In order to organize sales of your products/services through the VKontakte community, information about them must be conveyed to the target audience. In the group, posts are such a source of information.
A post is a post on the wall of your community. Such posts are seen by subscribers, as well as other users of the social network who may be interested in this information. And if users are really interested in your information, then such interaction with the audience leads to further purchases.
Writing a post is one of the most time-consuming processes in promotion work, since making a post interesting is not easy.
In this article, in the form of a detailed description, we will prepare a real post for a real estate agency, starting from the idea and ending with viewing statistics and conclusions.
General recommendations for creating compelling content in your group
In this section of the article, I will tell you general recommendations that must be followed to ensure that your content is always interesting to your audience:
- Write about the tasks, problems, fears and doubts of your audience
- Alternate post options (images, photos, videos, audio, products, long articles, short ones)
- Publish a variety of content (surveys, sales, viruses, answers to questions, reviews)
- Follow the purpose of the posts and the purpose of the group - lead subscribers to a specific target action.
- Publish posts on a clear schedule, according to the content plan, at the most convenient time for your audience.
- Constantly analyze your group and the information in it through the eyes of your subscribers.
How to create a catchy post - an example for a real estate agency
Choosing the purpose of the post
Before you start writing a post, you need to choose a purpose that matches the goal of the group.
Let me remind you that the goal of the real estate agency group is to conclude contracts for real estate services.
The group has one goal, and posts can bring us closer to this goal in different ways. For example, in this example, I want to get the maximum possible interaction with the audience.
What is this for? If the user reacted to the post in one way or another, then the smart feed will consider the topic interesting for him and then, for at least a month, will show him other (selling) publications of our group.
Poll posts work well for the purpose of interaction.
We set the next goal of the post - to obtain the maximum number of answers to the question of the post.
What other purposes of publications might be:
- Like
- A comment
- Message to the Community
- Repost post
- Order a consultation
- Subscribe to news
- Information request
- Cost calculation
Let's think a little about the target audience
In this section, I will quickly write about the target audience, but before promoting any group, the audience must be studied extremely fully and carefully. There are special techniques for this.
Many people underestimate this stage of promotion, and then ask questions - why are there no applications?
Once again, analysis of the target audience is the most important stage of promotion. This is the very beginning, and, as you know, a mistake at the very beginning is the most expensive.
Okay, I’ve gotten myself into a panic, now let’s return to our post.
Let's think about the task facing our audience:
- We decided to expand our housing - it could be an apartment with more rooms or a private house
- They are selecting an apartment, for example, for future rental
- Choosing an apartment for an older child
- Like everyone else, they want to find the best option at the most affordable price.
And this list of tasks must be very long. That's enough for the purposes of this article, so let's move on to the next question.
Choosing what the post will be about
So, we decided that we wanted to shake up the group a little, arrange a survey to get the maximum number of responses. And this, in turn, will lead to the fact that those who vote will be shown our subsequent information.
By the way, our subsequent information will be shown not only to those who voted, but also to those who read the post.
Now you need to decide what to ask.
I like to use survey posts that ask for advice at the beginning of promoting groups. Many people like to express their opinions, just as many people like to know other people's opinions.
Let's remember the first task of the audience - “we decided to expand our housing - it could be an apartment with more rooms or a private house.”
And let’s ask the audience what kind of real estate they would choose: an apartment or a private house and why?
Come up with a title and write a post
Note. We have already done so much, but haven’t written a single line yet!
However, having done this work, the headline is already ready: “When buying a new property, what will you choose: an apartment or a private house?”
And writing the text of the post is also not very difficult. The fasting formula in this case is determined simply:
- Heading
- Introduction
- Pros and cons of a private house
- Pros and cons of the apartment
- A call to answer the question and explain it in the comments.
An example of a post compiled according to the proposed formula
When buying a new property, what will you choose: an apartment or a private house?
Modern people are divided into two camps: some prefer to live in their own house or cottage, while others, on the contrary, are given all the benefits of civilization, so they prefer apartment buildings or residential complexes.
We invite you to consider the pros and cons of both options!
