How to send a newsletter to friends, group members and VKontakte users

More on the topic: How to calculate and find out someone else’s IP address on VKontakte

Programs and applications that allow you to send messages on VK to all friends

There are several dozen different applications and programs that are designed to facilitate human work on social networks. They allow you to automate management processes, create mailing lists, and can send a message to several people or send it to everyone, depending on the specified parameters. For example, a very popular assistant is BroBot, or a similar program VkBot.

Sending invitations to the group

To send messages on VKontakte, you first need to promote a group and gain a sufficient number of subscribers. Advertising will make this process faster, but if there is no budget for an advertising campaign, you can send invitations to users yourself. This can be done in two ways: manually or using special programs.

• Open the menu under the group logo.
• Select "Invite friends to group."
• In the window that appears, select the users to whom you want to send invitations.

Select “invite friends” from the drop-down menu.
You can send no more than 30 invitations daily. If you use a special application for sending, this limit may be exceeded. But excessive activity in the group is a direct reason for temporary or permanent blocking of the community (at the discretion of the administration).

Select the friends you want to invite to the group.

How to create a VKontakte newsletter for all friends

There are no restrictions, but it's worth watching what you send. If they don't like the content, they can click on "SPAM" and report you.

There are several methods:

• Manually. That is, you write a text, and then send it to all contacts on the list.
• Using special programs that will do this automatically.
• Create a conversation. To do this, click on the plus sign “+” in notifications, and then select all recipients. You will only be able to tag those who are online. Invite the rest later.
• Copy what you have prepared into the dialog window. Those who don't like it can leave.

VK newsletter to group subscribers

Before you read the step-by-step instructions, it should be noted that VKontakte mailings cannot be used to distribute spam. This means that the user must first agree to receive messages from the group, and only then become a member of the mailing list. The administration of the social network is actively fighting spam, so in order to protect your account and group from blocking, you should not distribute advertisements to users without their consent.

If you can’t send spam on behalf of a group, then the question arises why mailing lists on VKontakte are needed at all. In fact, if you organize the process correctly, you can get a lot of benefits from mailing.

• Purchasing an additional tool for interacting with subscribers with the possibility of a personalized approach.
• Increased trust and loyalty to the company.
• Unlike posts on a community wall, an important message will not be lost in the news feed.

So far, the dissemination of information through social networks cannot replace SMS and. But there is potential. After all, the open rate of messages on VKontakte is much higher than in email, and cheaper than SMS messages. At the same time, there is no risk that the company’s letter will be lost among hundreds of similar letters.

What is VKontakte and how does it work

This is a way to promote a business on social networks. You send one notification to all friends or interested parties, without violating the VK rules. Nobody will block you for this - everything is legal. You can reach an unlimited number of people without spending a lot of time and effort. This is necessary because, due to the smart feed, not all of your placements will reach your target audience.

The main feature of the method is that the user receives a notification like an SMS, to which everyone subconsciously responds, expecting a message from friends or colleagues. The programs use the person’s name, which allows you to personalize the information that SMM managers want to convey.

More videos on our channel - learn internet marketing with SEMANTICA

Such mass dissemination of information guarantees retention of attention, the ability to remain visible, increase brand loyalty, and create new customers from a cold audience. Moreover, the VK newsletter is not necessarily commercial - you can give advice, send promotions, interesting news.

It is also important to comply with the rules of the Vkontakte administration. They are recalled when creating text. For example, write only what is related to the topic of the community. Outside advertising is not allowed. In this case, the user must agree to notifications in advance, that is, click on the button or write to you personally.

Administrators still leave the opportunity to unsubscribe from annoying messages by creating a button menu. This is a recommendation, but without it you cannot gain viewer loyalty.

The advantage of this method of promotion is a high percentage of readability compared to email newsletters. Because in email, things like this are deleted or automatically sent to the trash can without being read, but in VK people are used to always looking at what was sent to them.

As a result, you will increase sales, increase activity and stand out among competitors.

How to send a VK newsletter to subscribers of your group?

