How to make your VK page popular and interesting

How to make your personal VKontakte page popular?

In short, I would highlight three main “success criteria”:

1. Selection of a more or less narrow main topic of the page. “Differentiate or die” is a phrase known to all advertisers by marketer Jack Trout. It is also relevant in the case of promoting a personal page. You can't become popular by trying to write "everything about everything." Firstly, because you can't beat Wikipedia. Secondly, for example, people interested in modern gadgets and programming are rarely interested in knitting or caring for indoor plants. Therefore, choose the main information field that you understand and the main audience that you are targeting and try to become popular among them.

Article on the topic

Guide to VKontakte: how to make a brand page popular?

2. Knowledge and understanding of the main formats, “tricks” and memes in social networks. Sometimes even the most dull news feed, presented and designed in the form of everyone’s favorite Internet meme, demotivator or comic book, can receive a huge number of likes and reposts (when people share your post with friends and subscribers). In this case, its author usually receives a portion of new subscribers.

3. Tracking trends, events and situations. To gain popularity in social media, it is important to be “in the spirit of the times.” If you are consistently one of the first to cover the latest events or trends, people will definitely flock to you. And, on the contrary, if you pick up “accordions” (outdated, already published news feeds) too late and off topic, then everyone will start to hate you!

So, the general algorithm is this: we select a topic and a niche, track interesting trends and events, present them on our personal page in formats that are relevant and loved on social networks.

Free page promotion on VK

You don’t have to pay for popularity on social networks. You can place advertisements on VK for free. Provided that the user devotes all his free time only to this activity. You can promote your profile using several techniques:

Special services for getting subscribers.
Mutual subscriptions.
Through thematic communities on VKontakte.
Manually sending out invitations.

Special services and online programs allow you to increase not only subscribers, but also likes. The essence of their work is that after registration the user enters the ID number of the page that needs to be promoted. Next, he needs to earn points in order to subsequently exchange them for subscribers. In such programs you can get subscribers for a fee, but it is not advisable to do this. After all, to earn currency to buy followers, you just need to like and add users as friends.

You can also promote your page using mutual subscriptions through the social network itself. Offers for mutual subscription can be found in the comments under popular community posts, on user pages or by thematic hashtags. A hashtag is a link for navigating through social network posts. The use of hashtags for self-promotion is more typical for the social network Instagram. However, attracting subscribers in this way on VKontakte also cannot be ruled out.
You can also trust thematic communities to promote your profile. They are designed to post posts with a call to like, subscribe, or repost a post. All actions occur on the principle of reciprocity, so this method can be combined with the previous one.
Advertising a page through personal messages is not as effective as promoting a profile through a special application. However, for an integrated approach to achieving the goal, it is better to advertise the page in all available ways. The content of the advertising message should “catch” the user and unobtrusively force him to take a certain action (visit an online store, go to a page, view a post, etc.).

No need to openly spam. The administration of the social network Vkontakte is really actively fighting spam, so the profile from which the messages were sent can simply be “frozen” or blocked. The maximum number of personal messages should not exceed 30–40 per day.

The monthly audience of the Vkontakte social network in April 2021 reached 95 million users. For business promotion and development, this is a colossal audience size, which allows you to quickly improve work efficiency and increase sales volumes. Therefore, promoting a page on VKontakte is a skill that can bring benefits incomparable to the time and effort spent.

How to make your brand/business page popular?

In fact, the basic recommendations remain the same as in the previous question. Of course, in this case, you need to think more closely about the positioning of the brand, possible dangers and limitations (in topics, news feeds, etc.). And also don’t forget to sometimes integrate your products or services into communication. Moreover, do this unobtrusively and creatively, so that the community is not too promotional.

An important point for a brand or business is to be prepared for user feedback. You need to constantly answer questions (including complaints), participate in discussions, thank active users, etc.

How to promote a page on VK?

It’s worth noting right away that if we are talking about promoting a page in order to promote a large-scale project on social networks, then for this it is better to create a group or a public page.

A VKontakte group or public page is a place on a social network where users can communicate with each other on common topics. The fact is that promoting a page on VK is different from promoting a community. Therefore, before you engage in promotion, you should decide on its ultimate goal.

