Setting up an avatar
In order for network users to uniquely identify you, let's start filling out your profile by setting a photo. She will also serve as a kind of avatar. To do this, after entering the page, click on the “Insert photo” field.
Then click the “Select file” button.
Select the photo you want to use for your page.
You can also select an area and it will be shown on the page if you don’t like the entire photo.
Next, select the thumbnail area and click the “Save Changes” button.
This completes the installation of the avatar.
How to create a page
The offer to register will appear immediately after going to the social networking site. To use it, you must reach the required age criterion and also have a phone number or email. An account is created using a computer or mobile device. The sequence of actions will be identical. The process occurs in several steps, which will be discussed in more detail.
Personal information
In previous versions of VKontakte, the “My Settings” item disappeared from its usual place.
Now, to enter these VK settings, you need to click on the field with your name, photo (if you previously installed it) and the down arrow in the upper right corner of the open page.
In the drop-down menu, you select the “Edit” item and get access to sub-items that you can fill out and change if necessary.
You can also change information about yourself by clicking on the “Edit” button located under the main photo or by opening detailed information and moving the cursor to the block of interest, where the correction function will appear.
Basics
We indicate your last name, first name, gender, marital status, hometown, languages. VKontakte offers to share information about your relatives, from spouses to grandparents and grandchildren.
Contacts
Contains data: country, city, home, mobile phone, Skype and personal website (if available). There is an integration button with other services where you can set up import from the Instagram, Facebook and Twitter networks.
Interests
The “Interests” item allows you to talk about your preferences: from your favorite music, books, quotes, games to activities in public organizations.
Education
Everything here is extremely clear and precise - you need to indicate the country, city, educational institution where you received your education. There are two tabs: with secondary and higher education.
Career
The item resembles a work book. Place of work, start year, end year, country, city.
Military service
Those liable for military service can indicate the country, unit and years of service.
Life position
The final settings item prompts you to specify additional information about the account owner:
- attitude towards smoking, alcohol;
- political and religious views;
- What do you consider to be the most important thing in people and life?
Examples of pages: contacts and form
Does your page have a feedback form? Do you track conversions? For example, do you know how many people started filling out the form... and gave up. Maybe you're asking for too much information. Maybe you need to make some fields optional. Or call them differently.
Set up tracking of completion of feedback forms using analytics services (for example, Google Analytics) to understand why you are not receiving the desired number of responses. The information will help you customize the form and increase the number of messages.
Let's move on to examples:
- Sometimes all you need for a winning Contact Us page is a simple pastel color, a contact form on the left, and contacts on the right . And in the footer, place something useful, such as information about happy hours or other current promotions.
Brown's Court
- Add an explanation of why visitors should leave a message . For example: “We will answer any questions you have based on our experience. Want to try something new? Write to us - together we will find answers and ways to implement your project.”
Combadi
- Sometimes you don’t need to display a feedback form on the first screen. Give visitors the opportunity to immerse themselves in the atmosphere of your establishment with an image that is guaranteed to attract attention. Then tell them where you are and only then ask them to fill out the form.
Sweet Basivail
- Before you create your Contact Us page, determine your priorities . Consider your visitor's behavior pattern. It may be important for him to get a written answer first. And only then call or come to visit you. Have you made a route? Now place the blocks in the desired order.
Fhoke
- Get creative when adding a feedback form: birds holding the rope on both sides. Did you notice the unity of style? The picture above shows the same birds.
Vismaad
- “ How can we be useful ? Let's create beautiful things together." A good call for a contact page. Ideally combined with the feedback form.
Chilli
- If you're interested in engaging both customers and employees, make that clear on the first screen of your Contact Us page. Ask the question: what do you want to do? Below, place two buttons with the answer options “Work with us” or “Hire us.” When you click on each link, place your feedback form.
Infinum
- How to fit all the information on the first screen ? Indicate your contacts on the left, common questions on the right and below - the feedback form. Laconic and clear.
WhiteFrontier
- Text calling “Be part of the Sound of Change” and a feedback form , with empty fields highlighted in red. Simple and functional. Most importantly, don’t forget to add links to social networks for those who want to communicate with you personally.
Sound of Change
- An example of a concise and functional contact page . Name, list of services, email, phone number and feedback form. The main highlight is the drawing on the left, which also acts as an example of the work.
Lera Mishurova
VK page settings
In order to configure the settings of the VK page, you must also click on the field with your name, photo and down arrow in the upper right corner.
In the drop-down menu we select “Settings”. It can be immediately noted that the section contains a sufficient number of options so that each user can adapt the page parameters to suit themselves. Advanced VK settings allow everyone to make their social network account comfortable and secure.
