How to find a group and a link to it in Odnoklassniki?

How does a link to a group with a word help in promotion?

Links hidden in a word are also called hyperlinks. The main purpose of hyperlinks is to attract more attention and inspire more trust among potential clients. This is precisely what they contribute to the promotion of VKontakte groups and publics. Now I'm talking about hyperlinks used in advertising, PR, information dissemination, etc.

Below are 3 features that allow them to be much more effective:

To attract attention.

No matter how strange it may sound, a link with a word can attract more attention than a regular URL. URLs have become something familiar and invisible to users. Seeing them in the text, people do not read their contents, but simply skip with their eyes and move on to further text.

The hyperlink will not go unnoticed by the user. He will not miss it with his eyes, since the word or phrase itself, in which the community address is hidden, is part of the main text.

More trust.

In addition to increasing attention, hidden links can inspire more trust in a potential subscriber. On VKontakte, only internal pages of the site can be hidden under the text. People know that by clicking on such a link, they will not be taken to a third-party site where a virus or some other nasty thing may be waiting for them.

Statistics show that hyperlinks are clicked 20-50% more often (depending on the quality of the rest of the content of the text or post where it is used).

Preview.

Seeing an address hidden in the text, people have a desire to look at its contents. They move the mouse cursor over the link (without clicking on it), after which an additional window appears, a kind of “business card” of the page that the person will be taken to after clicking. Regular URLs do not have this feature.

Many of you will think so. Why do I need a link that will be hovered over by the mouse, if I need a link that will be clicked. And here is the most interesting thing. The ability to preview a page helps increase CTR (number of clicks). Some of the people who hover over the hyperlink will click on it. But these same people won't click on a regular URL. In addition, the preview window has buttons such as “Subscribe” and “Write a message.” This allows you to become a community member or write a message without clicking.

Two subscription options - by email and in VK via the Spoonpay form

Hello! Many people are now collecting subscribers both in email and on VKontakte. It is very convenient to use this on a landing page, offering 2 subscription options - through the classic email form and through a button with a link to subscribe on Vkontatka.

So, the Spoonpay mailing service has introduced a convenient option - when generating a subscription form by email, you can immediately add a subscription button to VK.

I suggest using an example to look at how to use this option and how to add a form to your subscription page.

You can watch my video tutorial below:

Or continue reading the article.

The procedure is as follows:

At Spoonpay

We go to the “Marketing Tools” section. Select “Subscription Forms”.

Here you can add a new form for a pre-created subscriber group.

Or edit a previously created form by clicking on the gear next to it.

Let's create a new form.

First of all, we will indicate its name, the group of subscribers to which it will subscribe.

Below you can add redirect pages after subscription and after subscription activation.

And also select an email pseudonym (domain mail), if you have previously added it to the service. If not, mailings will be sent from the standard Spoonpay address.

In the next tab, configure the fields you want to display on the form. For example, name and email, or just email.

Next, you can customize the appearance of the form - the label on the button, its color, rounding of the form fields, width, position of the fields, etc.

There is a preview of the result after the changes made:

In the “Form Type” tab, leave “Standard”.

And now a new feature with the addition of a VKontakte button.

It is configured in the “Subscription via VKontakte” tab. This button appears directly below the email form.

There are only 2 fields that we need to fill in:

1) Provide a link to subscribe to the VKontakte newsletter.

2) Add an inscription on the button, for example “Get VKontakte”, “Download VKontakte”, “Gift VKontakte”, etc. If you do not write anything, the VK logo will be displayed.

Where can I get a link to subscribe to VK?

Depends on the mailing service you use on VK.

For example, in Senler

you need to go to the “Subscriber Groups” section - create a new group and when you save the group you will receive a link to subscribe to this group.

If you want to copy a subscription link to an existing group of subscribers in Senler, then in the “Subscriber Groups” section, click on the group name in the list and copy the subscription link.

If you have the Gamayun newsletter application

, then go to it using the button from the group, then go to the “Subscription Topics” section.

Create a subscription topic and copy the link to it.

Place the copied link in the “Link to VKontakte newsletter” field in Spoonpay.