To bring your VKontakte profile to the TOP of the search, you need to format it correctly. To do this you need:

Set the correct profile name.
Fill in personal information (place of residence, marital status, status, etc.).
Put a photo on your avatar.
Fill several albums with thematic photos (vacation, family, etc.).

The profile name is the first thing a user sees when viewing incoming applications. Names such as “Alena Massage”, “Manicure Moscow” immediately repel potential clients. Therefore, for a page on VKontakte it is better to use a real name or a plausible pseudonym.

Personal information does not play a decisive role in the promotion of the page. But in order to completely eliminate the possibility that the user will consider the page to be fake, it is better to fill it out. For example, in order for a young man to make his page attractive to girls, it is better to post high-quality photos and fill out the status with a serious quote or appeal.
To reach a large part of the potential audience, your personal information should indicate a city with a population of about a million inhabitants. It is strictly not recommended to indicate St. Petersburg or Moscow. Otherwise, the profile will not reach the top search positions due to the dense population of these cities with stars and famous personalities.
People are more interested in profile photos. Some people enjoy looking at pictures of even strangers, so the more photos there are on the page, the better. In addition to personal photos, you also need to add samples of goods or works that the owner of this profile can offer.

What are some good/bad examples of promotion? Legal and illegal opportunities?

Many modern media outlets are doing very well on social networks. Twitter and VKontakte Lenta.ru, for example, are considered role models in the industry. They make great use of internet memes and trends to present sometimes boring news. Various areas of Afisha do a good job on social networks, although sometimes they go overboard and outrage vegetarians. I personally like the work of many sports teams - the CSKA basketball club (for which I support) very timely publishes good news, photos and videos from the life of the club and not only, and also does not forget to entertain and thank its subscribers.

As for legal and illegal methods... Of course, now you can buy thousands of “friends and subscribers” (bots) on exchanges for pennies. However, this will not surprise anyone - now everyone is increasingly looking at audience involvement and real feedback. This will never happen to purchased subscribers. Therefore, follow the main trends, study Internet memes, do not forget about constant two-way communication with your subscribers, and popularity will not take long to arrive!

Specialist consultations

Talk to your page visitors. Be a consultant on your page, but not a seller. Let’s compare it to a hardware store: there are consultants who know more than the buyer, and there are just cashiers who make the purchase. Our social media account plays the role of a consultant in the eyes of potential clients.

Tell us about yourself as a professional, about the features of your work, its difficulties, and don’t just indicate, for example, “turnkey apartment renovation.” You need to explain what “turnkey” means - what your team does, what the home owners themselves cannot do, what problems you free your clients from, why an amateur will not be able to lay tiles or install an entrance door as well as an experienced one craftsmen with professional tools.

Talk about your capabilities, give advice to the client, post reminders. Online advice pages are the most popular.

Tuning your account

How to make Instagram popular? First of all, you need to “pump up” your page. To do this, follow 4 steps.

Step #1 - come up with a memorable and concise login. It is not necessary to write down your first and last name in full (besides, most likely, such logins are already taken), use memorable combinations of letters or the name of your favorite objects, favorite activities, maybe colors... In general, be creative. Your name is a reflection of your world and personality, so you should not neglect it. Can't create an original nickname yourself? Use a convenient and simple service, for example: spinxo.com/instagram-names. You can also use numbers and various symbols, such as the trailing space.
Step #2 - a beautiful profile photo. The avatar needs some work. This can be a stylized image, for example, a drawn portrait or a photo processed in professional applications. Naturally, no selfies or group photos. It is necessary for subscribers to form a clear and stable association between you and your profile images.
Step #3 - make the account thematic. If you don’t specifically choose your topic, you’ll end up with an account about everything and nothing at the same time. Surely, you have a hobby, favorite job, hobby and something else. So they can become your chip, your ace in the hole. Surely, you are quite savvy in them and can share useful and valuable knowledge, tips, tips, and so on with users. Be sure to indicate the focus of the account in the profile header, post relevant photos and leave thematic descriptions.
Step #4 - originality and creativity. Without them, you won’t know how to become popular on Instagram without cheating. Today, bloggers are already quite tired of making funny videos, doing analysis with gadgets and filming recipes. What can you offer users that will surprise and amaze them?