So, a private house:
+ own fenced area and the presence of a personal plot. An undeniable advantage of owning your own home! You can grow flowers or organic vegetables
And yet, you can even put a swimming pool
+ fresh air, even if the house is 5-10 km from the city
+ You can build a house of the size you want. And also expand your apartment, for example, by making an extension or an additional floor
- In winter it is necessary to regularly clear the snow. This is the pain of all home and cottage owners! Get ready: you will need remarkable strength
— in the summer, you will have to carry out repair work, for example, patching up the roof or repairing the fence
— your own home means regular financial injections: when something breaks, you need to buy the necessary equipment
— as a rule, the presence of decent and familiar supermarkets in cottage villages is not provided. As well as nearby hospitals, pharmacies, schools and kindergartens
Apartment:
+ of course, the apartment has all the benefits of civilization: you have centralized water supply, heating and sewerage, and fast Internet, television, telephony
+ proximity to schools and kindergartens, hospitals and clinics
+ playground for children
+ there are places to go in the evening or on weekends: parks, cafes, cinemas, theaters, shopping centers, which are just a stone's throw away
- neighbours. If you have no luck with them, then this is a real problem.
- lack of fresh air
- high cost per square meter
— — — — — — — — — — — — — — — —
Let's discuss!
Vote for the chosen option and please share your opinion in the comments
We are very interested!
Finishing touches
The post turned out to be both useful and interesting. Such a post should attract survey participants.
At the finish line, you need to add a beautiful thematic picture with the text of the question, as well as place emojis.
Next, we set the release time, or publish it immediately.
Here, by the way, is the original of this post - https://vk.com/an.everest?w=wall-165424270_752.
After publication, it is better to pin such a post until another contender for this place appears.
What were the results - statistics
Well, the most interesting thing is what was the result?
At the time of the post, the group consisted of 634 members. And here is a screenshot 3 days after publication (by the way, no advertising was used).
What we see:
- - this means that the post was viewed by more people than are in the group
- 46 voters are 46 potential clients who will be shown our next publications
- – the post turned out to be interesting and many expressed their opinions
- 3 reposts – someone decided to save information about the pros and cons of apartments and houses on their wall
And that is not all! Right after publishing and receiving the first responses, you have the opportunity to contact those who voted, thank you for their participation and offer a discount on your product.
This means that you can get real clients from one post!
Continuing the well-worn topic, this is unlikely to happen after the publication of an anecdote.
In general, the numbers are not large, but many businessmen do not count on huge volumes. It is important to find your niche, establish contact with clients and have fun, and work, and earn money.
Solution from the developers
The developers did not bother with a separate button or the “Start of Dialogue” function in VK, but they left a small loophole. To go to the beginning of the correspondence you will need:
- Open the correspondence page on your computer in a browser.
- Place the cursor in the address bar and add “&msgid=1” (without quotes or spaces) at the end of the link.
- Wait until the browser loads the page.
If the task is how to go to the beginning of a dialogue in VK from a computer, then changing the link is the simplest solution, but this method also works on the phone. To do this you will need:
- Open the social network page in any mobile browser.
- In the browser settings, select “PC Version”.
- The right menu will appear on the social network page, under which you need to find and click the line “Computer version”.
- Open the desired conversation.
- Add “&msgid=1” (without quotes and spaces) to the address bar to the existing link.
- Wait until the start of the dialogue loads.
However, you can find the beginning of a correspondence in VK in other ways, which we will discuss in more detail below.
What kind of posts are there and what else can you write about in the group?
You won’t only publish polls in your group. It's boring to say the least.
In theory, you should have a content plan that schedules the publication of posts by date. Creating a content plan is not difficult when you have something to write about.
So what should I write about? Write about the tasks, problems, fears, doubts of your target audience. Such content will always be interesting to her.
You can provide various information in Posts:
- about your product/service
- about new arrival
- promotions or competition
- ask readers' opinions
- maintain or create interest in your topic
- and a number of other points.
All this information in the context of the problems and tasks of subscribers, as well as in all possible post formats, will form your content plan.
What types of posts are there?
- survey reviewed
- post with direct sale of a product/service
- promotion or discount in honor of ... (Teacher's Day, for example, for all teachers) ...
- useful post (also similar to what was discussed in this article)
- post with an invitation to a free consultation
- post with an answer to a frequently asked question
- viral content
- customer review post
I suggest you use the reasoning algorithm presented in this article to create posts. Use the recommendations in this article and...
Good luck and inspiration!
