VKontakte advertising: how to properly set up and launch, how much it costs

Types of advertising on VKontakte

There are many promotion tools: official and unofficial. The choice depends on the tasks and budget.

1. Targeted advertising - showing ads to users you choose yourself. Suitable for image campaigns and for obtaining registrations, sales, attracting subscribers to groups.

2. Advertising in communities/VK Market platform - advertising in communities: the post is published with the mark advertising.

Advantages of targeted advertising: you can turn off ineffective audiences and ads at any time, and you can analyze the effectiveness for different settings.

For example, you post in a community for young mothers and at the same time launch targeted advertising on VKontakte to the same audience.

Placing a post costs 2000 rubles. Within an hour after publication, you realize that the advertising did not go well: there are few clicks or likes on the publication. But you can no longer return the money you paid for posting: the community administrator fulfilled the agreement - he posted your post. And he is not responsible for efficiency.

In targeted advertising on VKontakte, you could spend, for example, 300 rubles in an hour. And already at this moment you understand that a click costs 50 rubles - too expensive for you. After which you will disable this campaign and try to target a different audience.

In addition, targeted VK advertising is suitable for businesses tied to a specific location: if you work in a small city, it makes no sense for you to be located in a community where there are many users from other regions and pay for advertising contacts with this audience.

The advantage of advertising in communities is higher loyalty; if the group is well developed, subscribers may perceive the post as a recommendation. In addition, when placing advertisements in the VKontakte community, you can come up with an original integration: make a community-style post on a similar topic. This way you will get a better response than just posting.

For example, look at the advertising integrations in the Obrazovac community:

Creating content specifically for placement in this public, and not just seeding: the illustration for the promo and the eyeliner are made in the style of community content.

How best to pay for advertising

When choosing how much a click or impression costs, VK offers a recommended price. You can agree with it or set your value within the limits offered by the price list. The agreed price determines how many people the advertisement will be shown, the time and frequency of display of advertising recordings.

To determine the optimal payment method, an advertising campaign with a small budget is tested. Many people prefer to pay for impressions. Pay for clicks is chosen when the target audience is large and the advertising topic is quite broad. In almost all other cases, it is worth using pay per conversion.

But when paying for impressions, the effectiveness of the post is not taken into account, which is defined as the ratio of the number of views to the number of clicks, expressed as a percentage. If you need to analyze an advertising campaign, it is better to agree to the “per clicks” option. To save your budget, choose a low transition price from the price range offered by the price list. If the posts are effective, you can change the payment system during the campaign. What you should never do is launch a large-scale advertising campaign without preliminary trial runs. In this case, due to incorrect settings, there is a risk of losing the entire budget without tangible results.

Reducing the cost by a third will not lead to a critical reduction in the number of impressions. This means that the advertising campaign budget can be reduced in this way. To prevent money from going to waste, set the option “Limit the number of impressions per person” and indicate the required amount. They set the time when impressions need to be made.

Targeted advertising on VKontakte

Targeted advertising is advertising that is shown only to a specific audience. On VKontakte, you can tune in to users based on their information from profiles: gender, age, city of residence, interests, subscriptions to communities. It also receives additional information about VKontakte users based on their actions on the social network.

Targeted VK advertising is suitable for developing a community, promoting an event, promoting a video clip, as well as solving marketing problems - attracting customers, increasing sales.

Targeted advertising formats on VKontakte

Advertising in the feed An ad appears in the user's news feed - along with publications from his friends or communities from subscriptions - if the user is part of the audience you define.

Such ads are displayed in both desktop and mobile versions of the site.

Universal post Looks like a regular post in the feed, the only difference is the “advertising” tag.

Post with a button Similar to a regular post, but here a button with a call to action appears (More details/Buy/Call/Book, etc.)

Website Advertising The format is similar to a post with a button, but the image is slightly larger and the text is shorter. The main feature is that when you click on the “header” of the ad, the user will not be taken to the community, as in other formats, but also to the website. To use this format, you do not need to create a community on VKontakte.

Carousel Instead of one image, the user sees a gallery with 3-10 photos and call-to-action buttons under each of them.

Collecting applications Externally, the format is similar to a post with a button, but when navigating, the user is taken not to an external site or community on a social network, but to a questionnaire where he can send contacts.

Advertising in the left block (advertising on site pages)

In the full version of the VKontakte website, the user sees advertising in the left block - under the menu. Here are small text-graphic banners (TGB), which are divided into three types, depending on the destination:

External site

Community

Application

Advertising in Stories

The mobile version of the site displays advertising in Stories. These are full-format ads, which means your ad will take up the entire user’s screen, so it will be harder to miss than, for example, TGB.