Signs of a popular Instagram account

What does a famous Instagram profile look like? Of course, we are not just talking about the number of subscribers. An Instagram with a thousand followers can be much better than one with ten thousand. Let's talk about what distinguishes a successful blog or public page from a failure.

Nice publications. Quality determines the success of promotion. High-quality content is the guarantee that the audience will be large and come quickly.
Idea. You can publish anything at all. This is your complete right. But people see one type of publication and subscribe for it. Therefore, Viners only cut Vines, perhaps sometimes diluting them with personal photographs.

A good example is Pasha Mikus. He has everything - both vines and personal photos
Lots of likes and comments from real people. In fact, it is precisely by these parameters that you can distinguish a profile with bots from a real one. Not many people have the attention, money or energy to boost absolutely all types of social network activity. subscribers are secondary in this regard. To understand whether a profile is interesting enough to become popular or not, you need to look at the percentage of active followers.
Advertising publications. An optional indicator, but most promoted people start selling posts.
Mentions. A famous page is talked about outside of this account or even a social network. This is perhaps the ideal outcome - an administrator or blogger was able to make a name, and people started talking about him.

Maintaining interest

We looked at how to make your Instagram popular and interesting. However, to achieve your goal (a certain number of subscribers), it is not enough to learn how to make an Instagram account popular. You also need to constantly retain the audience, maintain and even increase their interest in your person, your profile. For this:

Publish new material regularly. The less often you post, the faster you lose subscribers. If people subscribed to you, then you learned how to make a popular Instagram from scratch and made it like that. However, you shouldn’t stop there. People want to follow your life, observe, learn new things. Give them this opportunity.
Communicate. Organize discussions, conversations, and question-and-answer sections in the comments to posts. How will this help make your Instagram account popular? Be interested in people and they will be interested in you. Ask interesting and unusual questions.
Reply to comments. This is especially true at the very beginning, when you are just learning the basics of how to become popular on Instagram for free. At the start, you have few subscribers, so it won’t be difficult to respond personally to everyone.
Hold competitions. At the initial stage, of course, you will not have huge funds for cool gifts. But playing 1000 rubles is much more effective than using schemes on how to become popular on Instagram through free/paid promotion.
Do analytics. To formulate your own answer to the question of how to make your Instagram profile popular, regularly analyze your popularity. The sites Iconosquare, Statigram and Websta.me will help you. All statistics for tracking dynamics are collected here. Analyze your every action and draw a conclusion about what is effective and what is better to refuse.

Strengthen texts with visualization

Imagine - you are scrolling through the news on VK while drinking a cup of coffee in the morning, and you are not at all in the mood to delve into a long text. Which posts will you pay attention to first? Most likely for those texts that are decorated with a picture, infographic, video or gif.

A good example:

Not only photos are suitable for visualization, but also comics, tables, drawings

The fact that videos and gifs in VK start playing automatically is your weapon. By using these elements often in your posts, you will quickly draw attention to them in the news feed and increase the number of views. Next, it’s a matter of quality testing.

Don't overdo it with the number of pictures. The more there are in one post, the more the reader’s attention is scattered. Our task is to attract readers to the text. This can be done better with 1 large picture, infographic or video.

Exception! In some cases, it is better to attach several pictures to the post. For example, if you are selling a collection of products and need to show different models, or you are attaching a visual portfolio to a selling post. If there are too many pictures, it is better to attach 1-3 pieces and provide a link to the album or website.

And again, an example of a good VKontakte post:

The pictures on the side “fall out” of attention. It’s better to choose one image for your post, especially if it has text.

DPP rule

Tell stories from your life or work. I call this rule DPP - “before”, “process”, “after” . Whatever genre you work in, try to find opportunities to demonstrate the result of your work in comparison with the original data.

For example, tell us why you, as a photographer, chose this particular location to shoot. I advise the stylist to explain why exactly the hairstyle was done and the colors were chosen. And, of course, women really love to look at the work of makeup artists, especially if a photo is posted nearby before applying makeup. Readers are interested in seeing progress and the plot of the story. The difficulties you overcome make you and your profession respected.

Another nuance is speed . During any project, you can post a few photos or posts about how it's progressing. The more recent information you have on your page, the more popular you become.