To try out this marketing tool in practice, you need to first check your community settings. To do this, select Community Management – ​​Messages from the menu. If community messages are enabled, the settings remain unchanged. Otherwise you need to enable them.

• In the settings menu, select Community Management - Applications.

• From the available applications, select “Messaging” and click “Add”.

• Set application settings.

• Click "Save".

• Subscribe to your newsletter to see in what form messages are received to users.

In the initial application settings, the user needs to adjust only 4 points: button name, visibility, snippet and application name. A button with which users can independently consent to the newsletter will be located on the right side of the community. The owner of the group can give it any name, for example, you can use “Subscribe to news”, “Subscribe to newsletter”, “Latest news”, etc. Visibility settings determine who can see this button. Here you need to set “All users”.

Next comes the Snippet. In simple words, this is the name of the button with which users can subscribe to the newsletter at the request of the group owner. That is, in order to draw people’s attention to the fact that they can receive fresh and relevant information in personal messages, the administrator can post a link with a button on the community wall, on the company website, or send it individually. It’s also better to choose something neutral for the snippet, such as “Open” or “Go.”

The app name appears at the top of the subscription page after the group name. It can be left unchanged or titled in accordance with the purpose of the mailing. After this, you need to save the settings and try to use it in practice. In order for users to actively subscribe to your newsletter, it is best to use all traffic sources. Therefore, you need to place a subscription button on the company’s external website.

How to make a mass mailing on VK and compose the text

When creating and maintaining a VKontakte group to promote goods or services, you can use sending messages to subscribers. Despite the fact that the network administration allows this to be done within reasonable limits, excessive use of this tool can lead to temporary or permanent blocking of the community. This can even happen due to incorrectly composed text.

For example, the most risky words that give the newsletter the status of spam are calls to purchase goods, messages about the availability of promotions or discounts, “hot” announcements of sales or free services as part of a one-day promotion, etc. This is not a complete list of words , the use of which in the text may lead to blocking. In addition, the following may be considered spam:

1. A huge number of sent messages that are similar in topic or have the same text.
2. User complaints to the network administration regarding letters received.

In order to protect yourself and prevent blocking of the group, it is necessary, first of all, not to neglect the rules of the VKontakte social network and not to spread spam. If possible, you should use different texts, compiled without spelling errors, the use of obscene language and rude speech (slang) expressions.

You should also accompany your newsletter not only with text, but also with non-commercial images or high-quality photographs; do not send messages to all subscribers in a row, but correctly structure the mailing in 3-4 stages and, if possible, highlight the audience segment most interested in the mailing.

1. firstly, this is an opportunity to advertise your project absolutely free of charge;
2. secondly, attract a truly interested audience and increase the number of subscribers without the need to resort to promotion;
3. thirdly, this is the most convenient and fastest way to distribute important information among subscribers who have agreed to receive messages from the group, and guarantees that each person will receive and most likely read the message sent.

• The need to spend a lot of time on composing high-quality messages and sending them out.
• There is a risk that the user will mark the message as spam or block it altogether.
• Newsletters are practically not used by large VK communities and are considered an outdated way of communicating with the audience.
• The return on mailings is not up to 10%, provided that the information offered to the subscriber contains high-quality, relevant and interesting material.

If you decide to send mass messages to invite a person to a group, advertise a product or service, or inform existing subscribers about something, you need to develop your own strategy of action, focusing on the topic of the group and the main audience segment.

Installing a widget for mailing on a website

To send messages not only to group subscribers, but also to third-party users who visit the company’s website, it is appropriate to place a subscribe button on its pages. To do this you need:

• Create a new mailing list in the application.
• In the settings, check the “Hidden list” and “Collect subscribers to this list” options.
• Follow the link https://vk.com/dev/AllowMessagesFromCommunity and create the button code.
• Set parameters.
• Copy and paste the code onto the company website.

It is worth noting that this will not only increase the list of users for the mailing list, but will also attract new subscribers to the group. In addition, you can give users a choice and make several thematic mailings. This is useful for both subscribers and the community owner. Since users will be able to receive only the information they need, and the owner will be able to divide the total mass of subscribers according to interests into separate lists.

