Unique VK visitors: what is it and where to see statistics

More than other people, we are interested. own person. Indeed, representatives of the human race are designed in such a way that most of the time they tend to think about themselves and about the impression they make on others. Today, with the increased popularity of social networks, we can enjoy the attention to our lives, put something on display, brag about something or complain to get support. And, of course, we want to know if someone is watching us in the virtual space, if they are interested in our life. For this purpose, there are personal pages on VKontakte or other resources that our friends and other users can visit. If desired, we can find out how many times a day our page was viewed and whether there were unique visitors to it. On VKontakte this is possible thanks to the “Statistics” service. Read more about it and the opportunities it provides below. But first, let's define what views are and what the difference is between them and unique guests.

Unique visitors and views: what are they and how are they different?

Understanding what views are is not difficult. This is the number of times other users have visited your page. It doesn't matter whether it was the same person. Or there were several of them. Each new visit is plus one to the number of views.

Another thing is unique visitors. “VKontakte” are users who visited your page for the first time over a certain period of time (in this case, a day). This is established based on the IP computer from which the login was made, as well as the uniqueness of the account with a specific login/password pair. Here it is worth considering the following: if the same person visited the page twice from different devices or from one, but under different accounts, then he will be counted by the system as two unique visitors. Because of this, discrepancies with real and actual data may occur.

Thus, unique visitors and views on VKontakte are not the same thing. They may vary. The number of views is always greater than or equal to the number of uniques in your statistics, but it is never the other way around.

What's the difference with views?

These are completely different indicators. Views are counted by the number of pages a user has viewed, not by the user's visits to the site. For example, if a person visited the resource once, scrolled through 5 pages and left, he will be counted as one unique visitor, but the number of views will be 5. If during the day he returned from the same browser and device and viewed 10 more pages, the number of views will be equal to 15, but as a unique user he will still be counted once. And if this person comes for the third time, but, say, not from a computer, but from a phone, then he will again be counted as a unique visitor.

VKontakte statistics: how to get

Let's figure out where we can get these statistics and how to analyze them. In order for it to appear on your page, you must fulfill a mandatory condition - you must have at least 100 subscribers. Otherwise, this service will not be available to you. When the specified number of subscribers is reached, statistics will appear automatically in the left column of the page (in the same place as audio and video recordings, photographs, etc.). In a group, if you are its administrator, it is available immediately after creation.

How to view the structure of a group's subscribers without access to statistics

Let's say you need to find out the composition of a certain community or page subscribers. If we don’t have access to statistics, then we won’t be able to see the structure clearly. But we can use this trick:

Let’s go to the group, click on the “Subscribers” block, a window with subscribers will appear, where you need to select “Search by subscribers”:

Then, using the search settings, we can find out the number of people in the group who meet the specified parameters. For example, how many people from a certain city are in this group:

What will the “Statistics” service tell you?

So, what data does the VKontakte page statistics provide:

unique visitors and views (attendance);
audience reach;
visitor activity.

Each section has graphs that visually provide information about when and how many times your page was visited from other accounts. Using geographic and demographic graphs, you can track which countries and cities your visitors are from, what age and gender they are. At the same time, unique visitors to VKontakte are the bottom graph, and views are the top (there are always more of them, rarely the same number). If there are not very many visits, then you can try to determine (using this data) which of your friends specifically looked at your page. If your popularity is high, then this will be difficult, almost impossible.

How to find out the number of unique visitors to a site?

1. Analytics systems

There are free tools that allow resource owners to analyze traffic sources, the geography of the target audience, the number of unique visitors, user behavior on pages, conversion, and usability. In general, they help to understand whether advertising and SEO promotion are working effectively.

The portal owner or administrator can link the analytics systems and the web resource, since this requires access to system files or code. After registration, each site receives a unique counter number and code. The latter must be installed on all pages in a special block. By connecting the code, you will be able to view all the information, including statistics of unique site visitors in your account.

"Yandex. Metrica divides traffic into the following sources:

transitions from an advertisement, from a search engine, via a referral link;
direct access to the site;
traffic from social networks, from external links from other sites.

"Yandex. Metrica" also gives an idea of which files are the most popular and by what queries in the search bar visitors, including unique ones, get to the resource. This way you can track the most important pages that convert well.