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Read in continuation of the topic “How to promote (promote) a VKontakte group? 4 steps to 100% result"
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Mobile app
If we talk about the official mobile application, then the only way to go to the beginning of the conversation is to manually rewind. To quickly return to the beginning of the conversation on your phone in VK, you will have to look for workarounds:
- Go to VK to the beginning of the dialogue through a mobile browser, using the methods described for a computer: changing the link or going to the exact date.
- Use "Kate Mobile" - a mobile application from third-party developers.
Kate Mobile is one of the most popular modifications of the official application; it is used by millions of users. However, we must warn that third-party programs are always risky: personal information and/or access to your profile may pass to third parties.
If you still use this modification on your phone, then with its help you can easily see the very beginning of the correspondence in VK from your phone. To do this you will need:
- Open Kate Mobile (any version).
- In the “Messages” menu, select the desired dialogue.
- Click the button with three dots in the upper corner and select “Start a conversation” from the drop-down list.
Typically, it takes no more than a second to load a message.
Online course “The ABCs of VKontakte promotion”
I want to present the system that I developed for beginner SMM specialists and targetologists, as well as entrepreneurs who want to promote themselves. The system is called “The ABC of VKontakte Promotion” and it will give you the opportunity to get the same wonderful results.
Online course “The ABCs of VKontakte promotion”
In 20-30 days you will test the product, competently package the community, begin systematically publishing catchy posts, introduce free promotion methods and, of course, launch advertising. The trick of the course is that you start with advertising and this will allow you to get your first sales 5 days after the start of training. And then confidently implement the rest of the course recommendations.
The system can be mastered in three different ways, depending on the level of training and the level of feedback:
- Tariff “Dawn”
- Tariff “Sunrise”
- Tariff “Zenith”
As a result you:
- Find out how customers behave in a group and understand the logic behind making a purchase decision
- Create a sales goal and a strategy for achieving it
- You will conduct a reliable analysis of the target audience and find out what is important to them in your offer (Who has difficulty analyzing the target audience?)
- You will analyze your competitors and find their best ideas, as well as unsuccessful solutions.
- Pack the group taking into account the received data
- Run test advertising and you can get your first sales within 10 days after the start of training
- Using a secret method, prepare 100 catchy titles for posts in 1 hour (Who always has difficulty with post topics?)
- Prepare a monthly content plan using a template
- Learn to write 8 types of posts using catchy formulas
- Create an unexpected, secret announcement for those who have joined your group
- Learn to write advertising texts using proven formulas
- Learn to use parsing and gather interested audiences for advertising in different ways (Who doesn’t know what kind of beast Parser is and would like to master it?)
- Launch advertising in 4 options: carousel, universal post, post with a button, advertising in stories
- Create an advertising strategy for the month
- You will actively communicate in the chat between students and mentors
- Learn how to simultaneously test advertising creatives in real time to let the best ones go into further work and save your budget
- learn to test different audiences to spend your advertising budget only on interested people
- learn and learn how to apply the secret tricks of the SMM-Vzlyot agency and special cases that can dramatically increase the statistics of advertising campaigns
- learn to keep control and work with multiple advertising campaigns
- learn how to make money from promotion. I will share information from my experience: how to start, where to find clients, how to evaluate work, how to prepare reports
Bonus
Choose the appropriate tariff on the ABC of VKontakte Promotion website https://smmvzlet.bitrix24.site/ and receive:
- additional discount of 1000 rubles on any tariff, which can be used as an advertising budget,
- promo code for 7 days of free use of the parser.
To do this, go to pay on the website “Tariffs with a 24-hour discount” (https://smmvzlet.bitrix24.site/biznes22/) or write the code word “I want a discount on the course” in messages from the advertising agency community “SMM-Vzlyot” (https ://vk.com/vzletsmm) and you will be guided on choosing a tariff and payment.
Sincerely,
Pavel Mokerov - head of the advertising agency "SMM-Vzlyot"
Pavel Mokerov - head of the advertising agency "SMM-Vzlyot"
First entries in a multi-person conversation
You must understand that it is not difficult to find the first message in a VK dialogue, but for conversations (correspondence between several people) there is a small feature. The social network will only allow you to find messages that were written after you were added to an existing conversation. Therefore, we can only guess what and how the other interlocutors wrote before and how their correspondence began.