Newsletter to users and members of VKontakte groups

Setting up this mode of operation is no different from the mode of sending to friends on VK, except for some nuances.

— You don’t need to receive tokens. Since in this mode the mailing goes to a ready list of users, we don’t need them. Just load accounts in login:pass format

Note: But if you have selected “mailing without browser emulation”, then accounts must be specified in the format login:pass:token in the “Tokens” section. That is, after loading accounts in the login:pass format, receive tokens, and then launch the newsletter. If you bought accounts already with tokens, then you don’t have to do this procedure, but simply insert accounts into “Tokens” in the format login:pass:token

— The mailing limit for VK users who are not friends is much stricter—20 messages per 12 hours. And it is recommended to pause for a few minutes

— The number of recipients of your messages must be the number of accounts * the number of messages from the account. If you have 10 accounts sending messages and each has 20 messages, then the total number of “Recipients” people should be 200. You can upload more users, the main thing is not less.

— Members of VK groups for mailing can be collected through a parser. How to configure the parser is written in a separate article. The parsing result will be recorded in “Recipients”

— If you are still testing this function and loading recipients not through the parser, but yourself, then you need to specify them either with a list of numeric identifiers (1234567) or with full links like https://vk.com/id123456789. There should be no nicknames in the recipients, otherwise the program will report a sending error.

The type “https://vk.com/my_nickname” or “id1234567” is incorrect

How to send a VK newsletter to all friends?

For those entrepreneurs who offer their services not through a group, but from a personal account, it will be interesting how to send VK mailings to all friends. The good news is that there is no limit to sending messages to friends. But, as practice shows, sending the same text to several users is regarded by the administration as spam.

There are several ways to send messages to all your friends:

• Manually. You can create a message in advance, and then send the message to everyone on the list using copying. To make the process easier, you can use a program that allows you to record a sequence of actions on your computer and then automatically play them back without your participation.
• Using programs.
• By creating a conversation.

Creating a conversation is the way to send out messages with the least risk of getting banned. But it has a significant drawback - when each person joins and leaves a conversation, all participants receive notifications. If the user is not interested in the topic of the conversation, he will quickly leave it due to the intrusiveness of notifications.

To create a conversation, you need:

1. Go to Messages and click “+” next to the search bar.
2. Select members from your friends list.
3. Enter the name of the conversation and click “Create”.

When selecting participants, you can tag only those friends who are online. After you create a conversation, you can add new users from your contacts list. But they can leave it only of their own free will.

Click on the “cross” and select the friends you want to invite to the conversation.

Setting up mailing lists to friends on VK

Upload accounts in login:pass format to the appropriate block. Then click “Get tokens”. They will be needed to collect a list of friends using the api. Before sending it out, the program itself will receive all your friends and filter them by the desired gender and age. If you bought accounts already with tokens, then you don’t have to do this procedure, but simply insert accounts into “Tokens” in the format login:pass:token

Next, you need to specify message texts and attachments (if needed). Attachments are pictures or videos that are uploaded to VK. You can also check your links to the VKontakte ban. More details about this function are written in a separate article (link at the bottom of the page)

The text of the message for sending to friends on VK supports randomization, a line and name break pattern. The serial number of the text is tied to the serial number of the account. That is, the first account in the list will not send the text from the second line. But this binding can be disabled and a random message will be taken. For the name template [] you can create a dictionary of diminutive names. How to do this is written in the detailed user manual, which is issued after purchase. It will work like this: you have specified an option for the name Masha, the person with this name will be sent the message “Hello, Mashenka,...” or “Hello, Mashulya,...”

These are poor examples of mailing texts and are shown solely to demonstrate randomization settings and templates

UPD: Starting from version 2.9.1, you can select the checkbox “Take the entire message text from the file, without linking lines to accounts” and specify the text without the %new_line% template, i.e. with line breaks in the message entry window itself. You will have 1 formatted text for all accounts (randomization support remains).

Attachments also support randomization. But there is one caveat. If you want to attach a picture to a message, it must be uploaded to the sending account page; there are no such requirements for videos. They can be taken from other pages or groups. In distribution mode without browser emulation (selected in general settings), the image can be downloaded and taken from anywhere, there is no link to the page.