The Google Analitycs system has more advanced functions than Yandex. Metrics". Specialists can use many different options and filters, resulting in very detailed reports. The most popular of them are the following:

Data about visiting the resource.
In such a report, you can see the total traffic, as well as transitions from different sources (from search, contextual advertising, social networks, direct visits and link clicks).
Traffic from mobile devices.
This is an important indicator, since phones are now ahead of PCs in terms of the number of search queries.
The number of unique site visitors and those who returned again
, which allows you to analyze the degree of loyalty of the target audience.
Login and exit page statistics.
This refers to the resource pages that visitors visit at the beginning of the session and at the end.
Number of failures.
It shows what percentage of people visited only one page and left the web resource without completing any target action.

Google Analitycs is considered an excellent tool for analyzing an online platform. It allows you to get maximum information about it for free. The only drawback is the rather complex functionality, which is sometimes difficult for a beginner to master.

We recommend

“User behavior on the site: how to analyze and improve it” More details
3. Counters

These tools allow you to obtain numerical data about visits to an online resource. Typically, the counter is located at the bottom of the pages and is visible to all visitors. This way you can find out what traffic is on other sites.

Liveinternet

The most popular counter among Russian-language sites. To install it, you need to register, and then enter information about your resource and write a special HTML code on its pages.

This can be done in the “Advertising/SEO” section, “Counter Code” tab of the site control panel. Next, you will be able to view the statistics of your project in your Liveinternet account.

The reports will contain the following indicators:

visitors (how many unique visitors to the site there were per day, per month);
views (total number of visits per day);
sessions (the number of views by all visitors, which allows you to estimate how often they return to the site);
session duration (how many minutes one visit lasted on average, only views of more than one page are taken into account).

In addition, reports allow you to evaluate daily dynamics hourly over a week or month. It can be viewed in the form of numerical values, as well as graphs that are convenient for analysis.

Liveinternet makes it possible to find out how popular different web resources are. To get this information, you just need to look at the counter located in the footer.

Typically, the first digit is the number of unique visitors to the site per day, the second digit displays the total number of users. When nothing is indicated on the counter, but when you click on the link you see the overall rating, this means that the statistics are accessible with a password.

If a web resource takes part in the overall rating, you can see the data by clicking on the number indicating its place in the category. The right column of the table shows the number of unique views per day.

It is important to know that information is updated over the time period from 00:00 to 23:59. For this reason, to see reliable statistics, view them no earlier than 23:50.

Rambler TOP-100

This is a directory of sites that includes resources that have installed a traffic counter on their pages. The registration process here is the same as on Liveinternet.

TOP Mail.ru

This rating is very popular among Russian-language sites. On the portal you can see the following statistics:

number of visitors for a certain period (day, week, month, year);
sessions (depth and duration of views, number of returns);
information about the audience (how many regular visitors, their age, gender, region of location);
traffic sources and most visited pages.

We recommend

“Promoting a new website: from choosing a strategy to the first visitors” More details
4. Plugins

There are the most popular browser plugins that allow you to view traffic. Let's talk about the most popular ones.

RDS Bar

Using the plugin, you can quickly get information about your competitor’s site.

Indicators that you can find out: TIC, PageRank, number of indexed pages in Google and Yandex, number of views and visits, statistics of unique site visitors, domain age, presence of subdomains, registration in Yandex.Catalog and Dmoz, how many incoming and outgoing links, AGS filter and other information.

The plugin is installed free of charge for many browsers, such as Chrome, Opera, Mozilla Firefox.

The tool also allows you to determine whether Liveinternet, Yandex. Metrics" and Google Analytics.

LiveInternet

This is a free analogue of the counter that we talked about above. Using the plugin, you can view information about the site without visiting LiveInternet.ru.

What data can you see? Number of unique visitors, views per day, week or month, place in the ranking of online platforms.

Is it possible to find out who specifically visited a page?

For many users, the information provided by statistics is not enough. It’s not surprising, because the most important thing remains a secret – the specific names of the guests. How to view VKontakte visitors, obtaining more complete information about their personality? The answer is simple: “No way.” Unfortunately (or maybe fortunately), it is impossible, and never has been possible, to find out exactly which users looked at your VKontakte page.