General
Here you can make changes to the display of menu items on the left. However, you cannot change some of them, such as “My Page”, “News”, “Messages” and “Friends”.
The page is customizable in terms of displaying and commenting on posts, automatically playing videos and GIF animations, hiding the gift block and tagging friends in photos.
The “Accessibility” item was created for people with disabilities who use a speech synthesizer for some account controls.
Further, in addition to private contact information in the form of phone number, email, page address, the item contains secret information about the password.
An interesting option is to change the short page address from a digital one to a more convenient and memorable one.
Safety
The option has an archive of activities and protects the page from hacking using an SMS code, a mobile application for generating codes, or a pre-printed list.
Privacy
Allows you to increase the confidentiality of the posted data, limit the circle of people who can find out information about you (list of friends, photos, list of groups, addresses, gifts, etc.) Since this section is important, let’s consider it in more detail.
Privacy contains subsections:
- my page,
- entries on the page,
- contact me,
- other.
By default, VKontakte sets general access settings, when information, photos, groups, etc. are visible to all users. However, at your discretion, you can restrict access by clicking on the “All users” line and selecting the option you need from the drop-down list. For example – “Only friends”, “Only me”, “Everything except...”, etc.
The remaining subsections are configured in the same way.
At the very end of the “Other” section, you can see how your account will look for a third-party user after all the privacy settings you have made.
Alerts
This section regulates notifications on the site, feedback, and events. You can choose the options that are important to you or completely turn off notifications.
When you click on the word “All” you can choose: “Disabled”, “Everyone” or leave “Important only”.
You can also configure alerts on your phone here, which will be sent via SMS notifications or email.
In addition to selecting the “Alerts” item in the settings menu, there is another way to quickly get to setting up alerts. Click on the bell image on the horizontal bar at the top of the site, where all notifications are now displayed. Under the bell it says “Notifications”, and to the right - “Settings”.
Black list
The section where you create a list of people with whom you would not like to communicate. Those on this list will not be able to message you, comment or view your page.
Choose who you want to block.
Application Settings
Everything is simple here - the sites and applications you have connected are displayed, but be careful, since each application has access to both your general (name, date of birth, etc.) and personal information.
Mobile services
This option allows you to receive, respond to personal messages and post posts on your wall via SMS. The service is paid. The tariffs of the main operators are given: Megafon, MTS, Tele2.
Payments and transfers
A section that allows you to connect additional paid features of VKontakte for conventional units - votes. This is an analogue of electronic money. You can use them to purchase a gift, stickers, or buy something in the game. To use, you must accept the terms of the license agreement. Refunds are not possible.
Research: How Contacts Affect SEO
In 2021, the Search Analytics Laboratory conducted a study and tried to find a correlation of various factors with the ranking of sites in Yandex and Google. Let’s consider the connection between a site’s ranking in the top 3 and top 30 with the presence of different contacts on the company’s website.
Phone and address are especially important for local issuance
Contacts and address strongly influence local search results in Yandex and Google: in the top were only sites that indicated the phone number or address of the city from which the request was made.
Priority for companies with branches
In both search engines, priority was given to large businesses - those with localization in different regions, many addresses and telephone numbers.
A landline is better than a mobile phone
The presence of an 8-800 number has a positive effect on ranking, while a multi-line phone has a rather negative effect.
There are almost no sites where only mobile numbers are listed in the top of Yandex or Google. The same applies to email on general services such as gmail.com, yandex.ru or mail.ru.
A call back gives you an advantage
The authors of the study advise placing a phone number on every page of the site if this is the main way of communicating with customers.
Two thirds of the top Yandex sites have a call back function, and even more in Google.
Recommendations
The data shows that indicating your phone number and other contacts can influence getting to the top of Yandex and Google - there is such a correlation. The phone should be a landline, not a mobile phone, and if the company can afford an 800 number, then this will also most likely increase the chance of getting to the top. It is better to create an email on your domain, and also connect a callback function and an online consultant, if required.
Let's look at how to design the Contacts page and what elements users expect to see on this page.
How to lead a group in contact: tips for beginners
First, let's look at those tips for running a contact group that are relevant for any type of community focus.
- Group name
The name of the group must contain: the field of activity of your company and its corporate name - if you are running a commercial group.
If you have a group of interests or a quotation book, here it is at your discretion.
It is very desirable that the group name contain keywords by which you would like to be found in the search for groups within VK. These keywords are selected using the Yandex service - wordstat.
With this service, you can find the most frequently used expressions and words that people enter when they are looking for what you offer.