To find out the identifiers of pictures or videos for attachments, just click on any of them and look in the address bar of the browser

Delete messages after sending - the message will be deleted only from the sender. This is necessary when you send from purchased accounts with friends who have real owners. Sending screenshots will be saved in a special folder, so you can track the correctness of your text for the recipient

If your friend's age is not important to you, then you only need to set it from 1 to 100. Only with these values ​​will the program ignore the age of your friends. It is not recommended to set the number of messages when sending to friends on VK more than 100. In this example, after every 20 messages sent, the program will pause for 7 minutes.

Delete passed users—those to whom a message has already been sent are removed from the general list. Press this button before each new mailing.

The number of threads is the number of simultaneously sending accounts. More information about setting up streams is written in the user manual. The “Recipients” setting when sending to friends on VK is not important to us; it will be discussed in the next paragraph.

How to send a VK newsletter to non-friends?

There are strict restrictions regarding sending messages and friend requests to strangers. The number of messages per day is no more than 20, requests – no more than 50. Some users bypass these restrictions by creating fake accounts.

The administration of the social network also prohibits such actions, but this is not the most depressing thing. Messages from such pages are usually not viewed by recipients or become grounds for complaints. Therefore, before sending out mailings from additional accounts, you will have to make them “live”, and this will take a lot of time.

To manually send messages to strangers, you must first add them as friends. Since the number of queries is limited, when filtering users, you should set search criteria that match the target audience. This:

• Age.
• City.
• Marital status, etc.

In this case, you can attach an accompanying message to the request, which may be of interest to the addresses. Messages should not mention the words: promotion, free, buy and the like. Letters that come in private messages are also moderated, so the administration quickly recognizes intrusive advertising. And this, in turn, is another reason to block the account.

Third party mailing services

If you use a fake account, the user can use automatic mailing. This is due to the fact that the administration bans this kind of spam. The most common bots for sending VK messages are VK Bot and VK Bomb Spamer.

These applications make it possible to send offers to subscribe to a group or other notifications en masse in an automatic mode, even to unfamiliar users, with the ability to search for people using specific parameters. Since this method is the most risky and can lead to account blocking, it is important to use an account that you won’t mind losing.

Programs for automatically sending invitations

Bots and special software that will independently send messages to users are considered “gray” methods of promotion. This means that no one, not even the developers of such programs, can guarantee that the group will not be banned.

• Quickly attract new subscribers.

• High risk of account (community) blocking.
• Attracting a dubious audience.
• High price.

There are two types of automatic mailing programs: partially paid and paid. Partially paid ones allow you to use the software, but with limited capabilities. Fully paid programs allow you to try out their functionality for free during a test period, with subsequent payment for the full version.

It is not recommended to use third-party applications to promote the community. If you have start-up capital, it is better to use the services of special agencies, otherwise high-quality and interesting content will attract the public no worse than other methods of promotion. But even after users have begun to actively join the community, it should not be left to chance. The public needs to be retained - this is what VK mailings to subscribers of your group are used for.

The decision to use automation rests solely with the user. There are many programs on the Internet that are designed to automatically send messages. However, you cannot use several of them at the same time. Therefore, you will have to make a choice and download one of them. Of the most popular, two programs can be distinguished: LSender VK PRO and Quick Sender.

LSender VK PRO

LSender VK PRO is a paid program for sending messages to the target audience. It provides 16 automatic mailing methods. At the same time, the developer assures that the risk of account freezing is minimized.

In addition to mailing, the software allows you to create template responses for automatic dialogue with the client. Moreover, dialogues can be conducted simultaneously from two or more user accounts. The program has a convenient and intuitive interface, but even if questions arise, the user can use the instructions for use, which are issued after purchasing the program.

Quick Sender

Quick Sender is a program for commercial mailing, community promotion and target audience generation. It has a separate block for the parser (searching for the target audience) based on multiple criteria. The user only needs to set the search parameters.

Another feature of this program is the liker. This is a mechanism that automatically likes the posts of users included in the target audience to attract attention. After this, the program will independently send messages that need to be delivered to the recipients.

