content on the wall, in discussions. Namely, publish posts, delete them, pin them, post status. Manipulations with wiki pages are also acceptable. Creating, changing, completely deleting a discussion topic is within the competence of the editor, as well as similar actions with images (including adding photos), videos, audio recordings;
- The administrator of the VKontakte community has all the rights of a moderator, editor and fully controls it. He can edit the name of the public, information about it, blocks with contacts, discussions. Setting up RSS, importing publications into other social networks, working with statistics, presenting the public to technical support - all this is within the authority of this manager. And, of course, he can add another admin to the VK group.
Thus, the powers, as well as the responsibilities of the VKontakte group administrator, are quite extensive.
In what cases does a VK group require an administrator (administrator), editor and moderator?
VK admin is a user responsible for the content of various communities and public pages of this social platform. Scrolling through the news feed, users see hundreds of updates, advertising, informational, and entertainment. This information for each community is filtered, selected, searched and published by the administrator.
What exactly does a VK administrator do and what are his responsibilities? There are no special requirements for employees; students, pensioners, and young mothers can become administrators. The main task is to cope with the volume of responsibilities:
- Select information about you for publication in the community. This includes text messages, tracks, videos, images, surveys.
- Post the data found at specific intervals.
- Moderate groups, remove unnecessary advertising, remove spammers, negative comments and more.
- Answer questions from readers and their feedback, work with advertisers and sponsors.
- Set up and publish advertising posts, exchange advertising with other communities on the network.
The extended list of tasks depends on the focus and type of activity of the group. That is, an entertainment public page will work differently than an official page for used cars. But they have the same main task - increasing the activity of the group and gaining the number of “live” subscribers, increasing the impact of advertising.
We recommend reading “Main points of administering a VKontakte group.”
How to hide admin
You may need to hide a group administrator in a contact for various reasons. You need to do it like this:
- go to your public page;
- pay attention to the “contacts” block, links to the pages of managers are displayed here;
- click on “edit.” a new window will appear next to the “contacts” field;
- Opposite the icon of the desired person there is a delete icon, click on it.
Now the page will not display in this section.
You can also remove the entire “contacts” block. To do this, we sequentially remove all managers.
You cannot hide an admin in a VK group using settings; this option is not provided.
How to contact the administration via PC?
In the first section we will explain how to write to the VK administrator on the support page, for this you will need your computer connected to the Internet and your account:
- Log in to VKontakte;
- From any block, click on the small avatar in the top right corner of the screen;
- From the list of commands, select “Help”;
- You will find yourself on a page where all the popular questions are divided into categories. Find your option or start typing your problem in the top center field;
- As you type, suitable keys will pop up - select the one closest to your situation;
- Pay attention to the sections on the right in the list of questions section - they can also help;
- If you don't find a suitable request, choose any one. Next, scroll to the end of the answer and find the two keys “This does not solve my problem” and solve the problem. If you click on the first option, you will be asked to answer why this answer is not appropriate.
- Click on the second option and you will see a new question form.
Please note that the “Write to Support” button does not appear in all blocks - you may simply be asked to indicate why the answer does not solve the problem: it is unclear or you do not like the way things work. After selecting one of them, you will see a message that your vote has been counted and that's it. In this case, look for another version of the question. We recommend entering: “How to get back deleted messages.” In this block there is definitely a “Write to support” button and the administration can’t escape you!
Manager's salary
Many people want to become an administrator of a group on VKontakte, because, presumably, it brings good income. In fact, the amount depends on the number of subscribers and the topic of the community. The former provide an audience, and the latter guarantees the attention of advertisers. If the chosen direction is popular, then paid posts (offering goods, services) bring good income.
But how much does a VKontakte group administrator earn in numbers? For example, a public page with more than half a million subscribers can bring in about 60 thousand rubles per month. If there are twice as many participants (more than a million), then the amount doubles. Is the principle clear? To calculate the manager's salary, proceed from your earnings for the group.
If the owner wants to make a person an administrator in a VK group, he will pay for hours of work or a fixed amount. Here the salary can be about 300 rubles/hour. It may be more or less depending on the profitability of the community. Professionals who know how to work with audiences and information can count on 10 thousand/week or more.
Who is suitable for working as an administrator?
