5 ways and 60 ideas for creating content on social networks + Example of a content plan as a gift 

What is this: a post on VK?

The answer to the question of what a post on VK is is as simple as possible. This is a post that appears on the wall of a user or group, containing various content - video, text, photo or audio. You can add any elements, enter the desired notes or advertisements, share information - whatever.

Let's discuss how to post on VK in a group from your phone or computer. Everything is as simple as possible - just do the following:

• Log in to the social network;

• Open your group or personal page;
• Find the line “What’s new”;

• Start typing text in the special field;
• If desired, click on the corresponding media content icon to attach a file;

• Select the publication time and privacy using the corresponding buttons;
• Click on the “Publish a post on VK” button to share the post with the audience.

Before posting an article, you need to choose what type of content you want to use. Let's talk about the existing options!

What were the results - statistics

Well, the most interesting thing is what was the result?

At the time of the post, the group consisted of 634 members. And here is a screenshot 3 days after publication (by the way, no advertising was used).

What we see:

1. - this means that the post was viewed by more people than are in the group
2. 46 voters are 46 potential clients who will be shown our next publications
3. – the post turned out to be interesting and many expressed their opinions
4. 3 reposts – someone decided to save information about the pros and cons of apartments and houses on their wall

And that is not all! Right after publishing and receiving the first responses, you have the opportunity to contact those who voted, thank you for their participation and offer a discount on your product.

This means that you can get real clients from one post!

Continuing the well-worn topic, this is unlikely to happen after the publication of an anecdote.

In general, the numbers are not large, but many businessmen do not count on huge volumes. It is important to find your niche, establish contact with clients and have fun, and work, and earn money.

How to make a delayed post on VK

You can make scheduled posts on VK through the application or in the desktop version. There is nothing complicated - here's what you need to do:

1. While creating text, you will see a clock icon;
2. The default value is “Now”;
3. Click on it to select the exact date and time.

The number of timer entries is strictly limited! How many deferred posts can be made on VKontakte - read below:

• For one date – a maximum of 25 deferred articles;
• You can make no more than 50 deferred entries daily;
• In total, no more than 150 posts can be stored in “Pending” at a time.

This is not the only content setting - let's talk about other features of the service!

Editing

Dissatisfied with the result? You can make small changes to the text! To edit finished content, you need:

• Hover over the entry;
• Click on the pencil icon that appears;

• Make the necessary changes.

You can edit a post on VK only within 24 hours after publication - this rule is established by the administration of the resource.

Pinning a post

Do you want to bring important information to the top and attract people's attention? The article can always be at the very top of the page!

And now instructions on how to pin a post on VK:

1. Post your finished content;
2. Click on the three dots icon in the upper right corner;
3. Select the Pin menu icon.

Pinning allows you to keep an entry at the top of the page even after updates and new articles are released. And if you decide to get rid of the publication, it’s not difficult to do so. Just a couple of clicks allows you to delete an article without a trace.

Advertising to attract subscribers to the group

This section of the article will be especially relevant for those who have just begun to develop their VKontakte group and want to attract a high-quality target audience to it. How to interest users to subscribe to your blog? There are many interesting ways:

What is the group about?

The easiest way to attract subscribers to your page is to simply tell what it is about. If you choose the right group for advertising, which will include your target audience, and provide your post with attractive pictures, then this method will most likely give you a good increase in subscribers.

By the way, such advertising works even without text. All the necessary information can be conveyed to users using one single picture. The main thing, I repeat once again, is to place an ad in a group where there is a live and active target audience.

Do you like [something]? Then subscribe

But this technique is generally a ready-made template. Just insert your phrase (what does your target audience like?) and select a suitable picture. It would seem that everything is very simple, but sometimes it is simplicity that brings the best results. In addition, such advertising will give you very good and high-quality subscribers, because... You're honest about what your page is about and invite only those users who are truly interested in your content to subscribe.

Don't subscribe if...