Users also have access to reposts, automatic inviting and posting. You just need to set the necessary parameters, and then the program will be able to do everything on its own.

The use of multifunctional programs for promoting VKontakte communities does not guarantee the success of the enterprise. Content plays a decisive role. If a community cannot offer users high-quality and interesting information, nothing will keep them as subscribers. Therefore, first of all, you need to rely on your own strength, and not on a set of instructions and algorithms.

Hello, friends! As users of the social network Vkontakte, we all often correspond with our friends, acquaintances, classmates, and colleagues. And I think a situation has happened to you when you had to write: “Sasha suggested today...” or “Vanya had a great idea...”. That is, you rewrite what one person said to another.

We have already written about that. Then several users can immediately participate in the dialogue and everyone will be aware of the discussions. But if for some reason you cannot unite certain friends in one dialogue, then you can correspond with one person, and then forward some messages from your dialogue to another.

In this article we will talk about such transfer, how it can be done from a computer or phone.

Sending messages to friends on VKontakte

Sending messages to friends within the social network VKontakte is a very relevant topic today, since this resource is actively used to earn money, acting as an advertising platform. However, even having an idea for a newsletter, due to the high level of security of the site, it is quite difficult to implement it.

The full version of the VKontakte website allows you to use three different methods at once, based on your capabilities and preferences. However, regardless of the method chosen, your personal profile may well be subject to subsequent blocking.

Method 1: VK Assistant

To organize sending messages to people on your friends list, you can resort to using a third-party service. At the same time, the resource in question will require you to provide access to your account, so trust it or not - decide for yourself.

Note: In any case, it is best to use fake accounts for mailing, which you don’t mind losing in the future.

1. Under the “Login” form, use the “Registration” button.

Fill out the fields provided, indicating your email address and password for subsequent authorization on the site.

Note: Email confirmation is not required.

After completing registration and clicking on the “Login” link, fill out the text fields in accordance with the previously specified data.

After this, once on the service’s start page, click on the “Profile” line on the top control panel.

In the “VK Accounts” block, click on the plus sign icon.

Confirm that the service has access to your VKontakte account.

Select and copy the contents of your Internet browser's address bar.

Paste the copied character set into an empty line on the VK Assistant service website and click the “Bind” button.

You will know that your profile has been successfully connected if the signature “Token received” appears in the “VK Accounts” block with the option to delete it.

Once you have completed preparing the service for further distribution, you can begin sending messages.

Using the main menu of the site, go to the main page.

Using the “Filters” block, check the boxes next to friends who meet certain criteria, be it gender or online status. Given the topic of this article, it's best to click the "All" button.

You can independently mark or unmark users in the “Friends List” block.

Fill out the main text field “Write your message” using the required newsletter text as a basis.

After clicking the "Send" button, the message will be instantly sent to all your friends whom you have tagged in advance.

Note: Due to the rapid sending of letters, your page may also be blocked by the VKontakte automatic protection system.

Please note that each letter will be sent on behalf of your page, and this, in turn, may risk blocking your account for spam if relevant complaints are received from an impressive number of users.

Method 2: Mass mailing

We discussed the topic of mailing in as much detail as possible in a separate article on our website, thanks to which you can send a message to any user on the VK website. The same fully applies to people from your friends list.

Method 3: Create a conversation

The only method of sending mass messages to friends, provided for by the standard capabilities of the VKontakte social network, is to use multi-dialogue. Thanks to the conversation, you can not only send messages to friends, but also combine them for further communication.

More on the topic: How to restore correspondence in VK: working instructions for PC and phone

In accordance with the instructions, open the conversation creation interface and, at the stage of selecting participants, select only those users to whom you want to send a message.

After creating a new multi-dialogue, write a message that each of your friends should receive.

The main disadvantage of this method is the possibility of blocking your page if friends complain about spam. In addition, the number of friends you can add to the chat at the same time is limited to 250 people.

Forwarding a message to a friend on VKontakte from a computer

If you access your VKontakte page from a computer or laptop, then select the “Messages” menu item in the left menu. Next, you need to open a correspondence with the person where there are those that need to be forwarded.