Advertising posts in the news feed

Here the ads look like any other message in the VKontakte news feed and work like native advertising.

Attention.

To place an advertising message in your feed, you must first create a group on VKontakte.

This format involves either promoting posts posted in your community, or new posts created directly in the advertising account, but on behalf of the administrator of the VK group.

The difference from other VKontakte advertising formats is that you can write text without limiting characters, insert pictures and videos. How to set up such a campaign, see the article on the website.

Your post moves down the feed as new entries are added and will hang there for a long time, but hardly anyone will look for it at the bottom, so choose the time most visited by the target audience to post them.

VKontakte advertising targeting capabilities

There are dozens of parameters available to select the audience to whom your advertising will be shown on VK and partner sites. Let's figure out how to use them:

Geography

Here you can set the settings for where your audience lives. There are two types of geography settings: 1. Cities and regions You list the countries, regions or localities where the target audience lives

2. Select on the map Select a point on the map and set a radius around it (500 m - 40 km), select the type of place - the social network determines by the behavior of users where they regularly visit, live or work, depending on the regularity and time of going online .

This VK advertising setup is suitable for a local business: for example, a kindergarten in a new area or a coffee shop trying to attract employees from neighboring business centers.

Demography

• Floor;
• Age; Select the age of the audience: please note that you can only target users over 13 years old. If you're targeting audiences of different ages, split your ad campaign into multiple ads and set different age settings for each: Ad 1: 15-18 years old Ad 2: 19-25 years old

Since children and teenagers are usually cheaper at auction, you won't have to buy them at the older audience's bid.

• Birthday people;

Check the “Birthday” box if you offer special conditions for birthday people.

If you need birthday friends, tune in to them in the “Interests and Behavior” section - just select the desired interest from the list.

• Family status;

If the user's marital status is important to your niche—for example, you sell wedding cakes and target brides—use this setting.

Interests

The most important section of setting up the target audience. On VKontakte you can tune in to your interests in several ways. For example, you are promoting a sports nutrition store.

Important: at first, use only one type of interest setting. Different types of settings overlap with each other: that is, you get users who fit each parameter. As a result, the audience will be too narrow, and you will not be able to launch an advertising campaign on VKontakte.

• Interests and behavior;

Here you can select relevant interests from a list. They are collected by the VKontakte platform itself - based on user behavior on the social network, in applications and on third-party sites.

This setting in VKontakte advertising is the easiest, but less accurate than other options: after all, the algorithms that determine the user’s interest could make mistakes.

• Communities;

In this section, you list the communities whose subscribers you want to target. This is a more precise setting than “interests and behavior”: if a person has subscribed to the community, he has definitely expressed interest in the topic. This way you will find an audience with rare interests - scrapbooking, owners of cats of a certain breed, wintering abroad, and more.

Excludes subscribers of a certain community - for example, your company's page, so as not to bother customers with offers that are irrelevant to them or that they have already seen.

• Activities in communities;

The setup is similar to the previous one, but here you do not cover all subscribers, but only those who have recently been active in them. This will protect you from users for whom some topics are no longer relevant: for example, a girl subscribed to several wedding photographers when planning a celebration, the wedding has long passed, but the communities remain subscribed.

You can customize your interests even more flexibly in the Retargeting .

Parsers are special tools for collecting user databases based on specified conditions. They help you get lists of the hottest and rarest audiences (for example, you can find users who are interested in proper nutrition, have a cat at home, and are raising a child). Such databases are loaded into the advertising account in the “Retargeting” section, and instead of the settings listed above, you select the loaded database from the list. But this is an article for beginners, so we won’t talk in detail about this method.

• Applications and websites;

Specify the names of the VKontakte applications whose users you want to find.

• Travellers;

Enable this setting to show ads to users who have logged into VKontakte from other countries at least 2 times in the last six months.

• Education and work;

Find graduates (or students) of specific schools and universities (with a choice of faculties), employees of specific companies, or people with the desired position.

The disadvantage of this setting is that the information is based on the data in the questionnaire. Not all users indicate information about their place of study and work in their profile.

• Devices, operating systems, browsers

Show ads on VKontakte to users of certain devices - for example, if you are advertising an application or software. Also, the setup will help you find an audience of a certain income - select device models of the desired price segment.