In essence, this is the same template as in the previous paragraph, only it sounds a little more interesting. Instead of encouraging users to subscribe to our public page, we tell them the exact opposite: “Don’t subscribe if you don’t have the qualities we need.” Sounds a bit rude, doesn't it? But in reality, this method can give even better results than if you simply listed your benefits. Why? Let's look at it with an example. Let’s say an advertisement for a public page says: “The public is not for stupid people. Don't come in if you're not sure." What does the user think when he sees this phrase? "I'm smart. There will be no stupid posts in this blog. So, it will be interesting for me there.” The trick is that few people consider themselves stupid. Therefore, this advertisement most likely brought the creator a lot of subscriptions. You can analyze all the other examples in the same way, but I think you can do it yourself.

[Something happened] and you still haven’t signed up...

Another good template that you can use to advertise your public page. The first part usually contains a phrase with the pronoun “I” (for example, “I learned how to make landing pages in one day,” “I know the cheapest ways to travel,” or “I can start a fire in winter with one match”), but this is not at all necessary. If you look at the example on the right, you'll notice that it uses a reference to the fact that a new game is coming out soon, and their community is dedicated to it.

By the way, this technique can bring you even better results if you use it together with an automatically played GIF. As the Fithakersha community does, for example.

Subscribed - found out

Typically, such advertising consists of two parts: the first contains the phrase “subscribed - found out,” and the second lists the most interesting facts that the user will learn after subscribing to you. When you prepare such a post, make sure that users will not have difficulty reading the text and understanding what is shown in the pictures below.

Appeal to the target audience

Do you want to attract the attention of your target audience? There is one very effective way that will help you do this. Start your message with an appeal. For example, if you are advertising a community about fishing, start your text with the phrase: “Attention all fishermen!” To advertise a travel page, you can use the phrase: “Traveler? Then come visit us." This tactic is very simple, but gives really great results. At the same time, it can be used not only to advertise your group, but also to sell goods/services (see example on the left).

Recommendation on behalf of the administrator

Personal recommendations from people we already trust has always been and will be one of the most effective methods of advertising. That is why SMM specialists actively use it in their advertisements. In the screenshot below you can see two examples of such posts, but I think they could be made even more effective if the recommendation was more detailed and personal. For example, you could write something like this: “I’ve been reading this group for six months now. Absolutely delighted! There are so many cool ideas in no other community that I subscribe to. From a recent one, I really liked the life hack about how you can make a projector with your own hands . In general, I recommend it! Great group!".

Questions in pictures

This type of advertising is good because users immediately understand what content is published in the group and decide whether they should subscribe or not. As in the previous paragraphs, it is desirable that the questions arouse great curiosity, and the advertising post itself is placed in those groups where your target audience is.

99 out of 100 people will miss this

I don’t know how effective such advertising is now, but when I first saw a picture with such an inscription, I immediately read the text of the post. This is a very simple trick from psychology: when they tell you that most people won’t do something (with a negative connotation) - they won’t pay attention to something, they won’t be able to solve a problem, they won’t understand the trick, etc. – you immediately think: “Well, I’m not like everyone else!” and do what marketers expect of you.

Let's burn the topic

The expression “scorching a topic” means sharing something really useful and unique, some kind of life hack that few people know about and that few people use. Therefore, when a user sees this phrase in a post, he immediately understands that there will be something interesting, useful and exclusive in it, and begins to read this post. You can also use this expression in your advertisement, although in this case you will really need to share some rare information with the audience, otherwise your post is unlikely to have an effect.

Intrigue

Sometimes, with the help of a single phrase, you can create such strong curiosity that the user simply cannot resist clicking on the link. If you can come up with such a phrase and complement it with a suitable image, you are likely to get a lot of clicks. Well, if the phrase is not interesting enough or incomprehensible, you will waste your advertising money. Therefore, it is very important to keep the line here.