Write your inscription on the button.

At the end, all you have to do is save the form, copy its code and add it to your subscription page.

By the way, if you have never created mailing lists on Spoonpay before (groups, subscriber categories, subscription forms, letters and chains), then this lesson of mine will be useful to you.

An example of placing a subscription form on a landing page

Let's look at the example of the one-page website creation service Soluspage, which is associated with Spoonpay. Here you can create pages for free - for this you are given 1 domain and up to 20 pages on it.

Go to Soluspage

and log in (the login and password here are the same as in Spoonpay), click on your login on the right.

Click “Add domain” - come up with a name in Latin, you can use numbers and a hyphen. Do not use spaces or illegal characters - asterisks, quotes, exclamation marks, question marks, etc.

Next, click “Add Page.”

Provide a page name. Keywords and description for SEO optimization.

Leave access to “For everyone”. Below you can add the Yandex.Metrica counter code for analytics.

Next, select a landing page template.

You can choose a template with one or more videos. For example, if you have a video invitation to a webinar or a video presentation of what you offer.

If there is no video, you can choose a template with a product box. There is also a video there, but if you don’t add it, it simply won’t be displayed. And you will have a landing page with a product box and a text description.

For example, I will choose the first template of a simple subscription with a video - where you only need to make a couple of clicks to configure.

Now you need to go to the “Options” tab and customize the appearance of the subscription page.

Namely, add a title, video code from YouTube and select the subscription form that we previously created on Spoonpay.

At the end, click “Add”.

Important:

If you do not see the VK subscription button in the form, check on Spoonpay whether the settings have been saved, you may need to resave. This happened to me.

Thus, you will have 2 subscription options - by email and in VK, and the visitor will be able to choose the option that is convenient for them. And you will collect two databases - email and VKontakte.

Well, then, for email distribution, for VK distribution, do not forget to set up an auto-chain of letters.

How can you use the VIP tariff for free on the Spoonpay service?

The VIP tariff makes it possible to send an unlimited number of letters, sell advertising in the newsletter through the “Paid mailings” function, reduces the service’s commission when selling information products through it from 5 to 3%, and other advantages. It costs 490 rubles. per month.

You can use it for free by participating in the Freedom Technology private club. By the way, the Spoonpay VIP tariff is not the only perk of participating in the club. You also receive a VIP tariff on the landing page creation service Soluspage, free webinars and auto-webinars on the Webcastor service, bonus credits for displaying advertising in 7booster, ready-made sales funnels, as well as training in creating and promoting an Internet business, increased commissions in the affiliate program.

In general, all the necessary tools and knowledge to run your online business and constantly earn money. Participation in the club costs 990 rubles. per month or 9900 rub. in a year. You will find more details here.

Personally, I am a member of the club because I use these services and tools, so I consider this a profitable solution.

I wish you success and will be happy to answer your questions. :)

Victoria

What are group links used for?

The main purpose of using hidden URLs is to improve advertising effectiveness. This is achieved due to the advantages and features that I described above. It has been proven more than once that hyperlinks have a positive effect on the click-through rate of an advertising post or ad. Today, traditional links are becoming less and less common on the social network VKontakte, as a more effective replacement has been found for them.

The second goal is to give a more pleasant appearance. The external design of an advertising post is a very important factor influencing its overall attractiveness. And hyperlinks are part of this design.

Interactive menu

An interactive menu, or, more correctly, an interactive cover, is a recent innovation of the social network. Outwardly, it resembles the cover of Facebook communities, but has a number of features. For example, online it displays:

The last three participants to join,
Current time
Countdown timer.

A special script will help you create such an interactive menu in a VKontakte group. And, of course, it will not replace the traditional full menu.

How to make a VK group link in a word?

Now let's move on to the “main dish” of this article - how to make a link to a group with a word on VKontakte? There are only two ways:

Using square brackets;
Using parentheses.

The first is the older method. The template looks like this:

[club123456|text]

Where:

club123456 is the community ID (the one after the “/” sign);
text is the text of the link.