Some people will disagree now, because there are a lot of applications that allow you to catch guests, for example, “My Fans and Guests” and others. Most often, the work of such applications is as follows: they collect statistics about the various actions that visitors perform on the user’s page. This can be likes and comments, reposts, etc. Then the user who installed the application is given information about his fans and guests, based on such statistics. Most apps warn about this, but few people read all the details. Agree, you can track the above actions yourself.

Visitor tracking apps can be dangerous

In addition, the site administration warns users to beware of various applications and programs that offer dubious visitors. This can lead to unpleasant consequences, for example, such programs often steal passwords from user accounts and start sending spam from their page, blocking access to it, etc.

Most of the apps that promise to reveal all the cards and show your visitors with their names/profile links are created for the sake of making money. Naive users install them, providing access to personal information, and then also send SMS messages or register their mobile numbers on suspicious sites, and in the end they are left with nothing - both without money and without information about visitors.

Trap for the curious

There is another service that has enjoyed considerable interest among curious users looking for ways to see visitors to the VKontakte page. It was a trap for guests who came to the page and were looking for something interesting. The trap was an ordinary link supposedly to the user’s personal diary. A visitor crossing it would fall into a trap - into an application for tracking guests. A striking example of such a service is the Pathfinder application, which was released in two parts. However, the administration of the VKontakte website constantly blocks it, so it is unlikely that you will be able to use the service.

Statistics and nothing else

Thus, the question of how to look at unique visitors to VKontakte and find out how many times your page was viewed per day has only one answer. Use data obtained from statistics. There are no other ways. All you need to do is gain 100 or more subscribers, and the service will appear automatically. As for more detailed information, it is impossible to obtain it. And is it necessary? After all, unique visitors to VKontakte are often just random people who came to the page for the first and last time. Let this be a little mystery for you.

Today we will look at the main issues of statistics of personal pages, groups and communities on VKontakte. You will find out what unique VKontakte visitors mean and mean in the page statistics. We will tell you how unique visitors are counted and what views they depend on.

Where and how can you see them?

Today, in VK, each user can view personal statistics and the number of uniques. But, there is one mandatory condition, without which, the button that opens this information simply will not be visible. The fact is that, according to the current, current requirements of the site, statistical information can only be accessed by those who have at least a hundred subscribers. It is the subscribers that are counted, not the number of friends. This means that without hundreds of subscribers, no one will be able to watch the statistics section. So, let's look at how to view profile guests, or rather their number.

You need to find a small icon under your avatar, next to the edit button (on the right).
By clicking on this icon you can open a window with information graphs. In the window that opens, you need to go to the “Attendance” tab - this is where information about account guests, visitors and views is located.

What does “unique visitors” mean?

I think many people do not understand the significance of this application. How can a visitor be unique? In what sense? The fact is that this function does not have any capabilities, but the explanation can confuse anyone. Let's say you logged into a group from your phone and you are already a unique visitor. That is, a person must log in from one IP address and then it will be considered unique.

What are "views"?

If you have a group or community, then at any time you can see in the “views” section how many people have joined your group. It could be one person, or maybe a hundred. Thanks to this function, you can monitor the statistics, if the coefficient is high, then everything is fine, if it is low, then the creator will need to do something, perhaps change the theme of his group and create something more interesting.

Unique VK visitors are not just users who visited your page. This is a great way to find out how popular you are and whether other people are seeing your news. In this article, we will examine in detail the concept of “unique visitor” and find out what to do with it.

Services for collecting statistics

Depending on where your project was created, on your own website or using the functionality of a social network, the methods for collecting statistics differ. For example, let's look at two different options. The first will relate to the analysis of information on the site, and the second, to the social network VKontakte.

Yandex.Metrica

This is a completely free system that allows you to track all user actions on your resource. Let's look at where you can see unique visitors in Yandex Metrica.

1. Immediately after starting the service, you will see two graphs on the title page. The first shows unique visitors to the page, and the second shows users who visited your site for the first time.

2. In addition to this function, it is possible to see where exactly people came from. See the pictures for how to do this.

