Almost all companies have VKontakte groups or pages. Some use this social network for sales, others to notify about promotions, others maintain their image and reputation by publishing content and collecting customer reviews.
In order not to waste time regularly posting materials on each social network, use auto-posting - that is, set up messages for automatic publication on VKontakte and other social networks. Auto-posting can be either built into the social network itself or externally through third-party services.
Auto-posting using the built-in functionality of VKontakte
First of all, you must have editor or admin access in the community where you plan to post. Of course, if the wall is open, you can do this without administrative rights, but in this case the content will be published on your behalf, and not on behalf of the group. This is unacceptable for online stores and companies, unlike the pages of private specialists.
Auto-posting using the built-in scheduler is very simple. You need to write a post and, if necessary, upload a picture or video, a survey, then click on the “More” button, which is located next to the “Article” icon, and select “Timer”.
A block appears at the bottom where you can set the publication date and time. Select the desired day and hour/minute for posting and click “Add to Queue.” This action will send the content to pending posts.
This way you can plan a lot of content in advance, but don’t forget about the limitations of the social network. For example, you can postpone no more than 25 publications per day, and you can schedule up to 150 posts at a time.
Advice from a practitioner
Auto-posting on VKontakte is easy to use, but simply uploading text and pictures is not enough, you need to do it wisely. Therefore, now I will give you some tips on planning and publishing VKontakte posts. And if you want to learn more about the content plan for social networks, then you are in direct contact with the article.
- Rule “4-1” . It means that for every four regular posts (entertaining, informational, educational or engaging) there is one selling one. This is how you give benefit to people and at the same time do not forget about your loved ones;
- The “90-10” rule. This is more complicated, and is suitable when you have more than one post per day. The formula means that all of them in the content plan should be in percentage ratio: 90% regular content and 10% selling content;
- Analysis of competitors and audience . You can analyze your group and competitors (for example, using special services like Livedune). And also those where your subscribers sit. This way you will understand how often and what exactly others publish, and, for example, schedule more posts;
- Content analysis. Each week, choose a post - a leader and a post-underdog. Identify the reasons for failure, analyze the activity of subscribers - likes, comments, subscriptions. Identify the most popular style (text and layout) and reuse it;
- Individuality. Create content that is relevant to the VKontakte audience. Here text is more valued than a picture, like on Instagram. Moreover, short posts, as a rule, go down better and are liked more actively;
- Interaction. Do not forget that services will not communicate with users for you. Monitor publications, respond to people's comments and messages.
By the way. If you are engaged not only in promotion, but also in comprehensive promotion, then I’ll tell you a secret. Statistics of any groups can be viewed through a special service. In addition, it will show which posts are “popular” (this way you can collect ideas for content). Click -> AdSpoiler (promo code INSCALE, 15% discount).
Autoposting via UMI
The 1C-UMI website builder has built-in functionality for auto-posting to social networks. Of course, among all social networks there is the opportunity to work with VKontakte.
We recommend using our built-in functionality for a number of reasons:
- auto-posting to several social networks at once,
- library of ready-made posts and events,
- built-in template editor (pictures with beautiful inscriptions),
- convenient auto-publishing schedule,
- security: your data is securely protected,
- integration with the site on the UMI platform.
In addition, it is possible to monitor the statistics of posts and determine the most effective ones. Developers are constantly improving the service by adding new functionality. Basic features are available for free, advanced features start from RUB 537. per month.
briefly about the main thing
We figured out how to do auto-posting on VK. It remains to say a few words about him. And to be honest, I don’t quite understand why do all this through services if VKontakte itself has the same function. That is, you can postpone posts anyway.
But on the other hand, the software automates the process, and if you really don’t want to mess with the settings in VK, use it (it may not be that expensive).
On the topic: Chatbot in VK: 11 services + instructions (with examples) Formatting a VKontakte group (60 TOP examples)
POSTIM.ONLINE
A shareware auto-posting service that allows you to publish 50 posts monthly on one or more social networks. If you need to increase the number of publications or manage several projects, you can purchase paid access from $1.95 to $4.95 per month.
How to work with this tool? First, go through a simple registration or log in from your VKontakte page, and then add those social network accounts that have the right to post content in the desired communities. In our case, this will be a VKontakte profile, which is the administrator of the desired group. Then go to the “Accounts” tab and click on the “Add account” block.
A page with a list of social networks opens. Select VKontakte.
