Needs and behavior of people on social networks. The "like" theory


What are they talking about and why are marks needed?

Using hearts, the user shows the author of the post or image that he likes it. The check mark symbolizes approval towards the account and the community.

Likes are indispensable assistants for group and account owners. Using “Like”, a person can analyze what attracts people and what to target advertising on. Owners who want to promote an account look at the number of hearts on the posts of popular pages.

How to make money on your channel

Thanks to the rapid growth in popularity, the service has become an excellent platform for the highest paid earnings on the Internet. The attractiveness of YouTube is that you can earn passive income. To do this you need:

  • create your own channel;
  • monetize videos;
  • connect an affiliate program;
  • show advertising.

Having created his own channel and started earning money, the user will understand what “likes” give on YouTube.

Anyone can perform these procedures without any problems. In addition, you can earn money by watching other people's videos.

What do VKontakte likes give?

O are actively used on the social network. And in all cases they give different results. Let's look at what benefits they provide for a specific page:

For personal page

Their number directly affects the popularity of the account. The more hearts appear on a person’s posts or images, the greater the likelihood that other users will view it.

If the page does not have a significant number of likes, the user will simply pass by.

By the number of ratings in an account, you can judge how popular a person is. Such people are approached for advertising, for which they pay good money.

For a public page

Here, likes are necessary to attract the maximum number of people to the product. The more “likes” there are, the higher the indicator that the product or service is pleasant and useful for a person. This means that he will be able to tell his friend about it, which will increase your image.

It has been proven that their number affects the degree of trust in the author of the post. The more marks, the higher the likelihood that a visitor will be interested in you.

For a group

Communities have a promotion system. The more likes and subscriptions a group has, the higher it moves in the rankings. This means that the number of people who will see the community increases. They also order advertising exclusively from popular groups that have a lot of activity.

What are “likes” for on YouTube?

What do “likes” give on YouTube? For a channel to develop successfully and be monetized, you need subscribers and likes. The total number of them per month is an important indicator for the channel. The channel owner does not have to relax, since earnings depend on the number of views, subscribers and “likes”.

Many people are interested in the question: how much do “likes” cost on YouTube? But in reality, the channel owner is not paid anything for them. “Likes” are needed to measure the popularity of content. The more subscribers and people who expressed their opinion by liking, the higher the video will appear in search results. This will eventually start to earn him more views. Actually, this is the essence of what “likes” give on YouTube.

Some users who do not have their own channel put “likes” to make it more convenient to search for the video they like.

How to benefit from assessments and how many of them do you need to do this?

A large number of “likes” is a sure way to success. With their help, you will receive offers to place advertisements on the page and community. As a rule, owners whose posts receive more than 20 thousand likes are offered to publish an advertising post.

In this article, we examined in detail the meaning of positive ratings on the VKontakte social network. Using our information, you will quickly learn to benefit from it.

Read further:

Mutual sympathy: exchange of likes on VK


Free increase of likes on VKontakte: balance of time, savings and quality


Mutual likes on Instagram: what are the advantages and where to get them?


Getting likes on a wall: why, how and where is the most profitable way for us to do it?


What information can be extracted from likes, and how to use it?

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Promotion on Instagram: why bloggers beg for likes from subscribers

“First like, then read on!”, “Did you see the post? Like it!" — have you seen Instagram posts that start like this? Annoys? Instagram users are divided into 2 camps: some are begging for likes, others are furious that someone is begging for likes.

Let's figure out where this fashion for begging came from, why it's annoying and how we can live with it.

Why are likes on Instagram so important?

Instagram has had a ranked feed for a long time. This means that not all of your subscribers see your posts. If a post has received a good number of likes, comments and saves, the Instagram algorithm decides that it is an interesting post and shows it to more people, raising it higher in the feed. If subscribers don’t react to the post (don’t like it or write comments), the algorithm decides that the post is bad and shouldn’t be shown to anyone. No, Instagram does not delete it or hide it. It’s just that other posts from your own account or even posts from other people are pulled ahead. And this one, uninteresting, is gathering dust somewhere behind a closet.

Of course, it’s a shame when you spent a long time and persistently gaining subscribers to your Instagram account , and now your posts have a tiny reach and no one even sees them. After all, the smaller the coverage of your account, the fewer people will know about your promotion, new product, new course, new service... And the fewer people know about what you are selling, the fewer people will be able to buy it. If you want more sales, you need likes.

However, if you are a blogger and don’t sell anything, you can also monetize your account. Instagram stores actively cooperate with bloggers and pay them for advertising. But in this case, stores are also interested in the reach of your posts and the number of likes on your posts. Do you want to attract advertisers? You need likes.

And even if you don’t sell anything at all and don’t place ads, but at the same time you like to share your thoughts and/or creativity with people, and you want to develop your account using free methods - you need likes again. In order to be offered mutual PR and other free affiliate promotion, your account must show good performance. Yes, in the case of partnerships, rarely does anyone ask for coverage statistics. But everyone looks at the number of likes and comments. And if you have nothing to brag about in these categories, no one will want to cooperate with you. And you will continue to publish your brilliant posts for your mother and girlfriend.

This is precisely why bloggers and stores are now begging for likes. Or rather, they remind you that likes are important and you should click the heart if you liked the post.

Why don't Instagram followers like it?

Let me clarify right away that there is always a category of loyal readers who give likes without even reading the post itself. But, as a rule, such people are in the minority.

I conducted a survey on my account and asked why some people basically don’t like and remain subscribed to the account. The discussion turned out to be quite active and revealed several reasons why readers see posts but do not like them.

Why is this important?

Not everyone is so advanced in Instagram matters, not everyone knows that likes are important, that’s why they don’t put them. Just explain to them why this is important to you: why feedback is important to you, why reach is important, why you want more people to read and see you. Your readers may simply not be aware. Give them a link to this article

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