Chat on your phone

Some time ago, posts with chats from mobile phones were very popular on VKontakte (maybe they are still popular now, but they practically never appear in my news feed): funny dialogues between parents and children, boyfriend and girlfriend, etc. d. And marketers immediately borrowed this technique. They disguise their advertising message as a picture of a chat, and users read it because... They think this is just another joke or funny dialogue. Nowadays such advertising does not attract my attention at all, but they are still used. Perhaps it works. In any case, each technique I described should be tried specifically in your own practice, because Different tactics will work for different pages and groups.

Click on the smiley

Another popular VKontakte advertising format is as follows: the user is asked to click on an emoticon and subscribe to a group or go to an interesting post. To be honest, I still can’t say with certainty what the point of this ad is. The only guess I have is that users are tired of regular links, and emoji links grab their attention and get more clicks. But I have not used this method in my practice, so, unfortunately, I cannot judge its effectiveness.

Just a repost

If you have very interesting and high-quality content, you can not waste time coming up with advertising, but simply repost your post. Users who like your publication will go to your public page and subscribe to it if they want. However, do not expect that this method will bring you a large number of new subscribers - if you do not encourage users to perform the action you need, many of them will not even think about doing it.

An honest story about your public

Contact users see a lot of advertising in their feeds and are already accustomed to the fact that SMM marketers are trying to lure them into their public pages by hook or by crook. Therefore, if you want to stand out from all these creatives, just tell the audience what your public page is about and how it will be useful to them. Just do it on your own behalf and with as much detail and personal detail as possible to build trust with your audience. PS Unfortunately, I couldn’t find a second example for this point, but I think one will be quite enough to understand the meaning of how this is done.

Decor

Making posts on VK is the most important step in the process of attracting new users. You need to create beautiful, attractive content - a few simple rules will help with this:

• Only high-quality pictures;
• Unique information;
• One hundred percent literacy;
• New data that is not repeated;
• When attaching a photo or video, follow the same style and meaning;
• Divide the text into paragraphs;
• Make smart links. Don't be afraid to cut them down;
• Limit yourself to a small amount of text so as not to overwhelm the user;
• Do not post advertisements in pinned posts.

Before you start designing, it’s worth thinking about the main idea of ​​the post. What to choose as a topic?

Post design

When browsing the VKontakte news feed, users first of all pay attention to the visual content and, if they are interested in it, begin to read the text. This feature must be taken into account when planning advertising on this social network. How to do it? Use the following techniques:

Pictures that evoke emotions

Choose pictures that will stand out from the rest of the news in your feed and attract your attention. I hope I don't shock anyone with the following photos, but I just can't help but use them as an example! These pictures really catch your eye. And it doesn’t matter whether you are a woman or a man. Scrolling through the news feed, you will in any case linger on them and at least read the headline of the news that relates to them.

In this case, it is not at all necessary to select pictures with naked women. I just cited them as an example. Any images that stand out from the rest of the news in the feed and evoke emotions will do: laughter, anger, curiosity, pity, admiration, etc. Try opening your news and see what images your eyes catch on. I am sure that very soon you will discover a certain pattern.

Pictures depicting what the target audience dreams of

This technique is often used by various casinos, bookmakers and information businessmen. What does their target audience dream about? About earning easy money and providing yourself with a more comfortable life. That is why the images for their advertising posts in 99% of cases depict money, expensive cars, clothes and beautiful women. Think about what your target audience wants and make this frame the main “hook” of your advertising. Just don't use stock images! It's better to take your own photo (even if it's on your phone), because... it will inspire more confidence.

Bright pictures with large text

Most VKontakte pictures have either a small or medium inscription. At the same time, the colors are not always well chosen: very often the inscription merges with the background and because of this does not produce the desired effect. If you want your image to grab the attention of as many people as possible, use large lettering and good contrast with the background. Thanks to these two ingredients, your advertising will not go unnoticed.