You will be redirected to a special page on vk.com. There you need to allow access to the service application, which will do the posting.
Now we need to select the page for which we want to schedule posts. Simply tick the desired communities administered by us, scroll down and click on the “Add selected accounts” button.
Go to the “Post” tab, select our connected profile, write or copy your text in the “Create a post:” field, use the “Link” and “Photo” buttons to add, if necessary, a link to the site and a photo of the product or a thematic picture.
There is also a smiley icon to the right of the text. If you click on it, a list will open with all the emoticons of social networks, divided into categories. To add any of them to the text of the post, simply click on the corresponding emoticon.
To schedule a post for the future, click on the corresponding button below the text. A field with date and time appears on the right. Click on it, set the date and exact time of publication, then click “Schedule”.
After this action, the publication is sent to pending posts and the status is displayed, as in the screenshot below:
To see if the post was scheduled successfully, go to the “Status” tab. Our publication should be displayed here and you can immediately edit or delete it by using the appropriate buttons to the right of the posting date.
Vk-master (Mix Poster)
This is posting and auto-posting of the most popular posts from a given list of groups. Your users will receive interesting information and will want to share it. Those. Publishing only your product is a bad tactic. Now, if you offer participants of groups and public pages just interesting information, this will change things for the better. So, Mix Poster will be useful to businessmen who develop their business through VKontakte and Facebook. So, the advantages of Mixposter and its functionality:
- Delayed publication of posts and their saving offline;
- Multi-channel sending of posts to the wall;
- Inserts for generating a unique post;
- Auto-replace links or text in a post;
- Parsing posts from VKontakte;
- Quick change of users in a click;
- There is a manager for re-publishing videos from a VK group.
Flaws:
- Paid, but there is a free trial period. Plus, something we haven’t seen anywhere else yet – there is the possibility of renting software for three months.
SMMplanner
Like the deferred posting services already discussed, SMMplanner is suitable for working with the following social networks: Instagram, Telegram, Facebook, Viber, Twitter, Vkontakte and Odnoklassniki. The tariffs of this service are more affordable than those of Amplifer, however, the tools are more meager. To get acquainted with the capabilities of the program, its creators suggest using the “Initial” tariff. It allows you to post materials on 5 pages of any social networks for free for 14 days.
Advantages and disadvantages
Connecting a new account takes just a few seconds. It is enough to enter your login and password, and, if necessary, also a code sent to your email or phone, and you can schedule your first post or first stories. The service also allows you to publish videos as IGTV, insert links to third-party sites, and conduct surveys.
You can select the publication date on the calendar, and set the time in the scheduling window for a new post. The service also makes it possible to indicate the exact location when publishing materials. To do this, SMMplanner attaches geotags to the post, which users of the social network can use to find it. A program for posting publications on Instagram and other networks makes it possible to monitor comments, add new ones and respond to those left by other users.
To protect content from theft, the service applies watermarks to photos. So that you don’t have to waste time editing pictures in third-party programs, a simple and convenient photo editor has been built into SMMplanner. It contains basic tools to make your photos better and more attractive.
The disadvantages of the service include the lack of internal analytics and its limited functionality.
Reviews and opinions
I rarely use scheduled posting, but sometimes this thing really helped out. For example, when I had to go to China for almost a month, where Instagram is banned. Posts in customer accounts were published strictly on schedule, thanks to auto-posting. Veronica, copywriter for selling blogs.
Which program should you trust with auto-posting? There are many services for this: SMMPlaner, Parasite and others. Why I don’t recommend them: They use their own schemes and are not connected in any way with Facebook and Instagram; you need to enter your data into any auto-posting system. That is, you give access to your account. Of all the items listed, security comes first for me, so I use the official tool from Facebook - Creator Studio. Olga Sergeeva, Instagram administrator.
Modern capabilities allow you to simplify your life as much as possible, so why not use it 100%? The main advantages of using deferred posting services: saving time. We spent 10 minutes loading posts for the week/month and slept soundly. Strict adherence to the content plan. You will finally write all your posts in advance and there will be no “empty” days in content. Anna Rodina, targetologist.
How to set up auto-posting on the social network itself
To set up auto-posting on VKontakte, you need to go to the settings of your personal page, go to the “Edit” section and open “Contacts”.
Below you need to click on the “Integration with other services” section and proceed to export to other networks.