Select the ones you need with the mouse - just click on them so that they are highlighted in blue. Then click on the “Forward” button at the top.

A list will open with those people with whom you corresponded. If the user you need is not in the list, then use the search.

We look for a person to whom we will forward the selected messages and click on him.

The text will be attached. To send, as usual, click on the arrow.

This is what the forwarded message will look like. First, your avatar is shown as the sender, and then the avatar of the user whose text you are sending.

How to send a message to everyone through a general conversation?

Let's look at how to send one message to all VKontakte friends via a computer:

• Log in to your profile;
• Go to the “Messages” section;

• At the top of the window, find the search bar. On the right side there is a plus icon, click on it;

• Mark all your friends from the list, enter the name of the dialogue and click on the “Start conversation” button;

• Write a message;
• Pressing the Enter key will send the latest message to everyone on the list.

You can also send one message to all your friends using the mobile application:

• Go to the program;
• Tap on the cloud icon (in the lower center of the window);

• At the top right, find the square icon with a pencil, click on it;

• And select the “Create conversation” command;

• Add all recipients to it;

• Click on the “Continue” button, enter the name of the dialogue and click “Create”;

• Enter the text of the message;
• It can now be sent to all selected candidates.

We use the phone

If you want to send via the installed VKontakte mobile application on your phone or tablet, then open the side menu and select “Messages” in it. Then open a dialogue with the person whose text you will forward.

Select what you want to send - click on one of them and hold your finger, then select the rest. The selected ones will turn blue, and their number will be written at the top.

To forward selected messages, click on the arrow at the top right that points to the right.

A user of the social network VKontakte who decides to start promoting his own group or, say, advertising his services, often encounters various kinds of difficulties. First of all, he needs to decide on the methods that he plans to use for this type of work. Most often, the user would like to achieve maximum results without financial investment, and this is normal. However, here it is worth taking into account the policy of the social network itself, which does not approve, for example, of sending mass spam, but advertising oneself or a group in a personal message to a large number of people is the notorious spam.

If you need to send a message to all your VKontakte friends

There are times when you need to send the same message to many of your friends at once: to invite them to a meeting or a birthday, to notify about changes in the schedule, to report some important news... You never know.

In any of these options, typing the message text separately for each user is quite tedious, especially if it is of a decent size. Even copying will little speed up this process. Meanwhile, there is a simple answer to the question of how to send a VKontakte message to everyone.

1. Go to the “My Messages” tab.
2. In the upper right corner, select "Write a message."
3. In the “Recipient” field, enter all your recipients. Their number is limited to fifteen, because... The VKontakte administration is fighting spam. But, you must admit that fifteen people is not so little at all. After all, you can go to “My Messages” a second time and type the same text again. Then it will go to 30 people in total.

VKontakte tools

You may not have guessed it, but the built-in VK tools allow you to send messages to several people at once. This number is clearly indicated and is 14 people.

Of course, this figure is far from the maximum you expected, but it’s better than nothing.

To use this method, simply add the desired users one by one to the address field. By the way, you can resort to a little trick that will likely save your time. Just enter the most common letter in the address field, for example, “a” or “e”, as a result of which those of your friends who have this letter in their name will appear in the address field. Well, then you can manually add those who do not have such a letter in their first or last name.

VkBot

If your intentions are the most serious, you can resort to the capabilities of the VkBot program. I have already talked about it several times, for example, how you can use it. The application is really useful and will help you cope with many tasks. Here's what you need to do:

1. Go to the developer’s website and download this program from there.
2. After launching, log into it, open the “Mailout” section – “Send DMs to friends”.
3. Now enter the required number of friends, and also write the text that you want to send.

The program provides several additional features, for example, you can add a photo to a message, select friends by gender, and much more.

There are things that people wait for years. And in the case of mailings on VKontakte, this is exactly the song.

We already thought that we could write off direct and constant communications with clients, since email newsletters had lost much ground. But they were afraid in vain.

As soon as the chatbots arrived, which also helped a lot, messages were sent out to VK almost immediately.