Important: This setting does not limit WHERE ads will appear. A user falls into the target audience if he has logged into VKontakte several times over the last 14 days from this device. That is, if a person logged into VKontakte from an iPhone, and now opened the social network from a computer, he will get into the audience and see your offer.

Retargeting VKontakte

Retargeting allows you to reach an audience that has already interacted with you:

• A person visited the site - got into the VKontakte pixel database - again saw an advertisement in the feed;
• The buyer left you his email or phone number - you uploaded the list of user contacts to your advertising account - the buyers saw your advertisement in the feed;
• You have collected a user base using a parser - uploaded it to the VK advertising account - users will see your advertisement.

VKontakte retargeting pixel

To start building an audience for your site, create a retargeting pixel. Go to the Retargeting section - Pixels - Create a pixel. Follow the instructions: install the code on the site, check that it works correctly (the “working” status will appear in the advertising account opposite the pixel).

Create an audience based on the pixel in the Audiences section:

Reaching the audience to launch targeted advertising.

When setting up a campaign, keep an eye on the audience coverage forecast in the right column from the settings themselves.

It is important to choose the optimal audience size - a very small audience (up to 50,000 people) will be slow to rotate and quickly burn out. A wide audience may not be the target audience.

You can launch an advertising campaign for an audience of more than 100 people.

VK Advertising Account

We will begin our selection of the best services for advertising on VK, of course, with the official exchange of this social network. The built-in advertising account allows you to fine-tune ad displays and target your advertising exclusively to the target audience using many parameters.

Let us immediately warn you that it is better to entrust setting up a VK advertising campaign to an experienced specialist, especially if you have not previously encountered promoting your goods and services using built-in social network tools. There are a lot of nuances to this type of RK setup, especially when it comes to targeting.

Unlike most third-party exchanges that offer advertising on VKontakte, the built-in account allows you to find the target audience not only in thematic communities. You can use different ad unit formats: in the left column under the menu or in the news feed of users who are your target audience.

Rice. 1. An example of placing an advertising block from another “successful freelancer” in the news feed of VK users.​

After launching an ad in VK, you will see detailed statistics on impressions, transitions, geography and geolocation down to a specific street, age, gender, education, profession, interests and many other parameters in your advertising account. You can even select those users who are members of competitor communities.

Advice: try to customize your advertising as precisely as possible, reducing the audience to a minimum. This way you will not only save on advertising costs, but will also ultimately receive more dividends from your target audience.

The built-in VK tool for advertisers is also good because you pay only for the result: either for every thousand impressions, or for a certain number of clicks on the ad. In this case, you set the price yourself, and the system only shows recommended rates. You can set budget limits, and the advertising campaign will stop automatically if this limit is reached.

Experiment with ad formats to get the most out of your ad campaign.

Rice. 2. Examples of different VK advertising formats that users will see in their news feed.

VKontakte advertising works like an auction. The lower the cost per impression or click you set, the slower your ads will appear, and the fewer potential customers will see them. We recommend setting a price 2-4 times lower than the recommended VC; usually this is enough for effective promotion. When advertising urgent events, the price can be raised a little.

To achieve maximum effect at minimal cost, always set up advertising according to the following scheme: choose the right target audience → divide it into subcategories to check the effectiveness of each → create a good ad with a catchy picture and text → analyze the results to identify the best advertising units.

To run an advertising campaign in your VK account, you can appoint third-party performers who can fully set up and conduct advertising campaigns without gaining access to your account. They won’t even be able to see the budget allocated for advertising, so there’s no need to worry about security.

Tip: To understand which ad is the most effective, use split tests, changing some elements in blocks, and see which ad gets the best clicks.

And don’t forget about such a useful feature as retargeting. If a user who visited your site did not order anything, next time you can show him another ad, for example, with a very favorable discount. All users who visited your website or community can be collected in a separate database and ads tailored specifically for them can be shown.

Setting up payment for advertising

The last setting for advertising on VKontakte is the rate and choice of payment model.

On VKontakte, in most formats there are two payment models: CPC and CPM

CPC (Cost Per Click): Pay per click You will pay every time you receive a click on your ad. This option is great for beginners because it won’t allow you to waste your budget.

The bid is affected by the CTR of the ad - the higher it is, the lower the recommended bid for this ad will be.

CTR shows what percentage of users who saw the ad clicked on it.

CPM (Cost Per Mile): payment per 1000 impressions You will pay for every 1000 impressions of your ad, but you will still receive conversions.

CTR here does NOT affect the bid , but does affect the cost of conversions.