For example, you can name your group: “Clothes from China wholesale”, or “Manufacturer China wholesale” and a hundred other ways. If you choose between these two names, then the second one is 2 times more popular among Internet users, judging by Yandex wordstat. Therefore, it is better to choose the second example for the name of the group.
- Posting time
How many people will see it in the news feed depends on what time of day and day of the week the post is published.
Each group has its own indicators in this regard. How to find out about them?
Follow the link - Pabler, register via VK in a couple of clicks. The service is free. Scroll down to the bottom. In the very bottom line there is a cell “Analysis of VK publics”, this is what we need, click on it.
Here we insert a link to the group we want to analyze, and wait. In a couple of minutes (the time depends on the size of the group), the system will display the result.
Similarly, we analyze groups in which an audience similar to ours sits. Using this service, we can find out on what days of the week and hours our target audience is most active in VKontakte. And it is at this time that we publish posts - so they will gain greater coverage by getting into the smart feed - news, and even into the feed - recommended.
If you have a quote book with posts published every 30 minutes, then it makes no sense for you to study the activity time of your audience.
- Delayed posting
Of course, it is unrealistic to be near the computer at all times when your audience is active in order to publish your post on time. This is why there is “deferred posting”. This is an opportunity to postpone the publication of the finished post at the right time for us.
Under the post - find the “More” button, select “timer” from the drop-down list - set the date and time for publication.
Also, to make it easier to maintain a group, there is a special Smmbox service; here you can also select the most popular posts for your target audience and perform auto-posting.
- Analysis of group statistics
Knowing the statistics of your group (and the statistics of your competitor too) is simply necessary and useful. Based on it, we determine our target audience for ourselves, based on such general characteristics as: who reads us more - men or women, what age, from what city, from what device, from where they get into our group.
We can also observe how many members or subscribers our group has grown by today, over the last week or month.
To view statistics, you need to go to group management by clicking the button with three dots under the group cover.
Based on statistics, we can judge whether the posts we publish are correct or incorrect - whether they are suitable for our target audience or not. Where and what we need to fix.
This will be reported to us by data such as: coverage of posts, number of likes, reposts and comments.
Based on the data obtained, we will be able to build a development vector for the group:
- Style and content of articles (for example, if the target audience is mainly young girls, then you should not write posts about how to care for 30+ skin;
- We select the most suitable pictures for our main target audience;
- Type of article – magnet, survey, useful note, longread, giveaway, etc.
Different types of posts resonate with different target audiences.
If every time you sit down at the computer screen, you experience a little stress: what to write about today, then the table “Post Generator” will help you - get it from this link for free. She will come to you via VK in personal messages.
What is better: a public page, a group or a profile?
In our opinion, it all depends on your needs. For example, if you sell goods or services that are popular among the population, it is better to take a public page.
If you are engaged in a very narrow area (for example, SEO services, or a programmer), it is better to create a VKontakte group or simply use a VKontakte profile. A group is usually created if they want to support communication between all users.
However, VKontakte groups are very often blocked because user activity is observed in them (spam, messages, links). You will have to moderate your VKontakte group, or it will become a dumping ground for spam messages.
Please note that if you select a group or public page, you will have the opportunity to change this type of platform only once, up to 5000 participants. After typing them, changing the format will not be possible.
In most cases, if you want to receive and attract clients yourself, it is better to create a VKontakte profile and designate it as an advertising one.
This method is good because you can easily add everyone as a friend and thereby advertise your services. In addition, it is very safe, and it is very, very difficult to get blocked. You need to directly engage in some kind of outright scam in order to be blocked.
True, there is also a minus - in serious matters, maintaining a personal VKontakte profile for business will not work; if you are a large clothing store, then having a simple profile will not be very respectable.
This site is suitable for private businessmen with a small turnover or very specific services.
If you want to buy an already promoted VKontakte page with friends
and subscribers, then click on the button below.
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Algorithm for creating a public page
A distinctive feature of such an account is a check mark next to the name in the profile. Public pages are used by famous persons or authors of official communities. There is only one way to make a VK page with a check mark. You need to submit an application to the administration of the social network, and then wait for their decision.
It is worth remembering that anyone wishing to have an official page must meet certain criteria. Eligibility should be checked before submitting your application.
Features of privacy settings
After activation, the account by default becomes available to all registered users of the social network. Not many people want to make their data available to a wider audience, so they limit access. The privacy settings have everything you need to make a VK page private.
By going to this section, you can see that all users are divided into several categories:
- Friends;
- friends of friends;
- All users;
- personal list.