Zhdun

Newsletter
Although this functionality appeared at the beginning of 2021, I’m only now getting around to analyzing it. And this is no coincidence.

Since we have gained experience in managing them, and the mailing services themselves have upgraded their capabilities quite well. Therefore, I am telling you not from theory, but from real experience of sending more than 100,000 messages.

I draw attention to the phrase “on behalf of the group/public”, because it is only from this type of page that mailings can now be made.

And the logic of VKontakte is clear here. Groups and public pages are created for commercial purposes, when personal pages are tailored for personal tasks, rather than communication with the audience. But this is true, by the way.

The benefits are obvious

The key joy of any business is the high open rate of your messages, now I’ll tell you more.

In email marketing, this figure fluctuates around 20-25%, when in the case of VK the situation changes sharply upward and is about 80-90%. It can be roughly said that everyone to whom you send messages will see them.

Naturally, this is only the case now. After all, personal messages are not filled with spam, and the site itself does not impose any restrictions or strict rules.

Although I personally am sure that sooner or later there will be a separate folder for all messages sent to VK from personal messages. This thing is now implemented in G-mail and it is called “Promotions”.

We can harp on for a long time about the difference between VKontakte newsletters and email marketing, but let’s agree right away - this is not a substitute, but an additional channel of interaction.

And if the first ones are definitely wrong, then the second ones are lucky. True, this luck happened only a year after the official release of the mailings.

But since we are talking about the present, rejoice, there are auto funnels in VK. But they are not as sophisticated as you think.

Everything is just gaining momentum. But now we can identify the main branches of functionality that exist and will continue to develop:

1. Variables.
   Substitution of data into the text based on information on the subscriber page.
2. Moment of sending.
   Selecting a good time and date for sending.
3. Auto series.
   Sending messages one after another with a selected time interval.
4. UTM tags.
   Tracking the sources where subscribers come from.
5. Statistics.
   Analytics of sent, received messages and link clicks.
6. .
   Adding and removing a participant to “subscription topics” based on his actions.

Moreover, the last point, which is the main point of any auto sales funnel, is now very poorly developed.

At the time of writing, there are about 6-8 customer segmentation criteria. And I don’t specifically list them, since maybe tomorrow the list will no longer be relevant. But in the next paragraph I will give information on where to track everything.

To everyone or not to everyone

Because many owners think that now it is possible to spam everyone and everything on behalf of the community. But that's not true.

You need to first get permission to subscribe, and only then send messages.

This already brings a certain sadness, because not everything turns out so rosy. But isn't that great?!

Otherwise, our personal messages would be bombarded with various weight loss products and Japanese diapers.

But I don’t want this at all and fully support the chosen mechanics of receiving the newsletter.

Moreover, according to many theorists, you can subscribe in three ways.

I will tell you about them, but I warn you in advance, you will only need to remember two. I will also tell you the reason for this further.

1. If a person writes to you in the community, it means he has subscribed, see the picture below.

The man wrote a message

2. If a person clicks “Allow sending notifications from the group,” it means he has subscribed

Consent ha subscription

3. If a person writes a code word in the group messages, it means he has subscribed

A codeword

Why did I so brazenly say “according to theorists”?! Yes, because I have seen more than once cases where the ability to send messages to groups that took and started sending out mailings according to criterion No. 1 was permanently blocked.

The logic is simple: if a person writes to you, this does not mean that he agreed to the newsletter.

This means that in reality there are only two methods. Moreover, the safest is the second one.

The third is actually an implementation of the first, the only difference is that in case of problems you will be able to confirm to the support service that the person actually wrote to you in the group, that he signed up using the code word.

Please, gentlemen

Before you open a 30-year-old champagne, you need to think about how you can attract an audience to your newsletter.

From a mechanical point of view, you use everything the same if you subscribed a person to an email newsletter or. But still, I will summarize + add our know-how.

• An invitation to subscribe to the site.
  On our blog you can see this option. We promise delicious benefits for your consent.

Call to subscribe to the site

• A call to subscribe to the group.
  Also in our group, for each post + in the pinned post, we invite you to subscribe for a gift.