Look: you pay for advertising according to the CPM model, CPM = 80 rubles. The budget for the campaign is 1000 rubles.

• With a CTR of 0.15% you will receive 18 clicks for 53 rubles.

*Impressions: 1000 (budget)/80 (CPM)*1000 (CPM is calculated in thousands, and we are looking for the exact number of impressions)=12500 Clicks: 12500 (impressions)*0.15% (CTR)=18 CPC: 1000 (budget )/18(number of clicks)=53 rubles.

• With a CTR of 0.2%, you will receive 25 clicks for 40 rubles.

VKontakte will indicate the recommended rate for your settings. These values ​​are usually higher than the actual ones: try specifying half of the recommended rate. If your ad doesn't work, gradually increase your bid.

Payment for advertising

VKontakte rules allow the advertiser to choose how to pay for targeted advertising:

• For the number of impressions.
• For clicks. In this case, the fee is charged only after the user clicks on the advertisement to the site.

The cost of payment for impressions is lower than for clicks. By choosing this method with high-quality targeting, you get a large number of conversions and save your budget.

The order in which advertising posts are shown to representatives of the interested audience depends on how much an advertising campaign costs. The order is determined according to the auction principle. The higher the budget, the more users the advertisement will be shown over a certain period of time. Click-through payment rules indicate that you will not be charged if you view the ad again.

When choosing a payment method for clicks, the number of impressions depends not only on the set price per click. The rules also allow you to take into account the effectiveness of records. Those that get a large percentage of clicks are shown more often. Thus, the final cost of one transition is reduced. If they decide to pay for impressions, the effectiveness of the posts is not taken into account. The price in this case will be the same as the advertiser set.

How much does VKontakte advertising cost?

The advertising budget depends on:

• tasks;
• duration of the campaign;
• target audience;
• seasonality and other factors.

The minimum budget for replenishing the VKontakte advertising account is 500 rubles. You cannot credit less than this amount to your account - and without this you will not be able to run advertising on VK.

The cost of the results depends on your setup, the complexity of the task, the season - for example, in December, competition seriously increases and the cost of advertising increases.

The cost of a click and 1000 impressions also depends on the settings, but is also technically limited for some formats - for example, in an advertising post, CPM cannot be lower than 30 rubles, and CPC - 1 ruble (for TGB - 6 rubles).

Filling the page with content.

Be sure to fill out a description for each photo. And it is not simple, but consists of a description of the action shown in the photo + a call to buy, call or use your services. An example of a good description of a photograph showing a laptop with a person in nature: Having a good time with your beloved family in nature and making great money at the same time. Do you want it too? Call the number and join a team of active freelancers who are already receiving tens of thousands of dollars monthly. You can also add a link to your site. One universal description can be added to the description of all photos, or individually to each photo. The main thing is not to forget to call people to action: visit the website, call, and so on.

An important point is to fill out the form: you can indicate your city of residence, gender, telephone number, in general, try to fill out information about your activities, company, or yourself as informatively as possible. Integrate your profile with other social networks; when you post a post on one social network, the post will be duplicated in other social networks. Fill out the interests columns, indicate as many words and phrases related to your professional activities as possible.

You can place advertising text in the status, or better yet, simply place a link to your website/online store/blog or other resource. Links from the status are not clickable, this is one of the disadvantages. But by copying the link, the user can view it without problems.

Advertising in VKontakte groups

There are two ways to place ads in groups - through the market platform or by direct agreement with the administrators.

The market platform simplifies publishing a publication - you immediately submit to several communities, and at the end you receive general statistics on the results. In addition, you are sure that the recording will be released on time and that the administrator will fulfill the conditions or you will receive the budget back.

When posting directly , advertising in VK groups is sometimes cheaper (since administrators do not need to pay a commission for using the VKontakte platform), and you can also discuss the post and the terms of placement in detail: for example, release the publication for a longer period or forever, repost from your communities or make a series of posts at a special price.

Accommodation

Via administrator

This method is cheaper than advertising through the official VK exchange. Suitable for those who are looking for communities using third-party services and want to post in specific groups, rather than choose from those offered by VKontakte.

To place directly:

1. Find the administrator's contacts on the page. If they are not there, write your proposal in a message or in a sentence on the wall.

1. Agree on the price, time and conditions of accommodation. By purchasing a package of accommodations at once, you can negotiate a discount. But you should only buy more than one advertising space at once in already verified communities.
2. Choose the posting time based on subscriber activity. If the seats are only available for a period of low activity, ask the administrator to reduce the price a little. You can view the activity in Pubbler in the “Detailed Statistics” tab.