Built-in VKontakte statistics

All users who have a group can view its statistics. Unique visitors to VK are people who entered a community for the first time. Depending on the period for which you need a summary, you can view information about visits by day, week, month, or specify the required interval.

To use this tool, go to the public page and select the “Attendance” tab.

On the graph you can see data on views and unique visitors.

In addition to the fact that an analytical summary can be obtained for the community, it can also be requested by any user of this social network. network with more than 5,000 subscribers.

In this article, we looked at what unique visitors mean on VK and on the website. Understanding the difference between views and visits, as well as the ability to use statistics, will allow you to better analyze the performance of your resource. Do not forget that free and easy sources of traffic are very dangerous, and this is far from the fastest way to promoting a project.

So that's what you are, a unique visitor

Who are these unique visitors on VK? Imagine that this morning you went to someone’s page or group and looked at the news there. For this user or community, you have become a unique visitor. But if you decide to go there again today, then you won’t be able to become one a second time.

Unique visitors in a VK group or on a user’s page are visitors who visited you once from the same IP address over a certain period of time. In addition, for you, finding out a person’s IP address is a difficult task, but for a computer mind it’s a matter of a split second.

How to increase the number of visits

Methods of obtaining visitors are divided into cheating and honest methods. Depending on the goals set for the project, you can choose one of them or use both options at the same time.

Cheat

In addition to the fact that you can get interested users honestly, using advertising or word of mouth, you can also recruit them. Getting unique visitors to a site or group is a much simpler promotion option, but we should not forget that the majority of those who switch will be absolutely not interested in your resource. Projects that provide this opportunity pay monetary rewards to people who follow the links. Let's look at services that allow you to use cheating.

Websurf - A simple program with a fully automated process. Pay for it and install it on your website, the influx of new readers will be noticeable almost instantly, and you can use the utility around the clock.
Livesurf - This option does not require any cash injection. By launching it on your computer, the very next day you will have a sufficient number of bonus points to work with. It works on the principle of mutual viewing.
Userclick - A program that works like an exchange. It also has inexpensive paid functionality. By paying less than 1000 rubles, you can get a constant flow of visitors every day.

These utilities are used to promote websites and to attract unique visitors to VK or other social networks.

Honest Methods

This option is most suitable for projects that are interested in increasing and retaining regular readers on their pages. Unfortunately, such promotion takes much longer. We will consider the most common methods.

Content optimization. By writing quality articles with key phrases and unique or at least striking images, your pages will begin to show up in search engine results. This is very hard work, but with due diligence, it gives great results.
Contextual advertising. The use of advertising campaigns in systems designed to place advertisements, when properly configured, increases traffic well. Pay attention to the giants in this area: Yandex.Direct and Google Adwords.
Communities and sites on related topics. You can always exchange advertising articles and posts with the owners of resources on similar topics. This will bring part of their audience to you, and since people's interests coincide with the information provided, there is a chance that they will become regular visitors.

There are many options for promoting using “white” methods, don’t despair, and you can always promote your project in an honest way.

How to see unique visitors on VK

In general, the VKontakte administration likes to add various “tricks”. Thanks to them, ordinary users feel like real professionals in the field of information technology.

So, for example, we can look at statistics in a contact to better understand who unique visitors are. Let's find out how to do this and how it can be useful for us.

On your page

Personal page statistics show both the total number of visitors and the unique number. Also here we can find out the geography of views and the devices from which they were carried out.

From a smartphone

When using the VK mobile application, the sequence of actions is as follows:

Log in to your page through the application.
Click on your mini-avatar image to go to your profile home page.
Tap on the three vertical dots at the top right.
Select "View Statistics".

From computer

You can open statistics data from your computer as follows:

Log in to your account by entering your username and password.
In the column on the right, click “My Page.”
There are two buttons under the avatar; we need a small one with three dots. Click on it.
A small menu will appear, select "Page Statistics".

How to increase website traffic?

You can achieve high website traffic in various ways. But they are all united by one goal - to attract visitors interested in the published information. This is mainly search engine promotion and PR on other resources.

Search Engine Optimization

This is the most popular and effective method that provides traffic from search engines. Millions of users use such services to find the information they need. And by correctly promoting a web page for a search query, optimizers ensure that sites appear on the first pages of search results.

