Greetings friends! In this article we will deal with hashtags on the VKontakte social network. You've probably noticed on some of your friends' and groups' posts words in the form of links (highlighted in blue, which you can click on).
These words are usually preceded by a # sign. This is what hashtags are. But still, let me somehow collect all these thoughts and provide you with a short term.
Hashtags are keywords for a specific post on a user or group page. With their help, we can search for posts by keywords, and thus promote publications in our group or the group or page itself.
If we click on any such word, we will be downloaded a whole list of posts by different users who used the same keyword in their posts.
For those who don’t understand what I’m writing right now, pay attention to the screenshot:
The example above shows a post on the wall of a user’s page, where a photograph is posted, and the tags are two words: spring and park, as well as the phrase good weather.
How to add hashtags on VKontakte
The social network VKontakte supports hashtags written in both Cyrillic and Latin. To add a hashtag, put a hash sign in front of the word: #summer. After publishing the post, the hashtag will become clickable.
The hashtag can be located anywhere in the text. You can write it on a separate line at the beginning or end of the post, or you can meaningfully include it in the #context.
Spaces don't work in hashtags. If you need to make a VKontakte hashtag consisting of several words, highlight the second word using case (#YourSummer) or underscore (#Your_Summer).
Frequently asked questions about hashtags
- How to search by hashtags? - You can click on the tag and social. the network will give you a selection based on it, or simply enter #NecessaryTag into the search bar of the social network.
- Why are hashtags not working or not active? — Most likely, you added extra spaces or specified prohibited special characters, which is why the label was not converted into a link.
- How to come up with a hashtag? — You don’t need to invent it, you need to indicate relevant tags from existing ones (if you are not sure that your unique tag will be trending), otherwise it will just be a grouping of your posts, without the ability to increase coverage.
- How to create your own hashtag? — Just come up with something unique or original (related to your brand/public, etc.), type it into the search, if you don’t find more than 1 entry, consider that you’ve already created it. In VK and FB it is more effective to create hashtags linked to the public, for example: # [email protected] of your Public.
- Is it possible to use the same hashtags in all posts? — Yes, you can, but it’s rational if you write posts on only 1 topic, a very narrow one. Otherwise, you are simply limiting yourself in reaching your audience.
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Local hashtags
On VKontakte you can create local hashtags. When you click on them, the search is not carried out across the entire social network, but only through the feed of one community. To make such a hashtag, add the community letter domain after the dog sign: #hashtag@community-domain. Unfortunately, this method will not work with a community ID, so first set the domain to the community (you can do this in the settings). Using local hashtags, you can organize a rubricator.
Local VKontakte hashtags only work in Latin.
Hashtag events
Hashtags are a very convenient tool for attracting attention to the events and social events you organize. They can make it much easier to connect with you and get more readers involved in your business. You don't even need to be at the event in person to connect with interested people through its official hashtag. As a rule, the promotion of such official hashtags is carried out by the organizers of the event in such a way that the subscribers of social networks themselves are not deprived of attention.
Hashtags are convenient to use on VKontakte for effective systematization of data, but you should understand when to use them and when they will only get in the way.
Therefore, finally, it is worth considering a couple more nuances:
- The hashtags you use should be double-checked and re-read. It's not just how easy your hashtag is to find, it's also how it sounds. If such a tag can be interpreted in two ways, you will become a victim of trolling. Therefore, you should not allow tags that can be interpreted in two ways, such as #Susanalbumparty, #Blagoveshchensk#city#Kozlov, #therapist, etc.
- Use hashtags that can attract as many customers as possible to your promotional offer. This can be done by using queries that have multiple meanings and go beyond the most obvious needs of your clientele.
- If you need to increase the number of subscribers to your public and their engagement, you should experiment with content as much as possible!
How to create hidden hashtags on VKontakte
Sometimes you need to add a hashtag to a post so that it can be easily found through search, but the tag looks out of place in the post. In such a situation, create a hidden hashtag: it will function, but it will not be visible in the post.
To write a hidden hashtag for a post on VKontakte, add it not to the main text of the post, but to the description of the attached photo or video. The tag added in this way will be indexed for the entry itself. This will not happen immediately; indexing hidden posts will take longer than hashtags added to the body of the post.