Usage example:

The second is a newer method. The pattern has parentheses and looks like this:

@club123456 (text)

Where:

club123456 is the community ID (the one after the “/” sign);
text is the text of the link.

Usage example:

As you can see, after converting the URL to text, both options look the same. And really, there is no difference between them. Therefore, choose any template you like and use it.

How to subscribe to a friend's page on VK

To follow a friend or a complete stranger, go to his page and click on the “Add as a friend” button under his avatar.

After this, the person will receive a notification that you have sent a friend request, and the button will say “You are subscribed.”

If the user accepts your application and adds him to the list of his friends, then the button will say “Your Friends.”

If a person does not want to add you as a friend, he will simply hide the request, but at the same time you will be on his list of subscribers and will be able to watch his updates in the news.

Instead of the “Add as a friend” button, on the user’s page, you can see the “Subscribe” button. Click on it and it will say “You are subscribed.”

In this case, a request for additions will not be sent to this person, but he will see in the notifications that you have become his subscriber, and if he wants, he will subscribe to your page, then you will become “friends”.

If you also want users to subscribe to your page and not send a friend request, then read the article: how to make a Subscribe button on VKontakte.

How to use a link in text?

We figured out how to make a link to a VK group using a word. Now let's talk about how to add it to the text. To do this you need to do the following:

Prepare a template. This can be done in any text editor (for example, notepad) or anywhere on the VK website where you can type text (for example, in a dialogue).
Insert your public ID along with the “club123456” parameter.

To find out the community ID, go to its page and click on the address bar of your browser. The full URL will then appear. Everything that is written after “vk.com/” is the ID. It can be either in the form of a digital value or in the form of text.

Instead of the “text” parameter, enter the text that should be displayed instead of the URL.
Copy the modified template.
Insert the fragment into the text where the link should be.

If you need to replace an existing word/phrase with a link. Then paste the template in place of that word/phrase.

How to search for groups in Odnoklassniki, their link and administrator?

Just scrolling through the list of public pages trying to find the right place can take a long time. To make searching easier, OK added a search bar and division by category and relevance to the functionality. Let's look at how to search for communities in the mobile version of OK:

Download the application and go to the menu section. In it, select the “Groups” item.
To start your search, you can use “Magnifying Glass”, the “Relevant” or “Categories” subsection.

After clicking on the magnifying glass, you need to start typing a word or phrase. For example, if you need a public page based on photographs, then print “Photos”. Find a suitable result from the drop-down list. If the search did not satisfy the request, then it must be clarified.

In the parameters you can set the status of the group: official or unofficial, closed or open. You can also set the location: cities and countries.

Every community has a creator. He is the administrator, the main person. He has the right to give and take away powers on the page. If you want to contact him through the mobile version of the site, you need to click on the group header. In the screenshot we have highlighted the area where you need to click.

You will receive all the basic information about the public: creation date, topic, city and description. The administrator can also be seen here.

How to find a link to a group in Odnoklassniki? To copy a link from an application, you need to click on “More actions” and select “Copy link”. To copy a link from your computer, just select a combination of letters and symbols from the browser line at the top of the monitor.

Read about how to properly use group search in VK in the corresponding article.

Where are hyperlinks used?

Hyperlinks are mainly used in advertising, PR, and information dissemination. Less often for reference to a particular community.

Because of their pleasant appearance, word-hidden URLs are used where appearance is important. It is unlikely that you will send a group link to your good friend in a personal dialogue, hiding it under a word. You just throw it a regular URL copied from your browser's address bar. But if you need to post on your wall with a link to a specific community, then you will most likely want to create a hidden link, masking it with a word (for example, the name of this community).

Bottom line

Today I told you about hyperlinks for communities on VKontakte. Now you know what their benefits are and how to use them. Use any of the described templates and make your links more enjoyable.

You can also read the article on how to add a link in Telegram to Instagram in the corresponding article.

Read further:

So that the client does not get lost: we create a VK group menu

How to successfully promote a VK group in search engines

What you need to know about SEO promotion of a group on VK

“Whatever you name the yacht, so it will sail” - choose a name for the VK group

How to compose an invitation text to a VK group?

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