In fact, not everyone can be the head of the public on the social network VKontakte. In most cases, to begin such detail, you need to take special courses or already have skills. So, for whom this vacancy will be interesting:
- Moms on maternity leave. It is advisable if they already have some experience in creating and maintaining public pages. Be prepared to provide a multi-community portfolio of working posts.
- A person with basic knowledge of the rules of the Russian language. There is no way without this. Even on community walls where the amount of text is limited, such content may be needed. You must understand how to correctly construct a phrase for a specific audience.
- Be easy to train. Individuals who may have little to no experience in a given field, but are interested in it. You will only need to complete an internship for 1-2 weeks. The duration of the trial period depends on how serious and promoted the public is.
- Ability to search and sort information. As the current administrator of the VK group, you will have to look for relevant thematic information. The administrator must double-check the data. Customers do not like it when the wall is littered with untrue content, especially when the public is associated with a thriving business.
- Adult. Most customers who plan to delegate work require an active employee over 18 years of age. They believe that below this age the user will be less responsible and flighty. According to statistics, underage admins forget about the regularity of publications.
On a note! Be careful when looking for a job as an administrator on social networks. Nowadays there are few such advertisements, since the creators do all the work themselves. Really facing fraud. Therefore, try to leave responses and suggestions to groups with hundreds of thousands of subscribers.
Is it possible to do without a hired specialist?
Beginners can hardly afford to hire a professional right away. You need to learn how to run a public page yourself, in this case. To do this, you should study what a VKontakte group administrator can do and invest a lot of effort and time.
The social network itself provides resources and tips that will help make the public more popular. No one knows the exact secret of success, but we can identify factors that can influence the attractiveness and ease of work:
- “catchy” title that matches the content;
- interesting content;
- correct selection of posting time (you can use data analysis from Pabler);
- To save time, you should use delayed posting;
- invite friends;
- analyze statistics;
- use mini applications from the social network that will help promote the public - targeted advertising, VK Admin, native integration.
During the process, you need to be patient - the site does not allow you to post more than 50 entries per day; persistently inviting strangers to the community can result in a ban. You should also beware of offers for instant promotion or think about how to make a friend an admin in a VK group. The only way if there is no money for promotion is to invest your own efforts, try to interest the user, study your target audience and enjoy the well-deserved success.
Useful tips
If you think that you just need to contact the administration in VKontakte, write them a letter to the support service and your problem will be instantly resolved - you are mistaken. Just imagine what a daily storm they reflect, how many letters they receive, and a huge part of them are minor problems that could be solved through the rubricator. They reserve the right to filter out such requests and not respond to them at all (or take a very long time to do so).
Thus, you must write to the administration in such a way that they will certainly answer you - for this, read our tips:
- When you manage to contact the VKontakte administrator, communicate politely, address yourself, and be emotionally calm. Do not allow harsh phrases, accusations against the administration, or condemning phrases in the letter.
- Don’t bombard the Support service with emails—it pisses everyone off. Make one appeal, state the problem in detail and clearly, apologize for being distracting, but specify that you will be very grateful for the answer.
- Many users recommend in unclear and controversial situations to say that they did not know the rules - this often works. But don’t get carried away, you shouldn’t explain all your mistakes like that.
So, let's summarize the above: you can contact the VKontakte administration and write a complaint only through the feedback form on the social network website in the “Help” section. You only need to address the matter and state the essence of the issue as accurately as possible. Be polite, delicate, submissive, ready for anything (just kidding)!
Be sure to make sure that you really cannot deal with the situation without the help of the administration! First, look for the solution on the Internet, study the ready-made answers on the site.
Do not look for a phone number - there is no hotline or call center on VKontakte, any communication is made through the above section.
Group moderator
The moderator is a kind of “supervisor” in the community, monitors various violations of participants and punishes those who are guilty. The moderator can :
- delete all user comments for a week;
- view and, if necessary, restore all deleted comments;
- add a member to the blacklist (no more than 100 per day)
- delete photos, videos, audio of a participant (from albums open to all);
- edit and delete discussion topics created by participants (public);
- invite new participants;
- completely remove users from the community (up to 100 per day);
- edit blocking parameters;
- remove a member from the blacklist;
- can add a community to its left menu;
- be a contact for communication in Products.
The moderator cannot:
- delete posts, topics, comments on behalf of the community and content of other leaders;
In total, all group moderators can remove no more than 1000 people per day. Let's move on to the next position - editor.