What are hashtags
What are hashtags? As always, let's turn to the Internet.
A hashtag or hashtag (tag) is a word or phrase preceded by the # symbol. Users can group together a group of posts by topic or type using hashtags—words or phrases starting with #.
In simple words, it is a word or phrase preceded by a # (hash) symbol. If the hashtag consists of several words, then there should be no space between the words or you can put an underscore (#catkind, #cat_house).
If there are several hashtags, then there should be a space between them. And yet, hashtags can be written in both Russian and Latin letters.
As soon as we publish a post with a hashtag, the hashtag immediately “turns” into a link. By clicking on the hashtag, you will be taken to the news feed, where you will see all the posts with the hashtag, in this example, #cat_house .
How to attach a hashtag to your community
- To prevent your visitors from leaving you, link tags to your community (group), it’s done like this.
- We write a post, insert a hashtag, insert a “dog”, write the name of the group.
- After you have entered the hashtag and inserted the “dog”, you will see the name of your group, click on it, and the name of the group will be inserted into the hashtag.
- Second option, you can copy the group name from the address bar and paste it manually after the “dog”.
- Each community name is unique and your hashtag will be tied to your community.
Using hashtags
Many people believe that hashtags are not needed and supposedly no one uses hashtag searches - this is not true. Read to the end and you will find out my point of view, perhaps you will agree with it. Let me give you an example, here are my hashtags in one of the articles.
Now let’s enter one of the hashtags into the search, for example, #energy, and look at the result. As you can see, the first article with this hashtag was published in 48 minutes. back, if it goes lower, then the results are approximately the same. This was a News search.
If you look at the column on the right, then you can therefore look at the hashtag people, community, audio recordings, video recordings. This means that people search using hashtags and hashtags should be used.
Thanks to hashtags, people will come to your page. Even if several people come, that's good.
Source: https://myobzors.ru/vk/heshtegi-vk.html
Types of hashtags
Low frequency and high frequency
The frequency of hashtags depends on their popularity. On Instagram, this affects reaching the top for hashtags: it is more difficult to reach the top for popular tags, but if successful, the post will receive greater coverage. on VKontakte this indicator is not so important.
Hashtag events
During concerts, matches, holidays, last bells at schools, you can use thematic hashtags - at this time, users will probably view the feed using them.
Brand hashtags
Brands can have their own hashtags. Typically, these are possible spellings of the brand name and tags associated with individual advertising campaigns. Often such tags are used to tag competition posts: the brand receives both a mention and a tool for tracking all participants in the competition.
What to do with hashtags
What are they for? With their help, finding the information you need will take a minimum amount of time, that is, thanks to them, you can quickly, so to speak, “move” around the social network. But this is not the end. Their main task is to help you advertise your own products or services.
Surely, you have noticed them more than once in various public pages or on the walls of friends (How to add a post to the VKontakte wall for yourself and your friends). You can use them both on your personal page and in various public pages, as well as groups where you are an administrator.
Let me give you an example: let’s say you need to advertise the services of a hairdresser. This means that under the material prepared for publication you also indicate tags: #hairdresser, #stylist, #beauty and so on. If a person somewhere on the Internet clicks on the same hashtag as you entered, there is a high probability that he will see your community and in the future will be your client.
Popular hashtags on VKontakte
You can identify trends on the News page. Go to the "Search" section. You will see the “Current Topics” block on the right: it contains a list of hashtags that are currently the most popular. As a rule, they are associated with current events: holidays, news, film premieres. At the same time, the news feed in this section will contain publications with these tags. Click the "Interesting First" switch and the posts will be sorted by number of likes.
With Popsters, you can find out which hashtags have the greatest impact on the coverage of publications, as well as find out the statistics of VK groups and any pages.
How to search by hashtag
Now you should learn how to search VKontakte using a hashtag. To do this, enter a keyword in the search column and press “Enter”. Let's give a simple example. For example, we are looking for #job. Enter the query into the search.
The VKontakte search engine very quickly finds all vacancies with this hashtag and displays them as they are published. You can specify more precise settings.
In the same way, a search is carried out using several words, for example, #work #peter, which are entered separated by a space.