This leads to an increase in the number of unique visitors from search engines.

Core Audience

These are the regular readers of the site who regularly visit it at least once in a certain period of time - a day, a week, a month. As a rule, it is provided by useful, high-quality, relevant content.

Agree, you don’t constantly visit uninteresting sites - only those that interest you in something. This is what the audience core looks like in the statistics system:

Newsletters

One of the most convenient tools that helps turn a casual website visitor into a regular reader. A user who finds useful information here will probably subscribe to the mailing list of announcements of the following materials. To create a newsletter, they use services that regularly remind you of site updates and invite you to visit the resource.

Discounts on domains - .RU, .РФ, .SU, .COM, .NET, .CLUB.

Social networks (VK, fb, twitter, g+, etc.)

With the invention of social networks, another platform has appeared on which webmasters successfully advertise sites and provide a significant share of traffic through them. The creation of thematic groups forms a target audience directly interested in specific information.

Through such communities it is convenient to announce materials, products of an online store, carry out research, and surveys. At the same time, you should not underestimate the optimization of your website specifically for social networks.

Groups on social networks also provide links to the site:

Using the “Like” button, the reader shares the article he liked on his account page, thereby sharing information with other potential visitors.

Thematic sites and forums

Many sites and blogs provide the opportunity for readers to express their opinions under the publication. Searching for such thematic platforms and communicating with the authors of comments, exchanging links will provide the promoted web resource with interested visitors.

Additional traffic will come from posting on thematic forums, where you are allowed to recommend links to interesting sites. It is important to stay within the scope of the topic and not advertise, for example, auto products on culinary sites.

Why is this necessary?

We have already found out what unique visitors mean in VK statistics. But why do you need to monitor them? There are several reasons for this:

This data shows how interesting your page is to other users.
With their help, you can compare the number of people who visited your page and the number of likes.
It is very interesting to track the geography of your users by city. And if you use the full version of the site, you can even find out their countries.
By viewing statistics by day, you can calculate on which dates your posts received the most views.

A small life hack. If you want to increase the number of unique visitors to your account, you can do it personally. To do this, you just need to access the page from different devices with different IPs. Or you can log in from one device, connecting each time to a different wi-fi network. Fortunately, there is now plenty of this goodness, and for free. Each time, the counter will record visits as unique.

Why count the number of resource visitors?

Counting statistics of unique visitors is conventionally called a measure of site traffic. It is used to track and determine:

rational distribution of funds for website promotion;
How successful is the optimization of the web resource;
whether advertising placed here will be effective;
cost of services for partners;
this is an additional factor when evaluating a site for sale.

Visitors do not necessarily become clients of a web resource or buyers of an online store. This is a general concept that will not show the exact number of people visiting the site.

However, traffic becomes the determining factor for advertisers choosing this web resource as a platform for PR of their products and services.

Professional VPS SSD hosting - only certified server equipment, KVM virtualization.

Other indicators

Other VK statistics data may also be useful to you. Simple views will not add popularity to your page. Here we need active users - friends and subscribers. Especially if you are actively developing your microblog.

The first thing that matters is likes and comments. It is these indicators that indicate a keen interest in your account.
By looking at the geography and age metrics in your statistics, you can get a better idea of your target audience. And this is very useful if you provide some kind of service or sell something.
Also, using statistics, you can track the activity of your subscribers. You will find out how many of them liked, how many commented, and how many hid you from the news.

It is worth noting that in the full version of the site the statistical data is more extensive. Therefore, if you want to find out more information about visitors to your account, then use a computer.

In general, page statistics are a very useful function. It’s good that the site administration decided to open access to it for ordinary users. Thus, they killed two birds with one stone. Firstly, it has become more interesting for us to spend time online. And, secondly, trying to attract more users to our VK page, we have to constantly learn something new and put it into practice. Which is what we hope you will do after reading this article.

Guest activity

The “Activity” section will tell you how active your page visitors were. This is determined based on the posts and photos they commented on, the likes they gave, and the reposts they made. You can also see who has hidden you from their news feed. For some, this is a reason to think about how interesting the content and photos they provide are to other people.