Pictures with attention-grabbing phrases

Imagine: you are calmly scrolling through your news feed, and then bam, they say right to your forehead: “Your consciousness will not be the same!” What's your reaction? I think you'll definitely take a look at the recording to understand what its essence is and whether it's worth your attention. Try using this technique in your advertising. Come up with a phrase that will make your target audience stop scrolling their mouse wheel for at least a couple of seconds. This way, you will at least have a chance to get your main message across to her.

Six pictures with captions

Sometimes a single image is not enough to convey the desired message to your audience. In this case, you can use several at once. For example, six, as shown in the screenshot below. In my opinion, this number is optimal: in the feed, such a post looks bright and neat, plus six pictures are enough to place some attractive phrase (as in the first example) or words (as in the second). In the first image, the authors included an inspirational quote because... they advertise meditation courses, and on the second - the main advantages of the product, plus information that the customer will receive a gift when ordering. In both cases, the space in the pictures was used correctly.

By the way, the number of pictures can be increased or decreased if desired. To do this, you need to create one image and visually divide it into the required number of cells. Here, for example, is what a headphone advertisement would look like if there were 9 cells in the photo:

An arrow that attracts attention

Another cool technique that VKontakte SMM marketers use is images with arrows that point to the main advertising post. Every time I see advertisements like this, I can't help but look at the post they point to. Therefore, I can say with confidence that this is a very effective method for attracting attention!

Several links in a row

When I first saw an advertisement with several identical links, I didn’t understand why it was done. I clicked on each of them, made sure that they led to the same page, and then it dawned on me! Firstly, several links in a row catch the eye (which is why I paid attention to them), and secondly, they arouse curiosity and, accordingly, receive more clicks. Would you have thought of such a technique on your own? I'm definitely not

Emoticons and symbols

Using emojis and symbols, you can direct users' attention to the most important parts of your advertising message and make your post look more beautiful and professional. Exclamation marks, arrows, index fingers - all this attracts attention. The “gift” emoji immediately tells users that something nice is waiting for them. When we see “palm tree” and “sun”, we immediately understand that we are talking about relaxation and something pleasant. Use emoticons and symbols in your ad, but don't overdo it. If there are too many emoticons and they do not fit the meaning of your message, you will achieve the exact opposite effect.

Where can I get emoticons and symbols for the VKontakte social network?

I have three favorite places that I constantly use in my work. Here they are:

• Piliapp . The main advantage of this service is that all emoticons in it are combined into groups, and they are very easy to copy. But what I like most is not even this, but the fact that the service remembers your last used emoticons. And this, as it turned out, is a very, very convenient function.

• Emoji Vk . Another catalog with emoticons for VKontakte. There is a section “Popular” and “Current” (to be honest, I don’t know what the difference is), and opposite each smiley there is a symbol that represents it.

To use an emoticon, you need to copy the code, remove the underscore from it and paste it into your post.

• Catalog of symbols . But here only symbols are collected (if anyone doesn’t know, they differ from emoticons in that they are black and white). The catalog is good, there is a convenient breakdown by topic. That's probably all.

Gifs

Recently, all GIFs in the VKontakte news feed are played automatically (unless, of course, the user has unchecked the corresponding box in the settings), and this gives marketers another opportunity to effectively interact with the audience. After all, what exactly is a gif? This is a piece of some video translated into another format. And video has always been more effective than text. Especially if it starts playing automatically.

Video

VKontakte videos do not play automatically, but this does not mean that you should always give preference to GIFs. Video has a number of advantages over gifs: with video you can present information in a better and more detailed form - it can contain words and music, have a longer duration and higher image quality. Also, with the help of it you can show the charisma of the speaker or explain some complex concept. This is unlikely to be possible with an animated image.

Look at the examples above. A reality show is advertised on the left, so marketers simply attached one of its episodes to the post, because... this is quite enough to interest the target audience. And in the picture on the right is the author’s weight loss program, and in the video, of course, the creator of the course speaks. By the way, I really liked this ad. After I clicked on the link, I ended up on this girl’s page, and the first thing I saw was an offer to read the reviews of the participants in her program (all the reviews were positive and, as it seemed to me, quite real).