How to choose a hashtag
In most cases, it’s not worth chasing the most popular hashtags on VKontakte. What should an ordinary blogger do?
Be as specific as possible about the content of your post. Think about what keywords would be useful for the user to find him. The more precisely you define the topic, the better: for example, write not just #clothes, but #evening_dresses. Read your tag case-insensitively to avoid any other meaning.
Limit yourself to 1-2 tags per post. You may have seen the use of a large number of hashtags on Instagram: this is normal for this platform, but on VKontakte users consume content differently, and a large number of tags will confuse users.
Similar articles continuing the topic:
- How to use hashtags on Facebook, Instagram and Twitter;
- Statistics on VKontakte: how to view the data of any page;
- How to effectively use keywords on social networks.
How to work with tags
How to make tags in VK? The hashtag itself is this # (yes, exactly a hashtag), after which a word or phrase is written without spaces. In fact, making them is very simple: before the word, for example, Vkontakte, put a #, it should look like this: #Vkontakne. After publication, this word will become clickable, that is, an active link. If we click on it, we will see on the screen all the posts under which an identical hashtag was written.
So, I continue the topic of how to make a hashtag for a person or group in order to reveal it as much as possible, and after reading the article, you knew how to use it like real professionals, bypassing the period “at random.”
- There is no need to write everything (or anything) after this mysterious “lattice”. Words or phrases written after # should be thematic. If you need to put a hashtag on a photo where you advertise your services (for example, manicure), do the following: #inexpensive manicure or #beautiful_manicure.
- Remember that without a grid, you will not receive a working link. When advertising your services on the wall of a group or personal page, do not forget to write #, for example: #business, #car, #flowers, #buyairplane and so on.
- To make your hashtag stand out, the first letter should be capitalized, for example: #SocialNetworks or #SocialNetworks.
VKontakte hashtags
Hashtags here, there – they’re everywhere. It is already impossible to imagine social networks without them - these words with bars have become such an important part of the virtual process. And even though VKontakte hashtags are used less frequently than on other social networks, they still exist, and they can and should be talked about.
What is a hashtag and why is it needed?
It seems that today everyone already knows what these hashtags are, however, “repetition is the mother of learning,” and it would not be superfluous to consolidate the information. So, a hashtag is a kind of label that defines the topic of a publication.
If we speak in the dry language of developers, then tags are a set of letters and numbers following the # symbol. Essentially, a hashtag should include one word, but users rarely manage to fit their thoughts in, so they use entire phrases, and sometimes even sentences, writing them together.
From a readability point of view, this often becomes a problem, but technically there are no restrictions.
Let's move on to the next question: why do we need tags on social networks? First of all, they are necessary for some systematization within the service. There are many VK users, and posts are published in huge quantities.
Hashtags allow you to search for publications on a specific topic with just one click. For example, you posted a photo of your cat and want to admire other cats.
How to make a hashtag on VKontakte correctly
Of course, friends, I know well how to correctly write the title “How to make a hashtag on VKontakte,” but, unfortunately, this is not how Internet users write the phrase in searches. This means we will answer the request the way the majority asks it. We will deal with literacy issues on this page.
First of all, let me remind you how to make a hashtag
- Firstly, it must be thematic, and be a key phrase or word that matches the topic of the post and community. If the group is dedicated to the topic of making money on the Internet, then the hashtags should be appropriate: #earnings on the Internet or #earnings on the Internet.
- Secondly, the hashtag is written in the form of a special symbol - the hash “#” before the tag. For example #business, #news, #social networks, #vkontakte, #vk.
- Thirdly, to make your hashtag stand out, capitalize the first letter, this method will add impact to your phrase or word.
More information about what a hashtag is and why it is needed can be found in the article with the same title “How to make a hashtag.”
And I know one little secret for a big company...
Have you noticed that smart public pages and VKontakte groups (or rather, their administrators) do not include hashtags in posts? And all because when you click on them, a feed opens not only with your posts, but also with the posts of your competitors. Think about it, in this case, the user can easily leave your group and follow a link that he found more interesting. Do you need this?