Call to subscribe in the group

• Targeted advertising.
  You launch an advertising message calling on the desired audience to subscribe to the newsletter.

Targeting

• Retargeting.
  You also launch an advertising message, but only strictly for subscribers of your group or visitors to your website.

Retargeting
Let's be honest. You must be mega interesting so that people simply subscribe to the newsletter from your company.

Most often this is not the case. Therefore, it was not for nothing that I wrote the word “gift/usefulness” several times.

It is better to offer a subscription in exchange for something valuable to the client. In common parlance this is called.

How the newsletter works

The app allows users to opt-in to receive messages on specific topics on behalf of the community. Users can subscribe to the newsletter both through the community and through a widget on VKontakte on the project website. Admins, in turn, have the opportunity to send messages to users with any materials and set mailings on a timer. The main rule is to respect your subscribers and not send spam.

Previously, we have already made a similar function based on the service for creating bots for VKontakte botpult.com. Then we saw that users voluntarily subscribe to messages from communities if these messages are really useful, and the public administration does not encourage users to subscribe to mailing lists with promotional posts.

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Thus, more than 15 thousand users received new episodes in personal messages on behalf of the community of the reality show “Boys”.

Cover of the show "Boys"

According to the creative director for digital channel “Friday!” Artemy Gladchenko, the use of mailing lists of new episodes of reality shows was due to the development of negativity:

“Once an issue appeared with a delay of several hours. And during this time we were literally inundated with questions about where the new release was. In this regard, they offered a new opportunity - not to wait and monitor pages, but to receive issues in a personal message as soon as they appear.”

This is what the newsletter subscription form looks like

Several million messages are sent through the app every day. It is especially popular among news communities. It is used by vc.ru, Rambler, TUT.BY, BBC Russia, Selfie: a magazine about YouTube. Administrators send out hot news and messages in the format of an evening selection for the day. This is what a daily message from vc.ru looks like:

Daily news selection

The application is especially useful for communities specializing in searching for hot promotions and discounts. For example, the Vandrouki blog, which collects ways to travel at minimal cost, invites users to subscribe to promotions specifically from their city; SkyScanner, in addition to promotions on tickets, also sends out useful tips for travelers.

“We launched the newsletter app in mid-December and have already gained 4,000 subscribers. The goal is to help travelers save on airfare. We have three topics to choose from: great daily rates, airline discounts and promotions, and useful tips.

Due to the fact that the subscriber himself chooses the topic of the newsletter, the relevance of the content is higher compared to the news feed. Even if the subscriber does not notice the community post in the feed, the digest with links will appear in personal messages. In this case, it is impossible to miss the latest KLM sale or useful advice on when to book your flights.”

This is what the Skyscanner.Ru newsletter looks like

Organizers of festivals and events like Alfa Future People notify users about new artists who will perform at the festival, and the Cosmonaut Club notifies users about concert announcements.

The application is used by communities of all topics. From bloggers who notify about streams and public memes that send pictures, to a schoolboy from Moscow who organized the distribution of homework and school notifications by class.

Services

Of course, I’m great, I’m telling you about mailings, but I forgot to mention that they are done through special mailing services.

Everything is as usual, VKontakte was given access to their code, and the craftsmen from this resource made services that allow you to send messages. Within VK, they are actually called messaging applications.

And now there are already quite a lot of such applications on the market. And there will be even more. But since we managed to work with different people and, most often, pioneers in this field, we identified our TOP.

It has both free and paid services. And the main thing is their difference from each other... Okay, I’ll tell you a little later, first a list of services for mailing.

VKontakte is a site designed for active communication between people. It happens that you don’t want to copy a message, but want to send text, pictures or even a video. For this purpose, the developers of this site came up with such a good button as “Forward message”. In this article I will show you in detail how to use it.

How to send a photo

To send a photo (you can read how to tag a friend in a photo), you need to follow the same steps as with a text message:

Advice! In this way, you can send not only photos or text messages, but also videos. The forwarding procedure is the same.

Now you won't have to manually copy and send messages every time. This button can save time. You can read about how to create a conversation with several participants. Good luck to you and see you soon.