In VKontakte, you can configure integration only with Instagram, Facebook and Twitter. We attach social network accounts - posts from VK will be automatically duplicated on Twitter, FB, Instagram. And vice versa, when we add a new photo to Instagram, it will appear on the wall or in the VK album and other social networks.
On Instagram, you can select other networks to duplicate the post before publishing.
You need to go to your account settings and select the “linked accounts” section.
The choice of social networks is limited: you won’t be able to set up auto-posting on Odnoklassniki and YouTube. Therefore, they use special services to circumvent the restrictions. Let's look at them below.
"Amplifer"
In addition to Facebook, Twitter, Instagram, Vkontakte, Telegram, Odnoklassniki, LinkedIn and Pinterest (the networks with which the previous service works), Amplifer also interacts with Viber and Mail.ru.
The service has several tariffs. The most optimal (M) will cost $40 per month. The amount is impressive, so before parting with it, you can try the service for free. The first week after registration you don’t have to pay for Amplipher. And then use the promotional code that is given upon registration and get a 20% discount on payment for 2 months at any tariff.
Advantages and disadvantages
The first thing that catches your eye when you open this program for posting on Instagram and 9 other social networks is the interface. All menu items are located on the left, the letters are large, the categories are named as clearly as possible. This greatly simplifies working with the service. The design is unobtrusive and modern.
Then you pay attention to the tools. And here he is impressive. Once you activate the “Autopilot” function, the service will analyze your posts, select those that received the most likes, clicks and reposts, and based on them, create a schedule for publishing materials. The service itself will choose the time that is best suited for posting. If you don’t like this method (in the settings it’s called a schedule based on audience activity), you can choose another one.
Another feature of the service is integration with Google Analytics. If you already have an account in this system, all you have to do is connect it. If not, create it. Costs? We assure you that yes. It will help make your online page more interesting and your posts hit the target.
You can analyze audience activity without connecting additional services. Amplifier has its own analytics. With its help, you can evaluate what is happening with the activity in your account, how many subscribers have appeared and how many have left, what posts the audience likes. Every week, the service independently generates reports and sends them to you by email.
SMMers will love the “Discussion of Posts” feature. Thanks to it, delayed posting on Instagram and other social networks becomes easier: you can stop writing texts and discussing them in third-party programs. It’s more convenient to write, coordinate, and edit in “Amplifier”; you just need to turn on the function.
For those who have already prepared post templates, there is an excellent option that will save a lot of time. It's called "Import from Tables". Allows you to upload hundreds of templates in a few seconds without unnecessary hassles.
Like NovaPost, Amplifier allows you to work on posts either alone or with a team. The only caveat: in Amplifer, customers can also join in editing the publication. The number of team members depends on your tariff. The steeper it is, the more participants are allowed to interact with your accounts through the service.
Amplifier adds UTM tags automatically and adapts images so that they comply with the rules of the network in which they are published.
We spent a long time looking for the disadvantages of this multifunctional SMM specialist assistant, but we found only one - it’s a little expensive to use. But, in our opinion, for such functionality you can sell not only your soul, but also a kidney.
SMM Aero
For scheduled posting on Instagram, Facebook, Telegram, VKontakte, Odnoklassniki, you can also use SMM Aero. This service is convenient both for SMM specialists and for users who maintain only one account on social networks. Depending on the number of projects, you can choose the optimal tariff. Especially for new users, a 7-day trial period without payment is provided.
Advantages and disadvantages
As in the services already discussed, in SMM Aero you can schedule posts for the coming months. If you post the same materials on different social networks, you can set them to be published at different times. For example, on Instagram a post will be published at 18:00, and on VKontakte at 19:30. The service also allows you to post comments and respond to those left by users. To track the dynamics of project development, a “Statistics” section is provided. It allows you to evaluate the coverage of posts, the number of comments, likes and reposts. If you prefer to save statistics in a table, all data can be easily downloaded in .xls format.
Another plus that deferred posting services do not often offer is the shortener. It is useful for turning long and unreadable links into short ones. The service inserts UTM tags into posts automatically.
The only, but very significant, disadvantage that we discovered while using the service was problems with connecting Instagram accounts. Both business accounts and personal accounts are not connected to the program. The creators of the service are working to fix the problem, but at the moment it is still not resolved. There were no difficulties with working on projects on other social networks.
Megapost
A real salvation for those who are just starting their activities on social networks and are not yet ready to spend money on it. For economical users of the service, a Basic tariff is provided. It is free, and therefore its functionality is limited. This way you can use only one account on one social network and post no more than 50 posts. In addition, you will not be able to access technical support, RSS, auto-repeat, or auto-delete posts. You won't be able to stay at this rate for long.