Before-after image

Show users how their lives will improve after they complete your target action (subscribe to your newsletter, buy a product, order a service, etc.). Use a “before-after” image, as public pages dedicated to weight loss or bodybuilding often do.

By the way, this method is suitable not only for pages related to working on the body, but also for many other topics. You can show how the user’s life will improve after he subscribes to your public page, takes a master class, or uses your product or service. In general, you can come up with anything you want. There would be a desire

What to write about? Useful tips

Posts on the social network open in the “News” block and come in a continuous stream. To stand out from the crowd, you should follow our useful tips!

• Small volume – such articles are more readily read;
• Attractive visuals;
• Uniqueness and once again uniqueness - you must hook the user, provide the opportunity to read something new;
• Address the reader personally, establish contact from the first lines;
• Make a catchy title, place the main idea in the first lines to attract attention;
• Use colloquial language, not overloaded with officialdom;
• Divide the text into paragraphs for ease and depth of reading;
• Accompany the text with pictures, videos and other materials for clarity - but do not overdo it.

What can you write about? We will not provide ready-made topics for articles, but we will give food for thought! Please pay attention to the following categories:

• Personal experience and interesting stories - share your life stories, tell us about the features of your life;
• Share useful practical tips - guides, instructions, training materials on various topics are suitable;
• Put pressure on emotions - a strong feeling always attracts people. It can be a love or hate story, much more;
• Discuss a topic that causes a great response - the release of a new smartphone model, social news, the release of a movie.

You can publish the result on your personal page, in your public page or in any group using the “Suggest news” button. If the content suits the administrator, your article will appear on the wall and will be available for general viewing!

You now know how to write posts on VK - surprise your audience with incredible content! Select the right information, accompany it with an expert opinion - or seek help from specialists in creating cool notes!

Lots of content for nothing

And this is where our 5 ways to create a lot of content in a short time come to the rescue:

1. Ask your employees to always share stories of their work process, funny and not so funny, tell jokes they find on your topic, and write ideas for publications if they come to mind. You can even set deadlines: at least one idea per employee per week. Or ask them to come up with a topic to apologize for being late, for example. =)
2. Monitor the communities, websites and blogs of your main competitors. But remember that direct copy-paste is very, very bad. But no one forbids being inspired. Well, for one thing, take note of which topics your competitors do best. And then write your own texts on these topics. By the way, on social networks we made a selection of services that will help you find and analyze competitors’ content.
3. Keep track of what your own customers are asking. Posts based on the most frequent questions from the audience, on topics that are “about the most pressing”, are guaranteed to receive a lot of positive responses. The sales department will help you collect the most popular questions. Ask them to occasionally share what customers ask most often. For example, on Friday your employees sent you questions, over the weekend you wrote up the answers, and on Monday you planned posts for the entire coming week.
4. Read professional literature on your topic. A lot of content can be gleaned from books. But again, let me remind you that copy-paste is bad. You can take a theory, interpret it and present it with your own examples. Or just share quotes from the book. You can write reviews and tell your audience why a given work is or is not worth reading.
5. Check the query statistics in Yandex.Wordstat for your topic. Read about how to use this service here. You need the most popular queries because you can easily extract topics for posts from them.

Using all these methods, you can easily collect the required number of topics for your content plan. They are also good because, firstly, they have been working for a long time, but remain relevant to this day, and secondly, they are suitable for business of any subject.

Bonus idea

: the famous SMM specialist Dmitry Rumyantsev, who wrote a super useful book “Promoting a VKontakte Business: Quickly and with Minimum Costs,” suggested another way to create a lot of content. For this you will need inspiration and a voice recorder. You take a topic that you are well versed in, sketch out a rough outline of what you can say that is useful on this topic, and then speak into a tape recorder into a long monologue in which you consider all the details and details of the chosen topic. Then you transcribe the recording (yourself or with the help of freelancers), divide it into subtopics and get many, many posts for your social network site.