1. Submit your post for approval. Please note that edits may need to be made. Therefore, it is better to send the recording in advance so as not to redo it five minutes before publication.

Through the VK exchange

Publishing through the VK advertising exchange is 10-15% more expensive. Suitable for those who do not use third-party tools to search for communities, since the service itself offers accommodation options. And also for those who do not connect third-party metrics to analyze the effectiveness of advertising, because in your personal account you can see detailed statistics after the campaign.

To post through the exchange:

1. Create an ad and submit it for moderation.

When the post passes verification, it will appear in the “Active” tab - you can post it. If it doesn’t work – “Rejected”. In this case, the moderators will definitely indicate the reason, after correcting which the ad can be sent back for moderation.

1. Using the specified parameters, find groups for placement. You can search for them based on topic, budget, coverage, number of participants, etc. However, you won’t be able to find a specific community by name - the service itself will offer options.

1. Submit a request for accommodation. Your ad will be automatically placed within the time range you specify.

How to choose a suitable public

Choosing the community where your advertising will be placed is the main point. You need active communities where there are not just a lot of subscribers, but a lot of interaction with posts.

Analyze communities before posting:

1. Coverage of one post

This metric is more important than the overall reach of the community, because the overall reach can be achieved through reposts. Viral posts get reposts and are usually community content rather than ad placements. Therefore, this indicator is irrelevant for your advertising publication.

2. Subscriber activity

If you choose to advertise in VKontakte groups, hoping to get more engagement, analyze the activity of the community before placing ads there.

A detailed report on the analytics of any groups is easy to collect in Popsters: you will see the number of comments, likes, reposts, ER.

Enter the community address in the search bar, determine the dates for analysis (a period of 1 or 3 months is suitable, depending on the activity of the group):

The right column contains summary statistics for the community: number of likes, reposts, comments, views, ER. Compare the communities in which you are going to advertise and choose the most active one.

Exchange Subscribers.Pro

The VKontakte effective advertising exchange allows advertisers to independently set the price for each person who joins the group or goes to the site. They can attract live subscribers to their communities and rent out groups, receiving a stable profit for this.

There are 2 modes of advertising in groups: automatic and manual. In the first case, the service itself selects orders based on the topic, location and age characteristics of subscribers. The community administrator only manually configures the number of posts per day and the time of their publication. The manual posting mode differs in that the community administrator himself selects posts based on the desired topic and the time of their publication. Thus, profits increase on average by 18-30%, since experienced administrators select advertising better than an automated system and take into account the needs of the target audience.

Placement is carried out as follows: after registration, in the specially displayed field, enter the address of the VKontakte group or resource that you are going to promote. Using filters, you set targeted settings: region, age, gender.

Then you create several advertising posts, complementing them with visual images to attract the attention of users. In order not to waste time creating a record yourself, you can use ready-made templates provided by the service. Next, indicate the price per person or per click. The higher the cost, the more willingly public administrators will take on your order for advertising. The last stage is replenishing your balance. After this, expect an increase in activity for several days. In your personal account, you can view detailed statistics of publications, as every click is recorded.

How to advertise in a specific community

Previously, in the VKontakte Advertising Exchange you could choose the communities in which you would post. Now you set only a set of parameters, and the system itself selects sites for placing your post, taking into account your budget. You can exclude communities that are not suitable for you, but you cannot add new ones.

This limitation can be bypassed. If you want to list in a specific community, and you know for sure that it is on the exchange:

1. Look at the number of community subscribers. 2. Try to identify a topic. In some cases, the topic of the community is not obvious, and it is better to find out from the owner in personal correspondence. 3. When searching in the Market Platform, set a large budget to definitely get to the desired public. 4. Enter the data: subject, number of subscribers. The public you need should appear in the list of communities. 5. Remove other suggested communities and place a request.

Or use an extension that automatically selects parameters for searching for a community in the Market Platform.

Registering an advertising account in VK.

Let's consider the option of quick registration ( if you have a number ) on the Vkontakte social network. Go to the main page, enter your first and last name. Next, click “Register” and go through several registration steps. And now we have reached the stage of entering the phone number. If you have a real mobile number, then enter it, then click “Get code” and enter it. Important: you need a number that is active and not registered on a social network under any account. If there is no such number, then you can use a service that will provide you with a temporary number and on the website of this service you will enter the received code from Vkontakte.