Advanced users can choose from 2 tariffs: Plus and Premium. Plus has a number of restrictions, while Premium gives you the opportunity to use all the bells and whistles of the service.
Immediately after registration, new users receive 10 days of free access to the Premium plan. Therefore, testing the service promises to be interesting.
You won’t be able to use the service for scheduled posting on Instagram. Megapost works only with 4 networks: Facebook, Twitter, VKontakte and Odnoklassniki.
Advantages and disadvantages
Thanks to the service, you can create a schedule for publishing posts based not only on the calendar, but also on lists. You can place materials in them that are similar in topic or category. For example, combine selling publications into one list, educational publications into another, and engaging ones into a third. And release them in a certain order.
The functionality of the service includes a link shortener, a synonymizer (a rare find), a watermark and several other useful options. For example, the ability to attach a link, document or album from VKontakte to a post as an attachment. In addition to system functions, you can use custom ones. You will have to work hard to create them yourself. But in the future you will not need to waste time on processes that you have already automated.
The RSS function helps you repost news and duplicate other materials from the official page of your company or any other site. To connect the site from which you plan to post information, you need to go to the section of the same name.
While we were studying scheduled posting services, we often asked ourselves why none of the developers took care of the “Questions and Answers” section. When we got to Megapost, we were delighted and mentally patted the creators of the program on the head. Here you will find 24/7 technical support, a section with answers to popular questions, and even common user errors. Lapota!
The only significant disadvantage of Megapost is the small number of connected social networks. The age of Instagram is here, but the service does not support it. Hand-face, no less!
KUKU.io
In addition to Facebook, Twitter, Instagram, VKontakte, Telegram and Odnoklassniki, the service interacts with Google+, LinkedIn and Tumblr. You can test KUKU.io for free. Free access is given to new users for 14 days. To continue working with the program, you need to select one of 4 tariff plans and make a payment.
Advantages and disadvantages
KUKU.io is one of the few services that automatically checks posts for spelling errors. Both those who write in Russian and those who publish materials in English will not have to blush for ridiculous blots. The deferred posting service on Instagram and 8 other social networks also automatically attaches UTM tags to posts, with which you can track the effectiveness of publications.
So that not only you, but also your entire SMM department can work on posts, you can connect all of its employees to the service. To do this, you need to go to the “Team Space” tab and invite the specialists you need. The number of team members depends on the plan you choose.
I was pleased with the built-in analytics. Even users who decide to test the program for free are given the chance to evaluate user engagement, frequency of publications, subscriber growth and page coverage, as well as analyze top publications and find out what time is best to post.
A pleasant surprise was the “Reduce with” option. It is hidden in the settings and disabled by default. If you enable it, the service will shorten links using Tinyurl.
Back in 2021, KUKU.io did not allow posting videos on social networks. I'm glad that the developers paid attention to this and took action. Today, users can use the service to post not only GIFs that are popular on the Internet, but also full-fledged videos.
In the lower left corner of the window in which materials are published for the network, there is a “Category” icon. By clicking on it, you can select or add the category your post belongs to. This information is reflected in the content plan, which simplifies the choice of topic for the next publication and facilitates the analysis of materials.
In operation, the program for posting publications on Instagram showed itself to be excellent. We did not find any shortcomings in her. Although some users will probably consider its inflated cost to be a disadvantage of the KUKU.io service. We dare not agree. In our opinion, the automatic spell check, built-in analytics and shortener, complete with a convenient content plan, are worth it.
Maintaining a VKontakte group
As you already know, maintaining a community on VK is quite difficult.
Therefore, many users resort to special programs that are designed to optimize work with the group and systematic promotion.
At the moment, the best program for promoting the community is Quick Sender.
- Firstly, there is a convenient auto-posting function;
- Secondly, you can set up sending promotional offers in personal messages to users, on community walls, etc.;
- Thirdly, using the “Inviting” function, you can set up sending invitations to the group to any users;
- Fifthly, the “Liker” function will ensure that your posts in the group receive the attention of any users;
- Sixth, you can use the unique “Parser” function to gather the target audience of the group;
- Seventh, the program contains dozens of other useful functions for competent promotion of the community;
In short, Quick Sender is a godsend for community owners! With it you will save a lot of time, nerves, and most importantly - money.