Use a hashtag as a tag to identify categories in a group
Now VKontakte hashtags are used not as tags for global search, but as tags for designating categories. Agree that this makes it much easier for the average user to find the necessary information!
Add the domain name of your group or public (letters or numbers) after the hashtag; after saving the entry, the link will become clickable and will lead to a search for this tag only on the community wall.
#Your_hashtag + @Short_name. Without spaces. It is better to write a hashtag in Latin.
My example in this case would be like this: # [email protected] Now on a separate page you can read all the posts of the group with the hashtag #vk.
That is, first plan and create the structure of your group according to headings, assign your own labels (understandable to everyone, including you) to these headings, and start assigning these tags to the corresponding posts. I will tell you that the task is not easy, and you should concentrate on it seriously, only in this case your efforts will lead to results.
By the way, in this way you can make an excellent menu for a group with links to sections. But I will write about this in future articles.
Don't write hashtags in posts: write them in the description of the photo
But in order for the group to successfully promote itself in VKontakte based on popular requests, write popular hashtags in the description of the photos.
Users click on hashtags in photos much less often, which means there will be fewer chances to lead the visitor astray, and of their own free will.
But the group will not stop being indexed and will be visible to users in keyword searches.
I wrote keywords (hashtags) in the description of the photo, and found the post itself in a search for the word #magic. Thus, those who are looking for information on the topic of magic using hashtags will see my post even if there are no keywords in the post itself.
Check it out for yourself!
Analyze your behavior right now by reading some post on VKontakte, stuffed with hashtags. If the post is interesting to you, then you won’t even pay attention to the hashtags. But in the opposite case, by clicking, for example, on the #psychology tag, you will instantly go to a page with all the posts of people, communities, videos and audios with the same tag. Do you understand your benefit now?
And let’s not forget about the main value of hashtags, no matter what social network we use them on: if you use them skillfully, it helps you structure a lot of information, which saves a lot of time. And time today is the most valuable resource.
Hashtag - how to make it, what it is for and how to use hashtags in social media. networks
A hashtag is a tag that is used to structure content on social networks. You assign your post to a topic, and because...
the audience on social networks is quite curious and willingly follows links within the network (especially if there is something relevant or trending there) - then we can receive free traffic, we just need to choose the right hashtags and make quality content . I will share my experience????
Just for starters, this is what the combination looks like: correct and relevant hashtags + content that is interesting to your target audience:
An example of working with VK hashtags in my public page
Let's start with what hashtags are for and why they are used. I have identified 5 reasons:
- Visible highlighting of keywords;
- Grouping posts by topic and by cycle (especially relevant for serious projects in social networks ala https://vk.com/bizness_online);
- Quick search by hashtags and filtering;
- Increased coverage and traffic;
- Protection from content parsers using brand tags.
I didn’t write about the fact that there are bots that monitor special tags and like, subscribe, leave comments, etc. because there is not much benefit from this. But for the appearance of activity, this can be used????
How to use hashtags?
There is nothing easier than making a hashtag. You need to put a # (hash) , and then specify the desired word or phrase (without separating it with spaces) and it will automatically be converted into a link. Example: #romanusRU, #tits, #select_domain, #OpenGraphProtocol. Please note that the case of letters does not matter, i.e. #hashtag = #Hashtag.
A very relevant hashtag these days!
You can put hashtags both in the context of a post and after/before it (and even in the photo description), these are the subtleties of each specific social network. network and below I will give some tips on how best to do it.
Let's summarize the correct spelling:
- You can write in Latin and Cyrillic, even Latin-Cyrillic; ????
- The hash mark (#) and the word do not have spaces;
- Hashtags are separated by spaces (#seo #marketing #blog);
- Words in tags do not contain spaces. The space can simply be deleted or replaced with an underscore (#Search Engine Optimization #site_promotion);
- Do not use special characters: +, $, &, %, -, etc.;
- Don't use too long strings of words;
- Use general and author tags so that when you are found using general tags, you can additionally pull up author tags.
I recommend reading my article: 11 best services for selecting hashtags
The subtleties of working in individual social networks. networks
As I said, there are features of using tags in individual social networks, I will briefly go over them.
Source: https://romanus.ru/hashtags-i-kak-imi-polzovatsya/