Analysis of advertising campaign results

When using any tool, it is important to analyze the results. In addition to the built-in VKontakte statistics, collect reports in a format convenient for you - for example, in Excel. Compare the effectiveness of different tools with each other: targeted advertising and advertising in groups, advertising on VKontakte and advertising on Facebook.

Rules for analytics of advertising campaigns:

• Focus on target metrics;

If you attracted traffic to the site, evaluate the quantity, cost and quality of traffic. In this case, other metrics (reach, impressions, etc.) are less relevant to you.

• Collect data for analysis;

Don’t take on analytics right after the start—wait until you get enough results (on average 50 targeted actions).

• Analyze data “as of yesterday”.

The statistics of most tools, although they work in real time, still provide data with a slight delay. Therefore, it is better to collect objective indicators 5-6 hours after the end of the analyzed period: for example, in the morning until yesterday.

Useful article on a similar topic:

• What is retargeting in social networks and features of proper configuration.

VK Publer advertising monitoring service

Publer is one of the most powerful services for working with advertising posts and teasers on VKontakte. This exchange is paid, only 10 requests are available in the trial version. However, you can pay for such functionality.

Rice. 6. In Publer you will find tools and audience settings for every taste.

Here are some of the useful tools of this “monster”:

• search by advertising posts: by text, links, redirects and other criteria;
• search for VK teasers, which takes into account the gender, age and geography of the target audience.
• search by communities even according to criteria that are hidden from prying eyes in the statistics of these publics;
• analysis of communities showing the most detailed information about them, including the dynamics of the number of subscribers, popular posts, activity over different time periods (from an hour to several months).

Business owners using the Publer service will be able to track how and where their competitors are advertising. Publer also allows you to monitor current trends, products and services that are in greatest demand. Publer's capabilities go far beyond the standard exchange and offer extensive tools for running advertising campaigns on VKontakte, Odnoklassniki, and Instagram.

Data is updated here online, and posts on all VK groups are updated within approximately 10 hours. This is enough for maximum coverage of advertising materials, since posts usually last 24 hours before being deleted from public pages.

What is the best time to advertise?

Many advertisers are interested in what time is best to show their ads and posts. Unfortunately, there is no universal time for all niches and categories of target audience.

For example, students and schoolchildren are unlikely to actively use social media. network during classes and lessons. And residents of the eastern regions are unlikely to show high activity according to Moscow time.

The greatest online activity in VK is observed from 13 to 15 hours and from 20 to 22 hours. Everything is logical here. The first period of time is lunch break, when people can log into their social media. network and chat with friends and family. The second period of time is the evening rest time, when many come from work or have completed all their chores.

Therefore, you can only determine the most successful display time for your project through experience. Give this enough time and be patient, and then you will definitely get a good return on advertising on VK.

But it is worth noting one important nuance. There is no point in focusing only on time. Much more time should be devoted to the quality of content. After all, if people don’t like your post, then even in prime time there will be few clicks. And vice versa, if the post/ad is made with high quality, then there will be clicks even with low coverage.

How does moderation work?

And finally, let's talk about moderation. Advertising moderation on VK is a black box with a feminine attitude. The same ad will be approved today, but not tomorrow. But there is nothing surprising here. The human factor plays a role.

There are a number of rules that you can follow to minimize your chances of not passing. You can get acquainted with them in more detail in the advertising account in the “Rules” tab.

Moderation itself does not require any additional actions from you. All you need to do is run your ad, after which it will automatically receive the “Verified” status.

If the rules are not violated and the ad meets all the requirements, it will be automatically launched after verification.

We remove everything unnecessary, privacy.

In the privacy settings, indicate that only you . Your visitors do not need to know at all what groups you are a member of and what you are interested in besides your main activity. Second recommendation: make sure that only you post information on your page so that there is no spam from outside users, but commenting on your posts is still possible.

All your posts on the wall will be seen by your subscribers and friends. It is advisable to post new posts at least once or twice a day, more often if possible. Pin important posts, such as urgent information about a future seminar, so that this post is seen first on your wall.

Conduct various surveys on the wall. This is important for your own promotion and for checking the activity of your friends and subscribers, to find out how your VK advertising page works. Since we use the page to promote a product or service, we add everyone as friends, no matter what gender, age, social status or education. You can attach a link to your website and description to the survey.

But you can add friends yourself. Using a search based on several criteria, we make a selection: by city, interests, gender, it doesn’t matter... And we submit applications. But not empty! In your application, copy at least a sentence that might attract the user to add you as a friend. It’s not a sin to add random friends for quantity (See Add a lot of friends on VKontakte).